HERALD AND NEWS. KLAMATH PALLS. OREGON
Jnnuary 28, 104S
PAGE FOUR
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Mrved.
FRANK JENKINS
Editor
Today's Roundup Advertising Roundup
By MALCOLM EPLEY
MANY local people regard the sort of de
velopment represented by the location of
n OPA district office here as more desirable
' for the community than a
military Installation.
The OPA office will bring
a considerable government
payroll (more than $100,000 a
year) into the community. It
makes this city the adminis
trative headquarters for a
huge section of southern Ore
gon and northern California.
It offers a number of advant
ages without some of the dis
EPLEY
advantages that come with military installations.
Klamath has gotten along without military
developments. Civilian activities, such as the
lumber and agricultural industries, have sus
tained the community in the war period, and
government civilian activities such as the OPA
office will help that much more.
The OEM's central administrative services
act as a sort of quartermaster's department for
the OPA, and it was the OEM that arranged
for the OPA quarters in the Balsiger building,
announced today.
A number of sites in various parts of the
business district were looked over. The avail
ability of these quarters indicates the town
could offer ample office space to other admin
istrative agencies if any of either private or
public nature can be brought here.
Warm praise for local cooperative spirit was
given by both J. F. Stutevoss, the OEM district
manager, and Leo Gentner, the OPA regional
executive, who were here in connection with
the district office location.
' Gehtner attended the junior chamber Found
ers : (Jay banquet here and declared alterwards
that: the evidences of civic KDirit shown there
. ; j u : .v.
1UU1C GVCl
jChcnwn wisely when it selected Klamath Falls
as. a district .headquarters. That's the kind of
thing that will help in bringing other admin
istrative headquarters of this nature to Klamath
Fall.
' jr..".:. . ' ' ;
Weather and Logs
MARK this up against the weather this year:
It is a hampering factor in the plans of the
Klamath . lumber industry to produce heavily
for the war effort. ..... .
The weather barrier is really serious in the
Inaaina nwwfwm ' TTrnm nnw until .Tuvia Intt.
"PO O X- - 0 - ... ..v.. wuj.s., wa
ging is going to 'be extremely difficult, and the
prospects therefore are not good for bitting the
lumber production pace the industry would like
to achieve. ...
This situation is worse than usual. If early
operation' is to be made possible in some of the
plants, it may be necessary to find timber in
pumice areas where high moisture conditions
are. not such a hampering factor as elsewhere.
There is some discussion of asking government
agencies, controlling timber in pumice areas, to
give this matter consideration.
A down mill does not make a pleasant picture
at a time when there is a demand for lumber in
the war program. But a down mill is in
evitable if that mill can't be supplied with logs.
In some cases, where there are logs on hand
for temporary operation, the outlook is com
plicated by the fact there is no assurance of
. enough logs to keep the mill going through the
spring once it gets underway.
Map Problems .
IF THE mugs at the head of this column have
you confused, you have nothing on this
writer.
; . Since this column idea started with the first
of the year, the photogenic qualities of the map
with which we are endowed have been seriously
questioned.
. So far as we are concerned, the first or worst
view of our countenance would be as good as
any. But inasmuch as the picture is small
and can be made from a piece of waste zinc,
our sympathetic photo-engravers have kept on
trying.. We all. have suffered.
t One of the shots, we swear, shows something
we do not recognize. Another catches us in an
attempt to display that new bridgework that
filled a hole in our face and made a hole in
our bank account. Still another reminds us
painfully that we were a lot leaner a few
years ago.
There will probably be others. We shudder
with you at the thought.
Not So Bad
GASOLINE rationing Is not proving to be so
bad as most of us feared when the 240-mile-a-month
limit was imposed. Many motorists
found themselves at the end of No. 3 coupon
period with several gallons of gas in their
tanks, and some of them did considerable driv
ing Just before January 21 to reduce their tank
supply so they could use up their tickets.
It was suggested here before rationing began
that people generally should try to get along on
an A card. We have talked to a number of
people who tried it and found they did better
on the A ration than they expected.
Snow conditions in this area may use up
more gasoline in the current period than was
tha case in the period ending January 21. A
Jot of gas can be consumed in getting out of a
snowdrift.
