PAGE FOUR HERALD AND NEWS, KLAMATH FALLS, OREGON May 22, 1018 Sltmbtr of Tm Amocutid Pud Tha Aatodatcd Frf,4 la Kcla alvaljr ntltjrd to tha ua ef re publication of ll ntwi dlipatrhta credited to I' or Dot otharwl credited Is thli papar, and alio tha local oara publlibed therein, ill rlghti of republication of apKlal dlapatdiaa iro alao to aarvad. FRANK JENKINS Editor A tcmiKtrarr eetnhlBitlon of the Hrtntng Rtrld tni the Klamath N. ruMuhwl ry ftftrrnoon eictpt Sunday ai Eipltnadt and Pint ttrttU, Klamath Falls, Oft too, bjr the 11 era M luM tahtnt Co. and Ua ElamaU Kawa PuMlahlDjj Company Kntard aa sword data natttr at tha pen toff ie or Klamath Falla, Or., oe August 10, toot under act of coo !, Msrrb t, lira. Ji$mb$r Acoit Bpuau Op Cmcpiatiox ftepmtattd Natloaillj by . AVltT-HotllDAT CO I KG. 9 a rraoflK. JVw York, H attle, Chicago, Portland. Loa Aaptea. MALCOLM EPLEY Uanaffing Editor Today's Roundup By MALCOLM EPLEY LOCATION of the local rationing board of fices in the same building with the district OPA office, suggested as a logical move in this column several momns ago. ap pears now to be a possibility for the near future. TKa rntlnn hruarrl. nccordinC it-m recent new stories, has Sf, been having It troubles be-M-'v vt-'i cause it has no money with which to pay rent. The Odd Fellows lodge, which owns the building In which the board offices are now located, pro vided the charters rent free EPLEY for many months as a praise worthy patriotic act. It has been recently report ed the lodge has asked for rental money, and finding money for that purpose has been a sub ject for discussion between ration board and district OPA officials. It is understood the latter contend that no OPA money is available for rent of local ration offices. OPA has never made full use of the space and facilities provided in the district offices estab- llshed here. There exists the possibility the current problem can be solved by locating the offices in the same building. From the standpoint of public convenience and elimination of confusion, having all the OPA functions here Quartered together makes good sense. Frequently, people with business to do with the OPA have to go from one office to another, and at times one does not know whether he should visit the district or local office to transact his business. Putting the of fices together would solve these problems. A decision on this matter is expected within few days. Saving Rubber ANNOUNCEMENT by Ed Ostendorf, OPA dis trict manager, that state police are to- be asked to "clock" motorists in an effort to en force the 35-mile-an-hour speed provision, indi cates that there has been a public tendency to violate the war-time limit. , Purpose of the 35-mile-an-hour provision is to save rubber, and anyone who has been driving regularly within the limit- knows that slower speeds do wonders in tire conservation. Tires that long ago would have been worn out and discarded, under the peace-time high speeds, are still on hundreds if not thousands of cars in this area. They are still giving service in a time when rubber shortage is a critical national problem. . This has been accomplished because people have slowed down their driving speeds. Unl versal compliance with the 35-mile-an-hour regu lation is definitely in order. 0 Bonds For Fighters WHEN a person buys a war bond, he Is really not spending a cent, although it may be difficult sometimes for htm to realize that fact. War bond buying is not the unselfish contribution that some seem to think. It is a safe investment,' and therefore an excellent place to put all spare money. We were told today about a Klamath county man whose bond buying is done on a more unselfish basis than that of the rest of us. He Is C. J. Bricco, 72-year-old business man of Fort Klamath. Mr. Bricco is buying bonds, but he is not buying them for himself. He gives $23 bonds to men in the service, chiefly men from the Wood River valley where he lives. Mr. Bricco has bought forty-two $25 bonds and presented them to service men. That, friends, is something! Mr. Bricco did not tell us about what he Is doing, but an ac quaintance of his who knows the facts has reported it to us, and we know the public will