The Evening herald. (Klamath Falls, Or.) 1906-1942, September 03, 1914, Image 2

The Evening herald., September 03, 1914, Page PAGE TWO, Image 2

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Newspaper Page TextWSA I' l XV. I& " FKOFSSSIONAL CARDS MkftMVWMWWVMrtffM""' "" CITY AND COUNTY ABtTKACT COMPANY mi MM a.,umuax Os-IBO! a. Xaslaae. Ore. sjsncsj aae imin sl. hi HWeer.7tt aad Mala """ OLAIIOX ft. W1IILBI yetrJaaaa1 (aanal Trealaaeat) ( OSce tew: t ": a. ; I KLAMATS COUNTT We fans all kaade at hale at aheet netlee. It yea vast wart at IttMMkW. rtoM4 . TWM KLAMAT WAUM HUM IITTPOT Oaaraataai ret alaaa wart at waH aa Int alaaa aantaa. It jmm have aataalM a aaba , ft 04MVBBBX COB- Baaalaaaaaaat. BarawMiaMl. ! Wood! P. C CARLSON WOOD ..tt1l BtrBMa y eeWgajf 4Se)Vj Bay year KLAMATH FUEL CO. a; A Good Eater MtrJnt A Good Thinker Oeed grooeriae build up the ayatea, attenuate taa hraia aad laaraan yaw capaaky to thiak. Aad BIORT Lkiaklag brings the BBtT ratalta. Oar groeeriee MAJCR TOO TUWKi TIM BffE IMS. mJj . TA .1 -w - sfrftnah Bair Weed ltdaahUaetWe) -.Baa We -ftIAkWai - ' (etraeaeja) MJMVK V0Staf V0MM0 MM BBtJBw VbW tmb ate aarif J "43 ' The Evening Herald W. a 1MITB Bitor paMtshed daUy eeeept aaday ay Taa Herald PubllsalBg Coeapaay et Klamath Hals, at Hi roar oHreet Eatarai at the pottoBca at Kle ath Fella. Oregon, tor treaeaUseloe threega taa Bulla aa eecoad-eleaa Subecrtpttee. terns ay ail to aay ad- dress ta the Waited Btatae: OMyaar Oasmoeth tTXAMATB FALLS. . . OBBOON THURSDAY, SCTTKMBKR 3, 1914 ASD MOP AX KLAMATfl FALLS HOW ADVERTISING WORKS Copyright 1913 by Geo. K. Patterson Rrery-aterchant anxious to tn- creaee hU net manual profit. His suc ccea is dependent more on the net annual profit than tbe profit on each tale. That 1 tbe reason tbe merchant likea to handle a product that is well advertised by the manufacturer. He sails perhaps on leas martin ot profit, bat his act annual profit on an adver tised commodity Is always greater than on a similar non-advertised pro duct. If It pays a merchant to handle t. product that U wen advertised, why doesn't it pay all the more to adver tise a product he handles. 8uppos a retail merchant buys an article tor 75 cents, and his gross margin ot profit Is S3 cents on each sale. He sella 400 a year. His an nual gross profit would be S133. But his net profit on this one article for the year may be only $40, aa the bal ance, or $93. may be the proportion ot running expenses charged to the article, such as taxes, rent. Insurance, Issmsn. latere on Investment, etc Suppose on the other band the re tail merchant advertises the article well. He will seU tbe advertised art! da at 76 cents, and hi gross margin et profit est each sale will be the same aa before, or S3 ceata. He will prob ably sell 100 each year at an annual gross profit of $364, and an expense of perhaps $93. Then if the merchant spends the sum ot $35 advertising the artieta ate expense Is only $127, aad hie gross profit m $3C4, leaving a aat aaaaal profit ot $137. The met aaaual profit on the article when net advertised la $40, while the et aaaaal profit on the article when advertised la $137. or a difference of $97, which amount the merchant loess by not advertising 'the article. How much does the merchant lose on seek article he handles by not adver tising the article? The only way to tell ta to try out advertising In a sys tematic aad persistent way. Scattered Shots .'. e e e , CIVILIZATION slowly emergen from barbarism, and hastily returns from whence it came. ODR MERCHANT MARINE is still in the shell, but we have hopes of an early pip. ENGLAND WANTS to place an or der with tbe United States for $54,- 000,000 worth of hosiery each year. Steady, boys! 