to him is price information
Mrs. Verna Ketchum vice-
Choices of items ran second,
president, Mrs. Loreta Adams,
human interest rated third,
treasurer; and Mrs. Barbara
Former
Lyon$
Man
Why Don t You Subscribe to
and brevity of message ranked
Whiteley, secretary. Robert
. fourth. Least important was a
The Mill City Enterprise
Killed in Cycle Crash
Kirk was elected parlimentar-
j full description and informa-
ian. Retiring president is Hen
Donald Edward Gould. 35. of
By Boots Champion
[ tion about the product, indicat-
Chico, Calif., who was killed
Lewanne Stevens chairman ry Hiebert.
I ing that readers are familiar
in
a
motorcycle
accident
Sun
Recent
guests
at
the
Marlon
of
the
Buck
a
Cup,
Brace
a
HOMEOWNERS SAVE
' with most merchandise offered
day near Ashland, was a form Child campaign says she is Forks home of Mr. and Mrs.
' The Average Reader?
er resident of Lyons.
Ned
Abrams
were
Mr.
and
Mrs.
more than pleased with the re
Cail:
The average newspaper read-
Donald
went
to
school
at
........
_
........
w
......
....
„.
sponse in the area. She said: Ervin Botts and family of En
BILL 1..L.MAN
I er reports that the median fam
Mari-Linn when the family ..jor no jonger than we had the terprise. Mr. Botts, a State
715 Ist-Stayton
Newspapers, and particular- banking, real estate, drug Uy size is 3 persons, that the
Phon 76'1-5729_____________ lived in Lyons about 15 years buttons in this area, we collect- Highway Dept, employee, was
ago. His father was pastor of
$n4 j would like t0 thank called to the Upper North San- ly local weekly newspapers, stores, hardware and variety age distribution of family
member.- is almost identical
the Assembly of God Church. all the business houses who tiam Canyon in 1964 following came out head and shoulders items.
to the state census data with
over
all
other
news
and
adver
He expresses no preference 58 per cent under age 35 and
! helped out in selling the but- the disastrous flood. He and
' tons and also my co-worker, his family resided at Detroit tising media in the preference paper for information on rec 42 per cent age 35 or over.
of Oregonians in a survey con reation and entertainment. He
Mrs. Rex Lucas, now that for about a year.
Eighty-eight per cent own
A group of “Young People” ducted recently by Portland expresses no preference be-
i BAC has been tried in Oregon,
their own homes and 2/3 live in
State
University
’
s
Center
for
of
the
Idanha
Community
I maybe we can do even better
Church viewed the Billy Gra Population Research and Cen other merchandise, supplies ?]
Hve on fanng
• next year.
I The Woman’s Civic club ham film “To A Pennv” Fri sus.
and serv ices.
; How much money does the
Results of the computations First In Advertising Preference average Oregonian make. Ov-
■ will hold their regular meeting day evening at a Salem theatre.
I of the month April 7 at 8 p. Another group of the “Young were released last week by
Newspapers are far and away er 45 per cent say they have
i m. at Detroit City Hall. In People” viewed the film on PSU after final analyzation the first selection of Oregon- ’ an income of over $10,000.
bv
the
PSU
computer.
The
Sunday
afternoon.
cluded in the evening’s pro
ians for information on mer-' Nineteen per cent have less
gram will be election of offic Sunday dinner guests at the survey was independently con chants’ advertising. Sixtyseven than $5.000. 11 per cent between
home
of
Rev.
and
Mrs
Harold
ducted
by
Portland
State
Uni
ers for the ensuing year, and
per cent agreed that they turn $5,000 and $7.000, 16 per cent
a discussion on the annual Roth and family were Mrs. versity with no involvement ed first to newspapers as the between $7,000 and $9,000, 4
Roth
’
s
mother.
Mrs.
Frances
by
newspapers
or
other
news
I spring luncheon in April. Head-
most influential advertising per cent between $9,000 and
I ing the luncheon committee is Richards, and Mrs. Roth’s aunt, or advertising media other than media. Television was named $10,000. The median income for
Mrs.
George
Higly
and
son
permitting
the
use
of
their
Mrs. Jules Hill. Hostesses will
circulation lists as a means of second with 22 per cent calling the average Oregon family is
| be Mrs. Phyllis Hill. Mrs Myr- Vaughn of Canby.
Visiting
at
the
Detroit
home
contacting persons for the sur it influential, magazines were $9.500.
I na Ketchum and Mrs. Tina
Sixty-three per cent indicat
named by 6 percent for third
of
Mr.
and
Mrs.
