PAGE FOUR
HERALD AND NEWS, KLAMATH FALLS. OREGON
Mny 2!. 1043
Umhtr cf ' , '
' Tm Ahocutzd Pun
Too AiaodaM! Praia ! aiclo
mir ititie4 to to. or ra
publleotloa of all oaan dlipatthaa
lo t or oo ottiarwli
cradled lo trill piotr. and tlM
tha local publlihH therein.
XII right of rapublloitloo of
,apaoll dlipatehaa art alio to
, let tea. , .
FRANK JENKINS
Editor
Today's Roundup Advertising Roundup
1 ' By MALCOLM EPLEY
KLAMATH COUNTY,, once proudly among
the leaders in the war bond payroll de
duction program, has fallen sadly behind In this
pnase 01 me war mini ui
recent months.
The local honor roll, show-
, . lng 10 per cent firms and
1 STVtv'S groups, once made other Ore
I :i 1 1- !:.. 1
1 in comparison.
has been shot
:,a lUSk. W11UV1-
I V I Some of larger or8anl-
I Sl"" 1L1 zations which were once 10
fc"'"1"" npr cent, are now down below
EPLEY - 5 per cent; and some are as
low as 2 and 3 per cent. ,
i What caused this unwelcome slump? The
winter shutdowns of . Industrial operations, the
victory tax, and high Income taxes are believed
to be factors that started the payroll deduction
program here on its downhill trend. Labor
turnover may- have had something to do with
it." ,
But without concerning ourselves further
with what caused the trend, it is surely time
to stop it and start going the other way. This
is the first of June, industry is in full opera
tion, there are jobs for more than 100 per cent
of the available help, wages are at unusually
high levels, there are fewer places to spend
money, the war goes on furiously and ex
pensively, and every Klamath earner should be
buying 10 per cent in bonds.
Efforts of the past few weeks to get the
payroll deduction program on a going basis
again have met with little success.
; The Kiwanis club, which has accepted lead
ership of the June bond drive, has wisely de
cided to make payroll deduction revitalization a
major part of its program. " There's a job to
be done there. ' ; . - : . : . . .
.And we believe it will go. We have that
much faith in the average Klamath working
roan, wage earner and salaried employe. These
people have .come through when they were
needed in the past; they will do it again.
Battle of the Trees
A E'VE been carrying on a lively out-of-W
print contest with our friends on the
county court since we decried the removal of
three large' trees on the courthouse grounds
earlier In the week.
: Court members have been telling us about
various people who have commended their
"itehrlor "the' axe" "so far "as these particular
trees were concerned. We've countered with
accounts of the people who have called up or
written with commendation for our editorial de
fense of Klamath's fine old trees. Final returns
aren't in yet.
: Members of the court are quite pleased about
discovering - a certain amount of rot in two
of the trees, now that their insides are exposed.
Although they- didn't know this before, the of
ficials claim It proves their good judgment
We think it was plain political luck; further
more, . It doesn't mean that every old tree is
rotten.
Recently, we have been informed, the of
ficials: have been tapping other .trees on the
courthouse grounds, hoping to find one that is
about' to fall down. Their rumored intention
is not to cut it down, but to let it fall down
off -somebody or something, after which they
wiil tell all damaged parties to send their bills
to Mac Epley. Better yet, of course, would
be" to' have the tree fall on Mac Epley.
The court members have lined up some for
midable supporters, such as Cap Collier, Bogue
Dale and Coleman O'Loughlin. On our side, we
have' people who are ready to form shotgun
quads to protect old trees from ruthless of
ficialdom. Incidentally, our boss and associate, Frank
Jenkins,; Just stopped by and recalled that one
time in Eugene, county officials went on a
tree-cutting binge with the idea of removing
all the trees In three parks so the grass would
grow, better. It took a full-sized newspaper
campaign to stop them.
-That grass issue has been brought up here.
We observe there is grass on the courthouse
grounds right under the trees that are still
standing; anyhow, one great tree is worth
more than an acre of grass.
