7
f.
PAGE FOUR
HERALD AND NEWS, KLAMATH FALLS, OREGON
Juno 6, 1943
i, : Uamhtr of
;,:T AUOCUIXO flEM
rhi AMOdiMd Prui U clu
llv.lr tndtUd U th ml ol t.
Hlhlleitlon of ll M dliptliM
cnOIlM) to I or eot othjrwlH
rndlUJ Id till! MP", d ilM
tht loul publUhfd Uurfto.
All rlfhM ol MPUbllMlloo ol
Mill) dlipl wo '"
ttrved.
. FRANK JENKINS
gdMor
A Itmporinr comblMtlM of th MtmIh. Htttld
Ih. Kliraith Niwi. rutlliM4 tvwy wjtniooo ojot.
ftundiy t Einlnd, ud Plm itrMtt, klimolh Fll,
Oregon, 07 we i vv
W Mm rublliblDf Com
Co. tod tb EUmou
pmj
KnUrwi Mood tlM utf tho tttotflt oj
KIniU Fillt. Oro., oa Aticuil to, IMt uodor c of
coofrti. Wirco t, liro.
(mtr e Acsrr
Bduad Or Cucclatiox
Stprxiotod NuttomUj bj
WmI-H0LUT CO., IXC
Fraaflico, Xw Tork, ttfr
IIR Colntw rvHUo4 Loi
Anftle.
MALCOLM EPLEV
Managing Editor
SIDE GLANCES
Today's Roundup
people are never marked up In favor of this
county.
This is an unfair situation and it ought to be
corrected.
P. S. Vic Josephson was Just in and said the
Northern has arranged to have g.n.
w -..inn nhout Klamath war bond pur-
O chaslnfi that has never been satisfactorily Great
- - , . t Uiti'inir nv . . ... . .p, ...
feted is the exicm ui uu-u..j.... employe purcnases croauea 10 mamum tuij.
nsv
14 " l
I
That's the plan that should be made unanimous
among all these organizations.
Klamath county people which
is never credited to this coun-
t- A great many Klamath earn- ,
. ore in large organizations IVISTUrDinq onu wvnriiind
i' government and private if WOULD be better if selective service and
war manpower commission peopiu wuuiu
quit talking until they are agreed and know
what they are talking about.
Ever since the war began there have been
confusing, contradictory reports on the class of
men to be called to the service. This has Kepi
the people generally stirred up and disturbed,
particularly those who belong in the classes
mentioned in these stories. Undoubtedly, many
people have given up their jobs or otherwise
changed their personal affairs on the basis of
stories that proved, later, to be without founda
tion.
0 00
Bond Contest
A E LL try today to eliminate what
VY fusion remains over the June bond con
test as it applies to Klamath Falls bond buyers.
Klamath Falls is not one of the names pro
posed for the four fighter planes to be bought
this month. The four planes will be named
in honor of four of the nine Klamath com
munities outside Klamath Falls.
Klamath Falls bond buyers are asked to
designate, on their bond applications, the name
of the town to which they want their pur
chase credited. If, for instance, you have a lot
of good friends at , and want to help
that community in- the bond contest, write the
name of that place on your bond purchase
application.
A lot of good-natured rivalry has developed
in the Kiwanis club over this contest, with cer
tain Kiwanians assigned to boost for the re
spective communities. They will plug, particu
larly, for the bond sale credits in town for
these outside points.
Everybody is invited to participate in this
friendly competition.
which have activities in this
county but headquarters in
some distant city.
UVfr. These activities are respon
t?IL I1 sibie for a sizeabie part f the
payrolls In this county. They
EPLEY include the railroads, federal
and state agencies, utilities, banks, some of the
lumber companies, branch stores, etc.
In cases of payroll deduction, it is the prac
tice in a number of these organizations to make
the deductions and buy the bonds for Klamath
earners In those distant cities where head
quarters are located.
Is Klamath county getting credit for these
purchases as it deserves, or do" they go to the
credit of the cities where the bonds are bought?
Andy Collier, county war savings chairman,
said today that he has to admit he has never
gotten a final and conclusive answer to that
question.
He said he had taken it up repeatedly with
the state war bond officials, but their replies
have indicated they were not sure whether
Klamath was getting this credit.
