PAGE FOUR
THE EVENING HERALD, KLAMATH FALLS, OREGON
Sept. 21, 1931
Qtyc (fretting $cntlb
kUUtCNU U. Kit LTV.
..Publisher
Published every afternoon except Sunday by Tb liar Id Publishing
Company it 101-121 Mouth Filth Street, Klamath Fallo. Oregon
Entered cond class matter t tb costottic o( Klamath Fallo,
Urnon, on Auiuat 10. ltOt. under act oC Comma, March 1, 17.
M.tll, KATK8 I'AVAHl.K IN AIIVA.M'K
By Mall lcllvere hy Carrie
la OuUlda la city
County Counly One Month -- ,,,, (O il
Thre Month 1.7 11.76 Thr Mentha l.
Bis Montb 1.7(1 IJ Six Montha l.tt
Ona Yr , t.00 1.00 Ona Vaar .
AMMOCIATKIS I'HKHH LKAHKI) WIKK
MtMtlKIt AllUt Hl ltKAU IIP lltt'l LATION
Kepresented Nationally Hy
it. C. Mogenaen Co., Inc.
San Francisco -Kaw
York Saattla Portland
Detroit Chicago Lo Angels
Cop;. of Tha Herald and Newa, together with complete Information
about tha Klamath Falla market, may ba obtained for tha asking
at any of these office.
Member of the Aancltd Pre
Tha Aasoclated Preaa la exclusively entitled to the naa of republica
tion of all newt dlapalchea credited to It or not otherwise credited
In thla paper, and alao tha local newa publlihed therein. All rlltbta
of republication of apaclal dispatches herein are alao reserved.
Monday, Sept 21, 1931
Klamath county is In a nigst fortunate position as regards
potato production and markets. The future, for our
growers is bright ; Tho industry dove-Uila beautifully
with stock raining- which can handle the lower grades
and culla as feed. Our problem ia to maintain the pre
mium the trade will pay for our top grades. That we
will do if we maintain quality and do not ship the culls.
Klamath county by proper marketing; can and will be
come the potato capital of the earth. .
Your Health
By Dr. Morria Ftsbbein, fcdltc
JoanuU of I be Americas
Medical AssociaUotw
Oua of tha moat amusing per
formance ever wllneaaM by tha
people of theae United Slates,
directly or In tha movloe, waa
tha eroBa-oouiitry marathon pro
moted by C. C. Fyl. Just what
that waa planned to prove, or
Juat what ralatlonahlp It might
bar to the teneral aubject of
health, haa sot yet became ap
parent. On of tha dlfflcultle with tha
whole phyalcal culture and th
letl movement haa been tha cre
ation of outdoor fanatic, mara
thon runner, hundred-mile pe-
deatriana and etmtlar cnthnilaila
who teller that tha road to
health lie In the exceptional
performance rather than In well-
conducted and eultably regulated
phyalcal activities.
No donbt, tb 100-mll walker
la a healthful peraon or h could
not walk 100 mtlee. but tha
average matt haa little occaalon
to walk 100 mile and doe not
need tha 100-mll equipment.
Man. Ilk other domesticated
animal, did not alwaya llv In
door. Modern lnTeatlgationa In
dicate that a certain amount of
time outdoor la beneficial to
health. But outdoor exercise to
tb point of overfatigue, of Irri
tating aunbarn. or ot undue ei-
poiure to the elements la likely
to do aa much harm at good.
Varlona authorltlea bar sug
geated th amount of muacular
actlrity deelrable for peraon ot
Tariona area. Hetherlngton of
tha Cnlverelty ot California eug-
gested four hours of muacular
actlrity Vt the age ot t year,
fit hour from T to . alx boura
from t to 11, fit hour from
11 to 11, four bonra from 13 to
IS, three hour from It to IS,
and two hour dally from IS to
:o aa aa tb proper amounta.
Wllliama atatea that one hour
thould be glren dally to actlTl
tlea lnroltlng th ute ot the
large musclea ot th body after
10 year of age, and that any
thing leea than that will mult
In phyalcal deterioration. Man
thould not lire tor the mutrlea
alone. Think ot Fandow! Think
even of Bernarr Macfadden! But
maybe aoma people want to be
Sandowa or Macfaddene.
Kxercie ha th value for th
young of stimulating body
growth. Swimming, walking,
golf, horieback riding, fishing
and gardening are r forma fo
exercise suitable to all age.
