March 20, 1048
PAGE FOUR
HERALD Atito NEWS,, KLAMATH FALLS,. OREGON
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FRANK JENKINS
Editor
A tern port 17 mraMnattoB of the Kvalrtf Herald tod
tht Klaioith Kws. Published twy ((riMD n
Bundsy at Eaplutd and Pint atrttta, Klamath Falls,
Oregon, by th lltraM l'uIUhlat Co. and tha Klamath
Kiwa Publishing Company
Knttrcd is aoood data mat tar at tht potffte of
Klamath Falla, Ort., oa August 10, 1906 under act of
eoogTtaa, March I, Itro.
Afm6r 0 Audit
B0AU Or ClBCDtATlOW
BtprManttd Katlonalty bf
W MT-H OIXID AT CO., tx&
San Francisco. Wvk. tit
aula, Chlcarx Portland, Lo
Anctlfa,
MALCOLM EPLEY
Managing Editor
Today's Roundup Advertising Roundup
B MALCOLM EPLEY
NEXT week Is national wildlife week, and
here's starting it off with some big news
tor local wUdlifers. From a most reliable
, , source we learn that the fish
and wildlife service is making
I frvr?.$ pian8 for the establishment ot
if. ... nubile shooting grouna, sun-
1l liar to that on Tule lake, in
rnnnection with the newly-op-
r erative wildlife refuge on Low-
er luamain lane.
The Droiect hasn't develop
ed to a news story stage, but
It is in the wind, and the
I nuhlie shooting ground will
EPLEY probably be open to bird hunt
ers this fall.
It will be remembered that the fish and
wildlife service, when It began operating the
Lower Klamath refuge after the completion
of the Lower Klamath-Tulelake tunnel, closed
the Lower Klamath refuge area to hunting.
There followed widespread complaint among
sportsmen.
Operative parts of the refuge all lie south
of the California line, and therefore the public '
shooting ground will be south of the line.
Lower Klamath lake areas north of the line are
already open.
Exact location of the proposed public shoot
ing ground has not been reported, but it pre
sumably will be near or on the state line.
We learn that the fish and wildlife service is
permitted to open a part of the refuge for the
reason that the Lower Klamath refuge was
established prior to 1929. On such refuges
established since that date, the rule is that
parts of them cannot be opened as is planned
in this case.
False Picture
AHEN designated by President Theodore
W Roosevelt, the Lower Klamath refuge
covered a vast area in Lower Klamath lake on
both sides of the state line. This huge area
was never operated as a refuge, but after thai
tunnel was constructed to permit delivery of
water to Lower Klamath from Tule lake, an op
erative refuge was formed south of the state
line In Lower Klamath. There are more birds
there now than on Tule lake.
A year or two ago, when there was discus
sion of the effect of birds on aviation here,
it was reported from Washington that an
executive order was to be made abandoning
that part of the Lower Klamath refuge In Ore
gon. We supposed that had gone through, but a
local fish and wildlife representative says he
had not heard of such action.
If the Oregon area has not been abandoned
i a refuge, it should be done. Also, the fish
and wildlife service should discontinue the
refuge on Upper Klamath lake, which is serving
no valuable purpose.
The reason local aviation enthusiasts wanted
the Lower Klamath refuge formally abandoned
as to the Oregon areas is that it shows on
many maps, with the boundary not far from
the local field. Inasmuch as it is not, in fact,
a refuge, it thus presents a false picture to
persons unfamiliar with the facts.
It ought to be abandoned and taken off the
maps.
Tonsorial Squeeze
THE last session of the legislature, good as
It was supposed to be, had its weak mo
ments. In one of them, it passed senate bill
37, the "barbers' bill." Governor Snell signed
the bill Friday.
This measure permits barbers In any given
county to establish minimum prices upon a vote
of 70 per cent of the licensed barbers affected.
The effect, of course, wculd be to put the
squeeze on the little guy who, on the outskirts
somewhere, sets up a shop and sells shaves and
haircuts for less than the bigger shops. The
legislature and the governor should not stoop
to aid such a purpose.
This writer wouldn't patronize the little guy
In question, but if he wants to set up shop and
ell haircuts for a nickel, complying at the
same time with rules of sanitation, etc., that
should be his right and privilege. If this meas
ure isn't unconstitutional, then the constitution
doesn't mean what we thought.