Seriously, we haven't backed down an inch,
and with the help of those who agree with us
propose to defend every sound old tree In the
city from, unnecessary destruction.
o 0
Hide It From the Children!
AHILE we're In a fighting mood, we'll take
VY on Deb Addison, who is permitted to
write something on this page on Saturdays.
Last Saturday, he abused the privilege by
calling us something and by using, as an
adjective describing our writing efforts, the
tyord "libidinous."
We rushed to Webster and found that the
synonyms for that one are "lewd, lustful,
lascivious, unchaste, impure, licentious, lecher
ous, salacious."
We deny the allegation. We know our col
umn Isn't that well read!
There are many roads which
lead to Tokyo. We will neglect
none of them. The enemy must
be hit and hit hard from so many
directions that he never knows
which Is his bow and which is
his stern. President Roosevelt.
The ultimate purpose of the
United Nations should be the
building of a better world in
which, all peoples, great and
mall, will.livo in equality and
A tmporry eemhlaittoa of the HVtotnt Btnld 1)4
the Klamath Km, PublUhod iwy afttreoao xcp(
ttunrHy at Eapltuudt 4us4 Plot ItmU, Klamath Kail.
Oregon, by Uie UfraM Putiltihtni Co. and the Klaaath
Kava Publishing Compaoj
Entered aa acosd daa natttr at tht potteftlc of
Klamath Fail a, Or., cm Augutt to, IMS uodar act ot
coo grata, Hard, t, Itrd.
By
Being expendable, you can t .sfsf
measure It in
You can't measure it in board
feet, or sacks, or pounds. You
can only guess at what it will
do.
To the expert (like the .ex
pert in command of a force
of men and ships) the guess
can be fairly accurate. This
guess is based on past exper
ience, an over-all knowledge
That honor roll
to shreds since
of the problem
largest beet sugar producers, have put it up to
him. Spreckels employs the J. Walter Thomp
son company, one of. the best and brainiest
advertising agencies there is, and, of course,
this agency, actually produces the advertising.
But to start with, it is up to Hayes to say:
this Is the problem, this is what we're driving
at, and this is the way to go about it.
Hayes made two talks here, giving a world
of information on the sugar situation. He's
probably MORE interested in his company's
advertising than in bis own talks, because his
ads reach most everybody and his talks only
. a few. ......
. It isn't long since, that a top-flight executive
of a large outfit would say: advertising that's
the advertising agency's business.
It HAS to be the business of those in the
head office, if the sights are set years ahead.
The point is, rationing having changed the prob
' lem "of" immediate sales, Spreckels hasn't quit
advertising, but has set the sights ahead and
put more into it.
O 0 O
Circulation Up Deliveries Fast
THE audit report of Herald and News circu
lation for the six months ending March 31
is just in. (This is from the ABC, the Audit
Bureau of Circulation).
It credits us with 10,088 net paid subscribers.
We actually print 11,100 copies. This differ
ence comes from those whose payments are be
hind and from complimentary copies. '
In spite of shortages in tires and help, the
number that has to be sent out by mail has
been gradually whittled down to 1438.
The ABC credits "city zone" with 6525 sub
scribers, and "retail trading zone" with 3072.
Of the papers covering the retail trading zone
(outside of Klamath Falls and suburbs) 1626 are
now delivered by carriers and dealers the same
evening. (Mail subscriptions are not delivered
until the morning following publication.)
Klamath Falls and Klamath county can't be
suffering TOO much from exodus to the serv
ices and war-boom centers, with our circulation
still showing a steady increase.
o o
Help Wanted Ads
ALONG that line, we carried yesterday, in
the want-ad section, two out-of-town help
wanted ads. Up until the time of the labor
"freeze," all such ads were submitted to the
local employment office, and, if applying to
labor needed here, the ads were rejected. Fol
lowing the "freeze" we didn't get any for quite
a while; and the ads yesterday more or less
sneaked In without anybody on the paper
checking them. Such out-of-town ads won't be
repeated. We need all the skilled workers we
can muster In war work right Here at home. .
