KIUPAY, APRIL 2.1, 1020
THE EVENING HERALD. KLAMATH FALLS, OREGON
VMIK SIX
THE
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PLAY JOLOIGRS r3 '
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UNCC6
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CLANCY
WITH
KIDS
Too Fat to Fight !
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SI fcaw titi?w"Ki ' IrFl
i ' r- LU Ulll V ' i r
By PERCY L. CROSBY
Un McClw Nwtpr ftr4t 1
gmm JMK.
I CONSULTATION PROMOTES
I CO-OPERATION
I 5OME people use the First National Bank to the fullest
1. possible extent. Others are not arnus that for us to I
crowding Into a couple of columns a
volume of Information.
Not only farmers but every adver
tiser, whether ho knows much or
little about tho subject ot advertis
ing, will doubtless find something
now in regard to it In Mr. Mclntoch's
essay which Is published here in full:
5OME people use the First National Bank to tho fullest
possible extent. Others are not sinus tltat for us to
bo of the greatest possible service, we should know of
tho plans and problems they have.
Oar officers are always pleased when asked for advice
or suggestions, and like to keep closely in touch with
patrons' affairs.
How about a Safe Deposit Box for
Your Valuable Papers?
Ue First National Bank
m
KLAMATH FALLS
OREGON
B N T
nr inurnTiniiin
Uf HUONG!!
ID
piinPflTT inilinrP community newspaper for bringing
L IULU I IlllulSr S the bu'ers and sellers of the neigh
I 111 I II I nillllllll borhood together. As to the advan
tages 01 aeaung netween neignDors
I he says: -r- -
""Where produce is sold and bought
by neighbors through regular trade
routes the seller gets terminal nricss
1 minus transportation, handling, stor
age and commissions costs, while the
buyer pays terminal rates plus all
C. J, Mcintosh, editor'of the O A tuese and sometimes a good stiff
C. Bulletin, is an advocate of ad- speculative charge as well. The com
vertislng. especially for tho class who' nwnlty newspaper is tho Ideal way to
probably use advertising least of anv cut across lots with the goods."
producing industry tbe tanners of! To aid the farmer In getting full
the country. Mcintosh has proved value for the money he spends with
the value of advetis ng to farmers the printer, Mr. Mcintosh has formu
and he knows that it r-aya. ire be- lated a short set of rules, which is
lieves In as strict a "trada at home", really a valuable treatise on adver-
policy as it is possible, to have, and Using, covering in plain language the
knows there 13 no medium like the principal points of the subject and
1 Why you should advertise: It
cuts cost ot getting goods to con
sumer saves cost of roundabout
hauls, handlings and commissions ot
selling to wholesalers and buying
from retailers; It saves time, labor'
and deterioration ot perishables; it
lowers Investment costs by favoring
quick turn-over; It relieves railway
traffic congestion and labor short
ago; it keeps both goods and money
In home community; It leads to nam
ing homesteads, to bettor homes and
to community growth; it trains In
business and gives farmer more pros
tigo In fixing price ot farm produco;
it aids the newspaper, directly by
patronage and indirectly by tostoring
prosperity.
2 What you should advertlse:
Extra quality stuff that may bo used
in community selected acclimated
seed of grains, forage, vegetables and
flowers, purebred poultry and othor
livestock, fruits and vegetables, and
even choice staples; farm Imple
ments, vehicles and housohold goods
to bo disposed of. (It community is
too small a field for staples and high-
priced purebred stock go to the farm
press or to a selected group of com
munlty newspapers.)
3 How much you should pay to
advertise: An average of 3 per cent
of tho business is about tho commer
cial standard, euough for staples,
but it you can soft your selected
cockerels for ?2 more for breeding
than for table use, you can afford as
high as 50 per cent ot tho gain. It
you havo 20 birds tho editor will not
charge' you moro than a tenth, prob
ably. Small classified ads aro enough
for small deals, but tho display ad is
much more effective to build a big
trade. Consult tho editor.
4 How you should advertise:
Tell about what you havo to sell In
the plainest way gvilng its name,
best selling quality (seo list of pull-
'44iHfyHilt!H$
ing power bolow), In order ot Importance,-amount
of goods, price, and
Just such other Information as you
would want If oxpoctlng to buy; uso
short, specific names and qualities;
glvo some llvo news and real Infor
mation about tho product; stay with
in tho facts, and answer promptly all
Inquiries; photos ot product, man
ager, farm scono or kiddle are de
sirable In big deals.