One of the unpleasant things about gas ra
tioning is that because of it we see less of our
friends from neighboring towns. We haven't
encountered a friend from Lakeview or Alturas
In a long time, whereas In the old days folks
from such places were frequent visitors here
about and sometimes came to our office,
where they are always welcome. We happened
to see an old friend from Merrill this morning,
and realized he might Just as well have been
living In Florida so far as concerns visiting
with us any time in the last six months. We'll
be happy, some day, to get acquainted with
our neighbors again.
ADDISON
back in those
By DELBERT ADDISON
WHEN a person gets lost in the woods he
stops looking for tracks and starts look
ing for some bigger guiding sign. The person
interested in business and ad
vertising, lost in the maze ot
federal rules and restrictions,
may well look for the real
signs of the times.
Let's forget the current set
of rules and the number of
small businesses closing their
doors, and look for something
bigger.
Back in the days of the
Blue Eagle (Remember? The
late Hugh Johnson was then
the number one bureaucrat.) .
days the first sign of hope came when we
realized that the auto Industry was humming
and that Klamath dealers were starting to do
business.
At the beginning of 1942 nine out of ten pre
dictions said that the auto dealer was through
the first business casualty of the war. These
predictors didn't reckon with the fact that the
auto dealer is a pretty ingenious Individual.
He had to be, to survive the keen competition
of the business.
True, some doors did close a couple in
Klamath Falls. But the others made ad
justments, and though you'll find an OPA
or a display of farm machinery in their show
rooms, still they are going businesses. They
are even advertising. Not a tenth the volume
of 1941 of course, but they're not asleep at the
switch and they're doing a good job. The
auto business has survived.
Long Range Outlook
FOR the past year or two advertising general
ly kept going on a hand to mouth basis.
Some advertisers quit, waiting until "conditions
were right." Others kept up, knowing they
were doing ail right today but making no
commitments for tomorrow.
All at once, you get the feeling of a new
.outlook in the business, and this comes from
the little country retailer and trie big city
manufacturer alike.
There's no upswing in advertising, the volume
is still going down. But, the hand to mouth
outlook is being supplanted by a long-range,
constructive one.
You get the feeling that the advertiser has
looked at the worst, or is looking forward to
the worst yet to come, and can see the other
side. ,
Advertising is Business Insurance
A E'VE had evidence of big advertisers (and
W they don't spend their money just for
the fun of it) operating on the theory that
the best Insurance of their future business
Is to help direct people Into the fundamentals
of the day. . .
Blitz-Weinhard devoted over a quarter page
Thursday to Victory Gardening. This may seem
a far cry for a brewery, but if people eat well
they're more inclined to enjoy a glass of beer.
Del Monte recently advised us to grow and
can our own, instead of depending on Del
Monte. Maybe we'll be glad to go fishing
again some day instead of gardening, and will
remember Del Monte when we look over the
grocer's shelves for provisions.
Local stores, that can sell about all they can
get now without giving real service or doing
any advertising, are keeping at it. They'll get
our first call when the . scales tip the other
way.
Progress Not Dead
THE whole point is that advertising depends
on progress. Lower prices, better products
and services are the things that advertising
has always ushered in.
If the advertiser who, a year ago, pulled in
his horns, believing we were heading for some
sort of a communistic, regulated existence, if
he Is gambling on the future again then pro
gress isn't dead.
Advertiser Like Duck Hunter
THE perfect ad Is never written. The perfect
ly planned campaign Is never executed,
Advertising moves too fast. Yesterday's ad is
dead and tomorrow's ad isn't published. (But
like yesterday's dead newspaper, the ad had
contributed its bit to the way we live.)
The person who is waiting to write the per
fect ad will still be waiting tomorrow. He'll
be waiting until "conditions are just right,"
and someone else will have published the best
ad of the day . . . and will be planning to
morrow's ad with knowledge of the mistakes
he made today. .
The advertiser is like the duck hunter. If
he waits for the perfect day and the perfect
shot he won't have many ducks to pick. But
the gent who keeps plowing through the mud
and swinging with the teal learns how to lead
them, and his butcher suffers for a while.
Planning advertising and trying to analyze
the trends Is like scanning the skies and plug
ging through the mud. You either get the feel
of it or you don't.
House Farm Bloc
Speeds Parity Bill
To White House
(Continued from Page One)
farm bloc, in complete control,
forced the issue.
There were few city mem
bers on the floor when the bill
was called up, most of them
having gone homo for the
week-end. Pace's bill had been
listed for consideration next
Tuesday.
