SEPTEM RER II, 1M9
THE
ADVOCATE
PAGE THREE
Famous slo-baked bread comes to town tomorrow! It comes to women here
recommended by the entire nation. It will be on sale at all grocery
and delicatessen stores. Read the remarkable story below.
ITS slo - baked
This is the delicious bread
that has become the favor­
ite, above all others, in ten
million American homes.
Now for local housewives, the loaf that
has won its way to the tables of ten
million American homes.
introduce to
women here a delicious new bread.
A remarkable bread that is today sold
from coast to coast and is conceded
by food economists to be the nation’s
finest loaf, i
Beginning tomorrow morning you
will be able to buy this bread. Practi­
cally every grocery store in town—
yours among them—will have it on
the counter, and if the rest o f the
nation is any test it will be instantly
popula..
'This new bread is called Wonder
Bread anil comes to you recom­
T
omorrow
wc
mended by literally m illions of
American women.
Once you try it you’ll sec immedi­
ately why it is different from any other
bread you’ve ever served.
You’ll find it has an entirely new
taste flavor. It slices quickly and
easily no matter how thin it is cut.
As the new-day bread for toast it
knows no equal. With it you will
largely avoid burned edges. Every
slice is an even, golden brown.
All these things this new bread
brings you. So ask your grocer to­
morrow for the new Wonder Bread.
MAKE THIS TOAST TEST
T t k e a slic e o f t h i s t lo - b a k e d b re a d a n d
a slice o f t h e b re a d y o u n o w u s e . T o a s t
b o t h s a m e le n g th of tim e . T h e W o n d e r
B re a d w ill b e b ro w n e d e v e n ly . No
sc o rc h in g . No b u r n e d e d g e s . T h e o t h e r
slice w ill b e o n ly p a r ti a l l y b ro w n e d .
Ten million women in other cities
join us in urging you to do this.
To maintain its remarkable quality
day after day, we go to great lengths.
W e employ a large staff o f food
WONDER BREAD COMES TO PORTLAND
THIS CERTAINLY
SOUNDS LIKE A
f in e
experts who will test the ingredients
used in Wonder Bread.
W e will use specially milled short
patent flour. Made from the most
nutritious part o f the wheat—the very
heart of the wheat berry.
Double the usual quantity of milk
will be used. Every drop pasteurized.
And then, every loaf of Wonder
Bread will be baked by a special
method o f baking—slo-baking it is
called. A proven scientific way that
seals in the utter goodness of the in­
gredients. Improves the flavor. And
prolongs the freshness.
A careful dietetic analysis has es­
tablished Wonder Bread as one of
the cheapest and most efficient body
fuels. Containing, as it does, energy-
Told in Pictures
Continental Baking Co.
i-OG »CABIN BAKERY
265 Ivy St, Portland
FACTS
About slo-baked
Wonder Bread
EVEN MY CHILDREN
NOTICE
bread "
7 QUICK
calories and body-building
proteins. Also calcium to strengthen
growing bones and teeth.
Hence Wonder Bread is wisely rec­
ommended for children. Dietitians
everywhere acclaim its dietetic worth.
So we urge you to go to your
grocer’s first thing in the morning.
You’ll find lots o f women there.
Many o f them neighbours o f yours
who are reading this same advertise­
ment tonight.
Ask him for Wonder Bread. Then
take it home and judge it for yourself.
Observe its advantages. N ote how
firm and tender it is. How long it re­
tains its freshness. You’ll be delighted.
THE d i f f e r e n c e "
1. Every loaf slo-baked to seal In
delicate flavor and to prolong
the freshness.
2. Toasts quickly to an even, gold­
en brown.
3. Rich in vital food elements for
growth and energy. There are
over 1100 calories in every loaf.
4. Made of specially milled short
patent flour. Only the heart of
the wheat berry is used.
THIS NEW BREAD
A LW A YS
PLEASES WOMEN
W O N D ER B R E A D C O M E S T O T O W N I “ I
Iliin k I'll tr y t h i s n ew b r e e d . I t o f t e n m o re
t h a n a n y o t h e r I h a v e ev er h e a r d of. I t l e e n i i
t o h e j u s t t h e b re a d fo r t h e c h il d r e n t o e a t .
N o m a t t e r h o w h a r d I t r y I c a n ’t h e a u r e th e y
a re g e ttin g a ll t h e c o r re c t d i e t e ti c e le m e n t# .
W o n d e r B re a d w ill t a k a c a re o f t h a t . ”
(By Rev. 1C. Stewart, I). 1)., of
New York City, N. Y., Reporter
for the Convention.)
