PAGE FOUR
HERALD AND NEWS. KLAMATH FALLS. OREGON
July 8. 1943
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MALCOLM BPLEY
JfoMfiMf Edttcr
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Traveling Through
Br MALCOLM EPLEY
Br MALCOLM EPLEY
A ASHINGTON, D. C, (Special Correspond
Vt ence) For this country editor to Intimate
that be ha not been thrilled and Inspired on
i, IUS lirsi Visit TO Tmsmiigwu
would be to affect a phony
sophistication.
I'. r3 Forget the wartime rush of
I 47VC?VJ modem Washington. Forget
fcw ' JV p,i the domestic or international
:" mr trvlnr on th floors of
congress. Forget the guessing
about what is going on in the
mind of Mr. Big over there
in the White House.
Stand quietly with us a mo
ment in the hushed atmosphere of the Library
of Congress, amid surroundings of subdued
beauty and grandeur.
Read with us a rough draft of the Declara
tion of Independence in the neat hand of
Thomas Jefferson. To be sure, it is not the
final original copy of the Declaration, for that
has been moved away to some secret hiding
place. To be sure the words are already
familiar to us, as they are to every American
schoolboy.
But here those words, put together carefully
to pack their full power, mean more to us
than ever before. Here their strength, their
daring, their eternal significance, come through
to us as they could under no other circum
stances. It was for us, as we know it would be for
very reader of these rambling chronicles, an
unforgettable experience. It was not breath
taking, like the view from the top of the
Washington Monument; it was not interesting
and stimulating, like an evening in lively con
versation with Washington residents. - It was
not exciting, like a competitive rush for a
taxi cab on a busy capital corner. But it did
something infinitely worth while for the soul.
Tha Capital Thrills
"yOTJ can't do Washington right In a few
I days. There are dozens of "musts" on
the visitor's calendar, and it takes an uncom
monly long time to get anywhere. Before one
realizes it, the day is gone. '
We will not attempt to describe any of the
capital's spots of interest and significance here.
But when the opportunity comes, people like
us, who live in the "sticks," should not fail
to visit this seat of his nation's government,
if only for a day or two.
It gives you something you won't get any
other way something that convinces you anew
that the United States of America has a vital
place in the mighty scheme of things. That
Jefferson writing in the Library of Congress
did it for us.
Oregon Freshman
CONGRESSMAN LOWELL STOCKMAN of
Oregon's second district likes his new job.
This gigantic freshman has made many
friends here. He is genial, hard-working, and
his exceptional size won him immediate atten
tion upon his arrival in congress.
He and Harris- Ellsworth, the other Oreson
freshman, tell us this: They have never worked
so hard in their lives as they are doing now.
Both admit there is more going on than
they can possibly keep up with. Being new.
they are bothered by this situation, which
will be accepted as inevitable by them later
on.
The Oregonians are especially proud of the
campaign they made to get the forest fire pro
tection appropriation restored a few weeks ago.
They decided this was something of vital im
portance to their- state, and they gave it all
they had accumulated in prestige and exper
ience in the short time they had been here.
With the aid of the veteran Oregon senators,
and others from the west and south, they
succeeded.
The Oregon freshmen are esoeclallv friendly
with Representative Holmes and Horan, two
newcomers from Washington. They are part of
a new group that represents a fresh viewpoint
in congress.
SIDE GLANCES
J Wi at I
oc. mi tr wnct. sc. t. m. tic a s. pvt. e.
T-5
"Now 1 know he loves me, Mother I've investigated!
None of those girls who threw themselves at him when
Te worked at the soda fountain ever hears from him since
he went to Africa I"
War Conditions Breed
Malaria Among Soldiers
Dr. Masters' Health Column
By DR. THOMAS D. MASTERS ! the mosquito, and the offspring
malaria is proDaoiy me most make their t0 tnc msecf,
common cf all tropical diseases, it , . . ..
and war has increased its I "H"" gUnd' where the rN
cidence among both military j maln un,u thc mosquito bites a
personnel and civilians who .susceptible human being, when
LOUIS ORRES
DIES FOLLOWING
HEART ATTACK
Returns Mrs. Charlie Dut
ton has returned to Klamath
Falls from Bremerton, Wiih.,
where she wis employed at the
commissioned officer's club In
the Puget Sound navy yard.
