THE EVENING; .HERALD, KLAMATH FALLS, OREGON
PAOI5 vovn
WKDNK8IUY, MAltCIt SKI, 1021.
HOW MAGAZINE
PROVED BELIEF I
HVERTIlGi
The Office Cat:
. NELSON COULD HARDLY
How tlio olil story of tlio cackling
lion, tlio bashful duck and tlio mar
ketable egg was nppllctl by tlio bus
noss Btnff of wlmt 1b now ono of tlio
grcnt American periodicals, Is tolil by
Prodorlck C. Little of Chicago, west
ern ndvertlslng mnnagcr of tlio Lit
erary Digest.
That advertising hna really paid as
far as Increased circulation of the Di
gest Is concerned was tlio assertion
of Mr. Little. He asserted that his
firm now expends nnnually 14,000,-
000 for nowspupcr advertising nlono.
"A man of great vision," said Mr
Iilttlo, "once mado tlio statement that
It you liavo n business that you can
not ndvertlso then advertise tt for
sale. Advertising, to my mind, Is to
commerce- what oxygon Is to the
blood, In view of tho fact that S4 per
cent of tho business failures of 1920
wcro mado by firms that did not ap
preciate tho valuo of ndvertlslng. f
Advertising Is Nought.
"In our Now York offlco flvo years
ngo a staff conference was hold to
find out why tho prestige and circul
ation of tho Literary Digest could not
bo Increased. At that tlmo tho circul
ation of (he periodical was 350,000.
Ono of tho directors pertinently In
quired, "What do wo ftell?"
"Someono answered 'advertising',
and tho director then asked, "Do wa
bellcvo In tho valuo of advertising?"
"Evoryono concurred In tho bollcf
that wo did.
" 'All right, then,' was tho direc
tor's laconic reply, 'let's buy somo.'
"And from that tlmo on wo have
bought advertising. Immediately af
ter our decision a campaign of news
paper ndvortlslng was started and
continued with tho result that In ono
year wo spent with 400 seloctcd dally
papers $4,000,000. Wo havo Increas
ed our circulation to 1,300,000, and
Indications are that that number will
bo swelled to moro than 1,500,000
beforo tho present year is out. Dur
ing this tlmo our revenue has In
creased moro than 360 per cent.
Progress Is Duo to Advertising
"And now to Intelligent persons
tho Digest Is known as ono of the
greatest of publications nnd is better
known abroad than any other Ameri
can periodical. And It all camo 'about
becauso wo had tho courage and vis
ion to buy what wo soil advertising,
"Wo plan to continue for an inde
finite period our grca newspaper ad
vertising campaign, for there has
never been a year in our history In
which It Is so necessary to advertise
as In 1921."
Mr. Llttlo said that in his opinion
consistent advertising of any good
product will always brlng'success.
PUT ON HIS COAT
"ItlllU'MATISM CKKTAINl.Y HAD
All! IX ITS CliUTCHKH," S.VYH
SlUTTI.i: .MAN TAXLAC UK
STOItKH HIM. '
HY JUNIUS
VMAAMsAAAMAAMAAMVWM
"There isn't any mlstnko nbout It,
this Tanlac hasn't nn equal," said C.
I A. Nelson, 424 Harrison St., Sonttlo.
I Mr. Nelson Is employed by tho city
I of Seattlo as nn ncetylono woldor. To
I quote his werds:
J "I hod trouble with my stomach
I nnd sometimes I had awful Bpolla of
My Dlftiipliono
You arc never Into In the morning
Vnll Miivot- t.iyt ntuttnaa til full
.-.. ..w.w v. .ir....,o ... ...., I...lt !.. I ,.. . ... . .
An.l l'v n..v..r kii.m-n vim .. ..I.-.I.. """I.""". "'" ' iiihih iruuoiO wnB
or chow;
You novor uso slang, wljat Is moro.
rluviniitlsni. It certainly hnd mo In
Its clutches. My arms, legs nnd
shoulders hurt mo so bad I could
j hardly stand It. especially In dnmplMorc. Co., nnd In Merrill by Soutn-
palna Just travelled around nvy body,
first one plnco ami then uuotlicr.
