THE NEWS AND THE HERALD, KLAMATH FALLS, OREGON
Fobrunry 2, 1988
New Store to be Viewed by Public Thursday
GREAT
Manager
Interior View of New Store
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Sears Man
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PAGE TWO
CHECK KEPT ON
SEARS
MERCHANDIS
MERCHANDISE
OPENING
GOES Til
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INSPECTION
on s
mil TESTING
BY LOIS STEWART
Gardenias to the ladies!
With this gesture, which
speaks deeply the policy of
Sears, Roebuck and com
pany, the new Klamath
Falls store will open its
doors at 9 :30 o'clock Thurs
day morning welcoming the
shoppers of the entire Klam
ath basin as its guests.
To the first 8000 women that
step across th portals Into the
glistening, new store, will be
given gardenia corsages. They
will be welcomed by T. R.
Thompsen, manager of the Klam
ath Falls atore. who has asked
Mayor Clifton Richmond to cut
the aatln ribbon which will mark
the entrance of that great mer
chandising house of Sears, Roe
buck and company Into Klamath
rails.
' Great Open House
More than S50 merchants, city
officials and business men have
been InTlted to the open house
party which Sears officials are
sponsoring, at 4:30 o'clock until
I o'clock Wednesday afternoon.
They will ee the store In Its
neat, tidy, complete appearance
in the capacity as guests.
Now this story is written from
a woman's viewpoint, seen
through a woman's eyes, and be
cause she happens to like things
like rowboats, and tooled leather
saddles, and shining new farm
equipment and Jig-saw machines
and ski equipment and model
kitchens, we hope that no special
department will be favored more
than any other.
In Keat Array
Starting from what it called the
second floor, (there is the first
floor, the mezzanine and the
second floor), we walked through
aisles of smart new spring wear
ing apparel hanging rev on row
In neat array, or folded carefully
on tables where shoppers can
view the merchandise with ease.
All the merchandise in Sears, by
the way. is Spring, 1S38! There
is no feeling of winter in the
atmosphere and you can find this
out for yourselves on Thursday.
Also on the second floor is a
department which handles deep
piled rugs, rich colored linoleums,
furniture which ranges from
period pieces to the new styled
Morris chair. There was bed
ding such as every house wife
dreams of having and a model
kitchen that made us open every
door in the white enameled cab
inets. Model Kitchen
Right here, let us go into the
kitchen problem a little deeper.
There is a model kitchen there
that will certainly make you take
to pencil and paper and budget
yourself right out of your old
wood-work affair. This particular
kitchen la lined with Searstyle,
(Sears tile, get it?) and it boasts
of the grandest cupboard space,
a sink that really is high enough,
a glistening Coldspot refrigerator,
an electric stove and more con
veniences than you've seen out
side of magazines in the home
making section. The flooring in
this model kitchen unit is custom
laid.
On the second floor, also, is the
plumbing and beating department
with any type of furnace you
might need and new plumbing
fixtures that will transform the
1905 bathroom into a pretty neat
affair. There are a number of
bathroom units arranged here
also in colored tiles and white.
Exquisite Pottery
Down the steps to the mezza
nine we stepped into an array of
Caplstrano pottery in the softest
shades imaginable. Sears, accord
ing to Thompsen, has chosen
CapiBtrano pottery because It is
the most complimentary pottery
on the market today. It is more
expressive of the times and the
colors used in this particular pot
tery are of exquisite shades.
Along with the gay array of
pottery there are also countless
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May King
T. R. Thompsen
T. R. Thompsen. manager of
the new Sears, Roebuck and Co.
retail store, opening tomorrow
morning at 133 So. Eighth street,
has been with the firm 19 years.
Starting t an early age as a
messenger in Sears mail order
floor covering division he soon
became stockman and after a
series of promotions became buy
er and advertising manager of
that division.
When the company opened Its
first retail store in the middle
west Thompsen was made field
representative for the rug di
vision. In 1931 he was appoint
ed the parents department repre
sentative handling the rug lines
for the east coast with offices
in Philadelphia. In 1934 he
moved to Boston and in early
1935 was transferred to the west
coast In the same capacity.
A year later he was moved to
the Seattle district office as as
sistant to S. W. Donogh. west
coast field officer, which posi
tion he held until his promotion
to me managership of the com
pany's new Klamath Falls unit
opening Thursday morning.
sets of china from which to
choose, from fine dinnerware to
breakfast sets.