6 Whore you should ndvertlse:
First ot all In your own community
paper It your goods aro, or can bo
brought into, demand to till a com
munity need; in a selected group of
community papers covering without
duplication a district that needs your
wares. (You can pick for papers
send for sample copies and adver
tising rates and place your own or
dur, but tho socrotary of the St n to
Editorial association can give you
this Informntlcn much more econom
lcally and accurately, and will tiolp
ou place your business. Tho present
secretary is Lloyd niches, Oregon
City.)
6 How supplement tho ad, grant
ing thnt you really havo tho goeds:
Ho prompt in replies nnd deliveries.
Make tidy packs; namo your farm
and get a brand; iiavo stationery
printed with farm numo nnd brand;
put neat bulletins on sign boards 100
yards from farm entrance and on
buildings, vehicles, etc
7 How different qualities "pull"
(basis ot 100): Henlthfulness, 92;
cleanliness, 92; time saved, 84; ap
petizing, 82; safety, SO; durability,
7S; reputation of seller, 58; guaran
tee, 58; imitation cr fashion, 50;
oconomy, 4S; nvold substitutes, 32;
nobby, 1G; recommendations, 14;
lmpoftod, 10. Somo of these terms
you see aro not worth using, whllo
others 'are great sellers. Uso tho
best.
body, and superscription, with white
spaco or linos botwoon. Whlto space
Is tho editor' way ot emphasizing
how ho says, "Look hero, now."
Uso a cat when possible. Mark
out all usoleaa borders of photo,
with shallow notches at bottom to
show whoro sides sro to bo cut, and
at right to show where top and bot
tom sro to bo cut.
To find lsafth ot one-column cut
Draw a rectangle the exact site ot
tho remaining part ot tho photo.
Draw diagonal from upper right to
lower loft hand corner. Clip a nows
paper column and lay tho loft edge
on tho left rectanglo line. Mark the
point whoro the right sldo crosses
tho diagonal. This will bo the length
ot tho cut, which will bo 2 1-G Inches
wide.
NOTICE TO ('KKIUTOIM
A full-dress uniform for an Kng
llsh cabtnot mlnlstor is said to cost
from twolvo to flftoon hundred dollars.
Equity Nq. 11G8.
SUMMONS FOIl I'UlllilOATIO.V
HOW TO WRITE AND PUIiLISH
Till: ADVERTISEMENT
I'o'lntM of Figuring Kpnco, Slzo
CutN nml Uso of Other Aids.
of
alace Market
For Service and Quality
PHONE 68
FROM FIRST CLASS PIG PORK
HAM PORK ROAST 33C
LOIN AND RIB PORK CHOPS 33C
SHOULDER PORK ROAST 25c
SHOULDER PORK STEAK 2 7C
SELECT CUTS CAN BE HAD FROM CHOICE
STEER BEEF ANY CUT
ALL MEATS HANDLED UNDER GLASS AND
WITH EXTREME CARE
Having decided how much jou are
going to pay, you next ilguro tho
space. If goods aro ot small valuo,
a neat two or three lino wnnt ad will
do the businoss if handled well. If
Item is valuablo, display Is much hot
ter. Try writing up tho ad to seo
how many words you need and
which of thorn should bo In big typo.
Wrltlnc the ad First toll what
you havo to soil, along with Its most," d,nI1r nowspapqr printed, published
desirable qualities. Do specific. Kiamnti, County, Oregon, by order
Somo corn, seed corn, oxtra seodjof tho Honorublo D. V. Kuykcndoll,
corn, Minnesota 23 scod corn", Mln-Judgo of tho aboyo ontitlod Court,
nesota 23 Colieco Dred sood corn. Is mui' ami icreu jnnrcn ii. lttzu,
In tho Circuit Court ot tho Stato ot
Oregon for Klamath County.
L. M. Langley, Plaintiff,)
vs. )
Gorman, American Dank,)
a corporation, )
Defendant.)
In tho namo ot tho Stato ot Ore
gon
To German, American Dank, a cor
poration. Defendant
You aro heroby required to appear
and answer tho complaint mod
agnlnst you in tho abovo entitled
suit, on or boforo April 23, 1920,
that being tho last day of tho tlmo
prescribed in tho Order for Publica
tion of this Summons. And if you
tail so to answer or appear, for want
thoroot tho plaintiff will apply to
tho Court for tho relict prayed for
In hor complaint on IHo heroin, to
wit: for judgment nnd decruo that
you havo no estate, claim or iutorost
In and to tho following doscrlbed roal
proporty, to-wlt:
Situato In Klamath County, Oro
gon, tho southeast quarter of tho
southeast quarter of Section Two;
north halt of northeast quarter and
northeast quarter ot tho nor(hwost
quartor of Suction 11; in Township
Thirty-nino South, Hange Eight,
Uast ot Willamette Moridlan.