About a year ago, Kaiser shipyards wanted to
launch a large advertising campaign In The
Herald and News to recruit workers for the
Portland area. (And this advertising would run
into hundreds of dollars for The Herald.) The
program was rejected.
Orv Ortell Visits
LOSING so many of our own staff, It's fine
to have an old timer drop In. Orvllle
Ortell, with wife Pat and small daughter Pattl,
walked in today. Orv held down a main Job
as advertising man for us in the good old
free and easy days of the early 30's. .
He has been with the Sacramento Bee for
five years, and is now next to the top In an
advertising staff of 14. Local Bee advertising
Is on the increase, Orv said, but admits a war
boom area is no bed of roses.
in full enjoyment of their free
doms. Chinese Ambassador Dr.
Wei Tao-ming.
We must not shirk from high
taxation during wartime. If we
can draft a mother's only son, we
should not hesitate to draft her
neighbor' surplus dollars.
Economic Director James F.
Byrnes.
Mmbr of Audit
BtniAU Or Cucvtlatioit 1
Rtprtiaatad Nationally by
WfKST-HOLUIAT CO., IkC,
Kan Frandaeo, Xiw York, 8
attK Cblcaco. tNtrUand. Loa
Aogtlea,
MALCOLM EPLEY
Managing Editor
DELBERT ADDISON
ADVERTISING, like men and ships, Is ex
pendable. Being expendable, it spends its
force; and unless renewed, Is gone forever.
ordinary terms. K-hl
at hand and .
ADDISON
hunch. .
This being the nature of the critter, those
working at advertising are avid for new de
velopments and performances, and are great
for following up a hunch.
It's reassuring then, for country advertising
folks to have their conclusions borne out by
higher sources. ,
The latest hunch we've been prodding along
those of us that hash such things over around
the office here is that the newest, great use
for advertising lies in developing for the fu
ture, in opening up better public relations for
a bigger day ahead.
a a a
Spreckels Head Here
RONALD HAYES, head of sales for Spreckels
Sugar company, and a repeat visitor to
Klamath Falls, is vitally Interested in his com
pany's advertising, and is not above asking the
opinions of us little guys.
He is interested because Spreckels. the west's
The great mass of laboring
people want the opportunity to
save some money, to start a
small business, and to build It
Into a- big business with their
hands and brains. Gov. John
W. Brlcker of Ohio.
Florida cold spell damaged
fresh vegetable crop. We sug
gest all the freezing be left to
Uncle Sam.
SIDE GLANCES
! out iw iv m iav)ct. inc. t. u. are, u. . fT. on. s-tl
"I can't help beinc late I've
'. on my route, and when I haven't any mail for 'cm, I have
. ... to stay and talk it over!"
EDITORIALS ON
NEWS
(Continued From Page One)
ed" is a fancy military word
meaning sewed liu.)
The Japs on Fish Hook ridge
were entrenched above the cloud
line, and our boys had to scale
a 60-degree slope in the face of
heavy fire to get at them.
THE next time you're tompt-
ed to cry about the hard
time civilians are having on the
home front, picture to yourself
those boys scaling blizzard-swept
Fish Hook ridge in the face of
Jap machine guns.)
'
TN the South Pacific, the bomb-
ers are busy on both sides.
We're hammering the Jap bases
in New Guinea and to the north
and the Japs take a crack at a
point near Darwin, in Australia.
British bombers raid Mandalay,
in Burma.
fN the home front, Byrnes is
named as a new czar-o'f-all-czars
to tell the other czars
where to head in. Congress is
said to be "visibly, pepped.up'!.
by the new development.
Better w a 1 1 a while before
throwing up your hat and yell
ing yourself hoarse.
The mess on the home front
is an awful mess, and every new
czar (with the possible exception
of blunt-speaking Rubber Czar
Jeffers) seems to have made the
mess messier.