Mrs. Dutton's daughter, Inoi
David, remained in Bremerton
where she Is employed In the
supply department of the navy
yard. She will return this fall
to complete her senior year at
KUHS.
Louis J. Orres, 63. well-known
Klamath Falls tnitor. died at his
home. 129 South Seventh street
on Thursday, July 1. at 3:30 p.
m. following a three-day lilncM.
Mr. Orres suffered a heart at
tack from which he foiled to recover.
Mr. Orres had made his home
in Klamath Falls for the past IB
years and during that time oper
ated his own shop. He was born
in Oslo, Norway, and brought to
this country by his parents
when he was two and one-half
years old. For many years he re
sided in Ashland where he had
tailor shop. Mr. Orres had
lived in the state of Oregon for
pn.ri .i ...iii w-u Spokane Visitors Mrs. Ken-
Tuesday atl p. m. from Ward's Downing and daughter.
chapel M'ith the Rev. L. K. John- i V ""Z ""u """"''
Raturiu Mrs. C. A. Williams
of California avenue and two
daughters, Carol and Susan, re
turned home Friday from PorU
land where she visited with Mr.
and Mrs. R. C. Williams, former
ly of Fort Klamath, and Mr. and
Mrs. C. S. Stump and family,
former Bly residents. Carol Wil
liams has been visiting In the
north for several weeks.
son of the Klamath Lutheran
church officiating. Mr. Orres
Spokane, who have been visit
ing Mrs. Downing s mother. Mrs.
was a member of' that church. H0. B' ""n. "' returned
Burial will take place In Link
Mrs. Crandall Away Mrs. W.
CranHull Is Inking n few days'
vacation from her position at L
Polnte'i and while away Is visit
ing friend In Mndrim, Ore. Rus
sell Cmnilnll, her son, was hera
this weekend from his home at
Yreka. Cnlif ., for a short visit
with his pnrents at their home
on Eldorado street.
From School Horns for the
weekend Is Unrhara Beano,
daughter of Mr. and Mrs. Walt
er urane. who arrived from
Oregon Stutn college early Sat
urday morning. Durbar a is at
tending summer session at Cor-
vallis.
ville cemetery. Mr. Orres is sur
vived by his wife, Julia, and one
daughter. Mrs. Edna Sherrer, of
Bewiower, calif., who will be
unable to attend services.
For Your
- - . j- ..!, w .i.. -.; ' t; ,.
Information
' il'Hli'lilliii
"Up to a Dollar"
CONGRESSMAN ELLSWORTH made a fast nave moved into malarial dis-1
plane trip to. Oregon a week ago with I mcu or wn0 are tonei to live
Nelson Rockefeller, the millionaire now hold- j and otten temporary
So
ADDISOK
Advertising Roundup
Br D ELBERT ADDISON
THE best read newspaper ads (aside from
retail merchandise ads) continue to be
those keyed to a war theme, it is shown in
ip) continuing study of News
paper reading. They tell of a
company's role in the war ef
fort, or make a straight ap
peal to the subscribers for
support of some war program.
Tor news stories, war con
tinues to take a second place
with women readers. First
place goes to stories of ration
ing, boys in the service, movie
actresses, babies, murders and
measles.
Post-war prospects is another theme begin
ning to creep into the newspaper ads, and it
undoubtedly is Just a small beginning. Klam
ath retail lumber dealers used the 'Miracle
Ifome" a few days ago as a reason for buy
ing mora War Bonds now.
Mora and more, advertising comes to be a
"seller of. ideas" in addition to being a "seller
of products."