Sometimes my buck hurt so I couldn't
step over nml straighten up again
without suffering torture. I didn't
got much sleep, either.
"Hut Tniilne drove the rheumatism
right out of my nyr-om, put my
stomach In apple pie order and miulo
mo feel like n new man. I haven't
n pain or an neho and have gained
ton pounds In weight. I nloop all
night without turning over onco nml
feet fine In the morning. Tanlnc Is
far nnd away tho best medlclno I
over heard of. It certainly does the
work."
Tnnlnc Is sold In Klamath Kails
by Star Drg Co., In l.nrolla by James
ttWMiW(WWmOKW
Hot Water Each Morning
Puts Roses in Your Cheeks
BWWXWc
tr-..-
JilllllllllllllllllllllllllllmMk
!jgMjC;fev J C!v'V niLBBBBBBBVvLVKItVntAl illllfl r
y SBBBBBBBBBy. . -r. '. ,, WHs, i n iT f f - "C
Your custumo Is slmplo nnd nulct.
Your color is always tlio same: , wcntor- uKorcU agony every orn Oregon Drug Co.. at Modoc l'olnt.
And I'm seldom Impelled by tho lmo m " " "as allj B. A. Sutton & Son. at Dairy. W. K
I could do to put on my cont. Tho8odgo. Adv.
Bend Bricklayers
And Carpenters Cut
Wage Scale A Dollor
words you've misspelled
To heap malcdlcks on your name.
Yet 1 feel that thcro's soihothlng I'm
missing;
My llfo seems peculiarly bare
In spito of tho foot that your every
, ... . . IIHND. March 23. Following tho
Is performed without fixing your , M, by , brlekaym. nloni
tho carpenters local, has roducod
r.. ,.. ,..-., ...... ' ,h0 BCnl from 8 Any. The
rur .... uuU ...aw ,, duu. ., a c,u nn0uncci, by tho Drcklaycn,
m., or' , ; !was from $10 to $9 n day. Tho now
our motives nro amperes nnd volts; 'earponlcr8. icheduc carrylnB b
our memory's wax. If you drop It It ,,g maJorl()., wn8 volllntnrlIy mnilo
cracks. . for tho purposo of "getting things
And your posture's dependent on Btrted" In Bend,
bolts. I '-
MM 10
8E
So I think I'll rccalt Miss Ima I'ippcn
To sit at tho desk at my right.
Her eyes aro qulto blue And I
think lit hand you
To tho clerk sbo went out with last
night!
, Now York City's first flro chief
wns paid sixty dollars a yonr for his
services.
NT
JTU.S.C.0FC.
"Then. I'd cut his buttons
I'leaso get mo a goat."
off.
W. O. Smith says that Just be
causo two young pooplo happon to
llko tho snmo phonograph records
It doesn't necessarily moan thoy wore
mado for each other."
Wo ofton wondor what tho Prud
ential Lite Insurance company
(Adv.) would havo dono if tho (lor
mans had succeeded in blowing up
Gibraltar.
In Tlio Salem Asylum
We Don't Hollow This "What's tho matter with tho fol-
"Nowadays," says - critical so-1 low up on tho ladder who Is twiddling
clologlcal periodical, "offlco girls aro h' fingers?"
N
T T PLANE
1
E
SAN JUAN DEL SUR, Nicaragua,
March 6, (Dy Mall) Ther.o are
oven yet In remote parts of tho
world who never oven heard of an
airplane. Some of theso people
llvo in tho little 'Nlcaraguan villogo
of Olganto, whoro the naval plane
NC-6 was forced down by a hurri
cano whito on its flight from San
Diego, Cal to Panama along with
about a dozen other planes In Janu
ary. They thought tho NC-C was a
hugo bird, an albatross, which had
come In search for some unfortun
ato mariner who had offended it
and thoy hid in tho woods for sev
eral hours. I
Near tho llttlo covo where tho
NC-6 camo down aro two ranches.
