AUTO SHOW SECTION
January 23, WW
Nearly Fifty Improvements in New Plymouths
BUIGK OPENS
Bird's Eye View Accentuates
Graceful Lines of New Jiuiclc
ICE
mm
BIG
pscf, sit
CAMP GN
mum
III STRENGTH
Development Made With
out Adding- to Car's
Weight.
DRTItOIT (Spoclnl) n.'lalls
of a now Ono of niilomolilli! frame
coiiKliurtlon, perfects il nflir
yoHi's of duvpliipnii'iit wo t. IH
ho ruvculcd nt tho Klatuath Aulo
tihow oponliiR ThurHttny.
l.lBtcii us one of tho outstand
ing oimlnoerltiK ltirovpimnts on
tho lO.'IO motor cars, the now
frnmo has boon dosUnod with
totvionnl rigidity ns 1U basic re
quirement. It Ik a major feature
on nil 1936 Plymouth models,
according to officials of the Ply
mouth Motor Corporation.
Oars StrenRtli Improved
With tho new typo construction.
Plymouth engineers have Increas
ed the strength and rigidity of
tho automobile frame without
adding materially to its weight.
The new frame is said to bo near
ly twice as rigid against twisting
forces, yot It -weighs only a few
pounds more than previous frames
used in other models.
The torsional strength of the
sets frame has been tested by sup
porting the frame at three wheel
locations and permitting the
fourth, location in the front to
hang Iree. Since the unsprung
reaction at a front "jeel is about
650 pounds, the twist consists of
moving 650 pounds from one
front wheel to the other. Under
thte test, the new Plymouth
frame twists between 6 J and 6 J
degrees. Other production frames
twist aa much as 12 degrees.
Plymouth engineers look upon
the frame ai the "backbone" of
the modern motor car. They have
made thousands of tests with dif
ferent types of frames in recent
years, seeking ways to further
strengthen this vital unit. The
sew frame represents the results
of their research.
The depth of the aide rails and
x-brace members of the new
frame have been increased from 5
to Ei inches. The box sections at
the rear have been extended and
the box sections at the front have
need widened.
Frame, Body Conform
The x-brace intersection, impor
tant as a nucleus for the entire
frame, has been eompletely rede
signed to form one unit. Previous
ly the Intersection was made up
of fonr sections. X-brace mem
bers join the aids-rails at a less
WJ5 4,UKa fk
MMBaassiiMiciiaMiMir
sacai
From the sweeping radiator grille to the built-in trunk in the rear, the Plymouth has iimieritone
more than two-score ennngos in siyie ana euimennK design fur ii'So,. Tuc new models have beou
made much roomier and more Insurious, and the rliltng lias been Improved considerably Tho
type shown here is tho Deluxe Kour-Ooor Tourlug Sedan.
I shrap angle and taper to a maxl
i mum pormisruhle depth at tho iu
i lerseelion.
The x-members now extend far
ther to tho front and rear, and
nro securely welded into tho side
rails to form box-sections for the
full length of the frame.
Strength has been added at the
front, usually the spot of least
rigidity, by the use of a heavy
gauge straight cross-member In
stead of the Y-shaped cross-member
used In other frames.
In addition to the Increased
strength and rigidity, the engi
neers have perfected the form of
the new frame so that the side
rails now conform to the body
sill. As in last year's models, the
body fits down over the frame
and is cloas-bolted to It.
Thus, the body reinforces the
frame against twisting moments
and helps carry loads previously
borne by the frame alone. This
utilization of the body structure,
plus the increased strength and
rigidity of the frame itself, id said
to make the complete car excep
tionally rigid.
Interest Rate Cut
Believed Big Need
NEW YORK The president of
the American Radiator company
is urging "drastic reduction in
interest rates on home financing
in an effort to curb shoddy build
ing." He credits the FHA pro
gram 'with "valiant pioneering In
its work aa custodian of a mort
gage insurance fund to make low
er Interest rates possible with the
use, not of publio but of private
capital."
BTAIXluSSS GRILLS
The slender, carefully moulded
radiator grills of the 1936 Stude
bakers are all plated In bright
stainless steel.
Small Machine
Requires Three
Men to Operate
Curiously, the smallest machltie
in tho passenger car plant -of
Dodge roqulns tho most man-
An Important contribution to j iM . ' , , " , . ,
" , V. . ,i buttons two men feed the hut
IN NEWSPAPERS
Advertising Drive Looks
Forward to Increased
Production.
the annoiinconuMit that 1111 entire-
tons and thp fabric covering,
lnation has been Incorporated in h h
: tho t,.iu, 1 U l iS Viish nitil I nhiiv. ..... 1
which the buttons are made.
the new 19:16 Nash and Ln Fay
ette models.
