The Six - Passenger Car Enters The Low
Priced Zone
In my judgment this is the most important announcement which has been issued
under Studebaker auspices since the business was inaugurated sixty years ago on
a cash capital of sixty-five dollars. Clement Studebaker, Jr.
From $65 to $65,000,000
Let us try to tell you the facts simply, and without ornament.
Sixty years ago two men named Studebaker opened a blacksmith shop in South Bend, Indiana, with a cash
capital of $65.00.
In the coming year twevo thousand men in addition to that other army which produces thousands 01
horse drawn vehicles will build Studebaker automobiles worth $65,000,000.
The same figure, you see; with six ciphers added.
The blacksmith shop has grown to gigantic proportions.
But that is not the point.
In the manufacture of motorcars alone, its working force has multiplied to the population of a goodly city.
But that is not the point.
The trade that revolved around the little blacksmith shop in ever widening circles has girdled the globe; and
played its part in the rise and development of republics, dynasties, kingdoms and empires. (
But THA T is not the point.
The point of prime importance to you is that the name of Studebaker means even more to you today as a
prospective automobile owner than it ever meant before.
Inflexible integrity and a vivid vision has minted the first sixty-five dollars into as many millions.
And the same inflexible integrity, backed by a buying and building power, multiplied one million times, actu
ates every process that enters into the construction of the cars which we build. .
With a full sense of the responsibility in volved, we pledge ourselves that every car sold by a Studebaker dealer
anywhere in the world, the coming year, will be a good car in the strictest Studebaker sense.
To Eo BElIiAll, Agt
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