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THE EVENING HERALD, KLAMATH PALLS. OREGON
?
T'
PKOFEttlONAL CARDS
The Eyeninf Herald
What Started the Present War
MMMMWMMI
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CITY AND COUNTY
ABSTRACT COMPANY
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MONDAY, SEPTEMBER XI, 1914
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1
A Series of Three Authoritative Articles on the Real Cust
of the Conflict, Written by William G. Shapherd, one of
the World's Best Known Newspapermen, for United Prtsti
nitST 1XHT.U.1.MKXT ". Tm f WrM wmt TwMrfi tf a HiH MrfNMtl Mofa Hd-. ,
lly VM. O. HHKVHKUU
(I'liliotl I'tv tlianr ('orrraiHiuttout)
I (Ity Malt ti.r.iiorhl In lcK the uw( ltUjrawily h Wn ktllil lit that .
rttsl (hi war tu iiitilhmint U tt tuyntitry in l he court latul b thinks rbiit tl t, t(lU'
LONDON. 8ci). 31
NVvr York)-Vhnt tartl
KurojHs? oC Knroi
Kvcrt body know 'thai million of' It all Imtlnr4 on Hunday tuuru
men nn Hnod uu to kill each uidrr: 'Inr. Jlih' ii. Kins ( uf Km
..,.,...
that tho cIMIUatlon which K'uroo hty '"'"l " HvIur In llurkliiRbaut al
arc. In Loudon, rnjoyln th nxUI
caon. lit far y Hi.
tKvn ttowlr bnlldlnc lnrn th dark
lina tn-en throttit to ibu lnd.
ami that tho ultuatlou U too blK (olllio rtsr of Huula ' ntrrlatnlnx
ilth-r -wrllp about or talk about. In- I'olurarf, th (irraldcnt of Krancr. TTtf
t?llltntiy. !i'mitrur of Auatrta had roii lo hit
It will take a hundred roar fiir.Mmmer nonu ti,r n"' aciioa. Km
ln tho nw. jperor William at (lrmany i'ly-
history hooka to gl
WHAT
ADVERTISING DOES FOR
THK IXDHTDCAIi
WOOD
I VIBBVJa JB9V BBBBJ VhJSl
''SMSSSl SSBWMSS SflHP . aBSaW
SS" '' SMSMf JSSvaVSj
BJtoav SVafjSk alaJamtaf
Bay jmar vaa aWk aailj
KLAMATH FUEL CO.
ajyaa.Bt
ur.
J,
X Woman
wkktmmd
IS QUICK TO
GKASPA POINT
Oaaatoa Talaaa raqalra
a "hUmeaU."
Wa (iva ear caatoaMra
taalai nluaa, aad tk wo
aa s( oar coauaaBitjr amre
Maa aalck to raapoad.
Wa tad from asporieace
kUtlt nan US to gira OUR
CUITOMKR8 cwttlae -aaa.
for THKT BRING
OTRBRS.
Jala tka mum bunch,
aat waU, lira leas, amd
faraattodW.
VAN RIPER BROS.
k
Copyriskt. 1913. by Geo. E. Fattaraea
Tkia artkla kvtka last of a aarlaa o
artldea oa adverUataar deslned to
okow the local marckaat the Talue of
aewsaapar adrcrtMac. aad yotet eat
tk niawatUla la adi tkat isaka Um
reamlt arodaelac. Tka porpoae kas
beaa to cover dlffereat aolnU la each
article and brtac out aa many 1m
porUat polaU aa poaaikle.
la tkis etoalas talk, wa mlckt com-
older what adTcrtlaUc doea for the
ladlrldaol. What doea adTerUoiag do
ror toe cuatoaMTT AdTertkUaa: re
dact tka price of commoditiea to the
coaaumer; it placea klm la closer
touch with tkoae thlan that will clre
klm greater comfort aad happlaaoa.
aad stimulates klm to work harder
tkat ka may set those tklacs: It
teaches him the value aad use of eat
ables, wearable, etc., tkat will kelp
to moke tba kome Ufa aad all life
more healthy aad pleasant: and It de-
t elopes the power of observation aad
overcomes prejudice against any thin
now that appears on tka market.