be Interested in this fine demonstration of kind ness and unselfish patriotism. Others Could Do It RELAXED and happier than they have been for many months, four more wounded fight ing men have' just gone back to a bay area hospital after 'a visit to Klamath Falls as guests of Klamath's great Commandos. What is done here for the wounded men brought to the city by the Commandos could be multiplied by thousands if other communities would follow the Inspiring lead taken by the Klamath Commandos. Authorities at the bay hospitals have only the highest praise for the local effort, pointing out that the people must take over where the doctors leave oft In re habilitating these wounded men. There are great numbers of them, and Klamath, alone, can care for only a comparative few in this way. But there is every indication that these few have benefitted tremendously from the local project. Nothing that has happened in years has given us a greater pride in our community, and to the Commandos and those who have helped them must go the credit. Advertising Roundup By DELBERT ADDISON EVERY man who has successfully built up a business sincerely believes that it is the most wonderful thing going. He has worried and worked at it over a per iod of years probably, and all the little things that he has i done day by day, and all the things his outfit has accomp lished, give him this unalter able conviction. Sooner or later, for one rea son or another, there'll come a time .when the urge to trans mit this conviction to others will bring him to advertising. Unfortunately, unless he's ADDISON the exception, he'll want to voice his own con clusions, and expect the rest of us to agree with him. What he overlooks is, it was the little specific things, coming day after day over a period of time, that sold HIM on his business or product . . . and that it will take the telling of these same little specific things, over a period of time, to sell the rest of us. a Business in the Dog House BUSINESS people (big AND little) have been hurt, disillusioned and embittered in re cent years to find themselves the butt of the jibes and insults that go with being in the dog house. Clifton Fadiman, the book reviewer and "In formation Please" man, said the trouble with business men is, they quit reading books just before Sinclair Lewis wrote "Main Street." So, not knowing the reason for the ridicule, they don't know what to do about it. A lot of things have happened to jar people loose in their thinking since Fadiman wrote that, so there may be some hope for the tired business man without him keeping up on the latest best sellers. War-Time Ad Trends THERE are two main developments of adver tising in these war times. One is the ad vertising on direct war needs. You don't have to look any farther than the ads on the "Klam ath Pelican," appearing in The Herald and News this month, on this score. If a Flying Fortress doesn't carry the name, "Klamath Pelican," over Tokyo, it WON'T be because our business people failed to back It. The other trend, just starting to develop, Is coming from the man who Is convinced that his business is wonderful, has been baffled by others not sharing his views, and who is doing something about it. This is public' relations advertising, actually. (And the term, "public relations," has a nasty sound to any newspaper man, from past associa tions. You know ... the glib "public relations man" who tried to get the PAPER to say, in a few high sounding phrases, that his business was wonderful.) Let's think of this public relations advertising in the sense, of opening the door to the public and giving a true picture of what goes on Inside. The best ad of this sort to date, appearing here, was run by Union Oil recently under the heading,. "How to Drill an Oil Well for 52.08." The ad told some of the little, specific things that go into the drilling of an oil well, and the running of a large corporation. It would be interesting to know who started the wheels rolling In the making of this ad. The copy ended: "This series, sponsored by the people of Union Oil Company, is dedicated to a discus sion of HOW and. WHY American business functions. We hope you'll feel free to send