8
T H E I L L U S T R A T E D F E A T U R E S E C T IO N
WORDS
OF
PRAISE
FROM
J u ly IS, 1931
WOMEN
WHO
REALLY
KNOW
“ THIS MARVELOUS
BLEACHING CREAM
IS REALLY SCIENTIFIC’'
Says Mrs. Charlotte Anderson,
one o f the leaders o f
Harlem's exclusive society.
“ I have seen and tested many bleaches but genuine
M ail: an d H ’ h i t e Bleaching Cream ( d o u b l e
strength) is the first really scientific b l e a c h i n g
cream l have ever seen. This gentle, s o o t h i n g
cream beeps the shin smooth, light and fair and
free front those annoying bumps and blemishes
that often mar beauty.”
use this
DOUBLE-STRENGTH
BLEACHING CREAM
M rt. C harlotti Anderson. the u ife of the celebrate,l /)r. Peyton t . Anderson. n
t harming young elub unman and one of the leaders of
H arlem ’s exclusive so, sety
TO LIGHTEN a n d BRIGHTEN
YOUR SKIN* ••SAYS SCIENCE
D o you kno w where the “ c o lo rin g " o f your com plexion
is regulated? In the fo u rth layer o f you r skin, says Science,
lo whiten and lighten yo u r skin, you must use a bleach
w hich is specially made to penetrate the fo u r layers. O rd i-
nary bleaches are often too weak to do this. O n ly in genuine
Black and W hite B leaching C ream do you get this fourth
layer action. F o r this a m a z in g b le a c h in g cream is made
double strength to go dow n beneath the fo u r layers o f
yo u r skin and b rin g results in record-breaking
time. G e n u in e Black and W h ite Bleach-
in g Cream (double strength) is espe­
c ia lly made to act on you r p a rtic u la r
type o f skin. I hat is w hy it fades out
mole discolorations a n d d a rk spots
q u ic k e r and b e tte r th a n a n y th in g
you’ve ever used before, and clears up bumps, oiliness and
moth patches in double quick lim e. Y o u ’ ll like this wonder-
fill b le a c h in g c re a m . I t w i l l give you the jo y o f a clear,
healthy, lig h t, b rig h t skin and enable you to hold the exact
shade o f lightness you desire. G o to your favorite d ru g store
or toilet goods counter today and ask fo r genuine Black and
W hite B leaching Cream ( double strength). Large opal ja r
50c. A ccept no substitutes! Remember — o n ly in
genuine B la c k an d W h ite do you get this
am azing fo u rth layer lig h t e n in g effect.
T o get best results, always cleanse y o u r
skin first w ith genuine Black and W h ite
Skin Soap (la rg e bar 25c) before you
a p p ly g e n u in e B la c k and W h ite
Bleaching ( 'ream (double strength.)
(Opal J a r)
I f y o u c a n n o t get G e n u i n e Illac U a n d W h i l e
p r o d u c t h f r o m y o u r d e a l e r , send u * h i s n am e
and address, to g e th e r w it h r e t a i l p ric e * » o f
p r o d u c t s d e s i r e d a n d we w i l l sec t h a t y o u a r e
p r o m p t l y s u p p l i e d t h r o u g h y o u r d e a l e r , a ll
c h a r g e s p r e p a i d . A d d r e s s It l a c k a n d W h i t e
C o m p a n y , C h i c a g o , III.
BLACKEWHITE
B L E A C H IN G C R E A M