Mr. Collier said, however, that successful
efforts had been made by some of the local
officials of these larger organizations to change
the bond -buying for Klamath employes to
Klamath Falls. That is done now for the
banks, the power company, and a number of
other groups, but still some of the large ones
buy their bonds elsewhere.
It is possible some of these outside purchases
are credited ' to Klamath in a roundabout way
through the federal reserve, the credit reaching
here some weeks after the month in which
the purchases have been made. But there is no
certainty this is done, and no doubt in many
cases bond purchases of this type by Klamath
com mi v tt rvi, cT,,iltlt mt. on, "
TORS, STEEL
LEAD MARKET
RECOVERY
compared week ago: Over BO
pound spring lamb, fully steady .
mostly $14,001)0; bulk common
lo medium 70-74 lbs. h-edum
$13.00; shorn No. 1 p'lt ewes,
medium to good $4.0-$8.0U;
mont culls $2.00 1)0.
P OHTLAN O. Ore., Juno
Potatoes
CHICAGO, Juno 8 Ml Ptiln.
toeii: arrlvuls 44; on Iriu-k 115; to
till U. U. shipment 1140: Mipplli'i
very light, donuind good uiul ex.
cciIh supply; murmu nnu; uu.
"I nmniised I wouldn't tell vou he crawled out of the
creek soaking wet today when a U-bont hit his destroyer
alter he sank tour suds;
HOLD EVERYTHING!
EDITORIALS ON
NEWS
(Continued From Page One)
By VICTOR EUBANK
NEW YORK, June S M')--Mo-tors
and steols led tho stock mar
ket on a recovery move today
that put favorites up fractions to
more Hum point. Several reach
ed best levels since curly Janu
ary, 1040.
A combination of generally
bullish factors was cltod as Inspi
ration for the buying revival.
Among these was the latest coal
labor truce, with Indications set
tlement of the dlsputo might be
Imminent; tho Argcntlno military
coup viewed as another blow
at the axis; the recent drying up
of selling and tho persistent pres.
sfiure of investment funds seek
ing employment. Transfer were
around 700,000 shares.
Among Issues In tho "new
high" division were General Mo
tors, Chrysler, Yellow Truck,
National Power & Light, Morris
Si Essex and Oliver Farm.
On the upside tho greuter pari
of the session were U. S. Steel,
Bethlehem, American Telephone,
N. Y. Central, Great Northern,
Southern Railway, Anaconda,
Standard Oil (NJ), Texas Co.,
Westlnghouse, General Electric,
Sears Roebuck, International
Harvester, United Aircraft and
Sperry
(AP-USDA) t- CATTLE: Suluble' JVuJ.u Whites U. 8. No. 1.
for week IMS; calves: H: no!$4ZU.ao; Commercial $4; Lou
Into test stoers and heifer, these !slHim nlM Triumph victory
to choice venlor 60 to $1.00 low compare,. "; "
or; bulk medium to choice fed j Httlo t ' 'i'" 0' '
itecr $18.00-$17.00. c o m in o n! yearling $lfl.7l. bulk $14 nil
low to fVia-'i; good to cole.! ifl.no;
u...t...- tiKim.tiii an. com., to good guide 1J.DU-13 (III
.. ... n, I. l.i it luln i . .i .
euriy aicHny io n i"" , ,.1)(Pi $;.0!i; IMIBMosippi nilin
undertono lower; other clac S,..,,,,,,,!.. ..Mm-v unidu $:i.us.
generally 80 off, some dairy typej J ...
cows una onus "' . tnn v.,-,,!, ,,..iP.
to choice veiilors 60 to $1.00 low! '"""'f'1 11B" "r.?n?i 1,'
ni
fed heifer $18.00-$1U.2!1. convio uu. "', "
.nun down to $10.50; dinner and cliou i "'" J . -cutter
cow 0.80-$8.B0. fat Wfyir'.mM
type to $11.00, good beef cow. lo; llva at U.75 -10. 1 U, ih Iw t
$13.00; common to medium bull., prima 004 lb. Iwlf. r. nt 1 fl.uu
Into $10.00-$12.80, good hull , uncovered work op on I Is
. , K,i ,,v.- 1 rlaK, nrvcral choice loud $I(1.M-
early extrcmo to
to choice vealers
cany .o io.0u - ,., -. .