What doaa advertising do for the
odvertioer! It lacreaaaa demand and
satisfies existing demand: It multi
plies sales, reduces cost and increases
yearly profits; it takes klm oat of tko
failure class and puts klm in tka sue
ceasful clam (Don's and Bradstnet's
statistics show tkat 95 per cent of
merchants fall la business, aad 84
per cent of these are non-sdvertislnc
merchants); it lifts him out of the
koaUeaa rat. aad makes klm aggres
sive aad enterprising: It puts him in
a class where be receives benefit from
his own advertising, instead of paying
ror tka advertising of enterorlsinr
competitors (tho non-advertiser pays
for tke advertiaiag of-his eaterpriaiaa
competitor in tka loss of buslassa to
him), and it.makea klm a kteaar and
Better maa by sharpening kls wits.
Advertisia keepe a-aetor tka
wheels of progress, aad by producina
jrwaKa commeasurate wKk tka auaMty
tke advertlslnr nikM kiui..u
worth while.
I This scene is common In the Berlin railway stations. Kvery hour a
trjtu leave with soldiers for the front. In this raso fan wlfa uf one uf the
men called u the front Is hanging to the narrow steps of the runny little
European railway car for a last kiss, firmly believing that she will never
see him again.
airs. Of course nothing leas tkaa
tka regalia of a general will do for
Klamath Palls women.
not
Hotel Arrivals
Walto relics
II. W. Matekea aad wife. ML Deme:
U. 11. Hkko. Mark I'aulin. Pertland:
Abner jWced. Duasmulr; J. V. SttT
ens and wife. Los Angeles: A. Ore-
ory. Badlands: E. J. Orant. Alaema:
J. Goodman. New York; kl L John
on aad wife, I'k-dtaonL
flotd Ilall
A FIRST OFFENSE (No.
West's; ours.)
If you're sore "on this town4aad
Us people (some people Imagine we're
;M; tkat tkla Is ao plana for any
good -man, much less a good woman
or child). If you're sore st our ckr.
now hearken, for the solace for oue'
SO dlltnvMM U tn rnnlnr. nnn'. I BStUruSr I-0. HwaHUlnii Mii-m.
.- ..tw www m r - , ..v.
ornriest fsncles, and write a long let- nate: W. T. Norris, K. A. Urawer.
ler to Wast. J Fort KIsmsth; Charles Horton. Frtd
..i. . . .. - .... . IStukal- lUldotimnH If It IOII...-
icii me u-ulo: mats too tame; ' "
make It stronger. Tell him vice andi,lo"'bur' c A uoels. Susan-
crime reign here supreme. Tell him!vU,: tu.M; ,,olt Nor,h Vaklma; W.
kiddies get booio and drink it Inl' ,VCT!U' " " '""and, wasblng-
school That's It, that the ldeat,Um' " C'; ,l w ".eks, Chilouln;
thena. Tell htm rnt,vr wn,ir h. : C. Taylor, San Francisco.
right In daylight; that officers will not! Sunday A. L. Springsteln. W. 3.
arrest. Just make accusations as ' "-' San Francisco; Cbas, C. Huff.
strong as you will when you're end-!kland; O. W. Engle, Walter DUon,
Ing a letter to WesL Fort Klamath; It. W. Smith. Rose-
For West doesn't like Klamath. burg; O. II. Connaua-ht. Los AniM
Falls now. Judge Benson Is running
Just so in the place on the ticket
that Oswald had reserved for McNary.
yon know. And Oswald, ba'a not a
limn loser, that much on ih unnU',
Impressed, and he'll welcome mean
wings sdoui uenson s Dome town cblleaia
If. W. Johnson. Iloufnn- r?h n r
mer. Lakevlew; A. F. Browns and
wife. Elgin, Ore.; II. R. Hamilton,
Marshtleld; J, Dodenbamer, cliy.
so, muckrakers, please write to West.
Write to West. Tell klm how you
were murdered, as you peacefully
walked down Main street. Tell him
how you're In danger of insult or
curse from most every man that you
meet. Tell him this tell him worse.
if you care to, for the worst Is what
Oswald Ukes best He's trying to heat
Benson by foul means or by fair, and
ka wants long complaints sent to
West.
There are two kiaaa of lasaraara
writes Ute ktetf tkat para.