Senate Approval Sees
Senate approval was freely
predicted, but indications of a
presidential veto came from
Chairman Sabath (D-Ill.) of the
rules committee and other
members, including some sup
porters of the legislation. The
administration has stoutly op
posed the proposal as being of
an inflationary nature.
Former OPA Administrator
Leon Henderson estimated it
would boost 1943 food prices
as much as $3,500,000,000, but
Pace contended the cost of liv
ing would be increased less
than $1,000,000,000 this year
by his measure.
Training Count The Girl
Scout leaders will have a four
hour training 'course Tuesday
and Thursday evenings of next
week starting at 7:30 o'clock at
the chamber of commerce it was
announced. Mrs. Dent Savage
will conduct tho course.
SIDE GLANCES
I '
cent ma rf wt invKt. wc t. m. wq n . m. on, 3-10
"I've nrrnnncd a iob for Wilbur at Tom's fnrm as soon as
school's out thal'll help solve our rationing problem 1"
IT
IPS
SLUG JAPS IN
(Continued From Page One)
bases above Australia, with
bombing and machine-gunning
attacks from the Banda sea to
New Britain.
On the China front, a Chi
nese communique reported that
Generalissimo Chiang Kai
Shek's armies had crushed a
Japanese counter-attack launch
ed after the retreat of eight en
emy columns south of .the
Yangtze river.
The Japanese, who crossed
the river on a 100-mile front,
started their counter-offensive
Thursday, but were driven
back despite aerial cover.
,L!
(Continued from Page One)
the present world war, but ex
pressed the opinion that endur
ing peace after this war can
come only If the allies approach
the peace table "without rancor
or poison."
Lowden was 82. He lived on
his farm near Oregon, 111., but
spent the winters in Arizona for
his health.
During the 25 years he spent
in active politics, Lowden held
only two offices congressman
and governor but few men in
history came closer to the presi
dency of the United States with
out attaining it. His last years
were spent quietly, but upon
numerous occasions he was con
sulted on republican party af
fairs by mldwestern leaders, par
ticularly regarding agricultural
policies.
'iii!yi!iiiiilliili!i!iii!
amain h
lli'i!'fitinl!l!llt)!iltliiiliif;iiilllillill:!lii!ll lllfill
i
From lhi filet!:
;Sigi;iiifeai
111
From the Klamath Republican
March 20, 1903
The stage due here from Ash
land yesterday morning didn't
arrive until noon. During the
night the horses got into the
miry spot in the road west of
Chase's flation, and progress
was delayed several hours. A
few miles west ot town, an ac
cident occurred and wrecked
the vehicle, though fortunately
no injury to the three passen
gers or driver occurred. One of
the single trees broke.
Another new sawmill is to be
erected in the Jenny creek district.
From the Klamath News
March 21, 1933
Today's paper carried an ed
itorial urging the plowing out
of the snow barriers preventing
travel to Crater lake.
Ralph W. Horan, state legis
lator, will address the League
of Women Voters tomorrow re
garding the recent session.
Pit E S
SUCCESSFULLY TREATED
NO PAIN - NO HOSPITALIZATION
No Loll ol Tlmt
Pifminint Riiultil
DR. E. M. MARSHA
Ohlroprictlo Phyilolin
in No. ;ih - Siqulra Thlllrl llrjf,
Phonr KM
EDITORIALS ON
NEWS
(Continued From Page One)
New Guinea and finish It off
with four direct bomb hits.
Today's Pacific dispatches re
port that the Japs are showing a
marked Increase in nlr strengtn
in tho area north of Australia.
They send 18 of their bombers,
escorted by 32 fighters against
one of our ports in the Buna
area, damaging a dock and a
launch but inflicting no casual
ties. TN the Bay of Bengal, British
warships shell Jap position in
the vicinity of Akyab, on the
Burmese coast. Note that tho
fighting there seems to be in
creasing steadily In intensity.
QN the home front (as usual)
we read of efforts to boost
wages, boost ceilings and boost
farm parities.
You'll note that here at home
much of the talk revolves around
the MONEY we think we're en
titled to get.
On the fighting fronts, It Is
LIVES that are at stake.
A WASHINGTON dispatch to
day tells us that Anthony
Eden's week of conferences here
seems to have focused diplo
matic attention on sovlet-Amer-lean
relations.
Regardless of what the dip
lomats may think, we common,
everyday citizens out in the
sticks are convinced that as long
as the Russians keep on fighting
Germans as fiercely as they're
doing they're entitled to our
warmest commendation and sire
cerest co-operation.