CompetltlT tports are available
and useful up to the age ot 30
years ot age may do more dam
age than good. Calisthenics,
dally doxena and similar exer
cise are valuable within Ilmltat
lona, bnt our tendency la to be
come exerclae fanatlca If we do
not become fanatic about some
thing else.
Office Cat
By Janlua
Don't Ship Culls
.'"THE reason that the manufacturer of breakfast foods
can prepare and place a handfull of grain in a
pretty package and sell it at a fancy price while the
farmer who grew the grain suffers by reason of low price
is that the manufacturer knows buying psychology. He
offers the housewife something she wants packed in a
fashion that appeals to her. His product arouses desire
and the consuming public is willing to pay a good price
for what it wants. The same thing applies to potatoes.
If Klamath county feeds its culls to the sheep, hogs and
cattle that need those culls for food and sells only its top
grade potatoes properly sacked its growers will always
have a market for their crops."
This statement eminated from no less an authority
than Georga J. Cannon of the agricultural department
of the Great Northern Railway. Mr. Cannon has been in
the potato business all his life and knows whereof he
speaks.
Here is another statement: "Never abuse the confi
dence of the trade. Never sacrifice your grade. Klamath
potatoes in common with a few other western potatoes
bring premium "prices on the market That premium
is the result of known quality, and once let the impres
sion get about in the minds of the buyers that that qual
ity is being impaired and the premium will disappear.
Once gone it would take many years to rebuild."
H. E. Drobish, secretary of the Pacific Northwest
Potato Commission, is employed by the states of Wash
ington, Idaho and Montana and the United States Depart
ment of Agriculture to assist the potato growers of the
northwest with statistical information on crop condi
tions, markets, etc. His remarks as reported above
should bear weight
The development of the potato industry In this dis
trict has an intresting history as traced by C. A. Hen
derson, Klamath county agricultural agent the man, by
the way, largely responsible for its development As an
income producer for this county's growers it has devel
oped from $60,000 in 1923 to $1,300,000 last year. Its
importance can hardly be over-emphasized. Until about
15 years ago consumers were satisfied with a much lower
grade potato than they now demand. These potatoes
were irregular and the eyes were far back in the
potato. Then came the development of the peeling ma
chine now used by almost every large hotel and restau
rant in the country. With the poorer potatoes the waste
was very heavy, running often as high as fifty per cent.
The new ( machinery demanded better quality and a
standard size and shape. Finally it was discovered that
the Netted Gem filled all requirements. The growers
in Idaho and Washington began to reap a harvest of
premium prices. Experimentation has proved that this
variety can only be grown successfully in about one
third of Idaho, one-third of Oregon, one-fourth of Wash
ington and small portions of California, Wyoming, Mon
tana, Colorado and Utah.
Klamath county is located in one of these few favored
pots. The eastern potatoes although close to the great
eastern markets cannot compete with our own product
The buyers will pay higher freight charges and a pre
mium price besides to secure them. The small growing
area seems to insure a reasonable price under all ordi
nary conditions. Additionally is this county fortunate
in another great market California and the Hawaiian
Islands. We are almost equi-distant between the large
cities of the south and the other growing areas. We can
capitalize speedy delivery and freight differential. That
market should be ours now and forever to come.
Prices this year will probably be lower. They are
governed as in all other industry by the buying power
of the consuming public and the volume 'of ojtput .This
year's volume of 361,000,000 bushels as against the 1930
coo of 343,000,000 bushels Bhows an increase in pro
duction of 18,000,000 bushels. This surplus is not quite
as bad as it appears at first glance, however, as 10,000,
000 bushels of the excess were in the form of early
potatoes already absorbed by the market With the
market soft by reason of lowered buying power and a
surplus of 8,000,000 bushels over last year probabilities
are that prices will not be as high as previously. Crop
conditions in the eleven western producing states have
been bad this year. Production dropped 15,000,000
bushels as against last year. Only fifteen per cent of ch.wkl sponsors tripd silk
... ,,, , , . , , , . . ! scarfs to go with the smartest fall
the total crop will be produced in these states as against i clothes. Th model sketched it of
twenty-one per cent last year. Premiums for our Klam-j natural nb?o wn" ' Vnd yli?" w
am potatoes ana ior muse oi our Bister states win ue
higher in all probability than in recent years. Whether
the increased premiums will offset the general market
drop and insure to our growers a price commensurate
with last year is problematical.
