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THE EVENING HERALD, KLAMATH FALLS, OREGON
POLAR EXPEDITION
RETURNS TO ENGLAND
AFTER YEAR VOYAGE
PTlrtr
LONDON. N..v I Til.. ..plnr l..
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fsult nl Hi.. hli mm ilml rh. ...
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survivor of Id.. (Jur..i oti lli.ir r.
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National Opcrn In
Orrrrtriization'n Plan
j ('III' AOO, Nov. I An ni.;il I ,'r
l i , Mir iid'iplliin of Hid Knrl'.h lnti;im"'
i in oticrn Willi lltr. ttltiitii.t.t .mil of,
1 1 IiiIiIIkIi'dr fi mil I.mibI opera ron
, i 'inlnr? Amrrlrpn omotlonN, ctiKlomi..
I.hli.iy nml national llf.-, linn li.-.-ii
I tt, ffl talltlMAH'n ,I.KB,ilqHhna'
,", ,'F n'l.H ,. "IKBIM,LKM,n
0 ri.ur.lioiit I liu country ly th- opru
.ti our luftftuuR" loiifiil ii on
UrriilllnR I lid msollifi'iil p;m,f ,it
tl.. ttntlnnal ronvwtl. 'i of Mi,, r.-.i ;
ialtnn of women' .lulu, fiivorlnr
otti;i')mr.
mj nf nlmont .it. iiirtti.'iiniiiiiii. .nrriiul
Ui. nl.
I
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Woman Mayor
lifer -T m
ITER Hi IS
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wfaWMWwmbsi w-mwMMvXm . "" Am",an ln,r "'"
t'JOhfl-''W'Ki 't'l fW'W .'. i ii'V- Mr- Arihllirild Frir. h dir.rlnr '
S-f'1'-MW ' ? )' 'i ' 1 5- h V ! ' rllr two and If million
Wftfel 'HUlWAW if lf7& M.,ry-,lhr, mrair.1 l,r.,Ko. no,. ,
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ii i. mii iihw , wity. iir-, i. run, I, in r.-iiiitu: n ,. '5
'ilouiil II, i ! you ilc.il I lot. i iirr Y;A
' m.
Queen of Chicago Stenos
in y
Zyijirt1 J.'ihJiw' rWjfttyk Jailed ab'1
After Foreign Entries
-4
A
For 1923 Speed CUmIc
MUs n3!th EchwaLaucr 1 winner of a contctt held to pick tho most
Iciutlful sunojraphtr In Clilcsso. And tho cays she'll stick to her
typewriter
INDIANAPOLIS, Nov. 1. For tho.
ptirposa of rocolvlng foreign mtrlw
In tho 1923 Intornntlnnitl BOO-mllo
ntitomohllo raco, to ho hold nt tho
I I.ullnnaptitls Motor Bpocilwny, Mar
30, 1923, T. K. Myora, Roneral man-
i ngcr of tho speedway, haa sailed for"
I Kuropn, according to an announco-
'mont of Cnrl a. Klsher, president of
thi) spcodwny company.
I Indications point to lh largest
foreign entered field In tho history
of tho raco, according to Fisher.
'Foreign manufacturers, ho pointed
out, haro beon experimenting with
I rars of tho smaller dimension for
! moro than two years and, with tho
'reduction of tho alzo of motors
(llgllilo for eompctltloa hero next
year from 183 cubic Inches piston
I displacement to 122 cubic Inches,
Kuropoan automobllo engineers ara
i said to bo making plans to retrlevo
tho lost honors of the automobllo
classic.
Foreign cars took tha honors at
tho speedway from 1915 to 1919 In
clusive, but In 1920 when tho also
nf tho entrants was limited to mo
tors of 133 cubic Inches piston dis
placement, tho Americans were vic
torious, repeated In 1921 and again
last May. 'I
I t i , t'i.,1 i 1 1 ..in
,..ii litll.- M r tilth
inl la II tr)in: In I nl iii no
I lll Mart In run? My mum mi.
,! ilml. Iii Hit. ulr. lire aplrlts,
.ml I'd limit iH-w.-irc. Hut, Bit-. I
y.m .led tioti i r
,r:' - i I t li 1m 1 1 nri wiu t lri. l-t l.il.t
i, urn. I Mary'n aouml n.hl.n "llf . :,!
r
roinos In Hi ;ik.. yon simp
I ought to niaku you Rl,id "
And tbi'D, tin. fanny Imnri.' i,,,,,
,ad folks h llv.i In rhinni. f "
why Mnry rrally II kf ibrm '. .m .