HOGS: Salable for week 4000;: , .. .. , , bet rawil., ,
and over, rl"". "'vvr
top $14.28; good 10.79; cow lromj to 2.1u higher;
r $14 80-$lS.60, tmll 80c up. Instance, more,
freely ivealcr. clo.ed l!S-80c lower; cow
J t. n mn,.Unl
1 1. u in p ii i o u ;si40U. with heller uflermg lij
around $1.00 lower; early top . ,k si,.30.n.00; cal.n.
$14.78. lato sales good to choice - b ()l cow,
1R8.2:0 lbs. down to $13.88 but i.... i-i iwi
.IIUMIgd bulli, Otlll Q
'i n. 7 I ly for heuvy ...ungd bul!, oilit
'taehol IV UQ IbV 14.28 on late round,; .
iVi?IC0 'u? market on vealers S1S.00-10.2.',
lu" ...Itli iinrllMlf milch ctuif'r.
Salulila Nhiit'P 100; total UUO;
$14.00 possibly quotable;
sows late $12.(
steady, good
down $18.S0-$17.00, early
$17.80.
hlltbf: bilaoie lor ween .jim,i. i..iWMk!U,,ii,
1803; market around 80 lower, um)l im, y8.flt)l, ,uw.
old crop lamb off moro n In- , uoo(i l0 Cll)U.,, .
stances, excessive supply lower, ,,,, iS.ou.lu,ul).
grade lamb, depressing '"J("J': I week' top fed we.tt-.-,) wook-,1
early top spring lnmbs $18.30. h l0 , $JU UU
down to $11.00; common to med- $1S 23.l8 Bu; good t cl.olio (cd
lum shorn old crop lambs moitly .,.,.., h,mb, wllh Nl,
iNo 3 pelt. $0.00.$l 1.50 few and 2 sk.!. $13.73-13 25.
tup
j Bonds were steady, with Ar- medium to good No. 2 pelts to 5 ,w0 dl)UbIo luo lb
'. II I ........... 1.. 1 CIO rit nnnfl vlinrn AlltMil Nn Tl "
liberty and opportunity for all thc,r equllibrum
111 cuillicvwuu Willi auv.ii iinivi-
boiled, old-time views on sup
pression of information.
ODAY'S rumor grist:
pelt $5.00 down, No. 2 pelts to .,,", . lb. ,.,' ...
Closing quotations: , so.uu enny. ,oad ,uU $l3,23.i3.jo; good lo
American Can 885 j choico shorn native .luughtrr
Am car at ray Chicago, June o (ak-usuai cwf) $7 uu.g.oo at midweek ami
Am rei at ue
Bulgarian papers say that r-ur Pm-klno 281
20 allied divisions (around 300-; Cat Tractor . nth
000 men) are massed for an In-1 Comm-nwith & Sou 1
vaslon of tho Balkans via Greece ; ., FApc,ri. 38
and CRETE. nnnmi Mntnr 853
1504 Snlable hogs 800, total 12,500; J(u,r ,',, on Tuesday $8.50 (or
2fl , undertono steady with Friday's comporoljlft ufferliig; wouled nn-
"My sister's boy friend got
medal, but all you bring home
is dishpan hands!
Advertising Roundup
By DELBERT ADDISON
III ET the other fellow have your way!"
L. That's the secret of getting along with
people personally, or through advertising.
For everything people trunk
or do depends upon their own
needs and desires . . . their
own SELF-INTEREST. What
controls people's behavior
whether their vote for presi
dent or their choice of soap
chips is, basically, their
desire for PERSONAL GAIN.
That's why people never
actually buj your "product."
They buy the BENEFITS your
ADDISON product has to offer them
the SATISFACTION OF DESIRES.
The above Is cribbed from Botsford, Con
tantlne & Gardner's "10 Principles Every Ad
vertiser Should Know." It explains the first
principle: Reflect your prospects' wants appeal
to their self-interest.
You've probably heard, "Sell the sizzle, not
the steak."
For example, Cal Peyton has been urging you
to provide for YOUR COMFORT next winter,
rather than urging you to buy a bunch of wood
UK . that's full of splinters and that you'll have
to pile up some time when you'd rather be
fishing.