Klamath county showed a potato acreage Increase
this year of thirty-five per cent. Unusual weather con
ditions have handicapped the growers and it is doubtful
if the average yield will bo much over 100 sacks per
acre as compared with the 160 sacks average of last
season.
All of this Information indicates only, one thing:
that you can tell them together.
. . . Th mora Ignorant aha la
of everything lo, the betler
pnated a gottlp Is on domestic
attain of everybody In the
neighborhood.
e e e
Reynold Worry keep mt
thin.
Jenklna Joke, what on earth
have you got to worry aboatf
Reynold I worry about get
ting stout.
a e e
Barber Your balr Is very dry
and harsh. Sir.
Voice-Culture Expert So la
your voire, but didn't Ilk to
mention It.
e e e
Hood I went to a spiritualist
yesterday.
Fankbonar Any good?
Hood Oh, Jutt medium,
e e
Night Club Sport (staggering
out at 3 a. m.) Holy amoke.
what la that strange amell
around here?
Doorman (courteously) That
air, la fresh air.
In Earlier Days
Prom the File ot th avian
tb Falla Herald
HrpiMabrr SI. 11.1
Th steamers Kagl and Modoc
operated on I'pper Klamath lake
by Wlrketrom and unneman,
were destroyed at their mooring
last night The loaa la estimated
at about 11,000.
In order to acquaint himself
with the sections tapped by a
number of survey mad by bis
company, E. K. Calvin, vice presi
dent ot the Southern Pacific com
pany, motored her Saturday
from 8usnvllle, accompanied by
J. C. Christie.
It you had planned a big duck
bunt In the upper end ot upper
lake, and had started out with
everything fin and dandy and
had reached a point a few miles
beyond Eagle Ridge by 3 o'clock
In the morning, and then have
the fly wheel fly off and "butt
up" tha engine ot your launch
and yon'd drift Into the tule.
hidden from the alght ot paaslng
boate and had to atay there un
til after dark that night, wouldn't
It PEEVE yon?
That la lust what happened
to Everett Hardenbrook, Willie
Ritchie. Jack Bath and Arthur
(Whitey) Helmer.
They remained In the tales
until a boat waa sent out by
Eagle Rldga In response to th
unusual bombardment that rent
th night air.
John Houston. Jr., waa on tha
street today after a aiege of ton
sllltls. ,
SIDE GLANCES By George Clark
yjOs t &s ? t- v
"' UtV-tAtS 'I 1.! ST tft.Vl..ll
"Boa, may I alt down close to the' mike thla evening? My girl
promlaed to tnn In on our program."
Quotations
GUILTY LIPS
By LAURA LOU BROOKMAN
They call n aalllng vessel
"she," not because her rlzglng
la ao expensive, suggests th of
fice boy. but because aha make
her best showing In th wind.
. . . There may not ba much In
a name, but aoma same have
an nwful lot ot name In tbem.
. . . It fnrtuntta for the aver
age man that he doesn't ' know
hilt th thing be would like
to know. . . Unavoidable poetry
ia th kind folka pay to have
printed. . . . We can't recall
ever having heard a soprano
singing In such a way that her
words could be understood. But
then, we never remember feel
ing that It made much differ
ence. . Even If yon can't
tell a mother and her daughter
apart nowaday there Is little
It It i striking fact, though
seemingly little recognised, that
tha death -rat In th United
State hit been barely holding
It own since 1!0, In spite ot
all the advancea In sanitation,
surgery and medicine that have
taken place. Henry Pratt alr-
chlld. In Survey Graphic.
e e e
The small town which wants
more industries must dresa up
J. 8, Blue, of American laa
and 'Electric Company, In Na
tion's Business. .
e e e
If the president would talk at
hla presa conferences aa I do at
mine he would not have any
trouble. Secretary of War Hur
ley. e
A country Is Ilk an Individual.
It can not keep In a solvent posi
tion forever It expenditures ex
ceed Income. Philip Snowden.
e e e
III probably live 10 yeara
longer. Thomas A. Edison,
Tips on Keeping Up-to-Date
BT ALICIA HART
stripe.
Surely the choice ot n vanity
cane merits thoughtful attention.