According to The Motor Inn
Garage, local Nash-LaVayette rep
resentatives, three years of ex
tensive research and development
lie behind the new system which
is known as "riteway lighting."
"For many years the most wide
ly used method of road lighting
was the two-beam type having a
high beam for country driving
and a low beam used when pass
ing oncoming cars or in city driv
ing. "In the riteway system, (he
high beam is similar to the one
formerly used; but the new devel
opment lu the low, or parsing
beam, although it provides bright
illumination of the right side of
the highway a considerable dis
tance ahead, leaves the left side
of the road, except In the imme
diate foreground, completely dark
for the benefit of drivers in on
coming cars.
"This has been accomnlised bv
means of a newly designed head- PHILADELPHIA Addressing with ea.-y acting hydraulic brakes
light bulb, having two filaments the annual convention of the
of 32 candlepower each placed j Pennsylvania Real Kstate assocla
side by side instead of one above ! tion, the FHA director of the
the other as was formerly the j Pennsylvania district expressed
case. The new bulb is also pre- the belief that extension of the
Rattles Eliminated
by Special Device
One automobile Improvement
seen at tho show is a small, yet
important one, because it does
away with door rattles.
The innovation is Incorporated
In tho new Dodgo models and
takes the form of ingenious, double-edge
dovetails. The wedging
effect of the dovetails Is supple
mented by outi-ldo sectors actuat
ed by springs through which a
steady pressure Is exerted against
stationary segments. Such slight
wear as docs occur In the parts,
is automatically taken up.
Modernization Credit
! Extension Held Need
A comprehensive and hnrtl-hll-tlng
advertising campaign, W'lth
newspapers, carrying tho brunt of
tho attack, has boon put into ef
fect by the llulck Motor company
for lUlttf, according to Thomas 11.
Corpo, director of advertising and
sales promotion.
Lineage will be greater and
more numerous point will bo cov
ered, ho sulih lit view of tho ex
tenslvu product program launch
ed by tho company which la ex
pected greatly to expand the
market for tho now cars, (irowth
In dealer organization has nddeil
to the number of points In which
newspaper and other forms of ad
vertising will be used. At tho
same time, the strong liKtii sates
program calls for moro extensive
use of fashion, class and general
magazines, outdoor boards and
other media.
Outlook In OiillmMIc
"The outlook for increased
production volume obviously tends
toward an Increased advertising
appropriation for tho model ytar."
Mr. t'orpo said. "This, with deal
er cooperative advertising, should
reflect In u considerable gain In
! newspaper lineage during the
year. As bus been the caso tlur
i ing tho past few years, newspap
ers will carry approximately til)
per cent of the company's adver
tising volumo this year.
"Comprehensive automobile
; show schedules hnve been approv
ed for cltiin where shows will bo
held and are being released start
ling with tho National Automobile
; Show In Nrw York and at simi
lar shows being held in key cities
over the country."
I
THIS DIRO'8 EYE VIEW of th new Quick Serlei 40 SpocUf Con
veruoio Coups accentuates tho long Qrnceful tinea of to hood and the
fender and spare wheel aiaombly, at tha tamo time Illustrating pas
senger room In tha attractive sports model.
focussed. Insuring: accurate loca
tion for best results."
Argentina is making a variety
of paper from straw pulp.
Modernization Credit Plan of
FHA beyonj April 1. 1936 will
be found necessary because of the
popularity of the Modernization
Program
Easy Action on
Cadillac Brakes
Tho ll.lfl mrilllnra are the first
loiiK-wheeledbased cars enqulpped
...Li. ... - 1 i I .11. '
Willi eU' J UCUUK ii;uiuiiiu uiunvo. ,
Cadillac hydraulic brakes prevent
the pulling or graumng oi an in
dividual wheel bceauso- with the
system used no fluid piwrvro Is
built up until nM 1 i
conta 't r. '
new brakes are self-energizing.
Chevrolet Brake
Control Unique
The Chovrolut bruko system dif
fers from otlu'rs In that tho IiaihI
brake lovor nt'tunles both hnthc
shovs in each roar whrel drum.
Tho hand lovor and tho actuntliiK
lovers Inside the drums provide
for (treator travel of the shoes
thun does thccrv!co brako pedut.
