I'Anrc hiivun THE EVENING HERALD, KLAMATH FALLS, OREGON TIIWIHIIAY, DKCKMIIKIt 3, 1IWO. fjapyjsy- ""'"TJpiti'iiTinfin New Daily Arrivals for Our Purchasing Power Sale Arc coming in by daily express from the recent purchases made by our New York buyer, at such ustomers of our sorc that at no time were they askeden less than the pre-war prices. The system of the buying of this organization has demonstrated to the .customers of our store that at no time were they asked to pay within 30 to 40 per cent of what other merchants are forced to charge them for the same hign grade merchandise. si How Can We Do It? FOR THESE REASONS: First Our tremendous buying power. Our buyer is not seated at his desk in one of our stores. He is al ways right in the center of the Eastern market, sending to our stores the latest and finest garments at the low est prices obtainable. Buying as he does for eight stores, no quantities are too large for him to buy, provided, however, that the goods are of the best in both quality of material and workmanship. They must be up to the high stan dard demanded by the La Vogue organization. Second OUR SELLING POLICY The merit of our selling policy is this, that regard less of how low the goods are purchased- we turn them over at a small margin of profit, believing as we do in quick sales and small profits. By this system of sell ing we are able to open three new stores in less than six months' time under the difficult conditions now pre vailing. Our policy is adding hundreds of satisfied custom ers to our stores daily. r ' Trimmed Hats The greatest part of our stock of trim med hats has been divided into five lots and reduced almost unbelievably: LOT 1 LOT 2 $5.95 LOT 3 $7.95 LOT 4 $10.95 LOTS $15.00 Suits Suits made of the finest velour, beauti fully embroidered; some ripple; also some long coats, lined with best quality of figur ed silk; values up to $65.00. Our price $35.00 A large number, consisting of All Wool Serges, Jerseys and Silvertones. Every suit in the store is reduced to such low prices that everyone can buy a suit for less money than the material would cost you. $25.00 Extra Big Coat Special Coat, all-wool Velours. Silvertones Lnrl Pnln Cleth: fancy firared linings throughout; also short, nifty Plush Coats, $24.50 . Wrm in all-wool Velour. elaborately trimmed in Chenile embroidery, fancy fig ured Pussy, Willow silk linings throughout; assorted colors $29.50 Jersev Snort Coats, strictly all-wool, heavy Schrieber's Tuxedo fronts, belted and pleated $10.95 . Bolivia Coats, silk lined, in all the newest shades. $35.00 All Coats in the store greatly reduced to meet-market conditions. Petticoats In Silk Jersey, all colors $3.95 Heatherbloom Petticoats . in White and Colors $1.95 With Silk Flounce $2.95 Here is a wonderful opportunity to buy your holiday gifts. This store is full of suitable presents. A small deposit will hold any garment you may select. Klamath's Finest Ladies' Ready-to-Wear Shop Blouses Silk Georgette Blouses t in flesh and white, beautifully laced, best i of workmanship, up-to-the-minute models, $3.95 Dresses Two hundred dresses in wool, French Serges, Jerseys, Silk and Satin, for less than the price of the material alone $12.95. Two hundred Dresses in all-wool Tric otines and Velours, beautifully braided and embroidered, unbelievable values for $15.00 One hundred dresses made of high crrade Tricolettes, Velvets, Velours and Tricotines at the record-breaking price of $19.95 All Dresses greatly reduced to meet the present Eastern conditions. Silk Underwear Silk Underwear of the finest quality of sflks, satins and Jerseys, trimmed with dainty lnces, reduced to prices less than the value of the yard silk. Here is a wonderful opportunity to buy your holiday gifts. This store is full of suitable presents. A small deposit will hold any garment you may select. -v M-M-Vy-a