I'AfiK TWO
THE RVKNlNf! HKRAI.D, KLAMATH FALLS. ORFflON
.Tiuiii.try Ifl. 1''""
Editorials News of Other Days Place Names Women's Features
7othe7!uu77TolJ.lcll lk. Vhu
si res in linos into Hails lake. For
ninny years there was consider
aMe confusion about the unities
Spotlight on Auto Deaths
If he begins lo play with Inst
night's I o l',s In his pocket than
lie would lie If ho hail Inril lliem
! Hvimlor Moses of New Hamp
shire. see
If all those who Just happened
not In suffer Hits year would Just
he friendly anil neighborly Willi
all Ulnae who Just happened to
hare bad luck, we'll all gut along
together. Mrs. Herbert Hoover,
ess
Aflr all, we cuu'l control luvu,
Dorothy Lett, movie H-lreM.
SIDE GLANCES gvgw
of lite streams In the Upper Dea-
c limes river drainage basin. A
1
MUCH WRITTEN ABOUT 1931 RECORD
.
Factor in Business Upturn
committee of forest service of
ficial codified the names, and
the term Odell creek was chosen
to Indicate this stream. It has
come Into universal use.
NV : - :t5; TZ r r
Appeal Sounded
Where Needed
If written word bear any weight,
1932 should be a safer year for auto
mobile drivers and for pedestrians.
Not in recent months has a subject lent
itself ho well to a cry of shame in
the editorial columns of America as
has the automobile death record for
1931. Newspapers and magazines alike
have- condemned the factors contrib
uting to this frightful toll of 35,000
dead, and other thousands maimed and
crippled.
It is agreed that the causes of most
automobile accidents lie with the
drivers, themselves. It follows, there
fore, that with the drivers lies the
choice that will lead away from such a
record as that for the year 1931, so
widely and wordily deplored.
Furthermore, the best way, and vir
tually the only way to reach that driv
ing public is through the newspapers
and the magazines. The tens of thou
sands of words that are being written,
therefore, are directed at the very
source of the situation which they de
plore. While the driving attitude of the
public is the greatest fundamental fac
tor in highway hazards, there are other,
and important ones, to be considered.
An American road-builders association,
meeting in Detroit the other day, reach
ed the conclusion that the motoring
public has no intention of glowing down,
and that eventually the highway engi
neers must build fool-proof roads.
If these improvements are made on
public highways it will be the result
of a strong public opinion. If they are
essential to eliminating the mounting
toll of automobile deaths, public opin
ion will ultimately demand them. No
small factor in influencing that opinion
will be the press, so those who are
writing lengthy diatribes about the au
' tomobile accident records, still are
sounding their appeals where they will
do the most good.
Railroads
Look Ahead
The railroads, which areu't beaten yet by a
long shot, are considering- a door-to-door deliv
ery of paasenrers. They hare, most of them,
had door-to-door deliveries of merchandise for
tome time.
Under the new plan, yon buy your ticket
and a car picks you up at your home, delivers
you to the depot: at the other end another car
takes you from the depot to your home-dea-tination
or hotel. There Is a small extra charge
for the service.
It this plan goes into elfect. It will enable
the roads to get back some of the business
they hare lost to the bus and the plane.
Kewe-Telegram.
Advertising Has
Important Place
The efforts we make toward caring
for the needy and providing special
jobs for the unemployed are no doubt
necessary, but so long as that is all we
do. we get nowhere. The fundamental
solution to these problems is to bring
about a recovery of general business
and industry. That is what we have
to do ultimately, and the sooner we
get at it, the better.
A major factor iu any general busi
ness upturn must be recovery in re
tail trade. Hence there is great gen
eral interest in what can be done to
help stimulate retail trade. In line with
this thought, Roger W. Babson, nation
ally known economist and statistician,
in the Philadelphia Evening Bulletin,
cites the absolute necessity for restor
the flow of goods and money, and de
clares that "advertising is the only
force today that is strong enough" to
do that thing. Because conditions point
toward gradual business improvement
in 1932, Babson declares that those
who are prepared with a carefully
planned and aggressive sales and ad
vertising policy will be the first to
climb out of the depression. Moreover,
he says, "courageous advertisers can
do more than any other group to re
store public confidence, to stimulate
buying, increase employment and has
ten the general recovery."
The actual potential buying power
in America is tremendous, with at least
a billion dollars hoarded away, and
with 26 billions more than in ordinary
times in savings accounts, and 50 bil
lions more in ordinary time and de
mand deposits. Fear, says Babson, is
freezing this buying power, and force
ful advertising can throw the force of
public opinion away from fear. He
continues;
"There is no use trying to keep a river open
in the winter: but when an Ice-Jam forma In
the sprint:. It pays to use dynamite. Adver
tising Is roe only force today that la strong
enough to start the flow of goods and money.