Dr, J. W. Anderson of Portland,
Ore., was redectcd Regional Secre­
tary of flic National Baptist Con­
vention, IL S. A., and transporta­
tion manager of railroads for the
entire Convention. lie was elected
as all of the oflieers of the Con
Y O UR G R O C E R W IL L HA VE IT I
“ Yea, M a 'a m . A f r e s h lo a f of W o n d e r.
T h is b re a d w ill a /u ’oys he fr e s h . I t is
d e liv e re d in m y e to re , y o u se e , e a rly In
t h e m o r n in g a n d i n t h e a f te r n o o n .
T h a t w ay y o u 're s u r e of g e ttin g a fre s h
lo a f a n y t i m a o f t h a d a y y o u n a a d i t . ”
volition, by acclaim. Dr. Anderson
reported to his board and in His
annual report to the Convention as
having raised $(18,992 up to date for
church work of the Convention and
$0,904 for needy work.
He left
Norfolk Monday the 9th at H:45
p. m., en route for home, lie will
preach for the Kbcncczar Baptist
church in Chicago, III. Dr. C. 11.
5. Double the usual quantity of
milk is used. And every drop
is pasteurized.
Y O U R F A M IL Y W IL L S E E T H E
D IF F E R E N C E ! " W h y . M o th e r , s u c h
d e lic io u s t o a s t I E very slic e la t h e
s a m e . A n d it t a s t e s j u s t a s good p la in .
I t s e e m s lik e a d if f e r e n t b r e a d . D id
y o u b u y a n e w k i n d t o d a y ? I t ’s so
good why c a n ’t we H ava it a lw a y s ? ”
Clark, pastor. It is the largest
Baptist church in the country. He
will preach at 11 a. nt. Sunday.
September 15 and at the North
Clark Street ' (Baptist church at 8
p. in. He will till the pulpit of the
Shiloh Baptist church of fhis city
Sunday at 3 p. m.
Dr. J. Edward Wood, of Dan­
ville, Ky., was reelected president.
Good Housekeeping
Approves New Bread
W O M E N JU S T C A N ’T K E E P T H E NEW SI
“ Y ou o u g h t t o t r y t h a t n e w W o n d e r B re a d l
Y ou k n o w h o w lo n g I h a v e u se d m y r e g u la r
k in d , a n d y e t t h i s n e w b re a d t a s te s so d e li­
c io u s a n d d o e s t o m u c h fo r t h e c h ild r e n I
c a n ’t a ffo rd n o t t o u s e i t . O u r g ro c e r has it.
6. All ingredients tested for qual­
ity, purity and nutritive value.
7. Delivered to your grocer’s, oven-
fresh, morning and afternoon.
We know the women here in town
are keenly interested in the new
Wonder Bread that goes on sale in
the stores tomorrow.
And we know they will be even
more anxious to try it when they
know that this slo-baked bread has
been heartily endorsed by Good
Housekeeping Magazine.
It is stamped with that STAR
of approval women have learned
to trust. Signifying, as it does,
absolute purity and quality of food
products.
Naturally, we are proud to recom­
mend such a bread to the women
of this city.
You ought to try a loaf today.”
Dr. Ira M. Hendon of Chicago was
elected assistant railroad tianspcSr-
tation manager to Dr. Anderson.
There arc about 0,000 delegates and
visitors in attendance at the con­
vention.
as the guests of Mrs. Patterson’s
mother, Mrs. I. J, Fuller. The)
arc touring the Northwest and have
made stops throughout
Canada.
Washington and they also visited
Yellowstone National Park.
Miss
Patterson operates a beauty parlor
Mrs. G. F. Patterson and daugh­ at her home in Indiana.
ter, Miss Blanche M. Patterson, of
Indiana, were recently in Portland
Mr. and Mrs. W. F. Smith enter-
tained at three tables of whist at sharing a brief time here among
their home, 8105 39th avenue, Tues­ relatives and friends, they will con­
day evening, complimenting Mrs. tinue their trip home. Mrs. Turner
Bertha Turner and her sister, Mrs. and Mrs. Holt usually motor each
Saidie Holt, both of Pasadena. Cal. summer to Portland. They are the
The ladies are en route home after house guests of Mesdames W. F.
an extensive trip including their old Smith and also of their cousin, Mrs.
home in Indianapolis, Ind. St. Paul, Ilia Fuller.
Mrs. Turner is the
Chicago and other interesting cities best known and perhaps the most
were visited, including Seattle. After successful catercss on the coast.