in any suggestions or criticisms you. have to of fer." Been Done Wrong By THIS column has been badly treated by sup posed best friends. To start with, Jus McDonald, the strong right arm of this adver tising department (the --af gem wno looked alter my duties while I was (1) hunting, (2) fishing, (3) gardening, etc.) Mc donald received some kind of a note from Washington to see a sailor in Portland at once. LIEUTENANT JUN IOR GRADE justin a. mcdonald spent all of 15 j& minutes between trains fw- explaining in detail all St" 'A the intricacies of taking care of the large vol ume of advertising he had handled, where to find the mats (in that pile behind his desk), McDonald and so on, etc. No time for a column last week. Next, the alleged columnist next door, in his libidinous desire for something of interest for a change, deliberately stole my anecdote about the LIEUTENANT JUNIOR GRADE duck ing Into the train to dodge some gold braid only to find that It was another green pea, Lt, 0. g ) Tom Stoddard. (The story fell a little flat anyway.) At any rate, here's a picture of the LIEUT. J. G., and that silly looking grin is on account of the picture being taken at the farewell party we gave him. (And now I have to trot along and take care of some of his ex-business.) I hope it's hot in Tucson. Redding Man Waives Preliminary Hearing , Labern Frank Keller waived preliminary hearing in Justice court Saturday after being brought here from Redding by Dale Mattoon Friday to answer charges of burglary not in a dwelling. Keller, whose bond has been set at $2000, allegedly forcibly entered the New Method clean ing establishment for the pur pose of theft on May 15. The new Mustang dive-bomb er. eaulDned with rilvo hrilm bomb rack and six high-calibre machine guns, is the fastest dive bomber in the world. It Is expected that most of the army air force men will cling to aviation as a vocation or avoca tion after the, war. SIDE GLANCES - ' '' cowt laaa t a KMl, twc. T. at acq, u. at. orr. "Well, I never thouoht my kid sister would lake my plucc when I enlisted I used to think this work was pretty roujthl" POPPY SALE IN TULELAKE SET FDR m TULELAKE The petals of the poppy have been dyed afresh by the blood of young Americans and reverently the poppy must be worn in their honor this year as well as in memory of those others who made the supreme sacrifice 25 years ago. The little red flower of re membrance will again be made available to everyone in the Tulelake community on May 28 and 29 by the volunteer work ers who will contact the public under the direction of Mrs. Eddie Gresham, Tulelake auxil iary poppy sales chairman, and Mrs. Helen Thomas, auxiliary president. Girls of the junior auxiliary will assist the adult workers. More Americans than ever be fore, according to those on the committee are expected to wear the flower this year as a tribute to those who have already given their, lives, and to the disabled veterans of World War 1 and their families. The sale is one of the major projects of the year for the local organization. Mrs. Leah Cloney, depart mental president of auxiliaries of California, urged on a recent visit here an all-out effort in this year's sale of the blossoms. Members here learned from Mrs. Thomas that veterans who are able to manage making the blooms also make quotas for those men who are blind. Mrs. Thomas stated this week that 8000 poppies scheduled for delivery in the Hawaiian Islands have failed to arrive and have either been lost at sea or sent elsewhere. The local unit will sell' 1000 poppies. Defense Calendai The luncheon hour Fridav at Block Leader council meeting was taken up with reports to Chairman' Jean Puckett of the progress being made In the vari ous areas. Several areas are nearlv com pleted in the "V Sticker" cam paign and the registration of nurses. Others have found some reorganization necessary, but In general the work is nroeresslne satisfactorily. Attention is called to another source of salvage which many citizens may nave missed, and that is: salvage of the base of burned-out electric light bulbs. aave tne brass bases and-nut them In your salvage bin. All precinct leaders arc uranrt to attend the food preservation