Downtown traffic does not seem to have '
slacked off to any great extent since rationing
began. But travel on the outer, highways is
really down. A motorist making a trip at night
over highways through unsettled country gets
a feeling of extreme loneliness, and welcomes
the sight of a pair of lights coming down the
road.
"'."'' .
Pity the poor milk man on a day like this, r
; . - ,7 ... .
A twnportrr wmblmtlon of the Eventa Herald and
the KUmatn Ncwi. Puhluhed every afternoon except
Sunday at K.plnnude and rine itwti, Klamath F1U,
Oregon, by the Herald PubHthln Co. and the Klamath
Neva publlthlng Company
Entered at teennd class matter at the poitofflc of
Klamath Fall, Ore., on A mint to, tPM under ad or
oonarei. March X, 187.
By
business in Washington, D. C.
It masqueraded behind the
Washington, D. C. address as
an official bureau, in the days
when that was popular.
Consumers Research thrived
by endorsing obscure products,
claiming great value for them
on the grounds that much of
the price of well known, estab
lished articles went for ad
vertising rather than for the
r-aA i I
UUl wx i m 11
well.
"The store that keeps up a running fire of
cheerful, helpful advertising during the public's
trials and tribulations is the store that will
have the first dance when the music begins
to play again."
You can't blame the manufacturer for want
ing the first dance.
.
I THINK my biggest thrill after we get down
to living at peace again will be to grab
a copy of the paper as it flips off the press,
ink still wet, and thumb through to look at
the ad that shows the first new car,
....
These Hit the Spot
SATURDAY Evening Post now carries a little
feature, "Selling That Sings." Phrases are
picked out from its many ads that do "sing."
Here are some from our own ads. that hit the
spot. .
"Drama to make every woman wish she were
a man . . . and to make every man glad she
isn'tl" Esquire theatre on "Wake Island."
"Can I buy a ticket to Victory? Sure, buy a
War Bondl It's a ticket to Victory and a return
trip ticket for the boys." Great Northern.
"Beauty Is your duty." Everbody's.
.Vm6r of Audit
BmutAU Or CactrLATiow
Represented Natkna1ly by
Wtsr-HoLtaiur Co., Ixe,
fcin FranHiro, New York, Se
atUe, Cbleafo, IVrUtuxL Lot
Angrlea,
MALCOLM EPLKY
Managing Editor
DELBERT ADDISON
WE USED to have the Consumers Research
boys to contend with. It was conceived
by an enterprising individual who set up
1
ADDISON
value of the products themselves.
A good test of the truth of this can be had
from one of our leading, and best advertised,
cigarettes. When you plunk down your change
for another pack, less than a quarter of one
cent goes to pay the advertising bill. (The
federal excise tax alone is six and a half
cents.) '
And if you didn't contribute this fraction of a
cent which goes to advertising, your smokes
would cost you a good many cents more. It's
the great volume built up through advertising
that brought the price down.
Professors Step In v
NOW we have with us Consumers Union,
an organization of 200 professors.
Consumers Union has sent an appeal to gov
ernment officials urging an administrative order
drastically restricting all advertising for the
duration.
The professors say that newspapers ought to
be less dependent on advertising anyway, and
should collect "the true cost of publication from
the readers."
Offhand that might not be a bad idea. Pic
ture the tired advertising man released from
pounding the pavements of Main - street. No
more doors slammed in his face, no more
sweating over copy, no more haggling with the
printers over proofs.
An idyllic life, collecting social security
checks, grubbing in the " victory garden, and
with plenty of gas left for an occasional fish
ing trip ...
It would mean reading , the paper a day late
though, after the neighbors got through, be
cause such an existence could scarcely budget
the "true cost of publication."
On this basis (no advertising) the Herald and
News subscriber would be nicked more than
' $20.00 a, year. , j
Now, with the paper very definitely depend
ent on advertising, the difference between this
figure and what you pay comes from adver
tising. American newspapers have just two sources
of income, subscriptions and advertising. As a
matter of fact, newspapers all over the country,
now feeling a wartime pinch in advertising,
are raising subscription rates as the only al
ternative to cutting the quality of the product.
(But they're not tripling the price, as our
good professors suggest.)
FRENCH newspapers were not dependent on
advertising. "Were" meaning the period be
tween the two wars. They were dependent
only on their sponsors who operated them at a
loss in order to express their "independent, un
biased views." They were operated by such
statesmen as Pierre Laval. Laval's paper is
still being, published.