'THE PRESIDENT Is worried," says a Washington dispatch. Of course. So are we. So ar all rt And In the meantime, "Do your Christmas shopping early," (n tbe words of Carranxa) "buenos nocbes." Notice te Students. High school Will onen Ttiort.. September 8th. The office will be open Xrom 9 till 4 on Thursday and Friday this week for the purpose of enrollment. AU students who can arrange to do so are urxed to enroll at that time, to avoid tbe rush of the opening day. l-t W. E. FAUQHT. Establishment of independent ' peeking plants la various parts of the tate are being encouraged by the farmers aa the only solution of h growing abases ot the meat aad foods products trust Whea baby suCers with miuh . somt Itchlgg akin trouble, uu im..'. Otetawt. AUttle entases a Iom ntlK way aad tt ! aafe for children. Fifty eenta a bee at all drag stores. Prince Rapprecht, the Leader of the Victorious Germans 0flMfiPKflPklH33 vFipBBBkSftBBBjBKify tA$v iSgft, W IJBafBBBjy 0mMMMMMfafMMM 1. rfa-t J 'HBnoWlM-' BmU- &,-Lv!BPi 3BaMi; ; a bMK;ww&bV!H sBB'VSH BBBBF'JlamJ3 iF. .ill &p i taMtVxN? -1 WASH'S -c v BBHBsmXKMki X BBjBBBBBBBBEBkvBjBjll lBBn's9BB7SHBBK'Av IfLLSJiMnaaMMBiMBBBLitJ Notice Your attention Is called to the lol lowtnx section ot the city ordinance against starting firea In the city: "Section 33. It shall be uniawiui for any person or corporation, either by Mm or themselves or his or their agent or employee to cause any fire to bo kindled, on any asphalt or sim ilar pavement or to heat any roofing or other msterlaron or above such pavement. OR TO BURN IN THE OPEN ANYWHERE IN THE CITY LIMITS, offall. refuse, garbage or other matter causing noxious odors, or to burs on the unpaved or any street or alley or private property In said city without first obtaining per mission from the chief ot police, and under such precaution as he may di rect, any paper, straw, vegetable mat ter, leaves, wood or other substance emitting In combustion sparks, flying ashes or cinders, or dangerous to ad jacent property." The charter provides a penalty for the violation ot the ordinance of fine of not less than 15 nor more than $100 or by Imprisonment In the city Jail not less than two nor mora than fifty days. You are hereby not! (led to take warning. J. C. SMITH, 31-6t Chief of Police. Accurate laforaaaUoa about Klamath Baste. See Cbtkote, Main. the Herald want ads bring resulta HeraU'sQassifiedAdfs. m0wwwwwwwmwwwww FOR RENT FURNISHED ROOMS Nice cool rooms at tbe Clalrmont- 8-19-lm OFFICE ROOMS Choice suites in the Odd Fellows and W1IUU buUd logs; best location la the city, lea W. O. Smith, Herald office. 20-tf FOR RENT Six unfurnished rooms in stone building near post.ofilce; suitable tor light housekeeping or roomers; will make some Improve ments for good tenant. Also small lodge room. See Chllcote, 635 Main street, phone 66. 1-Ct FOR SALE 0mWAAAAAAA0WWWW FOR SALE OR TRADE Two story frame building; good location; long lease on ground; good Income, See Chllcote, 625 Main. Phone 66. 1- See Chllcote, 635 Main street, phone 66. l-6t FOR SALE Cow, half Jersey, half Durham. J. E. h., Herald. 2-6 1 FOR SALE OR RENT Rooming house with 16 rooms, well furnish cd; good location. See Chllcote, 635 Main street, phone 66. l-6t Blue Front Livery and Feed Stables Formerly the Ooodmsn Stables WELL KQUlI'l'KD LIVERV AND FEED STABLE Mundy ft Hilyard, Propg. 