The back of the depression winter la broken;
it is time for business men to break up tbe
Ice-jam of sales resistance by stroug adver
tising and sales action.
'I know of no better way to Increase em
ployment than by increasing retail trade. A
year ago when "retailers and manufacturers
were faced with heavy write-offs on inven
tories they dared not Increase expenditures,
even for advertising. Now. however. Inventory
losses have mostly been taken, and the big
problem is to more goods.
"People are tired of being preached to about
buying to help business. That kind of talk Is
Ineffective. What people need Is to be shown
the present outstanding values. Good quality,
honest service, and tbe lowest possible prices,
consistent with both quality and service, are
what is needed. Manufacturers and merchants
who offer thee, emphasising them by truth
ful, forceful, and contipual advertising will
find 193S a profitable year."
Earlier
Days
January 10. MM
That work ta to be started this
spring to extend the Oregon
Trunk from Mend to a connection
with the Klamath end of the
Klantalh-Nairon rut-off la a rum
or that la going the rounds of I
Crook county and Klamath coun-l
ty. So far It baa not been re-1
fitted.
Pish expert A. J. Sprague came)
In last night from Portland on
hia return from Denver and Salt
Lake to aecure trout fur Oregon
watere. He leavea tomorrow for
Spencer Creek, to Join Deputy
Came Wardens Ramaby and
Stout In preparing the hatchery
there for receiving the eggs.
A gathering of the faithful
will be held In the rear of the
Palm Cigar store Sunday after
noon to discuss the baseball sit
tation for the coming season, and
to devise waya and means of
raising a turn sufficient to equip
the team with uniforms, purchase
balls, bats, etc.
One of the most enjoyable af
fairs religious or otherwise, ever
given In this city was ataged laat
night in the conimodius banquet
room of the Grace Metludlst
church, when the Fathers and
Sons banquet waa held.
Ye scribe advisee people l.vlng
in this community to be careful
bout being belated at night.
Either carry your headgear In
your hand or have it securely
fastened by good string, espe
cially when the wind Is blowing
a gale. We know of a certain
party who mourns the loss of a
good sombrero because of the
violent winds.
; ; ij !.v-
rmw
,. eer ofT 0 ism ev atuvicc. ic
"So you see. It's the farmer who a making us stiller."
sk any teacher
of cooking
which one
SLshe uses
-and ask her why
Schilling
A
eft ' -
0
JERRY-and-JOAN
By
Cleo
Lacaa
CHAPTER XXXII
"Von mean Joan stopped.
Jerry stood there, fumbling
with the shirt he bsd taken out
of the drawer.
"Von mean you're going
away "
Jerry nodded.
"You're going to leave me?"
They were looking at each
other now, tensely. Each wond
ered what the other was think
ing. Jerry nodded again slowly.
"Oh, Jerry."
Joan came over to him. She
was shaking all over.
Jerry dropped the shirt and
caught her to him.
"Joan, you don't want uie to
leave you, do you? Tell me. If
you do, I'll go. I thought it was
the only decent thing there was
left for me to do. I didn't want
to go, honest lo God 1 didn't,
lint I didn't have the guts to ask
you to forgive me this time."
Joan was crying.
"I'd die without you, honey.
I'd die. It doesn't seem to matter
how much you hurt me, I keep
on loving yon just the same."
"Oh. Cod! Jo, I don't know
why I've been so dumb. Just a
darn fool. I'm willing to admit
It. Sometimes I think I must be
off my nut. things don't aeem real
to me. I don't know how to act,
I get caught somehow, taught
with myself."
loan ran her hand through his
dark curls.
"I know, honey. I know. Hon
ey! I do. Let's don't talk about
It."
Jerry kissed her lovingly.
"Shall we go to bed. honey?"
lie asked tremulously. He thought
in his heart that (iod wa good
to him to let him have Joan.
"Yes."
"In your bed?"
When they slept together they
always alent In Joan's bed. lie
causA her bed was sweeter, Jerry
had told her, on scconnt of her
having slept in it.
Josn put on her pajamas and
then went out In tbe living room
to tee If Jerry had locked the
door. He forgot II o often. She
picked tip some of the glasaea
and took them out Into the kitch
en. Then she decided to wash
them. She didn't want them
there In the morning to remind
her.
Jerry had been so quiet She
wondered what he was doing. I
She tiptoed to the bedroom door
and peered in.