After Tho Associated Press corrcs
. pondont had found tho missing
NC-6 he visited ono of theso ranch
es and asked the woman if thoy had
seen tho piano arrive. Ono of them
replled:
"Mlo Dlos, I should think so. At
tho sight of the horrible thing
skipping ovor tho white caps, with
out flapping its wings, and spitting
flro from both sides of Its body and
roaring llko 20,000 bulls wo all took
to tho timber whoro wo remained
for about four hours. Wo only
came out when we Bay a foreign
gentleman passing near whoro wa
wcro hiding."
Tho women added that beforo tho
great war, when sailing ships used
to visit the Nlcaraguan coast to
load mahogany and cedar, the cap
tains had told them of a wondtrful
bird cnllod the albatross that was
on Inhabitant of the southern seas
putting everything they own on thoir
backs."
That would surely make 'cm look
funny from tho front, wouldn't you
say?
Wo have just sent In our Incomo
tax blanks to tho treasury depart
ment. Our Incomo Itself last year
was more or lesj of a bjank.
I(c WnnU A Goat
T. L. Stanley had returned from
loflge and was talking about tho goat.
Which reminded his llttlo boy,
Dwlght:
"Papa, get mo a goat," tho youngs
ter said.
"Oh, no. A goat would horn you,"
remarked father.
"I'd cut his horn off,"
"He'd butt you."
"Why, ho wont craxy ovor button
ing his wire's waists."
"And why is ho up on tho ladder?"
"Ho thinks ho has tho contract
for buttoning tho waist of tho
Statuo of Llborty."
Weil ,
Tho young lady was taking tho
church census, and a tall young man
with a clerical appoaranco had Just
rcquostod hor to step Insldo, ns thoy
had sickness In tho houso and ho
didn't llko to leavo tho door ajar.
Influenza provallod In tho neighbor
I hood, and tho young lady was cau
I tlous.
"It Isn't anything contagious, I
hopo?" flho queried suspiciously.
Tho young Indy "flu."
Alex Slovens says a storego hat
tory has a camel beaten 40 was, but
and thoy supposed this bird had ovou a battory will die It you novor
como after, somo offending sailor. glvo It a drink.
Senntor Charles McNnry nnd II. 1)
Mortenscn will represent the Kla
math county Chnmbur of Commerco
at tho ninth annual meeting of the
United States Chamber of Commerce
nt Atlantic City, April 27-29, Socrn
tnry 8tanloy of tho local organiza
tion announced today.
8onator McNary Is national coun
selor for tho local chamber. Mr.
Mortenscn oxpocts to bo In Atlantic
City lato In April, nnd In tho event
ho Is thorn has promlsod to repre
sent tho local chamber.
Tho thumo for discussion nt the
national mooting la "In the public
Intorost moro business methods In
government; less government man
agement of business, a slogan with
which a good ninny citizens who have
wearied of government control will
bo In hoarty accord.
AH of tho questions to bo brought
boforo tho meeting will bo approach
ed as they rolato to tho general sub
ject. Speakers will Include) govern
ment officials and loading business
mon In many linns of finance, com
morco and Industry.
Much of tho work of tho conven
tion will bo dono as horetoforo In
group sessions. Groups represent
ing tho major divisions of business
will tnko up, first problomt pe
culiar to tho Industries or Interests
within tho group, ami second ma
jor problems common to all busi
ness, which will Includo tho ques
tion of tho tariff nnd that of tarnation.