Tha trifle carried In your purs
or handbag hat terrific responsi
bilities. No matter how perfect
ly groomed you may be when yon
sot out tor a day at th office,
long ahopplng trip, or a social en
gagement, It is on the vanity ease
you must rely to keep that fresh,
attractive appearance.
That la why It It to foolish to
select a vnnltv rase because of the
shape or ahtde of the box. School metis manuUcturars,
girls, however, are not the only
onea who make this mistake.
Everything about your vanity
case must be exactly right. If you
use rachel powder at your dress
ing table, then be sure yon bare
rachel powder In the vanity. And
th ahade of the two mutt be
Identical. Th rouge, too, must
be the earn, at that which yon ute
at home.
New vanity case tnat are mar-
vela of compact efficiency are on
the market. You can, of course.
secure them with lipstick Included
In tha case. One of the smartest,
which la oblong in ahape, has two
generous compartmenla at large
at the case Itself for souge and
powder, Th two are eeparaisa
by a metal mlrrtr.
The Idea In designing th new
vanity cases teems to ba to got aa
large an amount at possible of
the cosmetics into very small
space. It you use paste rouge,
whlrh It equally suitable for
cheeks and lips, then a vanity case
containing only powder la all you
need In addition to your rouge,
i'att rouge comet In tube form
at well aa In the uaual amsll
round boxes.
Loose powder casea hav been
vastly Improved. Many women
prefer Ihom because there It no
question about matching th com
pact powder with that on the
dressing tthlt. Both coma from
the earn box. Th device to tlft
Out the powder at It la required
vary, but all of the new onos are
good.
The next time you need to re
plenish your vanity caae, Instead
of calling for a refill look over
the new case on the counter. You
may find on which you Ilk much
better. They're clever, these cot-
CHAPTER XXVIII
Johnson bad risen. Ha seemed
delighted that hla mission had
been a eucreea. Before Mark could
Interrupt th men waa gone. The
food Johnson had ordered re
mained untouched on th counter.
Mark frowned. Her wu a sit
uation Indeed! Johnson had rush
ed away asaumlng Mark waa com
mitting himself when la actuality
he had done nothing of the tort.
"I don't hav to go," Mark told
himself. "I don't have to go Jutt
because Johnson thinkt 1 will.
Now, what in tha world la dad up
to? Does he really mean It, I
wonder.?"
Complete turrender on th part
of T. M. Travera seemed too much
to expect. Yet hit father had aent
for him. There waa consolation
In that thought. If Mark went It
would be euute hla father had
made the first move toward re
conciliation. That waa Indeed a
triumph!
"And If I dont go." cam tha
after-thought, "old Johnson will
probably get hades!"
.Mark lunched with the problem
still unsettled. He thought of It
repeatedly throughout the after
noon. At 6:45 he waa standing
In hla father luxuriously carpeted
private office.
"Yon mean," Mark aald, slow
ly, "that you'll do all that? You
really mean It?"
Th alder Trarers leaned back
la hla deak chair. "I will. That,
and mora! I am only aaklng you
to meet my term, and her they
re !'
Travera eyed his son lavelly.
"When I make a bargain," he b
gln, "I expect fair return for my
money. Otherwise I'm not Inter
ested. And it you agree to what
I'm auggeatlng I'll expect yon to
keep that agreement aa rigidly as
any business contract."
"Let'a hear those terms yon
mentioned."
"All right. Iter they are. You
are to return to employment In
this organisation on exactly aa
an equal footing with other em
ployes. Your aalsry will ba on a
fixed batia of your work. If at
th end ot a year I am convinced
you bav In you th making ot a
real business man yon will com
Into the company at a junior offi
cer, with a certain amount of
stork to your credit. It will be a
year ot bard work, possibly In
half a dosen different depart
ments. I will Issue strict orders
no favora are to b shown you be
cause yon happen to bear my
name. Well what do yon think
ot It.
"Father! Yon honestly mean
this?"
"Wonld I be sitting here wast
ing hour when I might be much
mora comfortable at bom If I
didn't mean It?"
Emotion he could not find
words for overwhelmed Mark
Travera. He flushed, "(lee, Dad.
that' that's whit ot you I" h
exclaimed. "I want to tell you
I've been aorry a good many times
for tb things I aald that night
I didn't mean what I aald I"'
"No? Then forget It! I've aald
things I didn't mean and been aor
ry about them. Forget it, mart.