Bring 'Em Back Alive.
THE Consumers Union boys were no doubt
gunning for the big companies though. The
ones now exclusively in war production who
are trying to keep their trade names alive
through advertising.
Their advertising is doing more than that, of
course. It's firing us all up with the dramatic
story of how our industry has changed over
from autos and appliances to planes, ships and
guns. It's firing us all up to buying more
bonds and to working harder.
But getting back to keeping trade names
alive. When a tremendous 'organization, like
General Motors for instance, scraps its opera
tion overnight to go to work for us, is it asking
too much that it be allowed to advertise to
keep alive its main remaining asset?
....
Get the First Dance
BERNARD GIMBEL, whose fame as a success
ful store keeper is known clear to Klamath
Jails, has this to say about war-time retail ad
vertising, and it applies to manufacturers as
SIDE GLANCES
"W. 'M V MA glV1CI. Wfc T. M. Ufa U. t. PAT. 0f. -JS '
Come, children, let your
bond, tux and current bill
7 take us to a -movie if he
(Continued From Page One)
check on whether or not she
had been attacked.
Robbery was ruled out as a
motive, when investigating of
ficers found $112 in currency
m her purse In the berth.
Fell From Berth
Sgt. Harold Skip worth of the
Eugene city police force, who
investigated the crime, said
Marine Pvt. Harold R. Wilson,
ban Diego, calif., who was
sleeping in upper 13 was awak
ened by a woman's scream
about 4 a. m. . He looked out
of his berth and saw a man
jump from lower 13 and run
toward the rear of the car.
W.ilsonj said 'the young woman
fell from her berth to the floor
immediately afterward. By the
time he got down, he said, she
was dead.
- He described the man who
ran out of the car as being
about 35 years old, five feet
10 inches tall, of a heavy build,
smooth shaven, with curly hair
combed straight back. The pri
vate said the man was wearing
a brown suit with a white pin
stripe.
Pvt. Wilson said the man's
complexion was dark and he
was possibly colored.
Skipworth said a negro fitting
this description had been on
the train before the body was
discovered, but could not be
found when the train was stop
ped and searched at Eugene.
A vestibule door on the left
side of the train was found
open and the conductor said the
attacker could have left the
train at Tangent.
ALBANY, Ore., Jan. 23 UP)
A man-hunt spread throughout
the Tangent, Ore., region of the
Willamette valley this morning
for the slayer of Mrs. Martha
Virginia James, 21, wife of a Se
attle navv officer, Shp urns slnln
aboard a Southern Pacific train
early today.
Sheriff Herbert Shelton said
the object of the search was a
negro who apparently leaped
from the train in this vicinity.
A description was furnished
local authorities by other pas
sengers. Farmers, townspeople, state,
city and county officers scoured
the snow-covered countryside
for the fugitive.
About That
CARE IN PREPARATION OF
RETURN
A federal Income tax return
is a report to the government
of one's taxable Income for the
year. It is a statement required
by law of all single persons, and
all married persons not living
with husband or wife, whose
gross Income for the year
amount to $500 or more, and of
all married persons living with
husband or wife throughout the
taxable year, whose combined
gross income for the year was
$1200 or more.
It Is no longer required that
returns be sworn to, but the tax
payer must make a declaration
on the return that it is made un
der the penalties of perjury.
Income tax returns are kept
on file and, under certain con
ditions, are subject to Inspection
by state officials In connection
with the determination of state
Income tax liability, as wall as
by other law enforcement offi
cers. ' . 1
DEVELOPMENTS
WAITED HERE IN
KNIFE SLAYING
father finish his flaurinii or
deductionshe promised io
finds anythinii left overl"
Red Drive Into
Caucasus Goes
At Break-Neck Pace
(Continued From Page One)
of those major sectors at a
breath-taking pace.
Red army drives have carried
to within 10 miles of the import
ant Ukrainian city of Voroshilov
grad, drives aimed at reducing
its worth as a transportation
center and also at flanking Khar
kov to the north.
The red army also reported
that it took Konstantinovskaya,
on the north bank ot the Don
river, 75 miles northeast of Ros
tov and only a short distance
east of wnere the Donets river
flows into the Don.
