J
Y
Lakeview Saddlery
A complete line of
wagon and buggy
harnexN, whips,
robes, bits, rlrtt',
etc.. vtc.
.V 'LI II
til f
V
Kvcrj thing In the
Hue of enrrlttjte
and home furnish
ings. Honalrtng
by competent
men.
THE BEST VAQUERO SADDLE
ON THE MARKET
AHLSTROM & GUNTHER, Props.
Successors to S. F. AHLSTROM
BUSINESS BUILDING
By DUNDAS HENDERSON
THE
LAKEVIEW ABSTRACT & TITLE CO.
Abstracts toO.V.L. Property
1Mr each tract of land in LakeCo.
tor each Town Lot in Lakeview,
Oregon, including first deed from
' the Company.
Get our special prices for Abstracts of Title to any
real ettite in Lake County.
H. W. MORGAN, Manager, LAKEVIEW, OREGON
$2.50
The First Requirements of
an Advertisement
When you sit down to writ) an ad-
I vertisement for that soaee In vour local
, ni'WBDMDcr. the first question you
shuutd out to vourself. it vou are one
of those men who want to see their ad
vertisement brinsr results, is. What
must be the first requirement of this
advertisement?
I wonder how manv men amonsst the
' tens of thousand's of retail merchants
throushouj the United States, who are
: now rioine tsdvertuine. could answer
this question satifactorilv?
Not manv.
j The first requirement of an adver
tisement is to attract attention. To
. catch and hold the attention of a cos-1
Bible customer necessitates something
j in the announcement that is different
: from the ordinary run of tvoe matter
1 in the rauer and also different from
the usual stvle of advertisements
I tnerein. Further, that "somethintr"
must com oel the attention sufficiently
tu hold it till the urovuective customer success tor vouraelf,
are vou to doT
Here is the cure. The natural evolu
tion of retail advertising has brought
into bcine one or two hlirn erratic con
cerna. hacked by amide cauital. who
are syndicating out this kind ot lllus-
trations alona; with com Diet e advertis
; inif service "Syndicating" means
this : those concerns cay larire sum to
artists of hiirh atiwdine to draw pic
tures that suit vour advertisement and
emnlov advertising writers of national
remitation to set ud matter to u with
the pictures. Those eomoleto adver
tisements are sold In thousands of
different towns for use locally and. be
cause of this method of avndioatintr.
can be bouehL In a aeries of 62, one for
each week In the vear. for as low as
one dollar per week with coDoer plate
electro of the illustratoina. Much of
this latest stvle of advertising has
been classed as equal to the best pub
licity that haa made success for manv
of the blsr department stores and
national advertisers. At the too of the
columns will be found reduced fac
similes of those advertisement tuken
from service of that class. This sort
of advertising Is called Syndicated Ad
vertising? Service.
No merchant need be without the
best means of successful advertising
when he can buv illustrated service at
so low a nri'-e as this. It la now mak
ing succesa for thousands of retailers
throughout the country and is the very
latest in retail advertl-ins:.
Remember alwavs Mr. Retailer, tt at
attention ecttinir Is classed as about
60 Der cent of all retail advertising
and when rest vou write an advertise
ment without usinv the best means to
cet that attention, vou are losing
about 00 ier cent of the entire value of
vour announcement.
Full particulars of this kind of suc
cess buildinx illustrated syndicated
advertising service miv be obtained
from the editor or. this newspaper.
Whv he without the means of building
a means that has
OjCIAL J)IR liCTOK V
HTK)H4l
ri1nt w Itlaai II. Tail
VIm I'raaliVnt JainraN. Slim man
tiriaryofiiaUi , tllatilir ('. Knoi
iry ol Trraaury Franklin Ma.Valal,
wirrtary of War Jaiot II irknan
alfrnty ninrrl ntrv W. Wlrkwiahatn
rVwtma.tnr KiMirral Frank II, llltKhitH'k
-rvlaryttf Navy ...Omr Von U Miiyai
V- rt iary Interior Hli'ltard A. Italilmror
W'Wary n( Aarl. ulliir Jami W tl.i.li
'Hr Tyol Ctimiunrev I'liarlra Nagl
'IiIkI Junto ( Iiitrli'i K.twur.l Wl.Tis
Vvsllon Mkrnvr, II, H. VvnalonruiniiilMloimi
s. Klrhar.l ), a. u, ( ninmiaalutiKi
STATS,
.loT."rnor
Wnuti olHiato .,
traiirvr ,
llliirnff UniU'raJ
pi. I'u In In lunlruiiliin
frlnint
IHitf uit Pimm Cm
Ohlf Jtutics
kaamilsl Jaailcaa
, (Hali1 Weal
P. tt. Honxui
.... ..Ttiua. H, ki
A , M, I'rawlonl
I.. l(, Alilnriuaii
,..,. M. lllll)
J. W. Ilallnt
Ijnnnaiiian iKmriir, jr,
tlnu. K, 'lianiborlKlu
W. V. llawli'T
' J A. W. Urt.rlf
K'ruaaluiXiRT
... H. avail
1 f. A. MiNirs
I II. J. Moan
i II, II, HurntMl
T. A. Mi Hrll
luds
tttuiajr.