Maybe Super-Czar Byrnes can
Hedy LaMarr Weds John Loder
f p r,
Dusky-haired Screen Star Hedy LaMarr is shown with her brand new
husband, Actor John Loder, at their marriage in Beverly Hills, Calif.
The stars, both of whom have been wed twice before, will delay their
oneymoon until current film assignment are completed.
V-HOME
Buy wiiely! Wartime it -no .fime to Indulg har secret
yearning for a race-track plaid. Real conservation starts with
thoughtful planning and careful selection of all purchases.
"Buy the least you have to get and get the most from what
you buy," sayt OCD. Conservation li one ot five qualifica
tions of a V-Home. Ask your Air Raid Warden or Block
Leader about the other four,' Make yours a V-Homel
cot some three-star mothers
!
clean it up. Wo all hope so. But
it will do no harm to wait for
results before coming In strong
with the applause.
OOO
THIS writer sometimes gets so
radical as to think that if
we had fewer czars to drive us
and more plain, simple explana
tions of what it's all about and
appeals for our loyal, patriotic
CO-OPERATION, wo might gel
farther with the war effort on
the home front.
Allied Invasion
Threat Worries
Axis Militarists
(Continued From Page One)
been constructing a great num
ber of invasion barges. America
already has built many thous
ands of similar craft. The con
struction of millions more tons
of small naval craft is under
way."
The correspondent added that
the merchant shipping situation
evidently was satisfactory. He
said that the index of allied
needs for the original North
African landings were 2,000,000
tons and that 11,000,000 tons of
shipping had been needed since.
The Dally Express played up
the combined allied aerial as
sault on Germany and Italy and
front-paged a headline saying:
"Next Move? We May Take
Pantclleria."
Folks who are green with
envy are ripe for trouble.
VESTIGES
Telling
The Editor
latter orintao two mual not ba rmr
than aM word In lanith, mual b wtl.
tan laa'Wr an ONI IIDI ol lha papw
onl, and muat M all. Oontrloullana
lollowlna Iheea nil, ora warmly oat.
THANKS FROM LIONS
KLAMATH FALLS, Ore. (To
Citizens of Klamath County,
Bond Buyers, and Frionda)
Four weeks ago today the Klam
ath Lions club accopted the spon
sorship of the Muy war bond
drive with the understanding
that if we wero able to soil
$330,000 actual value of bonds
wo would be permitted by the
state bond committee and the
war deportment to purchase a
heavy bomber Flying Fortrest
with your bond money. It would
also be our prlvllego to name
this giant plane.
You have supported this grand
project so well that you have
participated in one of tho lurgcst
bond sales in the state of Ore
gon and Klnmath county aguln
goes over the top and at the
head of the list of counties.
Friends: Our goal has been
reached and even exceeded by
a very substantial sum, In fact
tho results were so grutlfylng
that it Is very difficult for us
to express our appreciation In a
manner that would be Justified.
Tho entire membership of tho
bions club and Lioness uuxlllnry
have worked hard to put this
drive across and they aro to be
commended and are entitled to
much praise, but In my estima
tion the real credit and praisu
for this hugo success is due tho
bond buyers of Kiumath county,
as after all, they arc tho ones
who have moclo it possible for
us to succeed.
It has certainly been a pleas
ure to act as sponsors of a coun
ty wide drive which litis met
with approval from every quur
ter. We havo been accorded
wholo hearted cooperation from
every citizen and organization,
and wo realize that it would bo
impossible to attempt to thank
every individual for his purchase
of bonds.
At this time in behalf of the
Klamath Lions club, I am com
pelled to especially thunk those
who gave so generously of tholr
time and service to help us. We
feel very kindly toward Andy
Collier as ho was really the one
responsible for "The Klamath
Pelican" as it was his enthusi
asm that sold us on tho idea ot
"Buy a Bomber." We are very
grateful to the Smith Bates
Printing company and tho com
mercial classes of the Klamath
Union high school for their serv
ices. Wo arc deeply Indebted to
The HcraM and News and our
local radio station KFJI tor their
splendid cooperation and assist
ance In helping us gel our story
to tho public. Also probably tho
one high light of the entire drive
was tho entertainment the Com
mandos furnished for our radio
auction, and they are certainly
to be congratulated for this fine
contribution.