Tka BferaM. alrrara at year
to ar kaate, It
ua Frosit Livery
aFaadSiablas
t. 4 - -
,t Pamarbtka Oaadwai sublaa
'irMi..aH)t7iFrt uvwrny an
!'
. tJK tmwHQFQtm$ aTttaV
1 HI ameaatk Aya. lfeaaMSW
'. ScMtterei ' Shots ,
GOOD AFTRRNOON. Been Insult.
ad yett Well, write to the coventor
any now. He's featuring tkis section
now in the hope of defeating Benson.
BVMYBODY OBT READY Bo-
nanxa'a big fair Thursday and Friday
wMt ka a hummer, and aa maav. if not
era tkaa waat to Merrill, should
turn out
"MADE IN AMKRICA" son.d.
good aad is good. Pas, it along.
WAXHASkadUaetTeet. Wmu.'.
dreesea tkla fall arc to ka distiaati
UtUrr. Tkera wiu b. ..iio...
Ikats, UaVur'coUars, miijury vasts,
military aktrte, mlUUry atawrai, mil-
iiary jaaaatf. auinary mub. miutsr -..
mmmiaaa, iwary Mttou. alMtory Klaaastfc
Advertised LeUsra
The following unclaimed mall mai
ler, advertised on the 19th day of Sep
tember, will be sent to the dead lat
ter oBea at Washington. D. C. on
on the 3d of Octeber:
Baked, Laurice
Browaell, Roy
Bubenlcek, Frank
Colclough, Ralph
Court Jo
Fought, C. E. ;
ailbert. Miss Auburn '
Oray, Katie ,
Oage, Mrs. h, U '
Inman, Wm.
Johnson, Mrs. Utile
Keller, J. W.
Lovles.'Jobn
Mllr, Alfred
Morrow,.Wm.
RoberU, Mrs. Leona
Smith, CUrenca (3)
A charge of le will ba sosda aa sit
letters delivered from tkla list. la
calling for letters please aay advertised.
W, A. DKLXELL. P, M,
SHOT
IjCaaaMBajajAatajm
kM OhMeato, 4JM
Your attention do we
have ItT LISTEN! Many
a square mesl Is spoiled in
the making by unwise gro
ten who think of profits
rsthor than quality.
Stale butter, bad egg.
cheap coffee, poor potatoes,
Inferior off-braad canned
goods, any one of which, to
My the least, will spoil an
otherwige perfect meat.
Some grocers make It a
point of honor never to soil
an article that is "off."
They build up a reputation
from which they are Inset
arable. Their WORD, as It
were, Is a trade mark, and
becomes a forc and power
In their buslnees.
WK KNOW IT, Our cus
tomers know it others 1
know it. And still there are
others who nbouM know It
for their own sake,
A Ovitrrai Frr4 Funston told me,
juua I wa hurrying away from
Vera Crui for tendon; 'Thert' only
one blacer uo'..anr tory that could
happen uu this earth, and thai would
b another planet approaching our
Ith an Inovltablu rolllilou to
wiMks dltnt."
What utartml iht blaaiit ?'rtit thf
world has evrr known?
ft,.. ........ ... . ... U..I ...
I. hv u.w ii. uiw iiuik Iraq out
let from a rutolrer In the hand of n
.,. .. .B. naWi uvjt nun inn
bullet probably would n-vr bavw
bfen tired If an onllnary chauffrur
had not liMt hi way In a. Ilttl. town
in lUwnl.
One llttlo twbti of a rhauffetir'a
wrltt, at ho turmnt an automobile
Into a aide lrrt, when he shou'd
have remained on the main read: one
little twitch of the right Index linger
on the trigger of a revolver In the
hands of a high school boy thy
ttartrd this war In Europe.
Its bard to find enough lo aay
about (hit oue lead bullet.
It went Into the head of an arch
duke, as be rode In his auioatohlt
It sped through tho chancellor! of
Europe. It circled about thrones. It
entered tho bed chamber of the
world'a kings, emperors or esars and
drove sleep from the eyes of states
men.
It sped Into millions of homes and
brought sorrow and death. Ocean
of tears of women and Utile children
It created.
It flew Into the bournes and money
markets of the world, ami cut their
nerves.
To understand the iltuatlon In
Europo before this bullet was fired.
j Imagine. If you can, that every Item
of clvllliatlon evervlhlno- that U
good homes, science, art. muic. aur.
gcry, education, culture, peace bad
all been done up in one huge package
and hung, by a slender thread, over a
deep precipice.
