Pag 4
SPRING FASHION EDITION
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Finer Fabrics, Smarter
Patterns Justify Higher
Prices In Men's Wear
Flippant are the models; flam
boyant are the patterns tor It Is
to be a Spring ot wild and wool;
lothes (or men. With rough tab
Tics as the rogue and sport de
tails as the theme we see a sea
ion ot apparel that definitely puts
the "he-man" in the ascendant
There are, ot course, plenty ot the
more steady clothes to be had
for the sedate dresser is too sreat
factor to disregard In any pro
gram ot fashioning. In other
words man will dress to his mood
or to the occasion but inasmuch
as Summer Is largely a sport and
lounge season the more sportive
effects will dominate.
The more sedate business men
and even the dressier or more
erious minded college men will
find expression for their apparel
tendencies In very reserved, form'
defining models and inobstructlve
patterns and such clothes are
widely shown In soft worsteds and
the smoother cheviot weaves and
early Spring and Easter styling
will give this type of clothes a
wide following but as the season
advances the sport phase will be
come more pronounced.
Doable-Breasted Suits a Factor
For business wear and tor tbe
dressier occasions - the double
breasted suit Is to have a wide
following this Spring. It occupies
a favored position In the edicts,
It has very precise style lines and
Is rather closely fitted with con
siderable width of lapel and
greater length of skirt than
double-breasteds have shown in
recent seasons. These coats are
made with 6 buttons; pockets are
with, or without flaps.
The single-breasted business
model of the season Is In two
tyes; a three-button model that
Is close-fitting with either notch
or peak lapel and a straighter
model, two . button with slightly
shaped body, longer coat and
short lapels. This latter Is defln
Itely a university style. Theso
dressier models are made in
rather sedate patterns ot small
checks, rerinea stripes and in
distinct overplalds. Dusted stripes
and mixtures are also fashionable
In these types of coats.
Enter tbe Sport Models
The sports styles ot the season
are so widely different from these
dress models that the man who
spires to a well balanced ward'
Tobe will find very definite need
lor at least two suits this spring,
Sport models are nearly all made
In rough fabrics; tweeds, shot-
lands and shaggy cheviots and
our own American version of
Tough fabrics, the homespuns and
crashes.
The tweeds and shetlands pre
sent rather bold patterns; large
checks, herringbones, hounds-
tooth checks, window pane
squares and knotted mixtures.
The homespuns are mainly in
two-tone mixtures. Browns, greys,
blue-greys, grey-greens are popu
lar tones. Tans hare for the mo
ment retired to the background.
Sport models reveal very fan
ciful designs. Norfolks, pinch
backs, Inverted pleats and nov
elty yokes, straps and . belts are
features. Patch, pouch and bel
lows pockets further accentuate
the sport trend of the season In
these coats.
. The Ill-Swing A Feature.
A style that promises strong
support both In lounge and golf
suits Is the Bl-swlng. This coat
is made with either plain or yoke
back and has inverted pleats on
dor the arms. These Inverted
pleats are a sort of bellows ar
rangement that gives absolute
freedom of arm-play andV enables
the coat in any posture to main
tain a straight hang to the back.
These will be found In regular
suits and very widely In the sport
Jackets ot the summer formal sea
eon. These coat are to comfort
able and so youthful looking that
men will early recognise their ap
peal and a wide adoption ot this
type ot garment la assured.
The Two-Way Ensemble.
" Another important note in the
season's styling is mixed combi
nation. This presents the wear
ing of a coat and trousers of en
tirely different pattern but a har
monious contrast or blending ot
color tone. The man who owns
two suits will be permitted to
wear the coat of one with the
trousers ot the other providing
they are chosen with some tasty
relation of color effect. For in
stance a coat of small .brown
check will go well with trousers
of a narrow stripe or plain color
a bit lighter In shade than the
color of the coat, or vice-versa.
This practice Is entirely per
missible for business wear and is
a development of last summer's
vogue for summer formal. The
coat for such wear la best chosen
with sport details. Yoke back.
pinch-back, mock belt, box pleats,
all-around belt, knife-pleats and
novelty pockets all lend to this
type of outfit nonchalance that
Is quite in keeping with the easy.
careless trend of the vogue.
Other Phases of Sport Wear.
It Is contemplated that all men
will favor the rough fabrics. As
the more heated period develops
many men may consider that these
textures have too warm a look
even It they actually are not
heavy In weight. As a compro
mise to such men the lighter
weight flannels and gabardines
are well placed In the edicts.
These textures have already
shown great acceptance at the
winter resorts. Gabardines, espe
cially, are well favored and are
shown in many new shades such
as henna, burgundy, lovat green,
eel-grey, platinum and many
other soft and deep shades. All
such coat are made with sport
details.
Lots of soft flannels are also
shown. Some are in dusted mix
tures and stripes, others in regu
lar chalkllne . or narrower stripes
usually with the stripe ot a light
er tone than the foundation color.
OUR CHEF
Says
DROP IN AFTER
THE SHOW
for a plate of our
spaghetti or ravi
olis ... cooked
and served Italian
style. ' ,
Mofotore's
Italian Dinners
: HIS Main
There Is a Two-sided Coat
Story to Be Considered for Spring
Both Sides of the Story Are Equally Important and
Both Sides Bear Close Heeding
There are always two aides
to every story, only usually it Is
difficult to know which side to
believe. But when you consider
the coat story for Spring 1934,
you won't have that worry, tor
both sides are equally Import
ant, and worthy ot your belief.
Formality Versus Informality
There. In a nutshell, Is the
spring picture. There Is just as
strong an informal view as there
is the formal, dressy view. Both
have their detlntte place to fill
In the wardrobe, and both are
doing a better job this season
than we have seen in many years.