Vincent
Dra
vey.
Michaelson.
place and radio came in last ed the family income was earn
go
this
week,
are
Mrs.
Drago
’
s
Median
Household
Mr. and Mrs. David P. Wea
ed by 1 person, 37 per cent by
Mr. and Mrs. Marvin
The median Oregonian has a with only 5 per cent.
ver of Idanha are receiving parents,
mere than 1 person.
Fii-st In News
Starry
of
Murtaugh.
Idaho.
household
of
three
to
four
per
felicitations on the birth of a
__ ____
______
„..
The average Oregonian reads
The
average
Oregonian
is
If
you
wondered
where
all
sons,
earns
an
annual
income
son, born March 28 at a Salem of those loud booms (stump re
interested primarily in local' 2 newspapers—hLs own home
of
$9.500
and
reads
two
news
hospital.
were coming from this papers. his hometown weekly news about the people he town paper first, as well as one
The social room of the Idan moval)
knows in his home town. He I other newspaper.
week,
they were comming and another newspaper.
ha Fire hall will be the setting from Detroit
Lake State Park,
He seeks first from his local turns to his local weekly news- i Further compilations yet to
for a no-host potluck luncheon where preliminary
work is be- weekly
, information on food,
__ , paper first for this information. I be received from Portland State
April 6 at 10:30 a. m. when ing done for the construction
Far and away the leader in' University will give answers
.
farm
equipment
and
supplies,
members of the Home Exten of Boat Docks.
this category is the local week to a number of questions in
I
building
materials,
insurance,
sion unit meet. The program
ly newspaper, which drew 56 this and other categories of
will include nominations of of
Believe the Bible
per cent of the readers’ atten Empire Builder readers.
ficers for the coming year and
tion. Daily newspaper pulled 6 Weeklies Read Ixinger
have faith in God,
a talk by Loretta Adams on
per cent, and 38 per cent of
Follow the same path
In reply to the question,
“Food Preservation.”
Mrs.
the readers indicated they read “How many days do you keep
that
our
fathers
have
trod.
June Mennis, president of the
both daily and weekly papers ycur newspapers’” it was
Unit, will give a talk on new
for this information.
learned that a weekly is kept
It was written my brother
traffic laws now pending in
Weeklies and dailies broke for 4 days of reading while a
for
the
ones
that
lived
them.
the state legislature
about even in readership in daily
only 36 to 48
Mr. and Mrs. Sam Cimino, |
It means the same to us
terest in editorials and opin hours. is kept
Detroit, announced this week >
as it meant to them.
ion, each getting about 25 per
A majority of newspaper
that arrangements have now
cent of the readers indicated
readers spend up to 30 minutes
been completed for the pur
no preference.
Don’t add to the Bible
chase of the former Wally
Dailies, better geared for reading their weekly or daily.
take nothing away
Rhoads home on Detroit Ave.
state
and national news, ran Weeklies hit 55 per cent read
It was written my brother
Mr. and Mrs. Lee Luton and
heavier in reader interest in ers spent more than 30 minutes
for the believer today.
for a first reading, but week
family who came here about
those categories.
two years ago were in the pro
Readers turn first to their lies are kept longer and read
cess of purchasing the proper
It was the same for the ones
local weekly newspaper for in- more frequently meanwhile.
Readership response to the
ty. They are now making pre
in that Corinthian town,
f< >rmation
o n
advertising.
parations to move to Lebanon
Weeklies drew 37 percent of survey varied from newspaper
It is the same for the people
where Mr. Luton is currently
the interest, dailies drew 16 to newspaper in the state. To
wherever faith is found.
employed. The family includes
per cent and 47 per cent of keep the PSU survey equal
seven children. The Ciminos,
the
readers expressed no pre among all papers, a straight 15
We are all here together
per cent of the circulation in
who are residing in an apart
ference or read both.
and we all know God’s way,
ment said Sunday they did
Weeklies were far ahead of responses was computed.
I am telling you friends
not plan to move into the home
This, according to PSU
the dailies in farm readership,
at the present time.
we’ll see Jesus some day
drawing 46 per cent to the dail computer specialists, gave an
Word was received here this
ies 22 per cent. Dailies ran a- almost exact response in all
week that Melba Dallaire, Sa
head in preference for women’s categories of the questionnaire.