(Cal Isn't kidding, though. So you'd better
think of your own self-interest in next win
ter's comfort, instead of today's splinters.)
Using BC&G terms again, this Peyton adver
tising comes under the heading of "reader
service" rather than "product-pushing."
10 Proven Principles
THE other nine points of the 10 Botsford,
Constantine & Gardner principles are:
2. Satisfy as many human desires as you
possibly can.
3. Identify your product with the service it
performs.
; 4. Tell why your product is the best in its
class.
5. Emphasize that you're giving the best buy
for the money.
6. Establish confidence In your product and
your claims.
j 7. Establish confidence in YOU as manufact-
j urer or producer.
; 8. Where possible, present your ads In the
1 form of NEWS.
8. Ask your prospects to buy your product
NOW.
10. Tell them where and how they can buy.
Botsford, Constantine & Gardner handles ad
vertising for clients ranging from Arkograf
Pen company to West Coast Plywood company
TOO LATE TO
CLASSIFY
including some In between that are well
known here.
A few: Bear Creek Orchards of Medford,
Idaho Advertising Commission (potatoes and
onions), Jantzen Knitting Mills, Nabisco, Olym
pia Beer, M-D Toilet Tissue, Red Cedar Shin
gles, Sego Milk, Tillamook Cheese.
BC&G knows what it's talking about. If you're
actively interested in advertising, they MIGHT
send you this "10 Principles" booklet, if you
asked.
"Klamath Pelican" Over Tokyo
WOU'LL have to hand it to the Lions club
I for starting something. On the heels of the
Second War Loan, the Red Cross drive and
TAXES, they voluntarily raised the May War F0R SALEwiu sacrifice 5'
FOR THE BETTER grades of
fuel oils, accurate, meterca de
liveries, try Fred H. Heilbron
ner, 821 Spring street, tele
phone 4153. Distributor Shell
Heating Oils. 6-13m
FOR FATHER'S DAY, June
20th, buy him a Van Heusen
shirt. Each shirt wrapped
with gift card at Rudy's Men's
Shop, 600 Main St. 8-19
The Italian correspondent of
a Swiss newspaper says Rome's
population has sky-rocketed to
2i millions, a million up from
the census population of a few
months ago, and that refugee.
Anaconda
average; salable supply too small
to moko a market; quotnbla top
around $14.40 for strictly good
and choice medium weights;
shippers took none; compared
week ago practically all grades
and weights of barrows, gilts and
sows steady.
Salable cattle 100, calves
noner compared Friday Ust
week: Fed steers and yearling.
Montgomery Ward 48 steady to 28c higher, fully 28 up
Nash-Kclv HI except on few loads strictly-
N Y Central 18'j jcholce cattle; extreme top $17.33;
Northern Pacific 16J
Pac Gas & El 28J
Packard Moto. r 4 1
Penna RR 301
Republic Steel 1811
Richfield Oil 11
Safeway Stores 425
Scars Roebuck 77 i i
Southern Pacific 288 '
live ewes $11.00-0.00.
Gt Nor Ry fid 3U
Illinois Central is
Int Harvester , 70J
Kennecott 321
Lockheed 22
A" 10
Bond quota about a hundred thousand to make
it the price of a Flying Fortress ($350,000) and
wound up by raising nearly $400,000.
They did it by selling the sizzle instead of
the steak.
. Buying the "Klamath Pelican" was interest
ing (our own SELF-INTEREST again) because
Herald and News advertising had a definite U,irrr.v FURNISHED duDlex,
Baby Grand piano for $450
cash if sold by June loin.
Recently reconditioned and
funed. You may see this piano
at The Shepherd Music Co.,
345 E. Main street, Klamath
Falls, Ore. 8-5
ins ago, ana inuv inusw. : Long-Bell
are pouring nonnwara yui 01 ... ,
Sicily and Sardinia in spue 01
official edicts ordering them to
remain at home.
DEFORE an invasion of the Bal
kans can be undertaken VIA
CRETE, Crete will have to be
reconquered from the Germans,
who took it spectacularly a cou
ple of years ago when the hard
nressed British failed to protect
it adequately with land-based j s,nnrfrri RrMd, 7
aircraft- I Sunshine Mining 61
Back of Crete lie the numerous ; Trans-Amerlca 0
Islands of the Aegean sea, which, Union Oil Calif 204
according to all accounts, ARE Union Pacific 996
adequately protected by German 1 u S Steel 561
land-based planes. Warner Pictures 141
The feeling is quite general
that the way around that diffi
culty is through Turkey, and it
is at least significant that the
Turks have been talking unusu
ally friendly of late.
