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THE EVENING HERALD, KLAMATH FALLS, OREGON
ftie Evening Herald
ANOTHER GRAVE
P.'R'.IKH7I,H. .Editor ud PubllslieT ri It V. Southwestern Oregon Dally
ft ft OTCKLB AdreVti.gS, " "MWwl ' M"nhftaM-
i is again on tlio crf:o of suspending
Published dally except Sunday, at publication, according to announce-
The Herald Publishing Company of I , ,,,. ,,,, ,..,. v..i .,-.
Klamsth Fall, at 119 Eighth street. I c" '""'., , , , ' .: ', " .
piiy. hi i nriiniitit " im ii ii rav
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St.., 9,1. "'
Uvltl'Uncti
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Entered at the postotftca nl Ktam- vcar has been trying to put the paper
nth Falls, Ore., for transmission ' oa m, feet, tins given up tho nt.n
throttgh the mali. as second-class I ,. ,aJ , ctoblir. N$w,
MS OT W i I 1
main r r
''"
OMjt'J
xjOafccec: jj
. iltovlnw. ltli the statement that (he
1 1 ntnnt hna benn running nt a los. of
' -i
NEW HATS ARE READY
MEMBKR OF Tim ASSOCIATED
-. . . .p?5.83 . ... i "" fer month for the- past ear.
The Associated Press Is exclusive- ... v .tined in no-
ly entitled to tho uso for pnbtlca-1 The Dailj New was start od In op
tion' of all news dispatches credited ' portion to tho oos May Times, an
to It, or not otherwise credited In I old established dally newspaper, nad
this paper, and also tho local news , nn, ,m(, n ,nBhtv checkered career
published herein. i m.n ,. ,..., ..-, inI1I1Pi,n.i." a
-"
year ago the paper suspended, with
I liabilities of some $16,000 and at
l that time went Into tho hands of n
receiver. Later several 'prominent
' ' business men took hold of the plant
with the result that It has been a
For ttudol, college, club, shopping and bnMmsa wear
Styles for the Itnhbed Hur
5 I, ''
.1
PR'SBYTERY TO OPEN
I'lol Nomlnn lii i Itrlil In I'M"..
Ii.lti't lull t'liliili Tonight t
!. W. W. RELEASED
lllllt ItlllllMll Kllllotllllg III IO
.lull II) (Iininl .tin)
I'oUomIiik tho tepnrl of the gin id
jury romlemtiliig tho eliy Jnll, In
w libit roiiuty pt'tsniiei have beer
cotilliieiUiiN iiiiianlliiry
tln i
md Insecure. ,
llstrlrt nilorne sUiiiiluiod with (Mil. MKII
. ... . ... .. . . i
imiiuiointior inr I u . u . u on iwii
Hi
Ti'i:.sn.Y, octoiikk to. 11122.
Calls on George
"!!
-?
iitiMrr itci'oitT
I Reader Vs. Advertiser
v
A newspaper has but two sources
of revenue, ono from tho
subscriber and the other the ad
vertiser. Of the two. on almost all
papers, tho subscriber furnishes by
far tho smaller end of the Income
lolng proposition ever stnre and
now fares suspension.
Mr. Murphy, who has Jut resign
ed, made a faithful effort to estab
lish the paper and Issued n erv
nnwsy publication, but financing n
1 .ItU.. .nuanin.v la nn Imv'a toll (ft
and I. considered a fairly good .,' nf Ia)0r ,,
scriber If M pay, for th .white evcr.mollnllng overhead cxnenies.
paper and the cost of distribution. Thc mo(,crn ntfW,paper ,m9 pas,e(,
All the other production cost nm n pInylhlnf. t0 lcRllImaU. bu,.