Walking through the mezza
nine you are confronted with as
interesting a display of kitchen
ware as you'll find anywhere.
There are pieces of cast iron, cast
aluminum, steel and heat-proof
glass that will make you forget
everything but the spring styles
In your kitchen.
We're not forgetting the kitch
en gadgets. There's the finest
Paring knife you ever saw. Did
you ever have enough good par
ing knives? This particular one
has a good, husky handle on it.
And there were ladles th era we
could use "right smart" in can
ning season and all sorts of new
Ideas which Scars nride them
selves on handling exclusively.
So Waste
Walking down the stens. look
ing over the main floor, your im
pression is of complete arrange
ment, no waste spaces, a store in
which yon could satisfactorily
complete your home, your person,
or to satisfy your hobbies.
On the first floor there Is a
unique children's department, a
corset department, yardage,
shoes, and as complete a ling of
hardware and sporting equip
ment as you'll find In the west.
There Is a lingerie department.
which was particularly intriguing
you might know, and a section
wnere silver, typewriters, clocks,
leathergoods. towels and mv-
goodness what all, could be found.
And right here, let me tell
you, there's a boat that is 14
feet long, has an in-board motor
and fairly shouts, "I'm made for
Kiamatn s lakes and streams."
Saddles to Churns
According to Thomnsen this
boat had been planned for sev
eral years by Sears men before
it was felt sufficiently complete
to show the public. It is run
with a Briggs-Stratton motor
which can be Idled down to the
slowest possible speed for troll
ing or can be put up to six or
seven knots an hour to really go
Places.
The hardware and farm equip
ment department with Implements
for everything from saddles to
churns was a fascinating one. We
spent a half hour In there, even
Here Are the
V tJ ft-
flportlns; Goods and Autoe
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Believe it or not there la a
Sears, Roebuck and company de
partment whose employes buy
steadily from the company's
stores, takes the merchandise pur
chased back to their offices' and
proceed to tear It up.
The presence In an essentially
constructive establishment of a
"destruction department" might
be Inferred from their behavior.
The department la actually call
ed the Inspection department.
A closer "Inspection" of what
the Inspection department does
reveals that It is not as destruc
tive as a bald atatenieni of its
activities would indicate. In fact,
iis ultimate function Is a highly
constructive one.
Through the working of the
Inspection department, the com
pany is permitted the corrective
processes of Introspection. That
Is, it looks into Itself and hears
Itself tick. If there Is anything
wrong about that tick, the In
spection department is usually
the first to discover it.
Trained shoppers of the In
spection department are constant
ly buying at the company's retail
stores: every detail of the retail
service is under their steady
scrutiny. They look for any pos
sible lapses In the company's high
standards of courtesy, efficiency, i
service and quality of merchan-i
dlse. They compose one o( the
most valued adjuncts of the gen
eral merchandise department.
enjoying the brooder and Incu
bators. Craftsman tools are the pride
of Sears. There are small deli
cately fashioned tools and there
are larger pieces of machinery.
One of the windows which faces
Eighth street is being used for a
display of these famous tools.
We're not forgetting the de
partments which house the men's
furnishings and the shelves that
hold boy's clothes and equipment.
The luggage department and
the sections where one could find
skis, skates, bicycles, radios, elec
tric ranges, electric Irons and the
famous Coldspot refrigerator,
were equally as Interesting as the
others which we visited.
We also were quite Impressed
with Thompsen's offices which
are fittingly pine paneled to fit
into the scheme of southern Ore
gon. Among the officials of Sears
who are here for the opening is
S. W Donogh of Seattle, west
coast field officer; J. J. Toomey
of Seattle, assistant to Donogh:
Charles Davies of Seattle, travel
ing auditor; Roy Carson of Seat
tle, assistant to Toomey and In
charge of shoe merchandising;
J. L. Brannon of Seattle, assistant
to Donogh: Roe Golsch of Seattle,
merchandising assistant on large
electrical appliances; Pat Barry,
representative of the Pacific coast
offices; Nathan Ash, west coast
Sears fashion stylist and buyer
with headquarters in Seattle, and
others.