Formerly a great many women
purchased one spring coat and it
very nicely tilled Its place as an
all-purpose coat. That Is practi
cally an Impossibility this seas
on tor dressing for the occasion
has never been so strong, and
clothes never more definite In
their purpose.
Tweeds for Sports
In the daytime picture. Infor
mality reigns, and informal coats.
tweeds are topmost. If you can
afford it, by all means have one
ot the fine imported tweeds. They
look rough and ready, but they
stand the "touch test" admirably..
But it the imports exceed your
budget,, there are' ever so many
domestic tweeds that are decid
edly British In feollng. They
wear well, they look well, and
they tailor admirably. The mon
otone tweed is expected- to be
the first choice in popularity.
wth gay plaids and checks fol
lowing closely. Tbe plaids and
checks are at their best in reefer
types, both belted and unbelted,
while the monotones are smart
est in balmacaan types.
. A Acw Silhouette
It is to Schiaparelli that we
owe our thanks for the only now
sportswear silhouette. That Is
the blown forward tooling that I
evldonced in the smartest sports
coats. The silhouette Is belted,
trim and trig above the walat,
with fullness concentrated In the
front ot the skirt. This glvos
an utterly new, and decidedly
charming look. It Is young,
easy to wear, and refreshing af
tor the straight, extremely slim
lines that our eyes have boon
looking at for several seasons. It
Is just as smart done In mono
tone tweeds as It la In plaids
ana eneexs. mess coats usually
have shoulders padded to glvo a
slightly squarish appearance, but
the shoulders are nover extreme
and the collars always very
simple and In perfect taste.
Smart Lengths
Sports coats go to various
lengths to achieve their chic. One
ot the most popular lengths Is
the three-quarters. It Is youth
ful and graceful, and a bit
more popular than tho more ma
ture seven-eighths length. Three
quarter coats are usually boxy or
swagger In silhouette The full
length coat la doveloped In reef
er, balmacaan and classic polo
models, the latter both belted
and unbelted.
Formal Coats
Formal coots achieve their
smartness by means of furs In
new treatments. Both long
haired and sleek furs are being
employed, with fox and galyak
the most popular ot these.
Sleeves are simple with fullness
occurring low. The scarf collar
Is In evidence being seen In un
trlmmed and furred coats. As to
colors, navy blue and black are
of first importance. All formal
coats are full length.
i
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New Sportswear
Greets the Spring
In Cheery Manner
Knltteds were never gayer nor
more Interesting than they are
this spring, and judging from
the popularity they enjoyed dur
ing the southern resort season,
they are on their way to a much-ln-demand
spring.
Jinny Types
While classic knltteds will re
main first choice, there are num
erous novelties that will have
youthful appeal. Among the clas
sics, there are two sylcs In three
piece suits. Tho suit with the
dressmaker type sweater in soft
boucle wools, and the newer
closely woven suit consisting ot
skirt, slip-over sweater and car
digan. This type looks especial
ly smart on the golf links and
is just as becoming to the mature
figure as It is to the youthful.
Air-Minded Sportswear
A group of sports togs design
ed and sponsored by Mrs. Amelia
Earhart Is showing Its Influonce.
The clothes Include suits, dresses,
coats and blouses all of sports
nature, and while they do show
aeronautical Influence, they are
not loaded with a lot ot tricky
gadgets. They essentially reflect
that young woman's good taste.
Sheer Woolens
There are many smart women
who lire most of their days In
woolens. They will welcome the
new sheers which are so delight
fully light In1 weight that they can
bs worn far Into the spring. They
come In pastels, Mexican colors,
checks and plaids. The rovival
of challis as a fashion material
has mot with great Interest this
season.
HOWARD'S
Cute little dresses
meant for romping
and running Many
of them come with
their own little panties to match. Coats for sports
and dress . . , Dainty undies and clever accessor
ies, all economically priced.
Dresses
Dainty organdy and voile frocks with lovely lace
and ruffled organdy trimmings . . . New shades
and patterns. Prints and plain shades, ages I
to 16 years.
Undl
es
Coats
Lace trimmed slips, rayon panties, bloom- Polos and tweeds for sports wear . . .
ers and vests. . Pink, peach and white. Perfectly grand little dress coats tailored
All sizes " 'us grown-ups. Ages I to 16
1 ' ' years. ,
Accessories
Anklets , . . Berets . . . Bags . . . Sweaters and Skirts . . . Pajamas ... In
fact just about everything for the little Miss, in Fashion's last moment dictates.
OUR MODELS
ON THE STAGE
Sally
Reymer
Ann
Olllenwaters
Lenore
Irwin
Barbara
Moore
Goraldlne
Moore
Barbara
Fales
Sarlta
Johnson
In a
KIDDIES'
REVIEW ;
3Y STOP
5th and Main
WHERE STYLE AND ECONOMY MEET
"AreiVt they Good
Looking!"
SUITSW'SPKOMG
"Aren't they good loolting!" That's a remark we often hear
"concerning these new spring suits. They ARE good looking,
beyond a doubt; But above all QUALITY, gentlemen, is the
real story bf these suits. Quality that you'd hardly expect in
a suit at less than $20.
Fabrics, of course, are all wool In the popular Flannels, Tweeds, Twists,
Worsteds and Piece Dyes, Patterns are new, at they mutt be. Tailoring
is excellent.
We urge you to come in try them onl We'll show you that it need not
be expensive to be well dressed.'
Newl Men's Spring Suits at $24.50 ....
Extra Pants :.. $5.00
EASTER SHIRTS ....
EASTER HOSE ......
EASTER HATS :..
EASTER TIES .
.....89c, 1.39, 1.95
15c, 25c, 39c
-1.98, 2.98, 3.95
....29c, 50c
Montgomery
Ward & Co.