lira jciiuialuitui.
I
u,
Henry I,. Hunanu
V. KurkaiKlai.
kauiaLATtvs
olnt ttonstor
KprcaenlUs
V
II Morrjrtusn
H mtlkokp
LTtiiiuirwun
v u. lan p urraic.
kriliur W. uriun .... ,
'14 tT I runoiulllpr '
.. Mi(isir
. .Hmulrur
LAKKl.'OUNrV
U'l
i!l'r
IbfrlB . "
IrtuurM
Aaapaaur
feuol lUt.
urTyor
DoutniMluuvra j
Counlf 4hM' laaiMirtor. . . .
R. !!
,...F W. -au
W Hrliililal
F. O Ahl.iruw
....A. J. Kuala r
. R. B, Ja. kaou
...H. A. Muaban
V. A. Kiiri
P. K Auitxraoa
. . . P. f . kallu,
lUMT.N ur 4.Ak aV.J,IA.
ilarr Railvf .
i Suxlllug (
4) J. H IIinu J
I . Amen
I. S. Lao
B. Sutiivr
HialMti
Mayui
Oo tuoUinar
, . Kmomi
,Traauri
LAKKVIkW HUAKPUPTHakS
rraltleui W.II.HHIKK
'' rtir p, M. Milui
"'' V. UHnllln
isam '-aintnttlaniau L. r, c0(lu
ouuatrla. v. ( H,.a,.
'ublloUj W. P. faint
J00 . " W.f. llvryloru
4uulrl.al H. w. Hrrni.l
unculiural H V. Keoarl
Km llitiUrir fur Miraoarra.
NEVADA-CALIFORNIA-OREGON RAILWAY
Dally Service Except on Sundays
Train No. 2 leaves Alturas at - - r 5:05 A. M.
Arrives ?tReno, Nevada, at - - G:05 P. M.
nam ao. 1 ieaves Reno, Nevad, at - S:45 A. M.
Arrives at Alturas at ----- 9:50 P! M.
S. P. Go's Trains leave Reno as follows
No. 23 leaves Reno for San Francisco at
No. 3 leaves Reno tor San Francisco at
No. 4 leaves Reno for the East at - -No.
2 leaves Reno for the East at - -
7:30 p
2:45 a.
9:25 p.
9:50 p.
m.
m.
m.
m.
LAKE COUNTY ABSTRACT OOMPANY
Incorporared.
A Complete Record
We bare made an entire transcript of all Records la Lake
County which In any wny, affect Real Projierty In the county.
We have a complete Record of every Mortgage and tranafer
ever made In Lake County, and ever Deed given.
Errors Found in Titles
In transcribing the records we have found numerous mort-g-atft
record! In the Deed record and indexed; and many
deeds are recorded lu tne Mortae record and other book'.
Hnndreds of mortgages and deds are not Indexed at all. and
most difficult to trace up from the records.
We have notations of all these Errors.
Others annot flou them. We Lave pat nnndreds of dollars
bunting np these errors, and we can fully guarantee our work.
J. D. VENATOR,
flanager.
WILLOW RANCH 01 CHARD TRACTS
Apples Apples Apples
Keeping Qualities
NO BLIGHT
NO INSECTS
NO FAILURES
BIG PROFITS
10 ACRE TRACTS
Planted, Irrigated, Sprayed and Cared for
Price $150 per Acre
One-third down, balance $20 per month
No Taxes, No Interest
TrState Land Company
Lakeview, Oregon
Write for Booklet and Information
realizes that she or he wants to read
j the rest of the advertisement for the
sake ot what is said in it.