We've also seen at least the beginning of
newspaper advertising as a public relations
tooL Thomas J. Murphy Jr, of the Meyer
Both Co. (which produces many of the ad
Illustrations ' seen In The Herald and News)
Writes on the subject in the National Grocers
Bulletin for June. To quote a paragraph:
"Advertising is a public relations tool.' If
your wife is In a hospital in a distant city,- you
know doggone well you had better pick up
the phone and call her and let her know you
re thinking about her. That's good personal'
Wlations. In that case, the TELEPHONE is a
PERSONAL relations tool. As a business man
you have equally good reasons for wanting to
keep in touch with both your customers and
your potential customers. For such purposes,
newspaper ADVERTISING is the most efficient
PUBLIC RELATIONS tool at your command.
Issuing a cold statistical report on Thursday or
Friday night is about as effective a way of
maintaining good public relations as having
your secretary or one of your clerks phone
y6ur wife would be in the field of 'personal
relations'."
You can gather that Mr. Murphy thinks
that an ad offering friendly explanations and
helpful advice gives the public a better under
standing of your business than issuing a state
ment of condition as of so-and-so.
Post-War Prospects
IN THE realm of post-war prospects, it's pretty
well accepted that if the country can run
and unhygienic places.
In practically all tropical and
subtropical areas, malaria is the
chief medical problem. And oc
casionally, in a year of increased
precipitation such as this one. It
extends well up into the temper
ate zones.
Malaria is an acute infectious
disease, caused by the parasite
known as Plasmodium, and con
veyed to man by the bite of cer
tain mosquitoes who are infected
the bureaus instead of the bureaus running the ! with the parasite. The disease in
country, and if labor and management can find i"an ? characterired by intermit-
. . tent chills and fever. It tends to
course of common interest, well all live to become chronic, and recurrences
oic iicucni. Anemia, exnaus
tion and enlargement of the
ing down a key Washington Job.
This story is told of Rockefeller's visit to
Portland. He was lunching at a Portland
hotel, and It happened that his first choice
from the menu was the least costly of any
later ordered a couple of other dishes.
The waitress, with an eye to the patron's fin
ancial welfare, warned him:
"You're up to a dollar now."
"miracle homes" and drive "miracle cars."
You can lay most of the strife, there to mis
understandings, or to NOT understanding.
When an advertising man finds that his outfit
is being misunderstood, he immediately starts
giving his side of the question in advertising.
And he knows, if his outfit is right or sincerely
thinks so, that a straightforward, truthful ex
. plana tion will dear "the matter up.
This isn't to be construed as hinting that
newspaper advertising can clear things up on
the home front, but there never" has been a
controversy yet that HASN'T been cleared up
by applying the same principles of truthful
airing oz au. sides of the question.
If we HAD been truthfully told all sides of
me nome front strife, we'd know what ACTU
ALLY lies at the bottom of the zoot suit riots,
me uerroic race rjets and, not least, the coal
strikes. Sa far, we haven't been told what
reauy nas been causing the trouble.
Advertising can help, of course. Nash-Kelvin-
ators ads, "Until I Come Back , . .," and the
seqqel, "When You Come Back to Me .
served notice ea the bureaucrats not to make
over the country while the boys are away
zignting.
The gunner in the nose bubble (in the adl
said, 'That's the America I want when I eome
back . . . don't change that, ever . . . dop't let
anyone tamper with a way of living that works
so well. These ads have teeth In them (the"
company has received requests for many thous
ands oi reprints) because a note from any boy
overseas will prove that the message is TRUE!
"Custodians of Merchandise"
GOVERNMENT officials are now referring
to stores as "custodians of merchandise''
. . . because women at work need more beauti
fiers the cosmetic industry is up 40 from
maa ... a system of shoe rationing is now be
ing discussed that will give two pairs of $3.00
shoes the same ration value as one pair at
6.00 , . . little "Pickle Puss," the bright-eyed
gal in the CHB ads, is the daughter of a top
CHB executive ... the dept of agriculture
has compiled a table to figure how many Jars
canned iooa to expect from V-gardens (cut
worms not figured in) . , WPB announced a
program to produce 100,000 home food de
hydrators . . . Mac Miller, Sego and Pet milk
man, hopped out of bed in Honolulu the morn
ing of December 7, 1941, into action in the
civilian emergency corps ... he was released
from his emergency duties Just one year later.