To look one's Wt nnd fret one's Ix-sl
I to enjoy nn Inililo batli ench morning
... .,...!. I ... , ,L- .. ..!...
i( mien irinn me pnitiii mv i,nivui
ilsj's wsste, our fermentations nd pol
sonons toxlnn More It l nlitlieil into
the blood. .Tint ns real, when it burns,
leaves Milml n eertsln amount f ln
comlmitlbln material In tlio form ol
nubes. so the f'nul nml drink taken eneli
day leave hi the alimentary organ n
certain amount or iniiigeMiiiin mntrriai.
which If not eliminated, form toxlnn nml
wlnona which nrn then nicked into the
blood through the very duct which are
Intended to micK In only mmrlniimciit (
uittaln tho lto.lv.
If you wnnt U iwo the glow of healthy
bloom In your cWk, lo eo your kln
get clearer nnd clearer, you are tnM to
drink ovrry morning upon nrltlng, a
gla of hot water with a teatpoonful
of ltmcutone phosphate in it, which I a
liarratcM menna of wnnhing the wool.'
mnt.'rial and toxlna from the atomach,
liter, kidneys and IxnteU, tliua clenna
Ing, awevteniritf and purifying the rntlrc
sllmrnlary tract. More putting more
too. I Into tlio stomiu-h.
OlrN and women with mIIdw akin,
llwr epotn, plmplca or pallid complex
ion, nlxi thiMe who wake up with a
routed tonime. bad tojlr. niutv breath.
other w!m aro Imthetrtl with headache,
billon upellt, neM atumaeh or crimina
tion ahotiM Ih-(-Iii till phntphatcd not
water drinking and are minted ol very
pronounced rntult In one or two wcrko.
A iiuarter iHiund of llmrntone phot-
phatn cent very little nt the drug atre
but la ulllelent to ilemnnntrate that hut
a neap nml hot water rteanam, purlfle
and fri-then the kln nn the outll(f, so
lint water nad limestone ihniihat act
on the Inatile organ. We mutt alway
ronddrr that Internal puliation la vast
ly more linrtant than out'lde cleanll
net. UvaiKo the ekin liore do Hot aJi-
oorb Impurilli- Into tlio blool, whllo tho
bowel porra do.
Women wIm ilenlre to rnhane liio
htuty of their roinpletlon ahoiild Juai
try this for n week and notlro reiulti.
BABY LIKES CHURCH
Italians In tho sovonteenth century
ascribed tho origin of Influenza to
certain stars which had an ovlt Influence.
DOINGS OF .THE DUFFS BY ALMAN
After the Waiter Had Served the Food
ITT VS
PUT CREAM IN NOSE
AND STOP CATARRH
Tell How To Open C!okcI Noi
trlls and I Jid Ilcad-ColiU,
You fool fine In n few moment.
Your cold In head or catarrh will bn
gonn. Your clogged noalrlls will
open. Tim air pnssnges of your head
will rlenr and you cm brcitho free
ly. No morodullnoss, hnadachu; no
hnwklng, snuffing, mucous dlchnrKn
or dryneas; no struggling for bcalh
nt night,
uluht.
Toll your druggist you wnnt a
smnll bnitlu of lily's Croitn lUlm.
j Apply n llttlo of this fragrant, anti
septic cronm in your nostrils, let It
ponotrato through every air paaiago
of tlio .bond; sootlt nnd hoal the
swollen, Inflamed mucotii membrauo,'
nnd relief comes Itiilnntly
It la Juat what oveey cold and
sluffnd-tip nnd mlsorablo.
catarrh sufferer needs, Don't stay
WEAK, WEARY WOMEN
i
TOM. I JUST BOUGHT A NEW HAT! V T' -v
, ISN'T IT A PEACH? I'M JUST CRAZWf f I M AWFULLV HUNGW
about rr! it'sstrictlw a J ( tom- how far. cam )
ittermjiat! V l S0? r x
CasM "it looks allright! .iBrff T
qM ( SUPPOSE WEIL HAVETO r V LIKE" M ', fe 1
j&p!?' STAW DOWN To PINNER. FL03H TONIGHTy W(
OH! look;tcm! THERE'S II J , '" x
( A WOMAM OVEBTTiEREl ) . ICAMYBW! A
U.TH A HAT, JUST "yT V ,VE W W )
s---VVJHAT POVOUCAlfe -vs- ' '
VI (GO AHEAD AND , ll
jdfcw t EAT SOVB. DlWWEe! . If
Who said a baby can't boliavo
In church! Hero's ono who can
and does "Tlio Salvation Army
Baby." Sho'u Victoria lloith
Demarcst (that's hrr mother's
namo.too,) and she's only tix
monthr. rjil. Tho baby is a great
granddaughter of Ooneral Wil
liam Dooth, founder of tho Sal
vation Army, and tho mother h a
traveling ovangollrt. Hlio takes
Virginia to her meetings and pull
bor in a chair in tho pulpit.