I There are several wavs of attracting
! attention. One is bv means of a strik-
ing headline in bold type, another mav
: be planned ov the use of plentv of
white space in and around the ad. and
1 one more means is the use of some
! freak arrangement of the tvoe matter.
Attention mav also be got bv a com
1 bination of all of these ways. But
j there is still another wav of attracting
attention that beats them all.
I It has been found in small towns
and especially in dealing with goods
that sell mostly to women, that a good
illustration is the best means, no, onlv
to attract attention, but to hold it
and create interest in ye rest of the
advertisement. The illustration should
have human Interest and action should
as far as possible enter into it bv
means of a figure of a man 'or woman
performing something or shown as
' having done something, the result of
the "something" having been done,
! beingdepicted.
For a long time it was' thought that
comic pictures were the best means of
attracting attention and manv of the
readers of these lines are still of the
j same opinion. While this mavbe so
i to a verv limited extent, it has been
found that they do not create that de
sire to read the rest of the advertise
ment that is necessary to its success.
AIbo because thev are comic thev
cause laughter, which means that the
quiuov iiiiii a. , sv k;iiu s j tsv v. v m,iii ass u
tion of the goods and even to the advertise-
himself. When an advertise
ment is laughed at it seldom carries
conviction of the minds of possible
customers. A well drawn picture with
a touch of humanity in it is, therefore,
the best means of attracting attention
to an ordinary retail advertisement.
The illustration should be well
drawn. A badlv drawn or sillv picture
reflects on the goods and the store.
It is better to do without the illustra
tion altogether than to have a bad one.
j And the picture shuld not only be well
drawn, but tt should blend well with
the rest of the advertisement. While it
attracts attention, it should also di
rect the mind to the other portion of
the advertisement that creates interest
and brings'conviction. Pictures of the
"reason whv" kind in advertising are
the latest evolution in retail publicity.
Thev have been used for a long time
in successful national advertising. A
glance at the Saturday Evening Post
or any of the good magazines will show
this and it will also prove another
thing that comic pictures or caricatures
are not uusually employed by those big
advertisers to exploit their goods.
Having settled in vour mind that
good illustrations are the best and
surest means of attracting attention
to what you have to 'sell through vour
i newspaper, you will naturally go on
the hunt for those pictures. You mav
hnd considerable difficulty in getting
good illustrations locally and when you
do. vou will probably find the price to
be away above what you can afford to
pav. And to use a bad picture will lie
worse than no advertisement. What
already accomplished it for thousands
of other merchants in the same Posi
tion as vou are ;?
JiURCIir
riKKT MKTIIUP1MT rHl'kttll-ftUNPAV
fc3lio.il al lu a. iii. Treadling averjr huuJay al
U a. m. and 7:) p. m. ., .rib tragus vri
muilax vvvulog al ;. Vrayer Mooting TUura
ia)f al 7:i i. in. l u lr luei-uug al 7:.5ii. m
a"' AM Krr Miilorwlay ai l.so p. m,
TvrrtKxljr lolUlaily lovluvl lu all a. ti.'o.
V . T. W1KK. Paamr.
riKflT haitim i mi ki H or ukkwk
rrvauhtug arm ice al HAM anil 7: f uo
jil au4 nm Sun. ouikUjt Mchool at in A M
uulur SiHilela at ;;aj j. Ilapilal Voting
faoplu'a I nlon at;iPMon rai li Hunilar
r-rayof Milling al 7:J V it tt a.luo.Uay nva
mug. krjliHjj Invito. I to atua all ar
'- KKV, il. HMiril. faaiur.
CArHOI.li; I HIJKl H-KVkKV HUNPAV MA,
al ;ou and 10 a.m ; ll.iat.rjr al 7;J0 ii.in. Mau
on Muekilaja at J:ij a in.
MAiillA 8 IIMITT. HJ.
RENG EXCURSION
TO 110 AG DISTRICT
Keno Journal: With the exception
of the exact date all arrangements
have been made for the business and
mining men's excursion to Modoc
ww.it. mMiis fc.iw a v. uiunill iiiiiuua ai l9W rltl
district.