For years this package has buna
this way. The wlads of war hav
loftsn threatened It, but the statesmen
of hurope have stesdled It, and have
strengthened the hold until the storm
has passed, dmo after time.
And then along sped this one lead
bullet, fired by it high school hnv
named Gabriel I'rlnsllp.
II cuts the rope. The crash will !
beard throughout centuries.
Where Prlnilp Is now Is a secret
Mont probably he Is dead.
From the day he woa seized by tho
crowds in the streets of the little town
of Sarajevo and dragged off to Jail
he has been out of sight. Austrian
lug on hit yacht at Kiel.
HeraJo'sauttUAttt.
I I rr JLLLJ.
FOR RENT
"rriiiiiryiryvui
OFFICE ROOMS Choica suites la
the Odd Fellows and Wllllts build.
logs; bast location la tka alt, aw
w. u. smith, Herald office. 30-tf
FOR RKNT-My cottage of 4 large
rooms. J. H, I'eck. 741 Walnut
-ve. i..
FOR SALE
""" i miiiiiuugi.
It wa pUytlwe for the lord of
Kurop. and they r making the
ttuMt of ll. Hut lord as they werv.
of tnrlmi tn of mankind. thlr
lght did not reach to that Utile far
away town In ttotata.
Chauffeurs and high hoo boya
dttu'l often topple throe, and there
are so many of them and they are v
common that they cannot all b
walrhed. Hut It would have well (mid
lhes lords of ttnatloq, and it would
have well paid all humanity this
bright ttuuday morning in have kspt
thrlr eye on Kerajovn.
What' happening there tni
mall enough at lint. A Utile crowd
of titliea go down lo the depot to
sen a special train come In: It bears
the Archduke Francis Ferdinand, who
If he lives, wilt some dor b emberur
ot Austria aad king of Hungary. He
won't live threw hours loager. but the
crtmd don't know ihat, neither do
lh kings aad esara and emperors of
the world.
With the archduke t his wife. The
have left their four little children at
home In Vleaaa. aad have come to
ferajevo, a Utile loom In llaaals. to
pay a regal visit.
Uurope and all humanity mlaht
ill have kept their erea slued to tan
automobile which I to naa throush
the badly paved atresia of Seral.vo
at 1ft o'clock In the morning.
First there Is a bomb iloslon. a
tifographer has thrown It. It doeta't
rut Ihe automebile: Instead. It kit
the elbow of (he arch duke, ll .
.ft a oad later la Ihe atrwsi, iota
yarns behind the royal far.
Ihe chauffeur, whose wrona iwiii
of the wrll half an hour later is go
ing to help plunge. Into the crealMl
war mankind has ever known, has nut
on speed and aaved Ihe royal pair
Detluy haa decided that It Is not .
10:10 In lh morning that ihe arch
duke shall die. but at 10:40. and ib.i
not a typographer's bomb, but a high
school boy's hand shall cut lh rope
from which hangs over th. tireihiM
of war the world's civilisation and
peace.
Tho car ipeeds oa. Tka ar
I annoyed. When he rurk.. it..
tO-Vtl ball he says to the taavnr t.n
ha made a speech of welceme:
"These speeches are all right, but
wnat acout bombs? You v I'm
nelcomq In Sarajevo, but they threw
bniiib at me hare,"
The mayor look worriut i..ii it..
Job la 100 small for a mayor. Kven
klugs.worklng all together and all it..
statesmen In the world behind them,
won 1 t abio to handle tba Job that
tho llttlo mayor of Seralsvo 1 nuev.e.
Ing his brows about. Ha (aUnhnnu
u tne police to renew their vigilance,
What can the little polka fore of
Sarajevo do la tbla affair ll'a a
mattor for the greatest armies tka
world has ever seen to decide.
"I'll return to the dsnot b a out.
of-the-way route," says tba archduke.
smiling, He's accustomed to attempts
at assassination; members of hie own
'will out. trick any other attMt.
"lift .fMWM Ik. A...l
., ....- ,.. ,.,., Siia along
th water Jronl," It the ord.r KrM
the chauffeur. He' (wd fnMi
feur: only a Utile whll tf.. .