conference to be held at the chamber of commerce on Tues- aay, May 25, at 1:30 p. m. Thiri will be a general discussion of various methods of food preser vation, under the direction of Mrs. Wlnnlfred K. Glllon, chair man of the county nutrition com mittee. Don't forget the date! Memory is best between the ages of 11 and 14, according to an eminent London doctor. ZOE BRUCE Formerly of Haul Beauty Bhop it now with the LOUISE BEAUTY SERVICE 435 Main Phone 8280 Attu Japs Chopped In Three Sections By Final U. S. Push (Continued From Page One) fire. Attu village was complete ly destroyed with the exception of a church and one other build ing. "4. On May 21 army Libera tor heavy bombers (Consolidat ed B-24) attacked the Japanese main camp area on Kiska. Due to weather, results wcro not ob served. Southern Front ''South Pacific: (all dates are east longitude): "5. On May 20-21 during the night Liberator heavy bombers (Consolidated) attacked Japa nese installations at Kahili and Ballale in the Shortland island area. Hits were scored on the runway and enemy searchlight positions at. Kahili." Today's report on the. Attu battle followed a declaration by Secretary of the Navy Knox late yesterday that the cam paign was successful and It had already entered the . stage of mopping up. From today's communique, however, it was obvious that the mopping up involves some stiff fighting since the Japanese, although split into three groups and pinned with their backs to the sea, were in rough country and capable of putting up stub born local resistance. Nick Long Calls Meeting of Retail Merchants Tuesday A meeting of retail merchants has been called by Nick Long, chairman of the Klamath Retail Trade bureau, to be held Tues day, May 25, at 11 a. m. All city merchants arc urged to attend as several pressing problems must be decided by the retailers. Tho meeting will adjourn promptly at 12. Funeral Services Set for Don Taber Funeral services for Aviation Cadet Don Taber, killed Thurs day in a basic training plane crash at Garden City, Kas., will be held Tuesday afternoon at 2:30 o'clock from the Girdncr Funeral chapel In Yrcka, Calif., according to the young flyer's sister, Mrs. William Listoe. Don Taber was a Klamath Un ion high school athlete and son of Mr. and Mrs. Roy Taber, for merly of this city and now resid ing in Yrcka. Wilcher Faces Threatening Charge Appearing before Judge J. A. Mahoncy in Justice court Satur day morning Ed Wilcher was charged with threatening to commit the crime of murder. In her complaint against Wil cher, Lcona Kcllcy, a young negro woman, said that Wilcher threatened to murder her. The accused was committed to the county jail under $1000 cash ball. Largo numbers of sheep, calves and colts are killed by porcupines. STUDENTS GET YEAR AWARDS ATASSEMBLY At a closing day assembly at KUHS Friday morning, various awards were presented and the new student body officers were Introduced to the students by this year' president, George Proctor. Now officers are Jerry Eluars son, president; Letly Llnmnn, secretary-treasurer: Bob Perkins, first vice president; Lois Cada, second vice president; Ray Byrnes, yell leader. Mrs. Wayne Scott awarded let ters to girls In the Girls Letter club, an athletic oruanlzatlon. The awards went to Clara Red- key, Rosemary Russell, Betty Russell, Bertha Russell, and Ruth Blehn. A pin for the outstanding girl In athletics went to Margar et Blair, president of the organ ization. Wayne Scott, tennis conch, presented letters to five boys, Jim Noel, George Proctor, Charles Mctz, Dick Newman, and Bernard Vaillancour. Clifford Rowe, journalism ad visor, also made several Journal Ism awards. Marlys Stcinsclfer received a certificate and a $25 bond for being the advertising solicitor who brought in tho most advertising and who made an outstanding contribution to the advertising department. Nancy Bennct received the News and Herald award for being the out standing Junior on tho staff of the Kratcr for this year. Pins and certificates were al so given for membership In Quill and Scroll, a national hon orary society for high school Journalists. New members are Nancy Bcnnet, Edna Knhl, Dnrlo Helfrich, Ann Mueller, Mary El len