must bo met by tho advertiser. The ,neis ontorprlf0 rcqiring more than
over-head, rent, lights, fuel, all la- ordlnary ,act anJ buslnes ability to
bor cost, depreciation nnd tho out- makp solf-sustalnlng. and the fel
lay for new aiyl for enlarc-mentsj jow w.)0 (nij,9 differently can get
and Improvements when made, all alI lnc Mt)criCnce he wants by tak
that thc advertiser pays. Yet by all j jf. a gwaK i th newspaper arena
papersi which are successful, either . within the past three years not
from their financial aspect or from t.4, than fivo dally newspapers have
their weight In the community and I i,ocn started In this state In opposl
value as an aJwrttsIng medium, thc ; tlon to already sound established
reader Is given first consideration, j plants and each one of them has
Tho be'ter papers do not place, drifted Into shallow water and een
ndvertlslng on tho first page, re- tunlly on the rocks, with a loss of
serving that page for the reader. J many thousand dollars to their pro
thoush It Is by far tho b st ad- ( moters.
vcrtlslng page of tho paper and i nut. regardless of this fact and
would bring more money If sold i thc proven erpcrlenco or nuie news
for advertising than any two other paper men. there seems to be a stir-
plus or wiseacres wno aro wining in
attempt to flnanro a proposition
though they well too v.- tho ultimate
results. Tho only euro seems to bo
little practical experience In th
,.aper m n.uu ... ... .- - , This usually cures them.
vantage to the reader, but there Is." .
a reason for this preference for thc, . . ,
reader nnd most advertisers recos
nlro Its Baltic.
An advertiser buys two things
a newspaper. He buys space
and ho buys circulation, and unles
the paper cater to the vlshea of
the reader the value to the adver
tiser Is lessened. Without circu
lation the apace In tho paper would
bo worth nothing to th-s advertiser.
Circulation Is built and maintain
ed by pleasing the readers. Adver
tising Is placed In tho paper In a
manner that will pleabu the, reader,
and at the sanio .lme give a square
deal to every advertiser.
To accomplish this dual purpose
tho systom of "pyramiding" adver
tising has become the common prac-
pages.
Similarly. here are other parts
of tho paper whero a Ivertls'.ng Is
!invr nl.ired. Kach Paso of the.
. .. .in
paper Is made up to give the au-,
:iSpNra
i j
Tho o.eiilng session of-tho Hoiilh
orn Oregon Presbytery will be held
at I ho Presbyterian ehureli at T:!lu
tonight. Tho Itnv, J, K. Howard,
the retiring niodiiriitor, and the It i.
K. I'. 1nwrimra, former pastor of Ihn
jprnl clmrrli, will aildtoss tlio meet- l,,,,,,, inr((r.. uileil fur hov.'I.iI moiltti'i
llin wtitch Is open to till) genenil puii. tii.it n, ball linroinforo . .1 should
If- bn leilliri'il. 1'ollowltlg the filing of
Tomorrow tho Presbytery will be i - ' '- -'- ' --""
i ... i ..... . "... ... .. . '
Ill IIURIIII'NI. HURHU1II, IIUII1 llllirillllK llllll I
nrtiiruooa. CoiiOIiuIImk' with niiother
open mealing tvl 7: 3D Wednesilay ,
evening. ,
j Tho entertainment hogliitl with n
dinner served by section 2 of the
niumini' auxiliary at 0 . 1 ft this ineii
I log tor the delegatus, togethur with I
i the officers of tho lornl rhiirrh.
Klamath people lmo opnueil their
Mfl.MIV, OfKtltril HI. H'"a
1 piirh ii stipulation, .luilae U'-"' ""
1 Mi'inlK) iiptirouul Hi" hull, wlibli wit
j fiirnlnheil anil tlio prlsouern iwrr ihn
"" I i hnrK'il from riinpulv
IIuihIh wcio IiiiiiIsIii'iI i" ii.i
Midler, Theodore Mnidbi. I i ml
lorliott mid Ted While
I
BIRTH RECORD
At Klnniiitll l-'iills. War
ron Hunt hospital, iiMiticr '
I '.i 3 3, to Mr and Mr M
Collier, a girl; wlbt. -piiiimlfi.
y
POIITI.ANH Oil 10.-Cuttle 3Cc
ti T.'m lo'vcr. due to over supply;
rb"i e steers $0 50 to $?. Hogs S'e
toer duo to over supply: prime
lirht J10 to 110.23 Sheep. rgR and ! ,. ,., , ,. ,. I
lent -r stcly. i r8ll, ,no (W0 nRlltfc Tomorrow noon
' I the visitors will be tho gnosis of the
! ehurrh men nt tho ehambor of ram
mer e forum dinner where tho Itev I
I Howard will lie one of tho speakers.
