The Evening herald. (Klamath Falls, Or.) 1906-1942, July 27, 1922, Page Page Three, Image 3

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PflgO Th'rci
' THE EVENING HERALD, KLAMATH FALLS. OREGON
' fflltlliMiAY, JULY,,' 9fiM ' ''
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71
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' NEW STORIES
AND
PUBLICITY OF
THE MOTOR WORLD
- EVENING HERALD'S
PAGE OF
AUTOMOTIVE ,;
ACTIVITIES AND ADS.
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LUB R GATING 0
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MR M OBTIIII
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Service More Than Dou
bled by Proper Oilin,
Investigation Showi
Hervlm tif motor equipment rnn lw
(IipiiIiIciI iy niorti liili'lllcf-iit lubrl
rullontiiH shown by lenlrt t-nmliictnl
ovur u tmrloii ( ycarM liy lubrication
iniKliH'cru noil which liavn Jimt reach
I'd a riincliiN'n iitiifo. It In I'Hllmntcil
HiIm would noiuunt to n saving In rn
liluri'itinni of motor earn, trucks' noil
tractors of moro tlinn u Mlllon ilol
lam miiiiiully, Tills flc.iirn line not
tnWii Into iicroiint thv Iiiiku iimount
n.ivi'il In ii'pulr mill purl rnpluci
iuoiiI i'hiii)i. It rcpri'Di'iitN tin) ti
lilnci'iiiiMii of worn t(ulinciit with
Mi'w itiltimint eiiiljr. '
Tho tfM ttntlKMtloiiM nliou- ilmt sucli
ri'platriiiciilH uro iK'nyim! of n great
ly ri'iluu'd cfrlcloiiry In ummI uutonio
lilies noil iln not necessarily Involve
tlii junking of mich rnrs, Tlio mini
mtliuutiiil miTi'ly rovers ilio roat of'
buying buck mul replacing In service. .
tlm greater efficiency destroyed In n
period tluit represents only 31, to 00
Pr rrnt of tho tlmn mucIi i'iiiliiiii'iit
should rVinilcr minimum eftlilency. I
It was foiiuil that wry llttlo o( thin
limn of cfflrlitucy n duo to tho du
sign or fnitory pructlro of tliu build
(ir of cam, truck or tractor. 'Home
of It could tin IniH'd to niri'li'MHiicuH or
iii'KllKi'iici' lo hniiillliu: iititl maintain
I in: i'iiilpiiini, hut nvi'ii In mich In
Ntniici-H It wiin hard to disconnect thlH
furior entirely from tho m.ittnr of
liihrlrnlloii.
Tliero won founil lo lm a wldn
spread Inrk of linowledgo for In
Htiinic, of tho teuiperntures devel
oped In ii motor rnr, which Informa
tlou, obviously, would liavo mi ex
tremely Importnnt beiirlnK upon (tin
lubrication result bemuse, vtlillo tho
heat factor rnnnol ho crenlly til
lered, tho reslstunco of tho lubricant
to sucli Iwiil In a iIi-cInIvo point In
tho prKrvntlon of partit find smooth,
rndurlrii:oifratlon.
CHARLEY'S PLACE
Our vulninllnu depart men t con
Untie lo miii your
Tires and Tubes
.
I'liimpt Mnlir fur tlioo III
liurrj ,
Our lino of IWIIItH' tire Is row
plHr nud ncr nil u that
IWIIIIH; llrei ure iM-t for loral
road condlllooi. ,
Firestone, 30x3t $ 7.99
Firestone, 30x3'2 8.99
Firestone, 33x4 22.50
WE ARE CLOSING OUT OUR ENTIRE
CONSIGNMENT OF
Howe Cords
GET YOUR SIZE AT SALES PRICE.
DELCQ
r
REMY
ATWATER-KENT
Full Line of
Electrical Parts
t
for
These Systems
Also Full Line of Ray field
Carburetors and Parts
Better atk here before letting someone send out of
t
town for your Electrical Repair Parts
Rex R. Renner
Automotive Engineer
234 Main St. KLAMATH FALLS Phone 367-R
ROMANTIC Of
OF FJLY II
SALES IS GONE
.