Jerry was sitting on the bed,
his head bent over, Joan's little
china clock In his hands. On the I
coverlet beelde him were the
broken bits of glass that he had
picked up from the floor.
Joan was over beside him.
He laid the clock down and
drew her to bira.
She felt his eyelashes wet
against her cheek.
"I think It can be mended,
honey," be said.
Jerry felt gnilty calling to seel
whether or not Joan was In. If;
she were, of course, it would be:
all right. He could put off his
meeting with Claire until tomor- i
row. But Claire pestered him so :
much. Damn it all. Why did she
have to leave that wrap in the!
first place? And why did she have '
to have It now? Couldn t ahe
wear her coat? She had threat
ened to go out and get It herself
if be didn't bring it down rlglit
away. That would never do.
Hence be was calling Joan and
hoping she was not there. The
operator rang several times with
out getting an answer and Jerry
decided that it was perfectly safe
to grab a cab and go out to the
apartment
There was something missing
In the way he felt toward Claire I
when he met her later thot eve- j
li t list In her suite at the filsiniirrk. j
He was glad, whatever It whs, j
that it was missing. '
Claire mine over to him and
took the wrap.
"Why haven't you culUd met
before now?" j
He wondered why women did- j
n't know that the reason a man ;
didn't call them was that lie
didn't want to call them.
"Why haven't you been over?" i
she went on.
"I'm nut coming any more,
Clnlre."
Jerry said that very definitely.
Clait-e turned up one corner of
her mouth..
"I suppose the wife Is laying
down the law."
It up to him.
"it's good Scotch," she aald.
He took It quickly.
(To Be Continued)
Klamath
Names
OKKI.L CHKKK
(From "Oregon Geographic
Names" by Lewis A. McArthur).
Odell creek Is the name applied
Fashion
Tips
Modern specialists recommend
beauty masks for modern ladles'
face.
Aa matter of fact the oldest
beauty remedies known are beau
ty masks. They, like many of tbe
masks of today, were compound
ed of herbs, oils and clay.
No ancient beauty, however.
possibly could need the refreshing
aid of a beauty mask the way the
hectic modern woman does.
If you are going somewhere.
and want to look top-notch, try
out this type of beauty aid.
You can buy masks all ready to
apply. "Itb directions. Or yon
can make your own. which takes
more time and trouble but like
wise has more Interest tor yon.
The aimoleat mask yon can con-
coat is the egg face mask. Break j
tbe freshest egg yon can get. sen-
A Mother'
Recommendation
uarr I n g i o s.Hj-m-
tl" V. "fine,
and a half years 4-, I
ago. I waa veryM " f
tnin ana ten p.
bad all tbe
time." aald Mra.
Annie Mae Em
ory. "The doctor
aald I could nev
er have a baby.
but a friend told me of Dr.
Pierce'a Favorite Prescription
Und the 'Golden Medical Dlacov-
jry' and I began taking them and
now I have a fine baby. He waa
so strong he walked at 11
months la the joy ot our lives,
and I never felt better In my
life."
Cverr paekawe af Ur. Pierre's
Bi4lelara eelala a erasiM""
Blank, r'llt It eat mm4 mrnti te Ur.
Pl-res t'llale Itoel. ".Hi:!" la fluf
fnln, . Y fnr free aSvlre. Ask
tnmr arwasfst for
Dr. Pierce's Prescription
arate the white and yoke, beat the '
white up slightly and apply It
thickly all over your fare and I
neck, using upward strokes. A I
little brush la the best thing to !
apply It with. It you bare aome
white of egg left, give your face !
a aecond coat when the first one
dries. I
Now use your brush and paint
your face and neck with the yolk !
of Iff 1. 1, rfnwn the. mlnnt- ,hl. '
la applied and go to aleep for an
hour, or rest for aa hour, whether
yon sleep or not.
At the end of that lime take a
sort piece ot linen or wash cloth,
dip It la water that la almost hot,
and aponge It off. Slap on aome of
your most fragrant and rich nour
ishing cream and go over your
face and neck with it. When you
wipe that oft, you are ready to
race the world with a light heart.
For your face will be so refreshed
yon Just can't help feeling happy
to see yourself looking so well.
We Observe
Remodeling operations are
In progress on K. Sugarmsn's
store at the corner of Slith
and Main. The merchant
friend who "ain't wad at no
body" will have a new store
front that will be thorough
ly modern and a credit to the
community.
Some People
Say
Being broke la one of the step
ping stones lo success. Albert
I'ayson Terhune. author.