Campaign lines developing
along those rivers, however, fast
are being outflanked by pushes
along the Sal river valley, south
of tne Don's course, and down
from Kamensky, west of the
northern Donets valley.
During last night's fighting,
the Russian midday war bulletin
recorded by the soviet radio
monitor in London said, the
same armies that took Salsk and
Novy Yegorlik pushed into sev
eral more towns in the region,
while south of there the trans
Caucasian army' was credited
with the capture of "dozens of
populated places."
(More successes were detailed
on the Voronezh front and on
the southwestern front with the
capture of more towns noted, al
though they were not identified
in the war bulletin.)
Poultrymen Asked
To Make Fuel
Needs Known
t
Poultrymen, in need of brl
quets for brooding and poultry
house fuel, should make known
their demands immediately at
the source of regular supplies,
according to the state county
agricultural agents office.
The office has been advised
by the Portland Gas and Coke
company that if poultrymen
will make . their needs known
an effort will be made to sup
ply the dealers. Due to scarcity
of fuel, suppliers will receive
only the amount which the
poultryman requests.
JENKINS ELECTED
EUGENE, Jan. 23 W)- Frank
Jenkins, publisher of the Klam
ath Falls Herald and News, was
elected president of the Oregon
Newspaper conference at the
close of the two day session here
today.
When you give folks who owe
you money too much rope they're
liable to skip..
Income Tax
Aftor a return has been filed,
It is checked for accuracy by
the internal revenue service, and
the taxpayer may be subject to
examination or inquiry relative
to matters connected with the
return, or his income, and he
may be asked for further sub
stantiation of statements made
in the return.
It is important, therefore, that
persons subject to the income tax
prepare complete and accurate
returns, as required, both in
their own interest and in the
interest of economy in the ad
ministration of the law. As an
aid in accurate filing of returns,
taxpayers should keep a record
of Income received during the
year, and at the time of prepar
ing a return they should care
fully read the instructions ac
companying the return form.
Employes receiving statements
of Victory Tax Withheld should
retain these receipts for evidence
in supporting the claim for credit
for Victory tax withheld.
NZ
15
FLEE ACROSS
L
(Continued From Page One)
Ish planes bombed and shot up
the nazl columns.
Military experts said It was
expected that Rommel, despite
the exhaustion of his troops,
would attempt a new delaying
action behind the French-built
Mareth fortifications, triple
line system of concreto emplace
ments and pillboxes extending
60 miles inland from Zarzls, on
the Tunisian coast, to the Mat
matas mountains.
Plane Blast Road
Dispatches said British troops
storming into Tripoli at dawn
found the city, onco the strong-
nola ot Barbary plratus, In
flames. Axis demolition squads
were reported to have added to
the havoc wrought by allied
bombs and shells. The fall ot the
axis citadel climaxed the des
ert from El Alnmeln. Egypt, the
farthest point of Rommel's of
fensive -toward the Suez canul,
and left tho axis bottled up in
a 300-mile strip of territory
along the African north coast.
While Rommel was apparent
ly making good his escape into
Tunisia, leaving only rearguards
to delay the onrushlng British,
allied warplanes were reported
blasting the tattered axis col
umns from east and west.
Ribbon of Holl
The full weight of our fighter
bombers' efforts was directed
against enemy transport columns
withdrawing westward along
the coastal road into Tunisia,
the British command said.
"Great damage was inflicted
on excellent targets."
Front-line accounts pictured
the 100-mile coastal road as Ut
tered with the wreckage cf
bombed and machine-gunned
trucks and other vehicles a
veritable "ribbon of hell."
As the campaign now turned
to the bleak coastal plains and
mountains ot Tunisia, Gen. Hen
ri Honors Giraud reported that
hard-pressed French troops In
Tunisia, aided by American and
British relnforcemonts, had
blocked German tank-led thrusts
in the hills southwest of Pont
du Fahs, which lies 30 miles be
low Tunis, and that French and
British troops had advanced sev
eral miles In the valley of Qucd
Keblr. ,
" L -fvfy
Search on for
Two Navy Planes
Reported Missing
SAN FRANCISCO, Jan. 23
OP) Wide search was made by
sea and air today for sign of a
naval plane with 10 persons
aboard which vanished In fog
and storm near San Francisco
on a flight from Pearl Harbor.