I'slertburg," lle4 save the srchduke'i t
iix-raiai Hi m jui trie rilht o.
tttllllealh of a secead,
"Wa want to go to (he bHlu (
we those who were inlurd la i.
bomb etplolou," MM Ihe duke UJ,
denly. The chauffeur tlrr't km
Ihe town wall. He should hi.. .
llnued along the water front iMl k.
wake a mistake. One little in.
hi steering wheel and the tit u 1.
a lda street.
"Ittk, KuroiwJ IMtk. all imam.
Uyl"
Turn your exrs from tb alt.. ...
Ih rhurvbM where you are orii. ,
ping thl Huaday morning or 1I01.
jour Huaday holiday pUtlas to
watch and luteal
That's the way an orator or a hu.
lorian might dnxrlb. thU mota.at .
hundred years from now. JUI 44
ordinary chauffeur ha nwde an ordi
nary mistake.
The aid aire! Is roviabh .
fht car mul go slowly, The iirtt U
narrow, tlabrM I'rlntlp u.
Ih.re.
lust as If i5jln,r (f bad lu
hind on th- rrlt t1 thr auto di,f
Ihe rtr alow up t II near I'rlhi'
ll-r they arr !t few fret anart. tk
tevolver and Ike lorget. Aa lt.fi .
tile fate has brutialt thrm logftkn (a
Ibis side street
Tka target stem to b irnlr a atia.
an archduke.
Bat It tsa'L
Tke REAL larga Is that slender
thread from whkh hsua or ih.
precipice of warall that ctvlIUstUa
has gained through cenlurl uf sf
ward strsjg.
Th. tagar af lb hlak school bet
aaaala Mve'ls4lMM-kalf aa lark:
Th bullet flies. It eaters the srek
duke's kead nasi kIMa klm. it akvt
killed ItM pear af Kufope, but Ike'
king akd cairs Aat emiwruri 6( r.'
rop don't know It yt.
All of them feel aorrr for lb little
children who are left orphan fa Iks
Plac. at Vienna.
Emperor William of Germany iai
hi wife telearank to tka little rail-
drn: "Wa can Karcelr and word 1 1
eipreos to you children how emr
hearts bleed. To have sDenl sum
kappy hours wlik you and your pr
rata only two weeks aa-o aad no is
think tkat you ar plaaged Into M
Immaasnnibk aerrow."
Th emneror didn't know ihen thai
a million times four cklldren wouM
ba Olungad Into Immassursbla sritf
before lb ffct of Ik flight of ibit
on ad bullet had dld away.
roti cmcviT court i kh
I wish to announce la the voter of
K.lamalk County, Orffa, Inat I hat
ba raularlv aaoauuJaJ far lha of
ffc of Ctork of tka mreutt court, by
th Damecratlc, ltoaaHa -f0
trMlv aartlca. aat bar accept"
tka aomlaatwa toaaarat m by aeb
of tao abara aaaai parti; thai K
you et 1M to III taM otJe. I will
to ay bast to attoad to tka dutlM f
said omc la aa VMt gad coaoa
ical aaar.
My aaat racord la tkla lias of wark.v
la rWbaetfulhr rafaavad lo a OWTS
receameadaUea. RtaainfuHy yaaW,
OkTatrTAlN, , ,
SaBset
FOR HALE On-boraa eipres wag
on, cheap. Enoulra at iri..n.
iDya Works. 17.,.,
FOR SALE Handsome tun, .i.k
d mar, welablnar iisn. ....j
fat and perfectly gentle for a woman
to handle; drlveJale or rfm.1.1. ....
good aaddlars; not afraid of anything.
.. UHVr ior sale fln two-aeaUd
arrlage and doubu imn. u.u
.-l ... . -.-, nin
SAFETY IS THE ROLE
irststatcI
wilk lha maaattlaiat'of th !'
' of (but kaak? The otle-rt
kave alwaya la alat tb la(rtt
of dsftosHara. ' Oar eaak rsstrt '
la alwaya larca aaaafb lo !
y ordinary dauad. Oarlavwl'
ata ar tuck tkat la of
Ira dvavaat for mNi w aa raallf i
t-wkly aratara 11. W "
your aecaaat.
!f
r
aad alUUry Itata.
sou ror outfit, w. A.
17 dttw
1 oWaWtBrwaSar
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