, I'ollonlue tomorrow afternoon's og
' "Ion. car will bo provided to make
tho trip to AlKoum point nfttr which
section ono of tho auxiliary will pro-
IIPNTKlt I".TS Kl.Nr.D
C It. (Tooson. Unitior pller at tho
I mens sawmill uo.tr lloiianin, was;
lined tiu and costs In tho Justlro j
' rt )estorday on n cliaigo of hunt-
i k withoitV a Heenso. Tho nrrost '
.ii made by Marlon Uarnes, itepniy
ratne warden.
I'. runts Pass Construction of main
grilty cans I ef llrants Pas Irrlg.i
t n dlatrlct to star: at one.'. (
JTl.MiO.
tide luurli at the ehureli.
' They dun't entno very often."
said the Ili-v . I., litre, "o our
"Iok'h i. Make them remmuuer
Mini M. '
y
from
Personal Mention
D. D. Hall Is registered at the
White Pelican hotel from Portland.
Howard Yan Yalkenberg left this
morning for l-os Angeles.
Mrs. D. M. SleLomore arid child
ren arc here from their Oikland
B.'.rffootnl and In chains Fr
ceant Major Wnlti-r Wagstaff cl!s
en IVcinler t.lnv.l 0-nnte at l
Donning Strvi to aU; old for
r.iedy e-srvice men.
SINNOTT AT FORUM
roiigfOMtuin Will lie SpwUer; Itie
laiiuliliiii .Men In tlteit
homo for a brief vls.lt
tlve and friends.
with rola-
J. C.ThompJou and K. 0. Pholps,
members of the California Oregon
Power company staff, aro In town
today from th. main office at Mod-ford.
tico In tho moro progressive papers J -Mrs. Salter Williams ami small
of thc country. Hy pyramiding It ' daughter arrived on tho morning
meant that thc largest ad Is placed train from Pine Itldgo and will
at tho lower right band of the par-'spend several days In Klamath Kails
and tho smallor ads built along-! with friends and relatives,
side and above It. This gives the, Mr anJ Mri A,ma D Knz ar(J
reader the left and top of tho page jap(jnd,ng a few jaya hero from
and yet leads his eye.dlrcely to tli ,,ortlanU; KaU Js Oregon uianaqer
adxertlslngonthcpage. If Jhe nbUrance company of which
Anotbor advaatago of this Ta -jueorgi' C. Ulrlch U tho local mati
tcm Is that It gives thu advertiser ; uger
who has a small business and can-!
'not be expected to us. a largo Judgs 0. K. Sklpworth. of hu
space, an even break with the bl' Bene, arrived In town last night and
merchant who can take as mucn'wlll be occupied with the cas0 of
space as ho wishes. A small ad-jllyan versus Robinson. Judge
vortlsement Is never burled bnath Sklpworth said this morning that
a b)g ad ("he was working on the courthouso
n. ,. H.rtlPr .Imnnnds thsl.Ce anu wouiu u jTuj.-rcu iu ls.m
Congressman N J Plnnott will be
tho speaker guest at the chamber of
coismerro fonmi "WiMnesdny noon
A. P. Davis of ;h Kerlamatton d
partmont and tn-o assistants, who
vlll ) here to effect a settlement
-. ik 1'raik 'Adutns on -the Hanks'
warshi ami also to consider the pro- '
posed Ttilt. iJika land opening, haw
1kii tovltud to attend.
The Kov. A. U. Klce will have
meiubcrj of. the Preibtor' no
meeting In Klamath Falls present as
guests ef tho Presbyterian church.
lt!i J. K. Howard of Oakland, one of
the speakers.
Tho Iter. J. J. Uaadukar In charge ,
of the Near Ka relief In this lh
trlet vill be prewnt at the tneet!ng.
taklns a few minutes to explain ih
n.-od of money to liln the cblldrci ,'
In ibe 'vttr areas of Europe during
tho vlntor.