Thompsen brought with him a
group of key men and women in
cluding C. R. Hubbard, assistant
manager, from Seattle; Stanley
Pavlsh, Seattle. In charge of hard
ware and farm implements;
Charles Heck of Aberdeen, men's
and boy's ready-to-wear; Price
Sullivan of San Diego, In charge
of large electrical appliances;
Robert Eaton of I,ewlslon, Idaho,
furniture, rugs and draperies; Ed
Dorn of Tacoma, .plumbing and
heating department manager:
Harold Llllegard of Aberdeen,
shipping and receiving clerk; and
Bob Waugh, sporting goods and
automobile accessories.
The woman Is Mrs. Sophie
Glazner of El Centre Calif., audit
clerk and a particularly Important
person with Sears.
We could go on for pages and
pages, or rather for columns and
columns but there should be
something left for you to see
yourself.
So you'll probably be wearing
a gardenia Thursday anyway, if
you're one of the lucky first
2000!
Key Department Men at Sears, Roebuck and
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BTAXLEV PAVIHH
Hardware and Implements
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A part of the floor covering department on the top floor
Foot Comfort
Thing in Shoes,
It takes only a few Irritating
working days, or two or three
spoiled dancing parties, to con
vince the average person that
foot comfort Is tho first thing to
look for In buying shoes. No mat
ter how stylish or long wearing a
pair of shoes may be they are of
little use if they cause annoying
foot pains and various forms of
foot trouble.
According to I.. A. Bilger. su
pervisor of the shoe department
at' Sears, Roebuck & company,
there are a few simple rules to
follow In buying shoes that will
save money as well as much dis
comfort. "In the majority of cases."
said Bllger, "people experience
foot trouble as the result of wear
ing shoes that are too short.
Short shoes cramp, squeeze and
push back the toes so that they
History of Rug Weaving
Long and Interesting
Rug weaving, according to the
conservative estimate or histor
ians, began about 5000 B. C.
But It Is assumed that before that
time mats of plaited reeds and
grass lent a measure of comfort
to the atone floors of caves. These
were supplanted by rugs made
of material woven from the
fleeces of sheep, goats and
camels. Today all fine rugs
are made from wool.
The first carpet mill In this
country was started In Philadel
phia In 1791, following the
Revolutionary War. This was the
first article to which Alexander
Hamilton applied the principle of
the protective tariff.
Following the establishment of
this first mill, others soon sprang
Into being, many of them existing
until the present day. Most of
the famous rug manufacturing
plants in this country have been
BATTERY TROUBLE
REASONS TOLD BY
SEARS OFFICIALS
Sixty per cent of battery trou
ble Is not real trouble at all, but
only a condition due to constant
discharge without the proper
amount of recharging, according
to Sears, Roebuck and Co. of
ficials. Just like emptying a bot
tle of water, part may be taken
out and part put back, but once
more Is taken out than Is put in,
the bottle is soon empty.
"A storage battery Is very sim
ilar to auch a bottle," they ex
plained, "What is taken out must
be put back In or the battery
wilt be empty. A discharged bat
tery may occur from either of
two causes. First, there may be
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V7
nOHKIJT KATOV
Furniture, Hug", Draperies
A
41
Most Important
Says Expert
are bound to be uncomfortable.
Therefore, there should always
he plenty of space between the
cm! of tho big too mid the end of
the shoe Inside."
"If the toes are given plenty
of room, troublesome . corns and
bullions can be avoided. It is
equally important that the Joint
of the hall of tho fool should
rest at. tho widest part of tho solo
for It must assist the foot as a
weight distributor and a support
for the body."
Illlger stressed the (act that
parents should he particularly
careful to have their children
properly fitted for growing (eet
can be easily harmed by Improper
shoes. Roominess Is particularly
essential and the toes should bn
broad, the soles both broad and
flexible, and the material In shoes
for very young children should bo
soft and pliable.
In existence for at least 75 years.
It is from these old established
mills that Sears purchases Its
floor coverings. Modern rug mak
ing makes It possible, to obtain
machine-woven rugs which aro
excellent reproductions of rare
Orientals and copies of Chinese
rugs. By a chemical washing pro
cess It is now possible to obtain
the same silky sheen and -color
blends In low-priced rtigB as are
obtained in rugs made on band
looms.
