A h
THE' EVENING HERALD, KLAMATH FALLS, OREGON
PAOK KOUIt
MONDAY, ODCKMBKn 0, 1020,
TO TEACH THRIFT
The Evening Herald
Weather Probabilities
t
The Cyclo-Stormngrnph nt Un
derwood's l'hnrmncy tins regis
tered a steadily falling bnrometcr,
nlnco Sund.y noon, indicating the
approach ot nnother disturbance
In wonthor conditions.
Forecast for next SI hours,
Cloudy, wnrmer, followed by
unsettled weather,
K J. MUKltAY
FllKI) KOUliK ..
. ..JftUlor
, City IMltor
Published dally oxccpt Sunday, by
Tho Ifcrnld Publishing Company ot
Klamath Kails, nt 119 KlRhth Street
Entered at tho postorrlco" at Kla
ninth Knl) Ore. for transmission
through tli malls im second-class
mattor.
MKMIIKU OK -Til K ASStK'IATKU
'"l'KKHS.
Tho AMoelated Press i exclusively
ntltled to tho uao for republication
of all now dispatches credited to It,
or not otherwise credited In thin
paper, and also tho local nnwa pub
lisher heroin,
MONDAY, DIXKMHKU 0, 1020.
ON ADVKltTlSlNO
Advertising Is nothing more or 1cm
In Ita css'enco than tho spreading of
Information for the preservation of
good will and the extension of sales,
The commodity advertised may bo
jm tangible as groceries or as Intangl
Mo as professional skill, but if hon
ally pnseafd to tho public tho ef
fect Is thoamo for both.
Certain 'professions and Institu
tions rnakVtho boast that they do
not advertise' on the ground that
their etb'icV .forbid. This boast con
tains two'fHtors both ot which are
disingenuous to the point of dis
honesty. In tho, first place they do adver
tUe.Ereri the church, proclaiming
1U disbelief either In tho good taste
r ethics or advertising, advertises,
nevertheless. Its very steeple aspiring
to the heavens Is an advertisement
of Ita presence In the community,
and IU feell aummonlng Ita communi
cants. to worship Is an advertisement,
At for the professional classes de
clining on etlcal grounds to advertise
openly." they also advertise and fre
quently through means which are
Anything but ethical. Their very
boast ot, not advertising Is an ad
Tirtlsement to the snobbish, and fre
quently enables them to charge fees
which they would not dare to open
ly advertise through legitimate space
Advertising. This appeal Is frequent
ly made through persons! connections
nd Is a, form ot commercial pander
log dangerously akin to tho most
aordld coanotatlon of that' term.
It man be unadvlsable or unproflt
able to advertise, openly, but It Is
ralsuset of an excellent word to
B' t
MkS.fWtrCCBfMK)M
WA8HINQT0N TVtfl. .
ractleal eeoao-tiea snfcft C tk
public aeaool taaefata t.risi-)t
tha Uaa.ki Om vUtntounlmt
y a oeaantM.ot MM iiMrt
Uadeata. p?otatsj W-aw H
ttoaal daeatloa Awsj.Awsf.Mr.
Mary O. O. Bradford. matfcMM
at, o pia Oolorada'KhtjH- to
eHimai, - U i
A leading Drltlsh shlpbunflar, In
commenting on theettlclcney ot
womon In Industry , says: "If the
war had lasted another two years I
would have undertaken to build a
dreadnought with femnle labor'."
brand ahkjonn otbonst advortls-iportanf advertlslngtpf "a, itl
lnr5oiIcah'"-'--''- -Mtern'mnst W-o!c-vr1ri-l'
tlon although his company has sold
the commodity It manufacturers for
two years Is advance, and could not
get any more ray material to Increase
Ita output to take care 'of new cus
tomers. But ho argued that slneo his
company Intends to continue Indef
initely In business Its name, the na
ture and standing of Ita commodity,
and Its location must bo kept In the
public mind, hence his determine-
jtlon to continue advertising,
ui course me urn mu rami im-
. selling con-
vBuslnes firms sometimes adver
tise their ownvanlty, and frequent
ly they can" give no convincing aclen-tlflc-raasonfor.
tbelr.advertlslng, but
ta-uernealh the practice there are
sound and fundamental reasons nvhlch
must appeal to any sensible person.