CUPPOSE the Russians do want
a rather large finger In the
European pie after the war is
won.
They couldn't possibly do I
much worse job of peace making
than the western European na
tions have done in past centuries.
ANYWAY, let's win the war be
.,nH . . T I I . U
lui c vve atuii iuuji:iiii( Willi
our allies about the kind of
peace we're going to make.
Coal Operators
Ponder Offer to
Extend Contract
(Continued From Page One)
journed their separate confer
ences until 2 p. m. (EWT) to
day. Lewis said earlier this week
that his 430,000 union mem
bers would not trespass on the
operators' property April 1
without a contract. Conferences
for a new agreement have been
in progress here since March
10, with the union seeking,
among its demands, a $2 daily
wage increase and a minimum
of $8 daily for all who work in
the coal fields.
Mrs. A. E. Burkhardt was 1040
U. S. crocheting champion.
U.S. TROOPS
ORGANIZE NEW
BATTLE LIS
(Continued from Page One)
plane. In tho south the western
desert air force was still looking
for enemy tanks stuck In tho
sand. The dust storms wore re
ported as bad as those in Egypt
and Libya.
An RAF source today do
scribed tho enemy's position in
Tunisia as tho shape o( a mini's
head stretching down to tho Mur
eth lino unci with allied air
forces gripping the throut und
ready to squeeze.
Hit From Two Sides
Allied fighters from one side
aro now able to reach a turgut at
tho same time as bombers from
tho other und give them protec
tion. This cooperation was grad
ually stripping advanced axis air
fields and maintaining clear su
premacy in the air.
Bayonet-charging troops of
Gen. Sir Bernard L. Montgom
ery's British 8th army woro re
ported to have won new ground
in the Murcth lino zone, while
on the central Tunisian front the
Americans slogged ahead
through torrential rnins and mud
from their bloodless capture of
El Guctar.
Position Captured
Italian headquarters asserted
that Col. Gen. Jurgen von Ar
nlm's axis forces had captured
"an important position" In north
ern Tunisia and that tlio British
1st army had suffered "serious
losses" in several days of bitter
lighting.
Allied headquarters announ
ced yesterdoy that the British 1st
army 'had withdrawn from the
vIlluRO of Tainera, 45 miles
southwest ot Blzcrto, and re
pulsed two axis attacks on the
1st i-rmy's new line.
Allied Loues
The fascist communique said
allied losses Included 1600 pris
oners, IS tanks, 30 guns and 70
vehicles.
The allied-controlled Algiers
radio reported fresh gains by the
British 8th army, but frontllno
dispatches said Gen. Montgom
ery's long-awaited grand assault
on tho Marcth fortifications was
still delayed.
Got your Iniuranco on eaiy
payments from Hans Norland.
118 North 7th.
TOO LATE TO
CLASSIFY
OIL TO BURN For Union
heating oils phone 8404, Klam
ath Oil Co., 615 Klamath Ave.
3-31m
CHIMNEY SWEEP. Phone 7140.
3-29
FOR THE BETTER grades of
fuel oils, accurate, metered de
liveries, try Fred H. Hellbron
ncr, 821 Spring street, tele
phone 4153. Distributor Shell
Heating Oils. 4-30
FOR RENT Close In. 3-room
furnished duplex. Phone 3086.
3-20
WANTED Used gas heater
Phone 8262. 747 N. 0th. 3-23
FOR RENT Small modern fur
nished house with garage
Phono 3756. 3-20
MODERN 2-room furnished Apt.
Hot Springs district. 3401 after
5. 3-24
FOR SALE 23 Royal Trailer
coach; equipped for 4 persons.
$975 cash. 324 Broad St. 3-20
LOST '37 Ford gas tank cap
and bunch of keys attached
Reward for return to 703 N.
9th or phone 5426. 3-20
WANTED
Woman To Handle
ALTERATIONS
And
SALESWOMAN
Must Be Experienced
CRAIG'S
617 Main
ELK'S
ST. PATRICK'S
DANCE
10 to 1, Saturday Night
March 20th
PAPPY GORDON'S ORCHESTRA
Elks and Their Ladies Only
Eden Views Soviet,
American Problem
(Continued from Pago Ono)
editorial, "will not bo settled by
tliu enunciation of ganoral prin
ciples. ...
"It will bo sottlad only It
those who possess mllltury and
uconomlc power on tho largost
scale, and lire prepared to exorcise-
it within the confines of
Europo, orgunlze that power In
common for the fulfillment of
common purposes for the bun
cflt of all."