It's been hard on your mother,
though, to bava yon away."
"I know. I'm aorry for that,
too. Oh. Oad I'll tak you up on
thla thing! I'll show you I csn
msk good, tool You'll e that
I'v changed about a lot ot
thing!"
Th alder Travera was on hit
feat, hand outstretched. He took
Mark's ban In his and shook It
firmly. "Then It's agreed." h
said. When can yon atart? "
"Why why almost any time.
I'll tell them I'm quitting tomor
row at Rlostomdale'a." The red
of his cheeks deepened. "You
knew, I suppose, that's where I've
been."
. The answer wss a grunt that
might hav been Interpreted,
"Heard something of tha tort."
"Dad!"' Mark exclaimed Jubi
lantly. "Ota, I can't believe tills
haa happened! I don't know what
to say to you. It' It's wonder
full" e e
If the elder Trareaa were equal
ly moved ha restrained all signs
cf It, "So It's settled, then," he
said, stepping hack and heaving
a sigh of satisfaction. "Remem
ber those terms on yr with
out favora, unquestioning obedi
ence to superiors and hard work."
"I'll how you, Had!" Mark
was fj-lunlng broadly, "Those
terms why, they're nothing at
all! I'll show you!"
"Klne. By the war." (the fath
er eye narrowed ellxhlly as he
spoke i "your first job will be
something a little out of the ordi
nary. Not at all unpleasant. I
hope. ITe a llttl pier of special
work I want vou to do lor me "
"What la It?"
"Sit down." Traver dropped
to his dek chair, waved the young
man to one beald It. "I told you
If you asreed to my terms ,11
would mean a year of hard work.
You've already agreed. Today's
Wednesday. Isn't It. Tell them at
Bloseomdale'a you're quitting Sat
urday. Monday you can begin
her. Then Tuesday at midnight
yon tall for Liverpool."
"Dad!"
Travera waa nodding. "Tues
day at mltlnlght." ho repeated.
"You have your passport, haven't
you?" I'll hav everything else
arranged. Monday you'll be In
Liverpool '
"But what on earth ?" Mark
cut In. "1 don't know what you're
talking about!"
"No. Hut I'm going to tell you.
Promised to obey Instructions.
didn't you? promised to tackle I father went on evenly.
any job without favoritism! This
first assignment, aa I aald, la a
little unusual. I hop It Isn't go
ing to prov difficult. Now here's
what I'm getting at !"
The father paused long enough
to tourh a match to hla cigar. "I
aent Johnson to tell yon to come
bar today for two reasons," be
continued. "One, because, well,
you're the only son your mother
and I hav. Maybe I seem a
harsh man sometimes. I'm not
so hsd Inside. Anyhow your tool It
er and I need yuu. Mark. That's
one reason. Th other Is this busi
ness In Spain. '
"You remember maybe you
don't though that Jules was III
this country for a Mpanlsh roppnr
mlnlng concern when Alicia met
iilm? Looking for American cap
ital. Well, h persuaded me to
go Into tha thing rather heavily.
That tt two yean ago. lining
ou three, uow, ami It's a bitter
lose every yaar. It'a com to tha
place where I've got to know
wliat'a going on"
e
Mark had bees following th
words wide-eyed. "Hill, Dad, 1
don't know anything about copper
milling!"
"No. You don't. It Isn't going
to be necessary. I'v got a mau
who knows all about It going over
nest "month. You see. Mark, I
ran atand tha loss. They come
aud we lake them and light It
out on eoiiie other Hue, I can
stand Ihe loss. What I'm sending
you over there tor Is to find out
Just how much Jules Is In on tills
business. I want to know If the
deal Is tqutr. It It Is we go on
with It and tight. It Allcla'a hua
band. In tplte of hla hlth-sound-lug
titles. Is Just another forelsn
crook I want to know thai, loo."
"You'll go over there ahead of
Moffel, the euglneer. There'a
been nothing aald or done as yet
to arous suspicion. That'a why
Ihe trip must be made at this
time. And you're Ihe one to msk
It. Don't you see I can't aond an
ordinary employe over there and
I c i hint what's In my mind about
my own son-in-law? Besides, you
can go about with Jules aa no em
ploye could"
"It'a a spying Job you're asking
me to undertake, la II?"