At the new Klamath Falls
store, customers will find a Inrge
selection of floor coverings. The
selection Includes exclusive Ser
vlsian designs Persians, mod
erns, hooked effects, texture ef
fects and Chlnescs in Axmln
sters, velvets, Wiltons also com
plete assortments of velvet, Ax
mlnster and Frieze carpet and a
large display of linoleums.
an electrical leakage or short
circuit. Each switch acts as a
valve and If the valve does not
shut off completely nnd allows
a little current to flow through,
It will run down tho battery In
time.
"An easy test to determine If
tho electrical system Is shorted
or leaking Is to disconnect one
cabin from the battory and Insert
a volt meter between tho battery
terminal and the disconnected
cable. This will not show a read
ing If tho system Is in proper
condition, hut If 'there Is any
path through which tho current
may leak, tho volt meter will
register the amount."
Joe DIMagglo thinks he's worth
$30,000 to the New York Yan
kees this season. The Giants aro
sure of It.
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Shipping and llecelvlng Clerk
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.May King
of the new Sears store.
Stnnley Domigh. who as re
tnll field officer of Sears. Itoe-bil-k
itn) company's 1'nclfic coast
zone will supervise nncrallnus of
I the company's m.w Kluiuuih Kails
sture. which Is being opened to-
binuley W. Donogh
morrow morning at 133 South
Eighth street. Is one of the
youngest of Sears retail offlcluls.
After attending tho University
or cnlifornlii. Mr. Dnungh In 1919
becamn a meinger of the firm of
A. O. Iioungh & Sons, Inc.
In 191'S lie retired rrom the
business to Join tho lion Tee Cor
poration as president of the firm.
Mr. Donogh became associated
with Sears, Roebuck and com
pany at Kan Francisco In January
of 1931 after hnvlng spent nearly
two years with Ilutler brothers In
the capacity of buyer. He served
as a member of the district staff
nnd In August of 1932 was ap
pointed manager of the firm's
Oakland, California, store.
In December of 1 932 ho was
ninde Seattle district malinger
ami In 19 35 was mado retail field
officer of the Pnclfle coast zone,
a retail operating unit embracing
22 stores Including the Klamath
Falls storo, whb-h Is opening
Thursday morning.
Torpedo and bombing planes
have long formed an Important
part of our navy's air squadrons.
They aro tho heaviest alrcrtift
used aboard our carriers but, at
the samo time, aro much smnllor
than those used under that desig
nation In the army air corps.
Utilization of both stratosphere
ami sulistrntosphero for commer
cial flying promises Imminent re
ality. In nlllance with the em
phatic trend of aviation Interests
during recent months townril high
nltltudo transportation.
The Baltic Sea Is tho sixth
largest sea In the world, and has
an averngn depth of 122 feet.
Co. Store
VHU'K HI 1,1,1 VAV
Klectrlrnl Appliances
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The scene Is an ordinary look
ing hallway In the center of which
Is an ordinary looking door.
Hut the sounds Issuing from
the ordinary-looking door and
echoing through the ordinary
looking hallway aro neither ordi
nary nor vory calm nor perhaps
even respectable. There Is a
menace and lunacy In them:
"Look Into that stocking! Tear
that lingerie apart!"
A stranger unhappily wnndor
Ing about the hallway would aay
that ir this does not denote a
madhouse, it must be a rehearsal
of an olilrnhlonrd melodruitm or
the days when dustardly things
might lie expected any time at
the rrosa-rnnda. To innka matters
worse, other equally- alarming
vocalizations are coming from the
room :
"Spunk that pair of trousers
10,000 times!" .
"Try to fade that silk!"
"Take a census of the threads
In that linen!"
"Disintegrate that aluiulniim
waro and soparate that separa
tor!" If this ibuorollcal stranger hap
pened to bo a man of Iron nerve,
and decided to probe the madness
and myatory running rampant In
side nnd stepped Into the room,
he would find, for a moment, his
worst stisiiiciuiis confirmed.
"Aha." lie would say. "Just as
1 sii.-ipcctcit a torture chamber!"
In a way he would bo right. He
would see rows of cruel niltl nil
usual looking machines commit
ting vandalism on almost every
species of fabric. Ho would hear
awful whirs and buzzes and slz
zllnga. He would seo luotfenslvo
and useful articles undergoing
acid baths. He would see extreme
Instances of flagellation. In short,
he would see a torture chamber
fur merchandise.