In his round-lublo conference
with congressional foreign af
fairs commlttucs, Eden was re
ported to have stressed the I in
portunco of existing harmon
ious collaboration between Kus
slu, lliltiiln, tha United Slates
und Cliluu, and to havo ox
pressed tho liopo tlmt this war
timu collaboration would be
carried over Into tho postwar
era.
SK1P-A-YEAR TAXES
(Continued From Pago One)
debt is forgiven," the report
said.
Bitter Fight Seen
Issued over tho signature of
Chalrmiin Doughlon (DN.C), it
offered a preview of tho bitter
fight anticipated next wook bo
twven uUminislrution support
ers and backers of the Hum I
plan over Just how tuxos shall
be collected and whether tho
1042 taxes will bo dropped In
order to get tho nation's tax
payers on a pay-us-you-curn
basis.
A minority report, wrapping
up tho views of several repub
lican members of tho cuinmlt
teo ' who have endorsed the
Kuml proposal for turning the
hands of the tax clock ahead a
year, is expected to be filed to
morrow. "Wo oif now faced with the'
most frightful war In the his
tory of the world," declared
the majority roport under a sec
tion entitled "should $10,000,
000,000 ot taxes be forgiven?"
"This is no time for experi
ment. We must make every ef
fort to I'alsc all tho revenue tho
economy of this country can
reasonably bear by true and
tried methods. Evory effort
should bo mado to encourage
luxpuycrs to pay as much Uix
on their current Income as they
deslro.
"But those who do not do
siro to moko such advance pay
ments should not be forced to
do so. In a great many Instanc
es, the payments of more than
one year's taxes in tha samo
year will constitute a severe
hardship "
Postal Employee (
Get Pay Increase
WASHINGTON, March 20
(AP) Tho house of representa
tives passed with but four dis
senting votes out of almost 400
yesterday a bill (HH13G0) to In
crease postal employees pay up
to $300 annually after three
northwest representatives had
spoken in favor of It.
II IN
JAP SUB HIT
LI
LAEHARBOR
(Continued From Pago On)
and shore Installations from tho
Uanda sea urea northwest of
Australia, to New Britain war
bombed and strafed, It was an
nounced, but tho Jupuneso sub
marine destruction was the high
spot of tha report.
Only a preliminary uccount
was furnished but it was bo
I hived that the action pointed up
tho fuel that tho Jupuuuso had
beun farced to usa submarines to
run supplies to their garrisons
at Luo und Saliiinatiu since al
lied ulr power hud smashed Jup
uuuso convoys, like the 22-shlp
fleet destroyed In the llismurck
sea.
From Vice Admiral C. E. L.
Ilclfricli, cominiindor of tho
Netherlands navy in tha south
west Pacific, toduy camo the
statement, however. Unit the Bis
marck sea triumph was "only
one small factor In cvontuul
world victory. Wo shull need a
hundred such victories to win
tho war."
0
No Rationing
for this kind
of Porker!
Them h ner bftn ny
rationing of thrift . . . nd
thcrn never will bl Th
future still brlnnKi to thou
who preps rn for It.
Sve through Wr Bondi, to
htlp win tht wr.
Snvi through life inturanet 4
a permanent flnancUtt pro
pram. It eon bt iitccfiiullf
orrangtd through
pjtn Jf. tMouiton
KmtKHKNTINO TIIS,
EQUITABLE LIFE
ASSURANCE SOCIETY
His Needs
Come First !
Blko Stolon Keith Dates Jr.,
1081 Krlo street, reported to city
police tho theft of his Haw
thorne bleyclo from his homo
this week.
j0R years, Americans have been the world's most '
active telephone users. To maintain and steadily
enlarge the Nation's network of Long Distance
lines calls for huge amounts of metals and oilier
'materials.
Now those materials have gone to war. For "tha
duration," the telephone network must get along
with about what it has. The soldier with his
portable telephone in Africa, the marine with his
rifle in the Solomons, the pilot over the Aleutians,
need copper, steel and other things need them
more than their fellow-Americans do at home.
Because more telephone lines cannot be built
at this time, we make this request:
That only really necessary calls be made to
war-busy centers.
For your understanding and continued aid
ourthanksl
ITour Dollars help m make ponlble the
AMERICAN V RED CROSS
THE PACIFIC TELEPHONE AND TELEGRAPH COMPANf I
120 North 8th Street Telephone 3101 ,
D