"Now wall a minute! Not to
hot-headed. It'a nothing on earth
but a straight buslnena deal. 1
a ant you to go to Krttire f"r
thre weeks, drop over t this
mine end hav a look at It, g t"
see Jules and Alicia and make cer
tain Inqulrlea about Jules. It's a
thing that'a don every day In
businees. A nian has to know his
associate are koneat. If they're
dlnrionest, h has lu oul-smnrt
them. Well, that's a very brief
outline. We'll go over the whole
thing In detail luter. You're work
ing (or me on thla Job, Mark. I'l
rectlv under my orders, and no
on eUe!"
.Mark niet his glanre. "No tf-e
to pretend what It's ell shout.'!
he said, "but I'll try to do what
you want. How long will 1 be
abroad?"
"That depends. Ought to make
Ihe trip, 1 should av. In a month
or five weeka. We'll aee how II
works out."
The young man wat smiling.
"Well, a month In Franc Is cer
tainly, no hardship. He-able to
stop over a day or so In Paris, will
1?" Say I'll get a kick out of
showing Norma Paris."
The Hither pursed his llpt. "Cer
tainly you cm tpend a day or two
In parts. Matter of fact, on Ihe
surface this Journey Is to appear
a picture trip. You're to do all
Ihe Ihlnts you would If you wrr
on vacation. Julet and Alicia will
aeauni that'a why you r there
On this other matter of taking r
Norma wull, I'm afraid that'a
out ot the question."
"Hut. Dad?"
"It will he better for you." hla
nd also
for your wife If you make this
trip alone. In the first place,
though you r to teem to b on
pleasure trip, you will really be
working. It'a conviction of mine
that a man rau't keep hla mind on
buslneas when he's traveling Willi
bla wife. Arbitrary ruling of the
company. It I let yon take Norma
along It would be favoritism and I
told you there waa to be none. On
the other hand, she ran be more
comfortable here We'll tee that
everything It don for her. It
would plnate your mother If ths'd
com to th house slid stay with
us while yoti'r gnu. When this
year a ended, aud ynti'v proven
ou know' how to work If you
do- you and she can lake a thre
or tons months' trip abrosd, and
do It properly."
. e
Mark said slowly. "I bale to
leav her, but, as you Bay, It may
ha heal. Five weeks It a long
time, though "
"Why, (lv weekt Is nothing!
Well lo you think you under
stand your (Irst asalsiiinenl?"
"Knouth to say I'll tackle It.
I'll be tied up at Ihe ator until
Haturday, of course. When will
you so over tli wltol thing with
mo?"
"On Monday, .Mntiday morn
ing. Hv Ihe way, your mother and
I would Ilk to hav you and Nor
ma cum to dinner Hunday even
ing." Murk's eyes brightened. "Fine!"
he said. "Hy lleorte do you
know what time It't getting lo
be? Look at that clock!"
Th dial of Ihe handtnm
bmnse timepiece on the hook sacs
Inilli aled II was after S:JU.
"Norma'll ha phoning th po
lice!" Mark esplalned. "I'd bet
ler call her right y." II pick
up th telephone from bla teth
er's desk aud gav th number.
Presently he was saying Into tha
mouthpiece, "I'm on my way
home. Norma. Kverylhing'e O K.
(lot a lot In tell yon. No, It will
have lo wait until I get there. It's
good news, though. Wonderful!
bee you In half an hour, "live!"
The elder Travera was standing,
hat and overcoat an. "Ilarvey'e
downstairs with Ihe car." he an
nounced. "Hun you out?"
"Thanks. It'll be a big favor."
On the threshold Just befor
they left th room Mark turned
and clapped a hand on hla lath,
ed't arm. "Dad." ha said, fum
bling for th words, "I wish t
could tell you how I apprclt all
this "
"That'a all right!"
Th Interview was ended. Th
pair sauntered doan the corridor
to Ihe elevator car. Throughout
Ihe drlt lo tha east side apart
ment their talk was ot Irrelevant
suhlects.
Th big llmoualu paused long
enough for Msrk lo step to th
sidewalk, the darted awav. Thir
ty minute later F. M. Travr
was relinquishing his hat and roat
to a servant,
"Where's Mrs. Trevert?" he
asked.
"I think she's In her room, air.