And that jou bo forovur unjoined
and dobarred from assarting any
claim whatovor to nald promlsos, ad
vorso to plaintiff; fur plaintiff's
costs and disbursements Incurred In
this suit, nnd for such othor and
further relief as' to tho Court may
seem equitable
This summons Is served by publi
cation thereof In tho Kvonlng Herald,
In the County Court of tho Stato
of Oregon for Klamath County.
In tho Matter of tho Katnto ot A. B.
Moorland, Deceased
Notice Is hereby given to tho cre
ditors of tho above estate nnd all
parsons having clnlms against tho
same, to prusont such claims, prop-'
urly verified, together with .the
proper vouchers supporting the saino,
within nix months from tho date
hereof to tho unduralgnod adminis
trator ot said estate at tho Klamath
Stato bank, Main street, Klamath
Falls, Klamath County, Oregon.
Dated April 9. 1920.
KUANK MOOItLAND,
Administrator ot said ISetato.
Apr 9-16-23-30-May 7
NOTU'ti OK KI.VAIj ACCOUNT.
In the County Court ot the Stato
of Orogon for Klamath County.
In the Matter ot tho Kstutu ot Ma
tilda Whittle, Deceased.
Notice Is .hereby given that tho
undersigned executor of the abovo
untitled OHtate has filed his final ac
count of the administration of said
estate In the above entitled court and
that Saturday the 8th day of May,
1920, at 4 o'clock p. m. of said day,
In the courtroom of said court In
the county courthouse at Klamath
Falls, Oregon, havo been fixed as tho
time nnd place for the settlement of
snld account and tho honrlng et said
report, on or iwforo which tiiuu any
person Interested In mild estalo may
appear and file his exceptions to said
account and contest the sauio.
Datod April 9, 1920.
J. W. SIHMKNS. 8H.,
Kxocutor ot snld Estate.
Apr 9-lC-23-30-May 7
HUMMON8 l"OIl 1'UIIMOATION
Kqully No. 1175
Pal
ace
524 Main Street
&&&
Market
a series that grows from bad to
good. Next tell other points in Its
favor, how much you havo, what it
will cost, and somo roforenco to how
it was doveloped or grown. Then
sign your namo or the farm uamo
and count all tho words. '
Ono column inch will carry C3
words of avorago length sot In 8
point typo, but whllo spaco at each
side will cut this down to about 40
words. At least two linos ot big
typo, probably moro, and somo whlto
spaco botweon groups of lines, pos
sibly cuts, will to least doublo the
number of inches.
Draw a rectanglo tho oxact width
and length of tho ad. Pick out tho
name and strong qualities ot tho
goods for the heading, and letter It
In about size of typo wanted. Write
signature In slightly smallor type
at bottom. If you havo a strong lino
or moro, lottor In between and the
printer will display them. Attach
this layout to tho wrlton advertise
ment complete and take It to the
editor. It will help get what you
want.
Getting tho ad published Tho ed
itor will altond to that, but if you
.want your nd to stand out from the
many others you can help giro It dis
tinction, Got an appropriate border to fence
out the othor r.ds and draw the eyes
inward. Ak for at least 6 point
elujv lnsido tho column rules to mako
whlto martin Inside tha border.
Mass the materials beadloj-, par-1
which said ordor requires that this
summons be published ouco a wook,
for nix weeks. Tho (into of tho first
publication ot this summons is
Match 12, 1920.
It. C. OnOESDECK,
Attornoy for Plaintiff.
Address: Klamath Falls,
Orogon.
12-19-26-2-9-16-23
Lnrkln,
l.itrkin,
l.nrklii,
Heard-
I.arklii,
persons
In tho County Court of tho State of
Oregon for Klamath County.
In tho matter of tho estato of Emma
Jackson Wilson, Docousod.