822 Klamath Ave. Phone 262-W THE EVENING HERALD, KLAMATH FALLS. OREOOH MACKMEN NEED NOT FRET ABOUT ENTERING INTO THE WORLD'S SERIES Ity HAL SHKHIIUN (Written for the United Pre) NEW YORK. Seiit. a With the i hold Mon nrt tau. tho crltlea ucican svasoB but a little mow ttuu a month 1 lo ruu. Connie Mack's wonderful ball . ' . . i club the AthUUca eu to hac th American league pennant lashed,"""" " '" '..., . rB. . ., , .,.,., . . bi.i big Mlo hiw bn playing a rf to their makt. Only tho greatest kind , ... , ,., .Io . , , ,, ... ..... mnrkably good ficltlluj; sum p. He of n miracle could protent tho MncKi' ...,. ...,,n , , . . .i.. I was raw at the start of tho season, Ian phalaux from annexing another ... ..i . , tlaR. The Athletics are o fr ahead ot thulr uenrcat rlaU that the fan around the circuit hao leut lutorcat. They are speudltiK their time now tig- tiring what will oppoo Mack's bunch In the big series this fall. tlsorgo Stalling' Urave ot Uostoa Mmm to be au ulmost unanimous choice tor the honor of meeting the Athletics. The wonderful work ot the IVantowu club since July 1 has Im priftsed all the critics around both major loops, and many are doping them to beat the Athletics If It falls to them to defend tho National League In the big sctto. In view of this. It might not be amlta to scan tho personnel ot this Boston gang and sou Just exactly who's who. Of course, tho main cog In the Iloston machine Is Johnny Even, former Cuii, and rated as the premier second sacker In the game. Stalling gives Evers credit for the great playing his club has been put ting up. Ho declares that Evers has directed tbe work on tho field like a Napoleon, and that his courago has Inspired every other member of the team. Eters running mate in guarding tho keystouo sack Is Maranvllle, tbe smallest ball player in captivity. He Is even more of a midget than Ownle Bush, the diminutive Tiger star. With Evers coaching him along. Mar seille's work t&u season has been a revelation. Possessing almost per fect mechanical ability. Maranvillo Is fast developing Into a brainy player as well, and when he picks up a few more ot the Oner points ot the nation al pastime be will be tbe leading art If t in the line. Evers waxes mightily enthusiastic over this youngster. "lies the greatest mechanical shortstop in tho game right now,' Evers said recently, "and It won't be long, at the rate ho is developing. until ho will be as brainy as any of tncm. You want to watch his smoke when be reaches tho top." "Red" Smith, erstwhile member of tho Brooklyn club, Is guarding the hard corner third base for tbe Braves. This position had worried Stalling all year until be landed Smith, it bad been one of the weak points on tho team. Smith filled tho nolo. Although not a finished fielder ho Is more than making up for de Rlcleniy by the manner In which he Is larruping the horeebldc. Ills hit ting has played an Important part In many of tho Braves' victories. mailings iooicu tho wise ones around tbe Tencr circuit by keeping Schmidt on first base. When tho sen- son opened and it was seen Stalllngs was going to depend on Schmidt to .....m. A......... a...lM. for the thrifty motorist Everything here to de crease your running ex peases, snd increase your contort sod pleasure. we spedsliae la "Nobby Tread" Tirct Ta Htm an asw Msf sUssrfwilwUsiUditslMTIn rise ssj '$ Mfelar warrssty pessct wsrkesssMe sad UtU-IUTssy seesssusi 5,000 Milei white mm um 4 1 i p ?rTs?BBtiBffaasjsnjgj o van tho Uoatou manager, scum u ...... .i.i.... ,in Ik., mid. Schmidt ;"""" ' M , ""' T" .. lh. fooled the to on, and proei tnr ' " .,v a .tJtmMt. Th Util ll lilij'iwi'w mmvi'wwi ...v. day. anil It wasn't long until he took on a polish that stamped him as bet ter than tho ordinary. And ho has been hitting at a good clip right along, being one of the mot consist ent clubbers on the team. dowdy, an ox-OUnt. Is doing the hulk ot tbe catching for tho Brave. Whaling Is hU first assistant. With the loss of BUI Rarlden, who Jumped to the Fed. It was predlteed that the Boston catching staff would bo weak. On the contrary It has been proven strong all year. Oowdy has been driving In more than his share of tbe Braves' runs. Boston's pitching staff Is already pretty well known as tho result of Us great work since July 1. The