Iteccntly the advertising manager
of one of tho biggest corporations
In this country announced an In
crease In his advertising appropria-
four walls in the form ot good service
and, square .deallnxwlth. Its,. custo
mers! This Is a form of advertising
ot priceless value, that, can not .bo ne
glected by any firm, which Intends
to remain, in existence over any ex
tended period. But the. advertising It
geta from such practices must be con
fined to a narrow circle unless this
reputation Is spread broadcast. Sacra
mento Union.
WRIGLEY
The ends are sealed SF2 I wf&y
bvelectricity-so that all (tPJw&t' ft fc$r
the goodness and flavor U f'ljj M gf
are retained for you. Jr IfCS
Each stick Is separately -vx '
wrapped, to keep It fresh and nJv:; i
clean till you need It after n
every meal' or cigar. )
Whitens teeth, clears MfS' HI
throat, sweetens breath. -2352r !
aids appetite and digestion Jjt$l'l SB
great benefits for a s w fflft AW&
small price. U Wfjw
And the Pries 9 ilfrfPii
Is St iHSc lr
KNDIVK (ittOWH KA8T
Kudlvn ns a Into winter naiad plant
has an encouraging future In western
Oregon, Tho 'first crop was market
ed In 23 dajs from tho llmo roots
were burled In some collego green
house trlnls, Tho nverngn wolght ot
tho best roots was about a hnlf
pound for tha season.
MANY rUHMCATIONH
P0RTI.AND, Ore.. Dec. 6. Extent
ot the publlcatlona put out tn this
statu was shown In a unique win
dow display In a local bank. It wa.i
mado up ot over 200 magaxlnen,
neapapors and other periodicals.
IiAItOKST VKNKpil VtMiT
NORTH DRND, Ore., Dvc C Tho
larges't veneer peelor In the world,
weighing 26 H tons, Is to be Installed
la the WUUametto Pacific Lumber
company plant early In January. The
concern recently added a largebulld
Ing to tha factory,-! thus giving sev
eral hundred mora fct ot floor space
UIO 1'lttINV: INCIIKARK
SAJJOf, Ore., Dec. 6. Party thou-
aand acres' ox prunes are now to. do
found between Portland apd Ash
land, aa compared with 10,000 acres
a few year ago, according lo a sur
vey Just made. This season' the Ore
gon crop, on account ot tho rains,
was reduced to 3&,ooo,ooo pounds.
MKIUULL, HANClltai WKDH
Oliver Martin, well-known ranch
er of the Merrlll-Malln section, was
married yesterday to Miss Kmma
Prcdenburg by the Kev. S. J. Chancy
at tho Methodist parsonage. Dr. K
0. Wisecarver and Mr. Chaney -wit
nessed the quiet wedding. ,, ,
m
GIUnCTUtH CIIOOHK ASTOIUA
TIUJ DALJL.ES, Dec. 6. Tho Ore
gon state hotel men's association de
cided at tho final business session
last night to bold next year's con
vention at Astoria. .., ,
,
WKATHKR RCTORT
'. ORDOON s-Tonlght andTtleWay.
rain. e r eu
s . ux.
'Additional Local
Mr. and Mrs. Jack MCAulltfo 'are")
In' town today from tbelr home at
Fort Klamath. '
Fred English, office manager for
the California-Oregon rower company
left this morning for Oakland, Cali
fornia, rwhere he waa called by the
cerlous Illness ot bis father.
P. E. Durke, Herald employee, who
was operated upon Saturday for ap
pendicitis, Is doing well, his physi
cian reports.
m
Historic Slice of Beef.
The energetic ires service of the
United StiKon marine corpf st-nds in a
liullctlii from Ann Arlior, Mich., with
the following curloux, If not linixirtnnl.
Infonnntlen:
"A jilw-c of Ix-ef cooked In lEOTt It
still being rnrefully prwwrvid In n little
clHcr pitcher by IMwanl II. Mnnnnr
Ing of UiIk city. This Is not bvUn Kept
In mitlclpntlon of a fiiritnr IntrciiK'
In ilit- cot of h't'i-f. but Is n genuine
heirloom.
.Uam, Tni,,l, llt.l,l.,M t,t ,l,n llpl.
'"'" -""!" - .- "- j
t tali Itonl tniirluc" avil tlic piece of ,
licff, w tilth lit' wus fating whiii ns
Miullfd ullli nil n x by n cook tm u
1'renrli vessel which linil been cap
tured by I.'iril Nelson nt Trufnlgnr.