The foram m begin promptly at
1 2 o'clock Ift prdcj give CongrcM-;
man lllitnoU tad other tnemhora of'
tlm t roer.im iddltloaal time for their ,
talks.
er his decision early In November.
E. E. Mageo will leavo hero to-
hls ad take a position that will
work un Injustice to the reader and
to other advertisers ho Is demand- morrcw morning for Itoseburg
where he will be In attendance at '
tho conclave of the grand com
mandry of Knight Templara. Mageo
Is ono of tho grand officers, hold
ing tho position of senior grand
warden. '
Mr. and Mrs. Earl Whltlock
and smiill son, Warren left this
inornliiK for tho wild and uninhab
ited areas of Klamath county on a
three weeks hunting trip. The. cor-,
oner left with the firm Intention of
getting a buck before ho tloso of
tho season.
It. H. Iloblnsou and (J. K. Itoc-
Pcr.lund Veka'.em llrootn Co .
r -jy i t'Tt nt shatiiIII uf Urge enpa.
i,- m Wiil-imett" Slimgh
CIA? ) I
mount! c
Ing that the paper lessen ho va'tu
of the very thing he Is paying fo
ils Is killing the advertising worth
of tho paper. For this reason ad
vertisers arc tho strongest support
er of this system which works for
thu bebt Interests of all concerned.
CHEAP
GLASSES
I'lNllly fltltll glM'Nj
(ilasses Hint j mi ton jut K'l
by iillli iiio llko
SLOW POISON
to j our ejef. Thej iiiuleiiiiiiie
)Oll' KiMiernl lieullli ihi'.niifl
tin. net tons h.htein thus tin
pallliiK our giiienil efflri -n-
We fit the gliiws to iiuiei't
the ilefeitM of tmli eje M'p
iirately, then grind the leiiht't.
required, llitw kIvIiik qulek
yml efficient her leo ill n mod
ontto (limge.
Dr. Goble
I'linne; Ofe. 1.13-W, lies. IWI-.T
701) Main
qulfct, formerly of HusanvlU , hno
opened an Insurance offlco here un
der the firm name of Itohlnson &
Jtoseimulst, with office In tho Bug
tu man building. Tho firm will
Hpoclallzo on accident nnd life In
surance. Ilotli inwiihera of thr
flnii roport excellent iucccbs wlnco
coming hero a wcok ago, and uro
enthiulastlc over tho prospects of
Klaum'-h Falls.
- m
IIIDIII.i: FI.VWJ tf'JS.
fleorgu Itlddlo was fined ?2G and
costs In tho Justlcu court yeatenlay
oil tho charge of being drunk und
dlsorileily Sundav al ho county fair
giniinilH. jthorirr l.loyd I.nw mmln
.Ibo kxwt ,?; M" - . .'
A
W3B7l?r? & '. S4 i f
Mcmbcra of tho romantic Hoyal
Northwest Mounted I'ollco In Can
ada aro trained to manage their
hUh-splrlted horses under all klndn
of conditions. Hero's a "mountlo"
- imiklns his stud, danc,
Ailvortlnlni? pay. Try It and urn.
At The Liberty Today
'I lie tittle bin. ilolMiM'il i. mi' of mir linn lilne
unit it feu iiiiilin- t'Ul iliio in id- i;'ii !. Ill .'r
Ml. II. II. Hill iilm (. oil iw llir ue of llill
it'll nun lilni'-, Mi- nt" ulit,. in nii'i iff Inil'i.
'TRIVOLOuTwiVES"
llllll (lie iiuil'. ui' -I l.'- liiutlnit H liiiuillll
Rodolpli Vnleiitino
In the b mllttg . ile.
WEDNESDAY
"THE BATTLE OK JUTLAND"
'I tie limit plilliii1 r llii i.'ii atrilgglo ll lii-.4)!
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iiiiiiuieit bi iiiiuiI ,'n.t I.. In- the iint mwirk.
nl.le tl'lii( i.r ll l.i-it ( "i die ' '.
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