staff' that Is. the active staff consists of Tyler, n southpaw, and Iludolph and James, right banders. These three have done practically all of the fling- Ing'for the Beantown club. Stalllngs has Juggled them along, and despite the fact that they nro all small men. a pitchers go, tbey have never shown signs of weakening under the strain, Besldcst he star trio. Stalllngs has several classy youngsters who look mighty good. Crutcher and Strand nave Doth taken part In several games, and took to havo the making or star. Tbe outfield Is a well balanced de partment. Devore, former Olant; earner, former Cardinal; Wbltted and Connolly are moat frequently In W. ., .- ... ... ' uueup. mailings uses many changes In his outfield, using left hand batters on the day right hand Pitchers are working against his club, and right hand hitters when south paws are working. That his Judg. ment has been good Is shown by the standing of tho Braves In tho percent ago column. Pendleton Is to get the largest vul- cnnUIng plant between Portland and Salt Lake. The Hsrald. delivered at your store, oflce or home, 60 ceata cents a month. I- The Hyijienist I rapidly wlaeiaj Is lairt &4 ppfotl of Uoert est r4- n bussn It (It HEALTH rtlNCITLES Us Prmettemt, VdrttmdmAU, Jteauff Wringing Stftm Our Beliefs GoeJ Beehh le the Nararal orHasje et All Maahlad "stfateSS,!0 0t A ssoslhly bcuIm 4itd by Ds.B.I.DANIXLS locscorr it .Ms vtaa At yoar Ndlrs, or The Hilnlft PuMiihlna Cc. MAitrric hoc , aisnrta, coto. THE LIFE CAREEP "Hh'.Ulu lu iii'i .l.oiiU lutarUtit U nlffficil to ( imic fm In Hi lM w for lh 1i ii rni4f.fii( uii-iiiiftlli.a fuf wlilrl b U tapMi ' I'iomI'KIC. U' IMIal 1 hit Is the Mllon of ths Ferlyslilli Sckeel Htu Opas 5EPTEHBER 18th, 1914 Writs for Illustrated loo-pats Book. 1st, "TUB LIFE CAREER," and for Cats log containing full Information. Dtgrti Courttt AGRICULTURE i Poultry Hutbsndry, Hortkulturs. Asrlculturs for Teachers. FORESTRY, LOCCINO ENGINEERING. HOME ECO NOMICS: DomtttlcSdtnce, Domestic Art, ENOINEERINQi Electrical, Irrigation, Highway, Mschanlcal, Chsmlcal, Mining. Ceramics. COMMERCE. PHARMACV. INDUSTRIAL ARTS. Vectionl CwrMj-Airfcultura, Dairy tog, Horns Mskcrt Course, Indsselsl Aru, Forntry, Business Short Course. VoXflton0lS,lll'BM4' Fsrawrt ewinssi Cows by Mail Pm. AUitm TBIH asuiir ....A. .---. ..., Pick Good Seed, Is Advice From McCall By l. A. McCALIs (mnty Agricultural!! The poor market for Klaumlli po Utoea during the past rayu should ImSo emphasised to tho Klamath grower the absolute. iiucliy for a higher tauJard. TuU uuaus nut only siauuaru vaneiiv. uc i uiHikel demands, but uUo a better quality of tuber ThU latter tan he partially altalued by proper grading. but It In grading It Is uwsary to dUrard too many of the tuber, till will uot bo all that la needed. l.Uo ha a tendeucy to produce like, alld to get result Utter ed must be used. In some ca It might be adautngeou to Import seed, as where new varletle am to be Intro duced, but lu general homo grown eed 1 Ik I There 1 a cotumuu oplulou that potato sd ha a ten dency to deteriorate when grown for any length of time In one locality, but In nearly all rar this ran traced not to au Inherent ijuallty or tendency of the potato to degenerate, but to the continued uo ot the poor vst tuber for ed. Seed lellou, then. Is the real foundation of potato Improvement U" ouly the Ut tubers for l. This I a recog. nltd principal in llvrtok Improte ment, and Is Just a Important wlih plant. The mot commonly practiced se lection I simply choosing the tl potatoc from tho bin after digging. This I better than no selection, but still leave much to be desired. A good tuber may b the only one pro duced In a hill, and would not have a tendency to produce a larger num. bir of such tu the next ear' hilt. For that