,I.iii Unit spirits only com.' to have i lliry'rr frlrtnl. of hrs. ny kIi. iir
I Dr Jonlo M. ItPsern has Jint
lifii .jlirlnl tnayor of Daytoii.t,
I 'la., widely known nlnl.r irirl
l!hn h.ni t-cn a pulillo veliocl (ttl
clnu and i-a practiced uudlclno 13
vcara.
jtlii Ir fun."
I So. I.ltili- Mary.
you ran w, is
Aw.
Iiim n lirav.. ui liruv.. ran b.
niithin' rT.r war.-s mr." say tli
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III!
Irtircl Into fnlry laud, whrr.' ..
things are r.-ally grand, and . r
Itodv waiita to art real nl.-. to v"
and hik.
Si . t-nry mil,, liny lull.-, k! !.!
on I Ills liulloi '.nv niclit, t .. k - 1..I
I il' Mury's foiiiiiI iniviri. ninl l.., p u
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7S&WBSMBflEBmglB5SKR
Making Advertising Pay.
by
William T. Mullally, President
Wm. T. Mullally, Inc., New York City
The buincM mnn wlio refused to make any
jiusitive assertions about the character and
quality of his merchandise would soon find that
his business amounted to nothing. In order to
make a rale, you must convince the prospective
buyer that your article has certain desirable
qualities or will do certain things.
In the days before advertising was exten
sively used, a merchant used to make his state
ments personally to tho customer. If thevcus"
tamer found upon trial that the article had been
misreprcMiiti-d, he had to go back to the mer
ehart an 1 a i.v.i.ce him that his guarantee had
wnsasmBmiimssBEm-
What Does the Public Want?
j failed. When he had no proof of this other
than his recollection of what the merchant had
said, he often found himself without any means
of redress.
Today a merchant makes a printed state
ment in the newspapers over his firm's signa
ture, stating just what his product is and what
it will do. He is, in effect, making a contract
with the public and the public has the right to
and should insist upon the performance of that
contract.
A tremendous amount of work has been
and is being done to establish the public's con
fidence in' advertising. In this work all pro
gressive business men, advertising agents and
newspapers are cooperating. The public, too,
has its share of the work to do.
B
BBS
H
I
BaVJ
I
WILEY FO
THE MAN WHO STEERED
KLAMATH FALLS OFF THE ROCKS IN THE WORST LABOR CRISIS THIS STATE HAS KNOWN; WHOSE COOL,
SOUND SENSE PREVENTED BLOODSHED AND SAVED KLAMATH FALLS FROM THE CALAMITY OF
MARTIAL LAW
THE MAN WHO STEERED US THROUGH THE DANGEROUS WATERS OF FINANCIAL DESTRUCTION AND
RESTORED THE CITY'S WASTED CREDIT.
THE MAN WHO GAVE US RETTiiR FIRE PROTECTION AND LOWER INSURANCE RATES, MORE PAVED
STREETS, MORE WATER MAINS, CLEANER STREETS, BETTER SANITARY CONDITIONS.
THE MAN WHO HAS KEPT DOWN CRIME AND MADE THE STREETS SAFE FOR A WOMAN DAY AND NIGHT.
THE MAN WHO DOES NOT PROMISE TO MAKE KLAMATH FALLS THE
NEW JERUSALEM
BECAUSE IT
CANT BE DONE!
BUT WHO HAS RUN THE CITY FOR THE RIGHTEOUS AS WELL AS FOR HYPOCRITES; FOR FANATICS, AND FOR
THE SANE AND JUST AND FOR THE UNJUST.
ONE LAW FOR ALL
WILSON S. WILEY
SOUND, SAFE AMERICAN A JUST MAN THE BEST ADMINISTRATOR OF THE CITY'S AFFAIRS GENTLEMAN.
FOR MAYOR ON-HIS OWN RECORD
SsSaSttKKKlKtKKtKVIKKKKiKKtKIKtlKK
RMAYOR I
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B
WILEY-FOR-MAYOR CLUB, I
W. C. VAN EMON, Secretary. ;x
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