WEATHER RECORD
Ii'nrii tlio Ciium of Dally Worn nnd
l.ml IllOIII.
; When tho back nches and throbs,
i When housework Is torture,
; When night brings no rest nor
sleep,
When urinary disorders set In,
Wonien's lot Is n woary ono,
Donn'a Kidney I'llls nro for weak
kidneys.
Hnvo proved thoir worth In Klam
ath Tails.
This Is ono Klamath Kails wom
an's tcHtlmony.
Mrs. Dora llrutoy, 911 Upham St.,
says: "I know tho vnluo of Doan's
Kldnoy I'llls and can't sny too much
for them. My kidneys wro weak
nnd I had such pains across my back
thnt I could hardly do iny housowork.
I beenmu run down and tlrml easily,
especially mornings, After I took
cold tlin trnulili, unit nlun.,., w,.H
and tho action of my kidneys was
0 Irregular. Doan's soon stopped tho
lillAlri.nliji At,.. 4 II I .
xuiniiviiu, iimi until worn out reeling
' left nml my kldnoya acted regularly."
O I'rlco 00c, at nil duulors. Don't
Hnrnnflrr Tlin llnriinl will niilillnh simply UBk for u klilnnv rninn.lv out
the mean and maximum tempera- ! m"'"'bi,"!,,I"uj', i,''I o snmo that
turos nnd precipitation record ns talc . M frZ.r !".', ' m ,';o,Ilt"-M1"""n
.... .I.- II a . . , ' - '
uu vy mu i .i. jwuciuuiuiiuu nurvicu
tatlon, Publication will covor tho
day previous to tho papor's Issue, up
to 6 o'clock of tho day.
lro-clpltatlon
Mar 1 ....
Tar 2 ...v
Mar 3 ....
Mur ....
Mar C ....
Mar C ....
Mar 7 ..
Mar 8
Mar O.a.,
.far. 10
Mar. 11....,
Mar 12
Mar 13
Mar 14
Mar IB
Mar 17
Mar 17
Mar 18
Mar 10
Mar 20
Mar 21
Mar 22
Max.
SO
C8
C5
02
no
HI
r.'i
r.2
cs
en
n7
n
18
49
-18
01
r.7
40 ,
43
47
42 ,
46
Mln.
35
34
35
40
38
34
27
29
20
37
32
21
30
33
37
39
30
31
20
28
32
30
11
3n
02
17
02
24
01
03
Hornld classified ads pay you,
SULPHUR SOOTHE
ITCHING HI N
Tlio Flntt Applied! Ion Makes Hkln
Chi1 nml OMiifortjiMo,
If you uro sufforlng from oczoma
or somo other torturing, ombarrnss
Int? skin troublo you mny quickly bo
rid of It by using Montho-Sulphur,
declares n nolod skin spoclnllst.
This sulphur preparation, hocauso
of Its germ destroying properties,
seldom fnllu to quickly subduo Itch-
,lng, oven of flory oczonin. Tho first
application mnkos tho skin cool and
comfortable ltuoh nnd blotchos nro
hoalod right up. Montho-Sulphur Is
applied llko any pleasant cold croam '
and Is perfectly harmless, You can
obtain a small Jnr from nny good
druggist. udv.
Qet rosulta by using class ndi,