She said dinner would be at
J: J" "
"Yes, of course "
Travera mounted the stslrs
heavily. II was not unusually
stout, rather well built for on of
hla years, but he had worked hard
hla Hf and moved customarily
aa though h was tired
Before a door at th head of
th ttalra he paused and knock
ed. A voire Inside called, "Who
la It?"
"It'a I Frank."
"Come In, dear."
Travera opened tha door. Ilia
wife. In a low-cut gown ot gray
lace, turned from th dressing ta
ble and ram toward him. "Oh.
Frank " th cried." did you teo
him?"
Her husband nodded. Ha
placed a matler-of-faci klsa ou
her forehead. "I did." he an
nounced.' "Everything' settled'
Hc'a leaving Mondty night!"
Mrs. Travera raised anxloua
gray eyea. "And the girl ? aha
asked.
"The girl!" Travert repeal' d
with au unpleasant smll. "She'll
be gone In a week!"
(To Be Continued)
Th United Slates ranks tub
among nations ot th world la
maternity rasa mortality.
m
sswsaVtassasitsl
8 T A IV Is If Y
R i: son
rreaHimi, J. Waller Tfctin Company
' iKflufM that t had on apprtciatitMi of iht vttut f
tha A. B C. until w ttarttd wot k in cuntn hrt ore.
Itttena ar not audit. It t dinSculi for anytxtt in thta
CMtnirr to rvalix what tht abtetru ef audntd Afurtfl
ntiM in additional outlar of tintf, work, and money, la
mtny enVrt in ottWr countrtr it hat tain n our orfaniiav
ban literally timotha of inwrttiva advanca work aoirly am
tha oroblma of airulatKMi, MMt of th ir.ormatMm e
taiftfd undr thrat difKulutt, had then bttn an A. B. C
would havt been inaiantly available.
"To thror tint toau mutt b added the rMttnuinf coat
of kerninf drnbtKMi data vp to date.
Ml think it can bt aafr It tatd that tha A. B. C. U ena o
tha eutitatkdinf lucceaaful eo-opcratira undf rtakirvgt of iha
ItMraiton.
G E O R (i i :
R
A It S O
Would you picture for yourself American adver
tising ti it existed two decades tao? Follow bininess,
then, as it socks the markets of the world. Survey
with men in American "advertising agencies, the held
of media in Britain, on tho Continent, in South Amer
ica, in the Far East.
There, in circulation claims, chaos still prevails.
F.xpensive researchamd constant viailance ar needed
in buying space. Advertising must surmount a needless
hurdie-an obstacle which in this country has btm
removed forever.-
Facing the same conditions under which advertising
still struggles in other lands, American advertising
sixteen years ago demanded a change. The regulatory
force ctme from within. Advertisers, advertising agen.
ties and publishers joined in founding the Audit
Bureau of Circulations.
' Everybody todsy knows the plainly printed reports
of the A. B. C. They cover almost every important
publication. They are packed with facts which the wise
buyer of space takes pains to heed.
Men who seek the last dollar of value in their adver
tising budgets sre not content with figtiret on ptid
circulation only. They tesrch out the whole story, ss
told in the complete A. B. C. reports. And therein they
find the gauge to tnie values in the selection of sd
vertiting medis, the means to make an appropriation
ntrrrlmr mf.ltrtim
Chicago Office, J. M alter Thome-eon ('eaajeawr
"Perhspt any ihost of ui ho hive bete buying sdvtrrit.
1st ipscs fee a time ws hsvs to mcsiurr ia dxsdcs, csn
fully spprtcists the grest Job tht A. B. C. hss does. Aed
lu work it jutt ss Mceusry now st it ever wss in the pett,
"I thi the current trend of butmnl rtquirts us s'l I
gi vs more detsiled study thin ever before to setttsl A. B. C
Audit Reports snd Publiiher't Stilcments, To spprsiie
the circulition of s publicstioa Intelligently, we muit know
the dittribuiion, circulstion method,, subscription prices .
snd other (sets thl art relisbly hon only la the repot II
ef the Burcsu.
yield the results thst modem business demtndt,
Only paid circulation la productive to t.te
advortlsor. Huy known value. Th Kvenlng
Herald and Klnmalh News ar members of the
A. H, C.
- s
An ndrertlsement by the
AUDIT It V R E A V OF C I R O V
v i Emntitt Qfftu see Uu(&
h ax i o it a