The cfitik mlMHOil his iilm. but tbu
stTgennt gut the beef. SiTKennt Hob
bins wnx llie'grcnt grcnt grnndfiitlicr
of I.leut. Col. Kilunnl II. Manunrlng
of the United .States murine corps."
From the Outlook.
The "Joy of Giving" mil expression
in the class of goods which wc arc showing as Christ
mas Gifts.
The custom of giving has become so well established
that it is no longer a question of Shall I give, but it is
solely a question of What Shall I give? No greater or
more appropriate assortment of holiday goods was
ever assembled in this community.
The qualities which make a gift worthy and acceptable
are combined in the goods which we have oi display
Newness, Beauty, Usefulness, Novelty, etc. Make up
a list of those whom you wish to remember and bring
it with you when you visit our gift shop. The assort
ment which we carrvis sojraried that you'll find some
thing appropriate for everyone on your list.
Shop Early This Year
Last season you resolved that you were going to shop
early this Christmas. Live up to it. There's a great
advantage in selecting while lines are unbroken. We'll
gladly hold articles for future delivery.
Extra facilities have been provided at our store so that
your shopping may be rendered as simple and pleasur
able as possible. Early shoppers will have finest goods
from which to choose.
(jnderwoixft Phanwy
fv KLAMATH FALLS OREGON Fto?"
I PuAlTv
WHERE PARTICULAR PCOPLV
BUY THtIR ORUOS UtZj7?lV
4 .uafe.t
A prominent critic haa aroused a' 20 off on all men's suits, ovor-l Lake county Is tho first county In
atorm of protest from women of tho f0'?' "Jresa and shoes. K. K.iohlp to elect a woman as Probate,
dramatic profession by declaring, Judge.
that the American stage ot a gen
eration ago possessed a far larger
number of capablo actresses than It
does today.
20 off on all men's suits, over
coats, dress shirts and shoes, K. K.
K. Store. 29-G
Tako homo a chicken tamsto In, Tho women , Bncnl Cr(jtc
tho huska. They uro warm, ready to' . . .
serve. Tho lllue lllrd. Ctf Iounco1 J"" 00 years ago.
20 less this week on men's suits! B T. on men a suits smt
and overcoats, dress shirt and shoes ovorcoata this week at IC. K. K.
nt K. K. K. store. 29-f. store. 29.5
Trade With Australia Grows.
Trndlns between Ihla country nnd
Australia In showing n henlthy
growth, according to flgiircs supplied
to tho department of commerce by A.
V. Fcrrln. trade commissioner, who
Is nt Melbourne. They cover Imports
apd exports for tho first quarter of
the current year, and show tho Im
port during that period to have been
about 27,""5,00O, against exports to
this country of approximately $10350,
000. February exports nearly equaled
la value the totaln for January and
March, and(ln that month the outgoing
shipments exceeded tho imports. In
the sumo month, however, the voluo
of the Imports was less than half of
the goods brought In during March.
Australia's Prickly Pear Past.
Auxtralla Is Buffering from n prick
ly pear pest, which lakes advantage of
the rivers as a tneanH of spreading.
Shoots break off from tlio parent
plant growing nlong a stream nnd the
part l carried downstream to found n
new colony. Thousands of acres nro
being ruined yearly owing to tho rav
ages of this plant and no means Iipvp
Jieen dlscoered of stopping Its mnrcli,
Hulling.' npnfylng nnd polsoiiH line
proved Ineffectual, nnd It Is hoped Hint
fclPiiro niuy Hnil soino commercial uso
for tho plant.
Wedding gifts for doworless brides
gri pxegenled by ha authorities of
several towns In England.
Harmony in Your Home Surroundings
Beautify the walls of your Living Room or
Bedroom with an attractive tint of
I W. P. FULLER C& CO.'S
Washable WaU Finish
The colors are mellow, soft in tone and
wear well, '.
; '.
This ideal coating is replacing unsightly
and unsanitary Wall Paper.
Washable Wall Finish is ready for use and
dries with a hard surface that is easily kept'
clean.
MADE IN 15 COLORS
70 Years
W. P. FULLER &
,.,, . MANUFACTURERS v
.Paints, knamela, Stains, Varnishes,
Pioneer Whlta Lead
For Salt by DUtrlbutora ot
W. P. FULLER If CO.'S Product
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