Triple Range Choke
Feature of Machine
Tho triple range rhoko is a new
Cadillac feature. AH the rnivn
e'lres of automatic choking ru
present under this Hy.'trin tint t tit
I oci-usiuitut difficulties it has chum
td uro entirely nhsent in the Cad
l!l:ic dnlKii. Willi the triple ritiu:
choke, choking notion run he Miir
j pended, tho automatic HystiMu mny !
' he used entirely, or full manual
blinking can bo effected. And !"
Hirtd action can bo hud Instnnlly j
hy I in ply chniiKlng (he position
i of tho control knob on the Inntru-
inent panel. I
W'Kh mtiiiy of tin now UCIO
llulek oui'H In (lie hands of own
ers rliice their Introduction last
fall, public reaedtut lo (ho Improv
ed peiforiuaiM'O i-esitltlng from the
new Hiiolllit pistons lias been sin
nirirniilly revcalliiK. company offi
cials Hay.
OulslaudliiK among "l" repoila
coming lulo tho compuiiy's ofriren
from I he field, Is I he cnlhurdusllc
sipproval of motorists who find
I he exaHperalug In oali In period
hus vlrlimlly been ellmlnaled In
tho nvw Hoicks, The new pistons
aiu treated lo nhsorh and hold nil
on their Hiirfaces, They afford
pnfect liihricittlou from the flint
motor revolution.
I'erformauro of the cars In tho
hands of owners also hus substan
tiated the I in pint a lit claim (hut
the aiiollle pMon hits rosiilted In
liitieiised oil and gasollnu econ
omy. Tim name lluii-k has udopttd
for tho now pistons explains their
(lHllltli'N it lid Hie iidvauluKeH they
offer. Tlio it a oil U: procitts, nun
KH(et by tho Hint two lelteis of
the inline, hnrdeiiH the alloy from
which they me made. Their bhi
facee lire litlide porotu by the
sumit procet'S giving them the cti
pii. ll y (o iiliHorh and holts oil.
Iienco tlie letter ",' deniiliiiK
(lltlr excepl Iniiiil elllng ""Hll.n
Filially they ule 11k lit III weight
us mi ntHtul hy the letters "lite."
The iinullte pUtun is both Unlit
and hiiiil, Ihutt riduHlug the lend
on beailnicrt and yet firing capable
of NinihliMK up iiuil r the mIihIm of
pumpltig up nnd down several
thoiiiKind ttnoN a in I ii it ( i . The new
plstonn ar said to IncreiiHO bear
inn lite un much ns ;iou per col.
The Industry lias sought lor )eain
it piston that would he Unlit und
)tt have long wcnrluK ijtiullHen.
l.iKhier alloys were found to he
I'otne loose nnd noisy after a few
thoiisitinl miles. Cast Iron was
IniiK' r s nrlug and porous enotiKh
lo uhsoih oil, hut heavy.
WICK'S TWIN TAIL I-Hi II IS
Hulrk'a unutiually brlKht twin
tall llrihls hnve lens s that, should
(he lights not be (iinud on, will
pick up Slid reflect the lieiidllght
of following motor er.rs.
Battery Kept at
Peak of Power
One of Cudlllnr's uiok( iiri ful
Items Ik the new peuk loiiil gen
erator. This new generator keeps
tho battery at Its peak loud "f
rhurge constantly. If tho hut
tery should run down for uuy
cnuse, ih" peak load generator
will 1'hnrne It up to full strength
aguln In tho imniiul rourse of
driving even with headlights or
radio turned on. It might he said
that tint new generator Mil do
'v.t)Ui1uk hut put wuter In tho
buttery.
YOU'LL SEE WHY I PICKED A PLYMOUTH!'
MMimifr'T "tm liar "'V3 I ' ' '1
HALF A TON of PhUadelpIiIa newspapers. . .Walter Dombrow loads hil big, beautiful Plymouth "NOCAR FOR ME without 100 hydraulicbralceal" Walter Dom
for the nightly trip of 20 miles ... delivering final editions to 30 Philadelphia neighborhoods brow has never been in an accident. " I want safety all the time I "
"IGET 18 MILES to the gallon of gas in citydnv- '4,MSOLDONPLYMOUTH,"dedateWalterrmbrow,WoridWarveteranwhonowdrivesa20.milenew
ing," says Mr. Uombrowj "22 on the road." paper nigtit route... six nignts a weeK.-myjoopunisoes a car, but tnis ivio fiymoutn can take itr
A CERTIFIED INTERVIEW WITH WALTER DOMBROW, PHILADELPHIA, PA.
Thirty neighborhoods around Phila
delphia expect their newspapers when
Walter Dombrow starts on his night route
with the final editions. Twenty miles to go
... six nights every week.