County Library Notes
The brand) library at Crescent
Lake is now located in the Cres
cent Lake school and will be
vpcraiea Dy Mrs. L. C. Nauss.
Residents of Crescent Lake and
vicinity are urged to make use of
this opportunity to obtain good
reading material.
nn. , ... i fiianiiiin rails over the w
The county library next to end visiting with his wife
Klamath Union high school has
been redecorated. Anyone is
urgea 10 come in and read in cool
surroundings and inspect the
new children's room.
Here for Weekend Sgt.
Angus Newton of Portland. i
in Klamath Falls over the week-
WRONG PECK
GEJGER FIELD, Wash., UP)
There was a tip that the plane
vi ng. uen waller K. Peck,
commanding officer of the 17th
bombardment wing, was heading
for Geiger field.
The band was hastily, collect
ed, and it noisily tootled "Hail,
Hall, the Gang's All Here," as
the plane sailed in.
Outstepped the pilot, blushing
on all cylinders. It was the gen
eral's son, Raymond Peck.
He's a mere second lieutenant.
spleen are usually associated
with it. Although there are
three distinct types of parasite
and they produce somewhat
varying symptoms, the episodes
oi emu and fever are remark
ably constant.
FROM MOSQUITO TO MAN
The malarial parasite under
goestwo phases of development,
one in man and the other in the
mosquito. When the parasite is
introduced into the blood of man
by the mosquito, it attaches itself
to the red cell of the blood and.
after a few days, enters the cell
and begins to multiply. Finally.
the red cell ruptures and dis
charges the small daughter para
sites, which again attach them
selves to other red blood cells,
where the process is repeated.
The release of the parasites from
the red cells precedes the par
oxysm of chill and fever.
The second phase begins when
the female mosauito feeds nn an
infected man and ingests the
parasite. The parasites then re
produce in the stomach wall of
Klamath's
Yesterday
From the files 40 years
.!ego end 10 yean ago. ,
the whole process repeats itself,
This extremely complicated !
and elaborate course of develop- !
ment offers numerous points of .
attack on the disease. The
breeding places of the mosquito
should be eliminated by drain'
ing stagnant pools, by covering
others with oil and kerosene.
Access to man by the mosquito
can be prevented by the liberal
use of sprays shown to be ef
fective against mosquitoes, and
by the screening of buildings
and the use of bed nets. The
mosquito is inactive during the
day, and precautions must be
established from dusk to day
light only. Those who must be
about at night should wear such
clothing, headnets and gloves
tnat the mosquito cannot reach
the skin. Men infected with
malaria should be treated and
isolated from the mosauito. as
infected people are dangerous to
weir neighbors.
NO VACCINE FOR DISEASE
No successful vaccine exists
for malaria. The recognized
treatment is quinine, and the
sources of this drug are now in
the hands of the enemy. Fort
unately, there are two synthetic
drugs, atabrine and plasmochin,
which are nearly as satisfactory
as quinine.
The army is doing 'an extra
ordinary Job in protecting itself
against this disease, wheh has al
ready decided many battles and
even the fate of nations. The ci
vilian population has access to
the same techniques if it will
spend the time and money.
Redmond Man Killed
In Army Plane Crash
SHREVEPORT, La., July 3 OP)
MAIL CLOSING TIME
(Efiective Fsb. 13. 1943)
Train IS Southbound: 1p.m.
Train 20 Northbound 11 a. m.
Trala 17 Southbound: 7 a. m.
Train IS Northbound! 10 a. m.
Mediord Stag. Westbound. 3:30
P- m Evening Airmail.