Notico is hereby glvon that tho
undersigned administrator of tho
abovo untitled estato has fllod his
final account of tho administration
ot 'suld estato in tho aboev ontitlod
court and thnt Saturday, tho first
day of May, 1920, at 2 o'clock p. m.
ot said day, in tho courtroom of said
court in the courthouse at-Klamath
Falls, Orogon, have boon flxod as tho
tlmo and place for tho sottlomont of
said account and tho hearing of said
report, on or boforo which tlmo any
porson interested in said estato may
appoar and nio his exceptions to
said account and contost tho same.
Dated April 2, 1920.
UODEIIT WILSON,
Administrator of tho Estate
of Emma Jackson Wilson,
Deceased.
Apr 2-9-10-23-50
ATTENTION: FARMERS, CON
TRACTORS AND TRUCK USER8.
United Motors Service Company Is
offering lor sale diroct to the users,
tho United Motor Trucks iu l'&2tt.
8 and 5 ton altos aud 6 ton tract
ors. Big discount, save the agent's
commission. For
orirns and din.
counts, write Thomas Randies, care
tJtTOta or other main MtWm. ocftSrtXin BpVrtUnOre.'ok. tf
In tho Circuit Court ot tho Stato ot
Oregon, for Klamath County. J
N. II. Iloguo. Plaintiff, vs Howard
Larkln, 13. 11. Lorkln, E. Howard -Lnrkln,
Ilolln Larkin, Rolland I.nr
kln, Lewis It. Lurkln, Gertrude Alio- .
man, Edna T. Hoardsliw, lola H.
Lnrkln. Ralph Larkin, tho unknown
heirs of the persona abovo named,
and all persons unknown having or
claiming to havo any right, title. ,
estato or Interest ndvorso to plilutlff
In oT to the real properly doscrlbed
huroln, Defendants ,
In tho name of tho Stato rj Oro- '
tfen:
To Howard Larkin, E. II,
H. Howard Larkin. Itolln
Rolland Lnrkln, Lowln h.
uortrudo Alloinnti, IMnn T.
loo, lola E. L.irkln, Ralph
mo iiiiKnown itolrs of tho
iiiiuvu nnmeii, nnu all persons un
known huvlnir or claiming to havo
any right, tlllo, cstnto or Interest
ndvorsu to plaintiff In or to tho icnl
proporty descrlbod heroin, Defend
ants. You aro horchy required to nppnr
and nnswor tho Complaint Hied
ngnlnflt you In tho abovo entitled
suit, on or boforo May 28, 1920, thnt
being tho lust day of tho tlmo pro,
scribed In tho Ordor for Publication
of this summons. And If you full so
to answer or appear, for want thoro
ot, tho plaintiff will npply to tho
Court for tho rullof prayod for la his
complaint on file huroln. to-wlt:
Thnt defendants and oach of thorn
bo roquirod to sot forth tho nature
of his or hor claim, right, estato or
Intorost In tho promlsos horoln dos-
Crlbed: that it bn rinHnrml nnrf .l-
Judgod that dofondnnts and oach of
thorn havo no estato, claim or intor
ost in tho promlsos doscrlbod as fol fel fol
eows: Sltunto In Klamath County, Oro
gon; Lots Flvo (5) and Six (0) of
Soctlon Eighteen (18), nnd Lots Six
2 ' s,.(7). ElBht (8) nnd Nino
(9) of Soctlon Sovon (7), in Town
ship Forty-on0 (41) South, Range
Elovon (11) East, of Willamette Mo
ian ,c!ntulnK Pno Hundred
Mr'fSi'P'i n,ul Slf Hundredths
(158.06) Acres.
And that yon bo forovor onjoinod
and dobarred from asserting any
claim whatever to said promises, ad
vorso to plaintiff, for nlnlntiff-n m.i.
and disbursements Incurrod in this
suit and for such othor nnd furthor
rollof as to tho Court nv .
oqultable. "' ""-"
This summons Is. served1 by pub
lication thoroot, in tho Evening
m?irini$ ? daj'y newspaper, printed,
publlshod and of gonornl circulation
In Klamath County, Orogon, by older
of the Honorablo D. V. Kuykcndall,
Judge of the abovo entitled Court,
made and oxocutod April 12, mo
which said order requlros that this
summons be publlshod once a woek.
for six weeks. Tho date of tho first
publication of this summons Is jprll
in loon '
R. O, OROE8I1EOK.
is Attorney for Plaintiff,
Address Klamath Falls, Oregon!
Apr. 16-23-30-7-14-31-38
THE USD OF these columns will
mako money (or yos.
I
fw , su.muimii i nawasca