It has taken the combined ef
forts of our theatres, the sound
trucks, together with the support
of some, of our local business
men to make our publicity com
plete. In closing we want to give
honorable mention to the Greek
American and Italian American
associations as well as organized
labor for their generous bond
purchases. We also want to glvo
a word of praise to the local
banks and the othor bond Issuing
agencies in the county for their
splendid cooperation In taking
care of the increased volume of
bond sales during May.
Now a word of encouragement
for next month's bond drive
sponsors. Friends: with your
bond purchases this month you
have bought a share in the Klam
ath Pelican, and we are all part
ners in this enterprise. I know
you will want to protect your in
vestment when the enemy sends
their fighter planes to attempt
to drive off tho Pelican when It
Is raining destruction to the Japs.
The best way to Insure this pro
tection is to help the Kiwanis
club purchase their four or five
fighter planes to escort our
Klamath Pelican to the Isle of
tho rising sun that la rapidly
sinking.
R. E. Hooker,
President, Lions Club.
Window Display
Here Wins Third
Prize Nationally
A window display by Elmer
Harndcn, Star drug store owner,
won third prize, a $25 bond, In
a nation-wide Rexall window ad
vertising contest for the month
of April.
The contest Is a monthly event
which Rexall drug stores all over
the country may enter. Ham-
den's window advertising won
eleventh In the country in the
March event.
Entries are Judged by George
G. Fero, Rexall national adver
tising manager, Boston, Mass.
ITPUINf! 8o& with Moxtana, for
MbniiiU morly Moilcin Hot Pow
OF MINOR dor eoollnu, medicated.
SKIN IRRITATIONS
Gen. Landrum Directs Attu Landings q
i
1 Ik r
i
i? -V-
MnJ. Cln. TS. M. Landrum, commandlnt ttneral of U. 8. Air. ullnn orco,;
iocs over tho side ot a ship Into a nunp txmt bended for point In Uio,
Mnssarro Buy area durlim the landing of American forces on Attu Iolruid.
Official V. 8. Navy photo.
WIN RE
PROPERTY TIX GUT
(Continued From Page One)
.separately under a tax equaliza
tion procedure, wo a question
mentioned by local attorneys In
discussing the proposal. '
The resolution adopted by the
Chlloouln council pointed to the
loss of the Forest Lumber com
pany plant by fire and other
factors which, it was asserted,
had lowered proporty values and
decreased tho Income of Chllo
quln residents.
Some women won't be able to
get used to shoe rationing to
save tholr soles.
LEGAL NOTICES
ADMINISTRATOR'S NOTICE
OF FILING OF FINAL AC
COUNT IN THE CIRCUIT
COURT OF THE STATE OF
OREGON, FOR KLAMATH
! COUNTY.
IN THE MATTER OF THE ES
TATE OF E. N. EAGLE, de
ceased. Notice Is hereby given that I
' have filed my Final Account and
report as Administrator of tho
above-mentioned Estato, and tho
above-entitled Court has fixed 2
o'clock In the afternoon ot
Wednesday, July 14, 1043, as the
time, and the Circuit Court
Room in the Court House of
Klamath County, Oregon, in the
City of Klamath Falls, In said
County, as the place, when and
whero any person may present
any objection or exception to
anything contained therein, or
to anything done by mo as Ad
ministrator, and that at such
time and place the above-entitled
Court will finally pass upon and
settle said Account.
D. N. EAGLE.
. Administrator.