Wright, Pat Morgan, and Marguerite Picard. One of the high points of the program came when Clifford Rowe presented to the school the service flag, made by the Kratcr staff and the Parent and Patrons club. Carmen Stockstill presented to the school a bond as a gift from the Pep Peppers. Track awards were also given by Paul Dellcr, track coach. Peli can, letters went to Ralph Foster, Richard Vaillancour, Pat Patzke, Jim Bocchi, Dave Pcrslng, Dave Mocabce, Al Bcllottl, Vcrn Yank, Richard Hunter, Don Bigger, Rex Young, Elwyn Silva, Al Davis, Stanley Dawson, Dave Henthorne, Henry Schortgcn, Bud Peterslelner, Harry Tindall, Fred Foulon, and Jim Kccnan, manager. Wildcat letters went to Ben DeVorc, Bill Hendricks, Dale Constans, Jim Palmer, Charles Thurman, Jim Pope, and John Paul Foster. Farm Machinery Quotas Removed For Some Items CORVALLIS, May 22 W) County quotas and "togs" for all rationed farm machinery In Ore gon were removed today by the state USDA war board except for seven major items. This per mits farmers who hold purchase certificates to buy the equipment any placo in the state that lt may bo found. The procedure now will, be for the farmer to locate an available machine before a purchase certificate is Issued. The seven items still under the quota rule are tractors, com bines, pick-up balers, potato dig gers and sorters, side delivery rakes and hay loaders. FUNERAL ELVA WHEELER CARLETON Funeral services for tho late Elva Wheeler Carloton, who passed away at her home near Merrill, Ore., on Friday, May 21, 1043, following an extended ill ness, will be held In . tho First Presbyterian church in Morrill, Ore., on Monday, May 24, 1043 at 2 p. m., with the Rev. Hugh T. Mitchelmore of the Altamont Community Presbyterian church of this city officiating. Inter ment family plot In IOOF ceme tery. ' Friends are invited. Ar rangements aro under tho direc tion of the Earl Whltlock Funeral Home of this city. A little over three years ago the ratio of women workers in the automobile field was under 10 per cent. Tho ratio Is ex pected to reach 30 per cent in 1B43. Squashing of Nazi Tripoli Stand Told PORTLAND, May 22 (VP) Marshal Erwtn Rommel In tended to miika a fight for Tripoli hut allied bombers I'hunged his mind. So asserted Captain John B. Harding, Klumiilh Falls pilot home from tho African front, In a speech boforo tho City club. "The Germans were defi nitely preparing to make a stand In Tripoli, but we sim ply covered thorn and they couldn't muke a move with out our pouncing on them. In one bombing attack my unit destroyed 137 German airplanes oh the ground, ttonio of tticm having just been assembled and never used," ho sulci. WESTERN UNION . OFFERS GIRLS and HOUSEWIVES PART or FULL TIME WORK You can play a vital part in winning In war by delivering telegrams to and from the front lints of production. APPLY WESTERN UNION TELEGRAPH CO. 716 Main Str.t EDITORIALS ON NEWS (Continued From Page One) the Japs, Fish Is an linmansvly important Item In the Jup diet. TN tho past three days our planes have destroyed 285 axis planes In Mediterranean Europe most of them smashed on the ground, which in itself li important. Planes aro effective ONLY IN THE AIR. When they're smashed beforo they can get off tho ground It's a bad sign for the smashce. JJITLER and Mussolini today exchange congratulations on the fourth anniversary of tha Rome-Berlin treaty. (In an ex ceedingly hollow tone of voice, you may be sure.) AN ominous silence, today's " dispatches tell us, prevails on the Russian front, and evi dence points to the approaching zero hour of the long-expected Gcrmon offensive. Moscow tells us the Germans arc continuing to pile up supplies of mon, tanks and ammunition. It is certain the Russians are piling up corresponding supplies to meet the thrust if it comes. Watch It. If Germany DOES NOT attack, it will be a pretty sure sign of weakness. READ all the rumors, Listen to the talk. Watch all tho de velopments. But remember that the pri mary purpose back of all of It Is to mislead the other follow If possible and hit him hard when ho Isn't looking and WHERE HE ISN'T READY. Gonzaga Track Star Dies From Accident Hurts COEUR d'ALENE, Idaho, May 22 (fP) Bob