Accoding to present plans there will
be at least ten automobiles start from
Reno, carrying thirty-five or forty
permanent business men who have be.
come interested in securing the busi
ness of that district as well as in mak
ing investments in that richly min
eralized locality.
It is probable that the excursion will
leave in about ten days or two weeks
the route being uo bv wav of Pyramid
I
lake and throught the entire length of
the productive Surprise valley. The
details are in the hands of the Reno
Commercial Cub and it is intended to
consume two or thre weekson the
trio, although any members of the
party will be given the privilege of
returning before that time if necessary
J. F. Cutler, of the Fort Bidwell
Booster's Club, and manager of the
Modoc mines company, is in the citv
arranging for the entertainment of the
excursionists when thev reach that
part of the country. He has brought
with him some attractive pieces of ore
from the Fort Bidwell district, as well
as an assay report that more than con
firms the prediction made by the
Journal a short lime ago regarding the
new sensational strike on the Sunshine
property.
At that time the statement was made
that the eight-foot shaft had encoun
tered ore in places, which would ex.
ceed $1,000. An average sample of the
eight-inch vein, for a distance of
about six feet, was taken and assayed,
the result showing 131.8 ounces sold
and 45 ounces silver, the total values
shown being $2GTj8.50.
Mr. Cutler has the samples on dis
plav at the Overland hotel and thev
have attracted much attention among
mining people of this aity. It is un
derstood that several mining men of
stale-wide prominence will be among
the excursionists that will take advan
tage of the automobile trip from Reno
tills month.
The people of the Modoc country are
large consumers and it is believed that
if the friendly feeling already existing
is encouraged Reno will be able to
profit largely from the development of
that region.
SUItSmiBK FOR THE EXAMINER
For bowel complaints In children al-
wa.vs give ChainU'rlain'a Colic, Chol
era and Dlarrlxea Remedy and castor
oil. It I-certain to effect a cure und
when reduced wltb water uud sweet
ened Is pli anaot to take. No physi
cian can prescribe a better remedy.
For wile by nil good iIhmWm.
HHHT rilMBYTKHIA.S ( HI KHI ok MKK.
lfcW. uiiila In iliu Maaoulo Hall. Similar
H. Ikh.1 at I0:uj A.M. : M.irulng l-ervuaal ll:K)
Kvriilng Karvir al 7: lu. I'rayrr Mmling ou
Wrdnradaya al 7 1 P.M. All art fonllalU III
VltoU. Kt V. W. S. I'UVpI;, p. p.. I'aalor.
l.TkA'a. Orciron. lraihlti
anu i:m r 01 earn Hiiuna)
of everr in. mill. Huuday M'IkkiI al lu A M
frajrrt rwrvloc al 7:40 un M g'lnuadar availing
ca:u ami. u ara curuiaiij iotiii
aiwnu i bo aemca.
KKV. UK.
lied tu
HKNDKKHON,
4 O. V. W.-I.AKKV1HW LOIMil NO. Ill
MtwUaverr awouJ and lourlli TSuradar ol
aa ninntli, la Maaoutc Hall, Laaavlaw
Cliaa. louillugaun. W .M.i Vi iu..Ouuiuar, f.
UKUKKK OK HONOK-LAKKMIOKK 1-...
No. 77, P.uf H.. A.o. U. W.. Maaia r.i i.io
inlrd Tliuraiiayauf eacb niulilli . ..mi
Hall : Mar -oai, C. ol II. j I. Ii!l Armer. L
of H. lyira Hnyilvr ('. of I ,; Alauiada
Brown, Rucordvr.
4. O. O. K -I.AKKV1KW LOHOK, No.
O.K., mi-eta aver naiurday rvouing
rellowi Hall, at 7:HUo'clM:k, froui iMioh,
to April l.and at s nlHix-k from Aon. 1
Sttmofr ft), li. II. ilviuli, ,s, ti.;
Cbuuuy, Swmtary
i. O. O. K.-1.AKKV1KW KNl'AMPMKNT No. I
1. O. O. F uieila ilia Aral ao.l third Taura
day CTKUIiiga ol cacb tnunln lu Odd raliowa
Hail, LakKVIvw. C. p. Arllliir, C. P., A. It
iDoiuiuraley, Bcrllju.