Stages to Alturaa. Ashland. Lake
tUw and Rocky Point, 7 a. sa,
Past Nobis Grand Club Oo
Tuesday, June 8. the Past Noble
Grand club of Prosperity Rcbek
ah lodge will meet in the lOOF
hall for a potluck luncheon. The
committee in charge of the
luncheon is composed of Margar
et Biden and Alice Gowland. All
past noble grands are urged to
attend.
No Juvanila Meeting Tha Ju
veniles of the Neighbors of
Woodcraft will not meet on Mon
day, July 5. 7
Meeting Postponed The
Thimble club of the Neighbors
of Woodcraft will not meet Wed
nesday, July 7.
Practice All officers and
members of the drill team of
Prosperity Rcbekah lodge will
meet Wednesday. July 8. at 7
p. m.,' in the I OOF hall, to prac
tice for installation.
Horns Economics Club Tb
Midland Home Economics club
will meet at the home of Mrs
W. G. Ely of Nevada street on
Tuesday, July 8. at 1 o'clock. Jt
will be a potluck picnic lunch.
The Saturday Dance Th
Eagles' auxiliary and drum corps
will sponsor their regular Satur
day night dance at the KC hall
from 9 p. m. to 1 a. m. Music
by Estin Kiger's orchestra.
! to their home.
In SeattU Hospital Mrs. R. V.
Pickett is a patient In a Seattle
hospital where she Is reported as
recovering from a major opera
tion. Her husband and son re
turned to their home here last
week after spending a short time
in the north.
Return Home Mrs. Francis
Manning and son Billy, and her
aunt, Mrs. Frank Joans have re
turned from a trip to Seattle and
Skykomtsh. Wah. Jimmy Man
ning remained in the north
where he will visit with his
aunts.
Visit In Band Mr. and Mrs.
Arthur W. Patti and young
daughter Robin, of the Enter
prise tracts are spending several
days in Bend, their former home,
as guests of relatives and friends.
They expect to return home soon
soon after the Tourth.
Here for Banoutt Marilvn
i-ewis. northwest regional dlrec
tor of the Soroptimist club, and
her mother, who have been vis
Iting here, were In Lakeview
today (Friday) bin they will be
back to attend the bond sales
banquet this evening.
Mr Department The fire
department was called at 11:05
this morning to 317 Martin
street to put out a fire In a
house occupied by George Fais
rell. The woodshed and house
were both damaged.
Sons of Norway Members
of Sons of Norway are to at
tend the funernl of Louis Orres
at Wards Klamath Funeral
home at 2 p. m. Tuesday after
noon. From Lot AngaUs Earl
Reynolds Jr., and Dirk Blohm
returned here Friday night from
Los Angelrs where they have
been taking eye treatments.
For Fourth Trip Geneva
Obriit. accompanied by Mr. and
Mrs. Charlie Schaal and Louise
Howie, will go tu Lake o' the
Woods over tho Fourth of July.
Home From South Mrs. Wl.
liam Shufrr has returned to her
home on Roseway drive after a
fortnight's visit in Los Angeles
with relatives and friends.
Visit at Fort Mr. and Mrs.
C. A. Pauley of Roseway drive
spent Friday at Fort Klamath
where Mrs. Pauley was guest for
the day of Mrs. William Hackler.
Guests of Popprs Dr. and
Mrs. C. T. Sweeney of Medford
were guests in this city last Sun
day at the home of Mr. and Mrs.
J. II. Poppy on Roseway drive.
Butty Show The Beatty
rodeo show will be held July 3.
4 and S. Men in uniform are ad
mitted free.
On Furlouoh Kfft. Eldnn D.
Visits Daughter Mrs. Gold of Peterson Is home on furlough
Portland is spending several
weeks in Klamath Falls as the
guest of her daughter, Mrs. Hor
ry Wayne at her home on Auburn
street.