Tbe attitude ol congress toward
debte la like that of a n m sin -
In a continuous poker game who
feels he la In a stroiwer -. --t
OPEN FOR BUSINESS
K. SUGARMAN
USE INSIDE ENTRANCE
AH Prices Greatly
Keduced
During Thi Remodeling Event
Taks) Advantage of Our Move
To Save
Th Inside Entrance Open On
Genuine Bargains Use It.
K. Sugarman
I Ain't Mad At Nobody
14.
How to Reduce Colds and
Their Costs This Winter
One of Family's Biggest Problems Met With Vick
"ControI-of-Colds" Plan
Actual Test of the Plan I Of
fered Ily Local DtllgaMe On
a Trial (juarantee.
Jerry thought, -"How nasty
women can lie about other
women."
He said, "No, aha didn't say
anything. I Just don't want to
come. That's all."
"I needed the wrap."
"I'm aorry."
Claire walked over to the table
and poured out a drink. She held
To most families this winter,
the. high costs of colds are an
extra burden. Loss of time,
health and money are Involved.
To reduce the drain of this bur
densome family "Colds-Tax" Is
the purpose of the Vlck Plan for
better "Control-of-Colds" to
lessen their nnm'fier, severity and
duration.
I'lun Follows New Discovery
The Vick Plan Is made pos
sible with Vicks Nose Throat!
Drops. Mased on a new idea for j
"preventing" colds, this new
Vick discovery is companion 10'
Vicks VupuKuh, the modern way:
of "treating' colds. Kach aids
and stipplementa the other for
better "Control-of-Colds."
I. Ilefore a Colli Hurts
Watch yourself whenever you
have been exposed to anything'
that you know is apt to give you
a cold, such as
Contact with others having!
fresli cglils crowds, stuffy ill-1
ventilated rooms, public places ,
a night nn a Pullman or a
dusty automobile ride sudden
changes In temperatureInhaling
smoke, dust, gases excesses In
living, sucb as over-e.tting, smok
ing or drinking, which reduce
body resistances after a hard
day when you are over tired.
Then If you feel that stuffy,
sneesy Irritation of the nasal
passages, Nature's usual signal
that a cold la coming on use
Vicks Nose Dropa at once just
a few drops up each nostril. Re
peat every hour or so If needed.
Tbla will prevent many colds by
stopping them before they get
beyond the uose and throat-where-
most colds start.
Z. After Cold Htarta
At night, massage the throat
and cheat well with Vicks Vapo
llnh (now available In white
"stainless" form, If yon prefer).
Spread on thick and cover with
warm flannel. Leave the bed-
slothing loose around the neck t
so that the medicated vapors
arising can be Inhaled all night ;
long.
It the alr-paasages are badly
clogged with mucus, melt some
VapoKub In a bowl of hot water
and Inhale the steaming vapors
tor several minutes. (If there Is
a cough, you will like the new i
Vlck Cough Drop actually medl-'
rated with Ingredients of Vicks 1
VapoRub.)
.During the day any time, any i
place use Vicks Nose Drops!
every few hours ss needed. This j
givei; you full 24-hour treatment I
snd without the risks of too,
much Internal "dosing." which
so often upsets digestion espe
cially of children.
Offer By IxM-al Druuglsts
Your druggist is offering Vicks
Nose Drops and Vicks Vapollub
on the following trial guarantee:
Use these preparations together
aa directed In the Vlck Plan for
better "Control-of-Colds." Unless
you are delighted with results,
your money will be 'refunded.
Adr
J
OH, WHAT A OAl 15 MABYl
ghs'l one of Hie genuine beauties
IKet even lbs camera cannot nqHsr.
Sorrow and profssftlenal bad luck
, followed her for yeen. New she's
e bride. Jhe ituelos clemer for her
...me public loves her..,end the
Hollywood unltthlnlna.Hsr new
kadio picrune It "MEN OP
CHANCE".. . Heps'! lo yes, Mary
Ailorl We're glad yes smoke
IUCKIES and we're grateful for
' mat iratement you gave ui with
out e cent of payment,
I II . . II
I play safe by
sticking fo LUCKKES7
"I can't afford to take chances with my voice. So I play
afe by sticking to LUCKIES they're always kind to my
throat. And I'm doubly grateful for your improved Cello
phane wrapper which opens so easily with that clever
it s toasted
av ll.a atf . a.
i our i nroai rrorocrion- ogoiniT irritation eoolntt couch
Ami Molttun-Prooi Mlophan Keeps nt "roasted" Favor EreTTresh
TUNE IN ON LUCKY STRIKE-60 modsr mfnuui with the uwrtd'i tfnsit dance orchestras end Walter Wlnl.ll . l
of today hecemes the news ol tomorrow, rurry Twsday, Th-rsda, and St,d, UnttZ lTcT " "