"THE reason for Rome's sky
rocketing population, df
course, is that Italians regard it
as relatively safe from bombard
ment and are flocking there.
In return for lioehbel call.
Ing attention of tho United Na
tion, to tlm dumtcr lurking In
Jupan. it's only fair wo cull hu
attention to the danger lurking
In Germany.
A bandit In Indiana got away
with $800 In .tump. Police
should watch for the opening of
a new drug .tore.
part.
garage. Phone 5559 or call at
1342 Sargent. 6-5
The advertisers who dramatized this sizzle
(The "Klamath Pelican" over Tokyo) thought
their ads worthwhile, beyond helping sell the
bonds. Refer to BC&G principle No. 7.
We thought it worthwhile enough to take a
little of our own medicine. Got our feet wet
on the announcement, and then when that
"Freedom of Speech" illustration came along HELP WANTED Experienced
FOR SALE Newly-decorated
two-bedroom home five blocxs
from Main street, $2750. Ph.
5620. Inquire 727 Lincoln this
weekend. 6-5
we couldn't resist another.
morning woman cook must
be respectable and reliable.
Good wages, good working
conditions. Qall in person or
write New Home Cafe, Bend,
Oregon. 6-8
Competition or Skullduggery?
APPARENTLY the Kiwanis is not to be out
done. The club took over where the
Lions left off, and added the element of com
petition.
Rivalry is really growing here in town over
what county communities will have their name
on the fighters. Here at The Herald and CLOSE, IN furnished apartment,
MAN OR WOMAN wanted for
real estate salesman. Write
News-Herald, Box 520. 6-5
news were blessed (?) with two Kiwanians
And speaking of rivalry Frank Jenkins is
going around talking with a Malin accent
If Mayor Kalina has any desire to get into the
newspaper business, now is the time to talk
trade.
2 rooms, bath. 635 North 8th
6-11
MAN OR WOMAN wanted to
learn auto and fire insurance.
Fine opportunity. Write News.
Herald, Box 819. 6-5
The alleged columnist (who permits ma to m
write something or. this page come Saturday) dishwasher. Top salaries and
nm.iii.,,. mai Duige on nis nip is board. Apply in person. Klam
a DiacK-jacK, used In hl-jacking bond votes for ath Billiards. 8-7
uuennst.
Me (no Klwanlan), I know where mv vote is LOST-Ratlon Book 2 lost, name
- li'tin uai-nra 1 ni mniim. n.n
KOLrJK. And I llnrt. maUniaaa Va.J..'. I i
vuuwumw icoiciuar o
WHEAT
CHICAGO, June 5 m Wheat
prices reacted toward the close
today after an early upturn car
ried all contracts to new two
months highs. Hedge sales and
profit-taking found the market
lacking support and prices tum
bled quickly to below yester
day's close.
Rye was weak throughout the
session, and the .failure of that
grain to follow the early upturn
In wheat eventually brought
about liquidation in all pits. Oats
were fairly active and advanced
with the bread cereal at the start,
but weakened toward the close.
At the fiAish wheat was un
changed to ic lower, July $1,451
1, September $1,451-, corn was
unchanged, July $1.08, oats were
unchanged to ic lower and rye
was down -l cent.
LIVESTOCK
SOUTH SAN FRANCISCO,
June 5 (AP-FSMN) CATTLE:
For four days 650- compared
week ago: Medium steers, medi
um to good heifers and range
cows fully steady; common to
cutter cows 50 higher, canner
closed upward; bulls, calves and
vealers stcudy; week's top, one
load $16.25. Medium grass steers
$14.00-50, low medium feeders
$13.25-50; medium to good 850
lb. grass heifers $13.50-$14.00,
most medium to good fat grass
cows $11.00-$12.00; aged low
medium and common cows $9.50
$11.00, bulk cutters $8.00-50,
canners $6.00-$7.00, few $7.80;
bulk medium sausage bulls
$10.00-$11.00, few good $12.00;
calves: for four days 50 steady,
few vealers $1C.50, medium 130
180 pounds $13.00-50.