That Is exactly what the Hears,
Roebuck ami company testing
laboratories happen to lie.
In the testing laboratories,
stockings are decidedly looked!
Into. No part of them escapes
the scrutiny of powerful micro
scopes and when It has been
through the proscribed tests, a
stocking holds no secrets from
the examining expert. He has
learned how many stitches It has
to the vqiiaro Inch, how many
pounds pressure It will stand at
vital areas and all tho Intimate
details connected with Its knit
ting. An actual spanking machine
called a Wear-O-Mulor by the
technicians works on trousura.
Cloth that will take so many
rubs Is hound to wear so long.
The whole thing Is figured out.
There Is no guess work about
It.
Oilier machines answer thvso
questions: Is the fabric strong as
It should he? Does It tear too
easily? Will It stand pressure?
Hns It a well halancod construc
tion? Is It waterproof? la It
absorbent? What Is Its weight?
Is It fast to light? The testa
that clinch proofs Involve the
consideration of such fnciors aa
time, temperature, humidity, ten
sion, pressure, spoed, elasticity
and size of sample. Of course,
they are worked out not merely
for fabrics but for overy kind of
merchandise sold by Hears. Some
lests doggedly run Into months!
as for example the searching ex- j
amlnntlon given electric refrlg
orators In which the hottest sum-!
mor In a decade was used to
test their operation under every
concelvablo adverse condition, j
Washing machines undorgo gruel
ling marathons just as tiros do.
Electric swonpors covor mllos and ;
miles and gulp up tons of dirt
bofore sears will lend them Its
gunrantoe.
Not being able to command the
wonther, tho laboratories use sun
machines and rain mnchlnes. Tho
guarnnteo must bo protoeted nnd
the guarantee. In turn, gives tho
eiiBlomcr the 100 per cent pro
tection for his expenillturo that
ho has learned to depend on at
Senra.
Although tho testing of ma
terials that go Into Seurs mer
chandise Is carried pnlnstnklngly
through sometimes all tho way
Konnoll-Kllls photos
CIIAIU.KH IIKCK
Men and Boys' Wear
3L
May King
0. R lliiblinrd
C. It. II il lilu ril . assistant Ills li
nger nf lliu new Sears, Roebuck
anil Co. store at 133 S. Klghih
street, jollied I lie Sears retail
organization In July of 1U34 as
mnougcr or the furniture, rug
and stovo depurtuienlM In tlio
firm s Son l.uls Obispo, Cslll .
retail slore, after serving as ac
countant, retail merchandising
assistant and training counsel lor
various mercantile firms on th
west const.
Ho was promoted to the posi
tion of assistant manager and In
November of 1U34 was transfer
red to the company a Santa Bar
bara store In die same capacity.
Then followed the (ilendule atore
In September of rJ3! and tlm
Fiillerton, Calif., store In April
of 1936
lu September of 1934 he was
transferred to the Pacific coast
district office as assistant to T.
It. Thompsen on unit control
work.
down to the atom the big ques
tion that the laboratories must
answer about every time Is:
"Will It give a 100 per cent
moasuro of service?"
Flllirtjnniil testing at Hears Is
more Important even than organle
testing. The Item must be made
to wnrk perfectly through every
condition that Its use by a cus
tomer might Involve. The test
ers see that It gets worse treat
ment than the most careless cus
tomer would give It. There Is
no pampering of merchandise nl
the laboratories. If It won't stand'
up out It goes!
An Interior department Inves
tigator, questioned about wire
tapping. Insists he never spied on
the president. Vory considerate,
Indeed.
Speed continues to he the mnln
objective In airplane design. Ac
cording to present standards the
virtue or desirability of any plans
la directly measurable In miles an
hour.
The U. 8. House of Represen
tatives passes an appropriation
bill totaling less than budget es
timates. Don't worry, the Senate
will fix that.
Dispatches' from Paris would
Indlcato that what the French na
tion needs Is a good cabinet
maker. Concrete Materials,
Crushed Rock, Sand
Cement
for
Sears, Roebuck
Co.
New Store
Furnished By
J. M. Baker
Pelican City Road
Phone 1200
We Feel
We Had Part in the
Business
Advancement
of I
KLAMATH FALLS
by
Hauling
MERCHANDISE
to the
SEARS, ROEBUCK
AND CO.
New Store
City
Transfer
620 Spring Phone 433