"I never have to disappoint them . . . be
cause my Plymouth never fails.
"Ride that route with me some night,
carrying half a ton of finals, and you'll see
why I picked Plymouth."
Safety is just as important as reliability to
Mr. Dombrow. "I wouldn't even ride in a car
without genuine hydraulic brakes," he says.
His earlier model Plymouth cost him far less
for upkeep or repairs than any other car he
has ever owned.
"And my new Plymouth," he declares, "is
giving me 18 miles to the gallon of gas in
city traffic... 22 miles out on the road."
All we can add is: "Look at All Three."
Drive them... compare them on safety,
economy, reliability and comfort.
Before you buy any car, ask your Chrysler,
Dodge or De Soto dealer to let you drive one
of the beautiful 1936 Plymouths.
Plymouth Division of Chrysler Corp.
AA for the New Official Chrysler Motors
Commercial Credit Company
COt TIME PAYMENT
O PLAN
Yu e.n firurt II nut ff ynurMlf. 1 Start with tout
unp.ld b.l.nc.2 Than Mid ln.ur.nc. co.t. S Th.it
mwllfpl, brt lot . 12 month.' pl.n. On.-h.lf of
on. dot cent por month for porloda mora or l.aa than
12 month.
I. mm Mate a aultl.a.ia'oraiMiHarjr fra h raaakao,
NO OTHER CHARGES
WO DP.UST OTnCTOOT.KTIton-mCI!. DWPMDIT OTM
m . '' atrWaV MrAsy-'. . " S- V. J-M JS-
IISTP.N, public: In fan mail a movie
- star might envy by letter
telegram and telephone you are
sending our own words echoing
back to us . . .
"Buick's the buy!"
You've said it with a flood of orders
that'll keep our factory beaver-busy
for months to comet
You've said it so tellingly to friends,
neighbors, relatives that folks are
swarming our showrooms not mere,
ly to see but to buy. ,
You've taken the words out of the
catchline category made them, by
your demand for these sensational
cars, the considered judgment of the
country's motor-wise!
"Buick's the buy!"
That's the tip-off to thunderbolt
power tamed to docile obedience at
the lightest touch of a woman's hand.
That's the three-word way of saying
r t.7 c ? it,
o
here's the youthful, soaring per
formance you want with the solid,
lasting underpinning of Buick
engineering.
That's the guidepost to smartness
and style and to economy truly star
tling in a car that can give the aver
age airplane a run for its money.
Yes .. . Buick's the buy and Amer
ica is buying!
And this week nt the Aulo Show
you can see nil four of the New
Buicks for 19.36. The spirited Special
the cyclonic Century the lordly
Roadmnster the big Limited all
in a full display of body styles
and colors.
Why not make a dnte this week
to meet your next car here?
Buick's the buy nnd with list
prices beginning at $765 Flint,
it certainly is the buy for you!
NO OTHER CAR IN THE
WORLD HAS ALL THESE
FEATURES
Volva-ln-Haod Straight-Eight Enfltnt.jff
mort poivtr prr unit of J'utt than mnj
other 0 of enint of taunt tis a ce
ment and evmfireiiion
Anellta Plafont, eturable. hng-tait'iHg
50 tighter, increase bearing life 130
Saalad Chtmli, hefts dirt ami water from
all moving parti, prolettt from nvear
and erosion
luxurloui "Turrat Top" tody by Flihtr,
nvith No Praji Ventilation the smart
est, safest, strongest botly built
Tlptea Hydraulic Brattat, giving jafe,
straight line stops under lightest pressures
Knta-Actlon Comfort and Safety, the true
gliding ride f
Torqua-Tubo Drlva, for steadfer, more
stable roadabitifjf
Automatic Starting, Spark and Hoot Control,
for convenience, efficiency, economy
Built -In luggaga Compartmantt, nvith
ample capacity for necessary luggage
Rlda Stobllltar. for elimination of tide
invay at speed or on curves
is- V-V
OH DISPLAY AT THE AUTOMOBILE SHOW AND ALL BUICK SHOWROOMS
PRODUCT OF GENERAL MOTORS
765;
h $1945 r tht IM ffUn t Flint, Mith.. mhlttt ft i u1thul unfit,
tttinJunt ptW tftUt 4iiitrin frmpt n mil iW' t tirt nit, AH Huht
trim Initu.U itfilf rAtii ihrtutkttl 01 Hsnddrd ttuifmtni, Ltnvtnitnt ntu
,m. frjt nmt jiifjsiMir fun
H E. HAUGER
1330 MAIN STREET .
SI