Identity of the men on the
plane had not been disclosed.
The navy said merely that tho
four-engined seaplane, operating
for the naval transport service,
carried a crew of nine and ten
naval officer passengers.
Another navy plane also was
overdue on a flight from Wins
low, Ariz., to San Pedro, Calif.
The navy said the twin-engined
cargo transport land-type plane
left Winslow at 5:40 p. m., and
had not reached its destination
late last night.
The plane carried three of
ficers and three enlisted men,
together with cargo and mall.
Coast Guard Cutter
With 30 Aboard
Presumed Lost
WASHINGTON, Jan. 23 W)
The presumed loss of the Const
Guard Cutter Natsek which has
been overdue In the north At
lantic for several weeks with an
estimated crew of 30 aboard
was announced today by the
navy.
The 225-ton Natsek, which
went into service only last June,
was commanded by Lieut (jit)
Thomas Sargeant La Farge, of
the coast guard reserve.
A grandson of the famous ar
tist, John La Farge, and son of
the late Bancel La Farge, Lieut.
La Farge was described by the
navy as woll known for his
murals, stained glasses and
mosaics.
There was no reported cluo
as to the possible fate of the
vessel.
Oysters Stolen
And on Friday, Too
And It happened on Friday!
Four one-gallon containers of
"B" oysters were stolen from his
fish truck according to a story
told city pollco yesterday iby
E. C. Altorfer, 2333 Blehn street.
The truck was parked at Sixth
and Klamath.
Denmark Is one country
whore poker is outlawed. Woll,
that's one way to promote It.
Just be totally satisfied if you
BYAN BORDER
want progress to stop.
EDITORIALS ON
NEWS
(Continued From Page One)
been administered to our EN
EMY. ...
AS to Guadalcanal, Marine
"Colonel Puller, who saw tho
fighting there from tho begin
ning, says the Japs had 15,000
men on the Island at the start
and now hnvo only 4000 LEFT,
of whom 1000 to 2000 are
STRAGGLERS.
Moro of Bullion's bittor medi
cine. ...
"yHE news today Is good un-
bollovably good. Sharply In
contrast with the dark news of
a year ago.
Let's givo forvont thanks to
the tough American fighting
men and sound American leader
ship (along with the tough fight
ing men and smart leadership
of our allies) that have mada
this change possible
But, whatever wo do, let's not
get cocky. Lot's not looson our
bolts, Instead, lot's tighten thorn.
...
TF rationing pinches, lot's suy;
A "Lot 'er PINCH! Wo'ro ready
and willing to put as near ALL
our effort Into tho war as la hu
manly posslbla to the great end
that tho war may bo concluded
victoriously and our boys
brought buck to us at the earli
est possible momont."
JJ1TTING hard when your en
emy begins to show signs of
weakening is tlio way to win
fights.
Lotting down when the going
begins to get batter is the SURE
WAY to lose.
TOF
(Continued From Page One)
ranging from Ghent to the
Cherbourg peninsula. Seven
German fighters went reported
destroyed while four allied
bombers and six fighters wero
listed as missing.
Fort Klamath
Power Resumption
Reported Today
(Continued From Pago One)
ages wero reported on tho line
between Tloncsta and Alturus.
t PORTLAND, Jan. 23 A1 j
The Columbia river still was
frozen over at The Dalles today
as Oregon dug out from one of
its worst snowstorms in years.
The river ice pack extended
from Crate's Point about a mile
west of The Dalles, to Big Eddy,
about two miles east.
The Columbia River highway
was reported closed again by
snow at Corbett.
Snow which fell throughout
the night at Baker had ceased
this morning and temperature
was moderate.
Grants Pass reported light
snow that fell during the night
was turning to slush today and
all highways were open. The
Rogue river continued falling.
Salem and Roscburg reported
clear and colder. Milk and mall
deliveries still were handi
capped at Salem.
Tillamook reported a snow
record sot 15 years ago was
equalled last night, but traffic
was moving.
Lumber operations remained
paralyzed throughout the state.
War industries continued to op
erate with reduced crows, but
moro workers were returning
to their jobs hourly.
In Portland) streetcar and bus
service Improved today and most
stores that suspended operations
yesterday reopened. The snow
storm was described as tho
city's worst since February 1,
1037.