SEEKKAH tOpoe-LAKSVlkw I.OUUK, No
tt, I.O.O.Y.. meta His avcond and lnurtb
Krldayaof racb uioiiib In Odd Kollowt iia.l
Blanclio.Balloy, N. u. Adola Chancy V. Ill
A ilea tfuuUus, Treaauror j M. li, Muaa, Bec'y
O K. 8. OK1KNTAL CHAPTKH, NO 6, LAMB-
ticw, vfiKii,' aifoia ou i ueaaav. on nr
or full miKih and two arka ibereallar, Is
fiii,a. f.wuillicfl.
Vlalilug muubora arn cordially InvHed.
1.11.1,1 It UAhhlS, , M,
IPA UKBAl H.Srurutar.
PROFESSIONAL CARDS
ARTHUR W. ORTON
Attorney-at-Law
Notary Public
All I'rnctlce Except U. 8.
Uand UtDco Business.
Jv. F. Conu
Attorney at Law
and Noary Public
tAkevtaw, Urrava
OFFfCE-Dalv Building.
D. VENATOR
Attorney at Law,
l-and natters) MpeelaJti
orricK-pair niidioc.
(JHARLKa UWUACM
Land and Law Office
Abstractor of Titles
Bilabllahed 18SS takTiw.Ora
W. LAIR THOMPlSON
Attorney at Law
Office In O. V. L, Co.'s Building.
Lakkvisw, Ohboon
S. A. MU8HEN.
Surveying; and Engineering
City Engineer
KulU) No. I Lakeview
Watson lilock Oregon
J. L. LYONS, D. D. 3.
Dentist
Office In Watson's Block, Lake
vlew,Orezon lght Year's eiparienr la Mthlgas.
"riula of t nlraraltv of Mlobltas
77; UND12RTA KING
PUPA KTMliiXT
of the Willis Furniture Co.
It been c nlnrperf. The it
Ileirse hns heen refitted
with
new enrtntns.
We
ttre itp-to-!;itc mid tleserve
your patrontire.
Phono NOa 001
Night or Day
WILLIS FURNITURE CO.
Will Soil for $1250
cash or trad for ranch or stock,
my 14 Interest or $2500 equity In
good IManlng, Shingle and Saw
Mill, 10 miles from Alturas, Cal.
(lood niarkctcll more than mill
can produce at 10,000 feet per day
at $17,00 per HUH) at mill. Capac
ity of shingle mill 20,000 per day.
All In good running order. Invite
an Investigation of property.
Wm. . Harris,
tf. P. O. Box 2JI, Alturas, Cal.
Fresh Fruit
rand
Vegetables
f 1 1 um now rt7;irt
I f o furnish SttK-kmrn
' llnnclitTx tuitl otlit'r
Frrsh Fruit uml freen
VeKttnhltn tif till klmls
fvvry du? In thf week.
OIlttEll II Y I'lHtSU
Oil MAIL
Siiirisil attention given to
tnnll onlers. which will he
hl(fed the nmrnlng fol
lowing receipt of tmler.
fii o. li xi: . six . t )xn
J. P. Duckworth
A SNAP !
If you want a nirt little home
this Is the place for you,
New tlin'-r w.in Iiouih, ncntly
papered, lot aud Kurrildhl iik. Just
ns it aUnds; Range uml Cooking
Utensils; not of Havilin China;
10() Victor Oniphaplione and Re
cords; 11 x 13 Wilton Velvet Rujr,
jrood as now; AxinliilsUr Riijch find
Cnrju't; Oak Morria t'liwlr; I'rlncess
Dres er; Hunitnry Couch uml CuhIi
Ions; Spring Mattrexs: Ileddlng,
Curtains, Pictures, Hooks uud other
things too ouiiiitmin to Mention.
Also Ten acres of good land.
IOTiO takes the w IihIm thing ut
once. lieo. WeHleder, Owner.
Eniuire three doors U luw Mr.
Ratclielder'a holme.
Do You Know
That you can always depend on
the nicest, freshest Bread at the
CITY BAKERY
' and that we servo an excellent
cup of coffee with cuke rolls or
pie for ten cents.
City Bakery
Aoar th repion OWom
CHICHESTER S PILLS
ULD ur OWLfjulSTS CVtRYWHlRE
J. N,
WATSON
(Rigliter V. B. Uud OWm, lwus lyo)
REAL ESTATE
LAKEVIEW .'. OREGON