Business. Now Goes to Es
tablished Dealers; Ser
vice Important
8T. I.OWIB, July 27. Every liuM
ncsn lion ltd romnnco anil not the leant
Innplrlng wo tho wonderful romanco
of tho au'tomolillo butlncaii which
hroiiBht inor, wcnlth, poiltlon and
domlnanco to mich men an Henry
Kord, Harney Oldflclil, I.onU Chcvro
let, W. C. Durant nnd others of their
type. They wero the men who build
ed with llttlo money and a great deal
of fulth and lived to uco their dreams
corntf true.,
Krcry city has In It a dealer who
fn noino measure has relived tho lives
of tlioio treat leaders. KDcry city has
' doners that tho oldest Inhabitant
can refer to as "I know lilm wJien,"
and that "hen" carrier n world of
' meanlnK, for both tho speaker and
! tho dealer. For tho dealer then had
I llttlo or nottilnp, usually borrowod
tho money that put him Into business
' and If ho stayed long enouKh ho reap
i ed tho reward of tho great tlda of
nutomobllo buying that swept hun
'dreds on to success.
I Hut tho Industry Is agreed that tho
days of romanco aro gono. Tho dealer
who formerly unloaded his automo
biles a carload at a tlmo has to un
load them now often a tralnload at a
utlmiVAidiitih,.each,coftUnic him on
an averago of around $1,000 It can
bo seen that thousands and hundreds
of thousands of dollars aro needed
unnunlly to carry on tho business of
automobile merchandising.
As tho modern nutomobllo manu'
facturlnc plant evolwd from tho
machine shop so has tho modern nu
tomobllo reUInc establishment eracr
Rod trom the wheelwright, black
smith and repair shop and today tho
butterfly has llttlo resemblance to
tho cocoon from which It sprang.
A modernly equipped, dealer es
tablishment today, according to fig
ures compiled by tho National Auto
mobllo dealers' Association, repre
sents an Investment of approximate
ly $250,000. In building, equipment
and parts. Tho salesroom, which Is
tho part that tho public mostly sees,
Is perhaps the loast Important part
of tho place. For tho modern dealer
Is he who almost conducts an automo
bile manufacturing plant In his ser-
vlco station. . ,
ssesRi
V
Mori Complete Line of
GOODYEAR
Tires and Accessories
in Southern Oregon
ACME MOTOR COMPANY
MACHINE SHOP
400-4J6 South Sixth St. Klamkth Falls, Ore.
IIAIMIOAD PROFITS
Tho railroads ot tbo United
States In 1921 had a net operating
Incomo ot $015,625,619, which Is
an annual rate ot return on valua
tion ot 3 1-3 per cent.
Wo burn 1,000,000 moro gallons
ot gas dally than wo, did last year.
Times nro ccrtnluly baU. Terro
Haute l'osl y
. Did You Get the Bottom ,
Price, After All?
The man who bays a Ions dlscooat" the- sraallf inds klaul
troybtod by the above qusstioa.
Did he pay Icm for the tire Aaahla Belabor alaht hare t of . '
actually did he pay more? ,
Did he fet the bottom price, whea all is said and doae, or could he
perhaps have driven a sharper bargain?
Was the net price really more than he might have had to pay for a
tire ofastablished reputation and value?
In the belief that the average motorist prefers a frank and open
transaction, we built the new Goodyear CrosRib Tread Cord and
, .discounted the "discount" in advance.
Instead of listing it at a nigh price, to enable the dealer to attract
you with a so-called "long discounV we list it as low as we
profitably can.
We build it of high-grade long-staple cotton, using the patented
Goodyear method of group-ply coatrnction, and sell it at a lower
price than you are asked to pay for many "long discount" tires of
unknown worth.
If you want a quality tire, and a reliable value, call today on any of
the Goodyear Service Station Dealers listed here.
Qmre that priceiwtihNETtrictiyomtrtadttdl fay firHlomgdiicmit''tirtt
30x3tf Clincher $13.50 31x4 Straight Skie.. $25.45 33 x4tf Straight Sid.. $32;15
30 1 3tf Straight Side.. 15.85 33x4 ScraightSide..' 26.80 34x4tf Straight Side.. 32-95
32x3 Straight Side.. 19.75 34x4 Straight Side.. 27.35 33x5 Straight Side.. 39.10
31x4" Straight Side.. 2350 32 x4tf Straight SiJe.. 31.45 35x5 Straight Side..' 41.05
Thttt print Mud minifdeturtr': rxdst tar "$
Goodyear Cnu-Kb Tread Cord Tint art also moot in 6, 7 mt,tiiik fifes fo truth
rra '""' L"-
GOOD
SlBJI
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EAR
Get Your
Goodyear Tires and
Accessories
at the
Klamath Falls Auto Co.
224 Main St
ROY CALL
Phone 246-R
FordNltfirinf
i-
Parts uttl Aceaasories
Suflias Gas,
Otis ajtl Gtmssm
GOODYEAR
Service Station
Crs For Hire Without privmf-,.
Open night 'until 12 Vcjoclc '
R. R. R. GARAGE,
v - tl Home of th. ''AUy
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iWl luamaui Ave.
Klamatss
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