TOO LATE TO
CLASSIFY
OIL TO BURN For Union
heating oils phone 6404, Klam
ath Oil Co., 016 Klamath Ave.
l-30m
FOR A BETTER WEARING
Shirt with a better tit, try
Van Heusenl In whites and
colors. Rudy's Men's Shop.
2.20
CHIMNEY SWEEP Furnaces
vacuum cleaned. Phone 7149.
1-26
OIL BURNER Service. J. A.
Tufts. Phone 7140. 1-26
TO LEASE Grain land In low
er Klamath, 680 acres. Cash
or crop share. Donald Mot
schenbachcr, 710 N. 11. Ph.
3445. 1-29
FOR SALE Hardwood skis,
5tt ft. length. Phone 6670.
1-23
FOR SALE . 1041 Chav. Pick
. up. Good condition. Now tires.
815 N. 2nd St. 1-26
FURNISHED APT. Electrically
equipped heot. Hot and cold
water, Inquire 128 Pine $t,'.
1-26
I
WHEAT STOCK
IIPFOR SALE
(Continued From Pago One)
typo into publlshod reports
that union soiinicn had rnfunrd
to unload a ship ut Guadalcanal
Inland In tho Solomons because
it was Sumluy was called for
by Chairman Vinson (D-Ga.) ut
COVERNIN
(hn house naval comnilttoa.
Vinson said ho would appoint
a special subcommittee Tuesduy
and that ha had ftlruudy tal.
gruphed tlio Akron, O., Uuucun
Journal for all tho InfurmatlonQ
It hud supporting lis story quot
ing returned murines. Vinson
said tho nuvy already had start
ed an Inquiry. ,
Milk Dtlivtry Cut
With both tho s o n a I e and
Iiouhu In races, other chief cap
ital developments centered in
government agencies. Develop
ments lucludud a prujactod
search for now uconoinlcs In,
lood distribution and dlsclosuro
that military and land-lcuno
problems wero cumpllcutcd by
u "dlnuppointlng'1 purk market.
Secretary of Agrlcullur
Wlckurd and his wurltme food
distribution adinlnistrutlon Indi
cated additional revisions In es
tablished markotlng and dis
tributing methods will result
from a search for now econo
mics In converting farm raw
materials into product for th
consumer.
Tho agency which yesterday
ordered elimination of homo Un
livery and store sales of mllkft
in pints and halt pints, declared
the principal objective of the
economy hunt Is to find meth
ods of raising farm prices to
encouraga needed production
while still holding consumer
pries Increases to a minimum.
Coniervallon
In yestorduy's order, Secre
tary Wlckurd decreed that de
posits must be collected on bot
tles and other containers and
that no moro pints or half pints
shall bo delivered to homes, or
sold in retail stores.
Tho order, ho explained, will
conserve bottles and other ma
t o r I a 1 s , manpower, delivery
equipment, gasoline and rubber
tires. Tho deposit must not b
less than 1 cent for each glass
container of four quurts or lens
used in the snlo of - milk or
cream for consumption off th-m
premises of tho hiiudlor.
Tho economics must bo start
ed February 1,
Allies Smash
Last of Papuan
Jap Resistance
(Continued From Pago One)
in 32 airline miles of the allied
outpost ot Port Moresby.
While allied troops continued
to hunt down enemy stragglers
In the Papuan swamps, United
Nations bombers struck a heavy
new blow at Japaneso shipping
in Rabaul Harbor, New Britain,
sinking four vessels totaling 24.
000 tons, and blasted enemy
bases at Lao, Salamaua and Mafe
dang In northwest Nov Guinea,
Dcsplto snowstorms, icing con
ditions and heavy anti-aircraft
fire, all the big four-motored al
lied planes roturned to their
bases.
Keep the
WlilHtJen
Blowing!
The whittles of Induatry hsrs.
a new meaning these days.
The whittles starting each
new shift rocsn more produc
tion to win the war. It takes
dollars though to keep the
wheels turning. Let's Invest In
MORE War Bond, to koep
our future secure.
Th tteurlty of jsur ettd't
tiueaUon 1$ punranletd bp a
mod urn tducatlowil plan mil
ten through .
RUPItENBNTrNO TUB
EQUITABLE LIFE
ASSURANCE SOCIETY
M N, 7th v ftwm MM