Howard, football and track star at Gonzaga high school, Spokane, Wash., died to day of Injuries received last night In an automobile accident which Injured three other Gon zaga athletes, none seriously. Sheriff's officers said the car struck a barricade at the junc tion of two roads and overturned. Howard was to have partici pated In the annual Central Val ley relays today In Spokono whero he was entered in the shotput. Decorated Decorations given University of Oregon ROTC members at ceremonies held Fri day in Eugene, Included a Scab bard and Blade awards to fresh men, Robert L. Mueller of Klam ath Falls and Maurice E. Drenkel of Lakcvicw. TOO LATE TO CLASSIFY INTERSTATE BUSINESS COL LEGE will welcome all stu dents Interested In summer business courses. You moy en roll Monday, Moy 24th or any day following, 432 Main. 5-22 FOR SALE Swiss Jersey and Guernsey cows, 5514 So. 0th. 5-25 LOST Girl's glasses, rimless, yellow gold car pieces. Re ward. Phone 3851. 5-25 WANTED Twin beds with box springs and mattresses. Jose phlno Avery, Dorrls. 5-25 LOST Gas book A- Herbert Swisher, 2315 Wantland. 5-25 LAKECOUNTY ) TAKES HONORS IN BOND III E PORTLAND. May 22 (P) Lake county won lop honors In Oregon's second war loan drive, ro t'liiilniiiiii E. C, Summon ami David W. Eccle announced to day. Crook rounly wns second and Marlon county third. Final figures for the drive showed bond purchases o( $IH0,4;i5.051. Of this total, $21,. 060,000 was Invested In E bonds. A higher perceutago of siilrs per population was recorded In Lake county than In any other. Average purcliusn per person also was higher. A total of 11 III) of the county's 5304 persons bought bonds and their pur chases avnruged $74.82, It was announced. The county will re ceive a silk flag. ft Sales wore made to 074 m Crook county' 5124 persons, and the average sale was $00.01). Of Marlon county' (10,734 popu lation, 13,530 purchased bonds. Tho average sale was $34.81. ) TOO LATE TO CLASSIFY ZOE BRUCE, formerly of Hazel s Beauty shop is now-with Lou ise's Beauty Scrvlco, 435 Main. Phone 8280. 5-22 FOR THE BETTER grades of fuel oils, accurate, metered de liveries, try Fred II. Ilcllbron ner, 021 Spring street, tclo- ' phono 4153, Distributor Shell Heating Oils. 0-13nY PINE body wood, $10 cord; fir body wood, $11 cord. Get It while it lasts. Phono 9000 0) leave orders at 20 Main. 0 21m EVERGREENSfor the cemetery; flowering shrubs, trees and evergreens for the home; fruit trees and berry plants for the garden. Plant now to beautify your home and raise your own canning fruit. We guarantee our trees and shrubs to grow. Call us for landscaping and lawns. Lakcahore Gardens' Nursery. Phone 4082. 0-10m FOR SALE Seed spuds, some certified stock, Guernsey heif er, soon fresh. F. Clink, Box 823, Tulcluke, Calif. Phone 2013. 5 28 FOR SALE OR RENT Stoam roller, suitable for power plant. Altamont Trailer Park. South 6th St. 5- FOR SALE 115 sacks seed pota toes. J. R. Blotch, Merrill, Ore. Phone 31, Merrill. 5-24 FOR SALE: Almost new bi cycle. $45. 2225 Darrow. rhone 7302. 5-25 I BUY USED PIANOS for cash, add only value of recondition ing work and sell on terms. Louis R. Mnnn, Tuner, Der by's, 120 N. 7th. Phonos 4.110 or 7175. 6-21m WANT TO BUY Boby walker In good condition. Phone B208. 6-23 WANTED Ront farm, closo In. Call 838 Oak. 5-22 FOR SALE Six head good grndo long yearling Hereford bulls. Ph. 9030 after 0 a. 5-RJ FOR SALE Heavy breed pul lets and fryers. Phone 7808. 5-22 10 GUERNSEY and Holstcln springer heifers for sale. One ml! from Oregon Hot Springs. Lloyd Embrcy. 5-20 WANTED High school boy Id years or older for vocation work. Apply 7B0 Market St.,' 7-8 p. m. Tuesday. 8-23 BRUSH-UP" courses In short hand, typing, bookkeeping, as well as our regular business training aro In continuous progress tho enllro year, at tho KLAMATH BUSINESS COL LEGE, next to the Esquire Tiiealre. fi-Z'.! 0 Edgar Swift I Back at tha Quality Barber Shop 2325 s. 6th AUTO DRIVERS' Hv you complied with the new financial r. sponsiblllty law? Is your driver's license pro tected? Our Public Liability and Property Dam age Policies meat the requirements of the nw law, effective Junt 9, 4 Redman Insurance Agency 111 Bo. 8th St, Telephone 1461