HOGS: For four days 1500
compared week ago: Mostly 70
lower, sows 50 lower, closing
top good and choice barrows and
gilts $14.40, good sows $13.28 !
down.
SHEEP: For four days 3600
TOO LATE TO
CLASSIFY
6-8
paper carried a list of competing communities FURNISHED 3 rooms and bath,
complete except for Henley.
Having breathed first the sweet air of Mt
Lakl, and opened my first nrimer at Henlev. 1
know Uiere' no kinder land than that kissed
by the morning sun as It comes up over
atuKei mountain.
I'll have to see Elmer Balsiger about this.
hot and cold water furnished.
North Ninth, $22.50. Tel. 3284
or 7767. 313tf
FOR SALE Mohair davenport
$25. 123 N. 7th. 8-5
i Churchill Plunges
Into Conferencer
After Flying Trip
j (Continued From Page One)
I that the allied blow was about
j to fall upon Hitler's so-called
' European fortress,
j The Invasion talk, which has
been the main topic of London
newspapers, reached its highest
-j pitch in this morning's press.
i ALLIED HEADQUARTERS
i IN NORTH AFRICA, June 4
(Delayed) UP) Prime Minister
Churchill and Foreign Secretary
Anthony Eden, with the Ameri
can and British chiefs of staff,
Gen. George C. Marshall and
Gen. Sir Allan Brooke, held
conferences in the past week
with allied military, air and na
val commanders irt North Af
rica "on details of a plan for
striking the most powerful pos
sible blow at the axis," it was
announced today.
Continuation
The talks, it was said, were
a continuation of the Washing
ton conferences between Church
ill and President Roosevelt and
among their advisors on strate
gy, and Involved putting into
effect the general plans decided
upon in Washington.
Gen. George C. Marshall, U. NEW, modern, z bedroom house
80 ACRES, 25 acres in peas, bal
ance in alfalfa and grain, crops
will make $3000 or more, 6
room house, good water and
pressure system, Place and all
crops for $5000. Phono 7228,
J. W. Sanders. 8-5
FOR SALE Newly painted cab
in boat and trailer with 41
H. P. motor. Phone 7034 or
call at 116 Old Fort Road. 6-7
FURNISHED apartment, gas
heat, fine view $35. Hot and
cold water furnished. Drew's
Manstore. 6-1 1
Don't risk your right to driva
n automobile. Call Han. Nor
land for In.uranc to comply
with the LAW. 7176.
with hardwood floors, fire.
place, large lot and beautifully
landscaped. Price $4500, $1125
cash, balance less than rent
Phone 7228, J. W. Sanders. 6-5
S. chief of staff, and Gen. Sir
Alan Brooke, chief of the Brit
ish general - staff, looked over
with Churchill the scene of the
final defeat of axis forces In
Africa.
Queen Victoria Is pictured on
more types of postage stamps
than any other person who ever MODERN trailer house $985.00
lived. 1 cash, 727 Plum St. 6-7
LOST Ration books No. 1 and
2. Joe Schamberger, Klama'h
Hotel. 6-8
DANCE
Oo Where th Crowd Qoe.
Every Saturday
Night
e.oo to lioo
At K.C. Hall
Spon.ored by Eagle. Auxil
iary and Drum Corp..
E.tln Klger's Orche.tra
Public Invited
Men 50c Women 25c
Service Men 25c
Tax Included
DANCE
EVERY SATURDAY NIGHT
SKATELAND
515 Klamath Ave.
Mu.le Pappy Gordon'. Oregon Hlllblllle.
Au.plc. Vtteran of Foreign War
THERE IS
No Substitute
FOR
illf
AND THERE ARE
NO SUBSTITUTES
IN OUR FUELS
;l Will you order now, while we !;
can make delfveries, and in- ;
;j sure yourself of comfort next !;
;j winter? Or will you wait and !;
; take a chance? - on short-
',' age! - on rationing! i
NO "VICTORY MODEL"
our most plentiful and cheap
est fuel, Mill-Run .Slab, is the
tried and proven fuel standby
-sold by Peyton since 7912.
Insure Your Comfort
Phone 5749
Peyton & Co.
"WOOD TO BURN".
0