M 20; J S-12-10. No. 243
NOTICE
Notice is hereby given that
Klamath County proposes to ex
change with the City of Klamath
Falls. Orcffon. the fnllnurlnn dm
scribed real property owned by
iiiamam county, urcgon, to-wlt:
Lots 1 to 6, inc. and li and
13 of Block 2,
Lots 1 .to 25, Inc. of Block B,
Lots 1 to 21, Inc. of Block 6,
Lots 1 to 17, inc. of Block 0,
Lots 1 to 12 inc. of Block 10,
Lots 1 to 7, inc. and 16 to 23,
inc. of Block 12,
Lots 1 to 8, Inc., and 21 to 20,
Inc. of Block 13,
Lots 7 to 14, inc. of Block 14,
All In Westover Terraces,
Klamath County, Oregon, for
the following described property
owned bv tho Cltv of Klnmaili
Falls, Oregon, to-wlt,
Northeasterly 80 feet of Lot
3, Block 87, Nlchola Addition to
Klamath Falls. Oreann.
and by Resolution ot the Coun
ty court of Klamath County,
Oregon, tho time for entering
objections thereto has bnnn !
on the 7th day of July, 1043,
ai me nour oi iu A, M at tho
County Court Room, Klamath
Falls, Oregon.
MAE K. SHORT,
Clerk of Klamath
County, Oregon
Bv Allen Sloan. Demifv
M 29; J 4-11-18. No. 242.
Whan in Medford
Stay at
HOTEL HOLLAND
Thoroughly Modern
Jot and Ann EarUy
Proprietors
'S Na
itis
'mi?
m
fir..4 teUpholol
Lot It be emphu.ilzcd that wo
cannot expect future peace and
security without enjoying the
friendship of other nations. We
cannot enjoy such friendships
without alluring with other peo
ples the responsibility of main
taining a world In which thny.A
too, may possess tho blcwlnm of"
peace and security. Wendell
Wlllklo, t
TOO LATE TO
CLASSIFY.
FOR THE BETTER grades of
fuol oils, accurate, mHered de
liveries, try Fred H. Hellbron
ner, 821 Spring street, tele
phone 4193. Distributor Shell
Heating Oils. ' 813m
WILL PAY CASH for 20 acres
of alfalfa land In alfalfa. No
buildings. CIodo In. R. C.
Prudhomme, 8102 So. 6th St.
Phono 4043. ' " 8-20
WANTED Woman to cure for
child in own homo, 8 .. to 1a
week days. Preferably St.W
Francis Park. Apply evenings
4435 Bourdman, 6-20
APARTMENT, close In, $37.90,
light and water furnished.
Small house, East Main, $22.50.
Drew's Manstore. 5'20
ORRES TAILORS will observe
Memorial Day Sunday but
will be open for business on
Monday, May 31t. Got your
all wool suit whlln getting is
good. Wo tnllor units 'n our
shop. Charles Wilson, tailor
from Portland will be the coat
maker. Oscar-Wcllander frbm
Minneapolis is tho1 punts
' maker, best In tho west. Wo
also do altering, repairing,
cleaning. Suddon sorvlco.
Don't forget, whero you havo
a fit. ORRES TAILOR SHOP,
129 So. 7th. Phone 4077. OP-A
POSITE KANTEEN.
8-20'
You still SWING IT and SING
IT with that SNAPPY THOM
AS NATURAL SHORTHAND.
Tho only private business
school In southern Oregon
that has tho SPECIAL PRIVI
LEGE to teach It. A possible
speed of 180 words per minute
In 3 months of STUDY. Why
not try It? Klamath Business
College. Next to Esquire.
5-29
GIRL for pnrt-tlmo office work.
Typist, experience unneces
sary. State ago, reforonccs.
Write News-Herald, Box 4475.
8-31
LOST A Ration Book' noar
Chiloquln. Ben Peters, care
Pelican Bay Camp, Chiloquln, jav
Ore. 6-lW
THE INTERSTATE BUSINESS
COLLEGE summer business
course will put you In line
for a good position. Join tis
Tuesday, Juno 1st. 432 Main.
8-29
Young People's
Society
of the
Nazarene
Church
Vern Bptlrs, Pres.' t ,
Meets
Sunday, 6:20 P. M.
TOPIC ;v
"Young People
in Action"
i
Corner Martin and Garden