Weekend at Lake Mrs. Rex
Davis and son Rodney, and Pearl
from Georgia visiting his par
ents on Walton Drive,
Back From Trip Mrs. Effie
Garcelon has returned from a
buying trip to Chicago.
Visitor Mrs. Fuk Ward of
Poppy are spending the Fourth 1 Dunsmuir was a visitor in Klam
of July weekend at Lake o' the'ath Falls Fridoy.
woods as guests of Mr. and Mrs.
Claude Davis at their summer
home.
In Portland Dorothy Dixon
of Henley Is In Portland.
Hog Motor Burns
At Ewauna Box
The cfty fire department was
called to Ewauna Box company
mill at 8:32 d. m. Fridar when
Five Barksdale field airmen 1 a' hoc fuel motor humeri mtt
were killed in a crash on a me-1 The sprinkler system was
dium bomber near Abington. 30 brought into play and the fire
miles south of Shreveport late ' was under control before the
From the Klamath Republican
June 23, 1903
"Tuffy" Potter of this rifv
was shot and killed by Jack Snv.
der during a row which occurred
at the Snyder cabin six mil..
from Picard near Yreka, accord
ing 10 ine Ashland Tidings.
For Sale: The Klamath House,
first-class 30-room hotet all
furnished. Good building, part
stone. Barn, stone cellar, hlarlr.
smith shop, outbuildings, also a
gooa garaen. well established
trade in a town where hotel ac-
commodations are already over
taxed. Klamath Falls will double
its population during the next
year. Good reasons for selline.
Hot lunches served at the Gem
cafe free from 12 to 2 p. m., and
irom iu to li p. m.
From the Klamath News
July 2, 1933
Dr. M. E. Cooper installed as
president of Lions club.
J. O. Hamaker. mayor of Bo.
nanza, visited here today and re
ports residents of his community
enthusiastic over the new high
way program.
E. D. Truelove. nresident of
the East Klamath Improvement
club, spent the day in Chilonnin i
on business. i
yesterday.
The dead and next of kin Include:
Flight Officers Franrls P
Smith, 21. Mrs. Eunice M. Smith'
wiic, rouie i, dox 67, Redmond
Ore.
The plane crashed on a farm
ana Durned. Cause of the crash
was not determined.
ODT emphasizes that truck
and bus operators should have
worn parts rebuilt before they
reach the point where crystal
lization sets in, with resultant
metal fatigue and breakage.
During one case in a Chicago
court, a lawyer put a question
containing 4800 words. The an
swer was "No."
ATTENTION
Eagles ,
Dancing
Saturday Night
Eagles Hall
9th and Walnut
Cants 50c Ladies 10c
This Is Your Dance '
Eagles Let's Gol
Music by
MALCOM STINE
trucks arrived.
There was no damage, mill of
ficials said.
ADULTS ONLY
NEW ORLEANS, W Tha fol
lowing ad appeared in today's
Times-Picayune:
"Wanted by a naval officer's
wife whose husband is serving
overseas and three monsters in
the form of my little children
to rent a 2 or 3-bedroom
house, apartment, barn or cage
or whatever is supposed to serve
as shelter when such terrible
creatures as children have to be
considered not exceeding $50
per month furnished or unfur
nished. 320 reward subject my acceptance."
Raymond
Dairy
Phone 3179
For
Milk
and
Dairy
Products
WE MAKE
RETAIL DELIVERIES
Milk
Just Because Your
Sugar Bowl Is Empty
Use It for a Strong-Box
ICTORY
Yj" mi mrti
Just because your sugar bowl Is Idle,
don't make tha mistake of uilng It as
a hiding place lor War Bonds, money,
valuables or legal papers. Even the ad
ditional prot.ctlon ol a mouse trap
would be llttl dafanse against tha
dangers of fire or theft. Put your valu
ables in tha safest possible place in
a safety deposit vault.
Rani a Safe Deposit Box at
Firit Federal
Thtrt Will Always B An American Homo
Hulk aJ m-1 ''''MaVaMaBiBaBiBlsMai
Phoni ft 195