reason, since we wish the largest number of marketable pota. toes to the hill, we must select our seed directly from the, hill at digging time. Where Ibis U to be carried out In a large field It I a Mmzy laborious task, so after the first year' selec tion It 1 best to havt a special small, er patch where the selection from the prnvlou year are to be planted, being used in turn to make this sea son's choice. The surplus from such a patch should be used for the fisld seed. In making hill selections for seed tho following point should be born In mind: First l.earn the vine characteris tic of tho choen variety, and select AT ONCE! CLOGGED HEAD COLDS AND Breathe Preeiyl assure Staffed-Up, laftajmd Noet aad Heed aad Steps Cartrrttal Dbcliarge. Cares Dull Headache. Tr "Kl's Cream Ualm." Oct a small bottle mijrwav, just to try ItApply little In the Nostrils ml Inntmitlj your clogged nose and nto::;..il.iiii air passage of the bead till open; you will breath freely; lulliir and headache dlnappear. Ily morning, the catarrh, rolil. In-head or catarrhal sore throat will dlsappsr. Oml uticli mUnry now I (let the small bottie of "Kl's Cream Halm" at any drug store. This sweet, fra There Is No Kodak Save the Eastman Kodak We are the ONLY drugitore In KUm- th Falls having the genuine Ko- daks and Eastman Film Beware of imitation!. SomefirmtadvertiM Kodak, but, have none for tale. UNDERWOOD'S PHARMACY Corner Mala aad 7Ui Hfreeu, KUaaaili yalla, Oregea THtmHIMY, HKPTKMiiKH H, U only plant showing tlieie characters, ilocoud Uhoo strong, vigorous! growing plants, ol those which u entirely lo top, but those which shun a vigorous, healthy top. Third Choose the hills shutiat llm largest number of ItUrkrUtl, tuber per hill, t Fourth Holrvt for uuallty in ii,. lutr as Indicated by a smooth, um i form shape charaeterlstleof tho n ety, nbacure of second growth, no J shallow e)e4, not too numerous in number. Karllne Is atsu a very ci.citiui quallt lu thU rllmale, and tti plant maturing eartlosl. which torn. btltn the Other drslrtxl ijualtllc wutt llil one, should be saved for ,. ki nut iih the first maturfiig p(A. too for the table. If tit., t&rl.iv ,1ms a netted alu thU shuuld lx qulir prunoiiured, a It Indlrattr qualliy Any tendency to scab ur other d ! houtd tr.uli In dlstrsrdlng for d Nyw U theitlme to SeCUfo ttoit year' ed. If carefully followed tho abovo outline will result In wundvf. tut Improvetneut. tlfjo jr 11 uut work an entlr rhange, but setcral are fiee4rr, a all fault cannot be otrrmme In one generation Care. Jul. patient effort will bring tho dual reeull. TE" HELPS sore.jp feet del by .we fl, bumlag fnt, sl Un fet, wly ft, staeltiag fswi, llr4 fert. (im4 t ivnit, tallwtet, ktialon asd raw vpot. ,w Kete skoe tlgkt n, so ta?f Umping w 1 1 k aia er draUg up )ir tf I g.. -UfU taagkal. l igtt ef. mr draw but allllo Ka,nvu rv-l. IUhj whVh trer Up IU (mL. Vt -rtz- .! fr. grt ytMir foot ml wry. Ah I hww eeea folUtile tour fret feU ()t a ti eal l nf TIZ" rw l say diuggtst er d'prlmriil tlcrr. v,j' ,o4,r. U- rl 't, gl4 ft, f that em f' rr kut. wvr gt ilrui. A 4t' fen tnmfoil guaiaateed ur moj,y frfun !d. OPEN, CATARRH VANISH grant balm dlseolvM by the beat of the nostrils; penetrate aad bsal the Inflamed, swollsn membraae which Hues the no, head aad throat; clears air passages; slope aasty dis charge and a feeling of cleansing soothlatr relief cornea Immediately. Don't lay awake toatght Strug. gllug for breath, with head stuffed; nostrils closd, hawking aad blowing. Catarrh or a cold, with lu ruanlsg no, foul mucous dropping lato the throat, snd raw drnees le dlatraaslag but truly needless. Put your faith Just oace la "Kl's Cream Malm" aid your cold or catarrh will surely disappear. (Paid Advirtlaaeat.) w NOSTRILS mmmmmmmmmmmmmi pwi-wHwi Gsrestlta. '-.I. !-J 1