Some day we’ll see Jesus
lem, who recently underwent
| news and sports, mainly be- Replies in excess of the 15
in a cloud in the sky,
open heart surgery is progres
I cause they covered these cate per cent for individual papers
Hear
the
Archangel
shout
‘ Here’s an anuuing offer; buy a Hu.r.el
E I
sing nicely. If her condition
gories in broader scope for were not included in computa
for this earth it’s goodby.
chain saw—the lightest Homelife ever
t
continues to improve she ex
tions in order that the survey
state and national news.
pects to be released from the
—or any other new Homelite chain saw and
What does a reader seek in would more exactly represent
hospital in a day or two. She
The Archangel’s shout
readers’ opinion throughout the
advertising information?
we’ll give you a top quality. 100 -4 Nylon
plans to recuperate at the home
is excedi ngly loud,
By far the most important state.
jacket absolutely free!
of her brother and sister-in-law,
We’ll be caught up to meet Jesus
You’ll wear this good looking jacket for all
Mr. and Mrs. Frank Gebring,
in that beautiful cloud.
THE MILL CITY ENTERPRISE
311
June
St..
Hood
River,
fol
outdoor activities—especially when you use |
lowing
her
release
from
the
P.
O.
Box
348 Phone 897-2772 Mill City, Ore. 97360
your new Homelite chain saw these chilly
We’ll be gathered together
hospital.
Published at Mill City, Marion County, Ore. every Thursday
days
in that Paradise above,
New Parent Teachers Club
Entered as Second Class Mail Matter at the Postoffice at Mill
With the Saints of all ages
So hurry’on in Offer is good only while the
officers elected at a recent
City. Oregon, under the act of Congress of March 3, 1879.
meeting
of
the
Club
are,
Mrs.
and
God's
everlasting
love.
’ supply lasts
The Mill City Enterprise assumes no financial responsibility
Dorothy Williamson, president;
HUGH DURALL
(or errors in advertisements. It will, however, reprint
LYONS EQUIPMENT CO. I
without charge or cancel the charge for that portion of an
If the number following
THE MIGHTY SWINGER
SALES and SERVICE
' idvertisement which is in error if The Enterprise is at fault,
your name on The En-
’j Ph. 859-2717 Home Ph. 897-2753
kn independent newspaper, dedicated to the development
>f the timber industry and agriculture in this area.
^erorise label reach
Rt. 1. Box 37 Lyons, Oregon
il
4—The Mill City Enterprise, Thursday, April 1, 1971
DETROIT
I
IDANHA
Survey Shows Newspapers
Ahead of Other Media
For Advertising Results
FREE
when you buy a new
HOMELITE
CHAIN SAW
_______
4-71 it's time to send
a check for renewal
MEMBER_______________
II Oregon
Oregon
— Newspaper
Publishers
i ® sal Association
—
NM&A pe * I
Founa «0 1885
Subscription Rates
Marion-Linn Counties, per veer .................
lutside Marion-Linn Counties, per year ....
lutside Oregon, per year______ ______
. X)N W. MOFFATT ...
¡FORGE LONG .....
NORMA LONG ____
ROSE CREE ...........
MARY KELLY ____
1=
... $4.00
$4.50
... $5.00
.......... Editor and Publisher
.Assistant Publisher-Printer
.. Society and News Editor
........... Local.. News Editor
.............. Local News Editor
CORRESPONDENTS
>etroit-Idanha
¡ates ______
Mcnama........
.vons ............
........... ............. Botts Champion
... ............
Rose Cree
Mrs. .1 >hn Teeters - Jean Roberts
Eva Bresslet
TtfA’e your choice.,,
THERE’S A JUST RIGHT /
1 .»I IIM.
Federal trust fund receipts grew more than twice as fast
;is general fund rexcnnra in the pant ten years.
Ute 14 major funds—which include those for Social Secur
ity. federal highways, and got eminent employee pensions and I
insurance—rose hy 210 percent, from $19 billion to $59 billion
in this period, while the general fund revenues rone only 88
percent, or from $76 to $143 billion.
Inclusion of the funds’ receipts and expenditures in the uni
fied Federal budget tends to obscure a true picture since a
fund wirplus obviously can be used to help offset a general
fund deficit. For rxample. in 1970 a $13 billion Federal deficit
was cut to $2.9 billion by shifting a $10 billion trust fund sur
plus.
Bookkeeping transfers may make things look better but
they don't help the overburdened taxpayers.
It's time that we slice the budget deficit with a razor
sharp knife rather than try to do the job with the Mroke of a
pen!
JACOBSEN.
<
>
rotaries \&.)
Electric key starting • 4-blade
Cutting action • New autorratic
choke • 4-cycle and 2-cycle •
New Up 'n Away starting • 8
models to choose from priced
fri.m SNH.9.»
RAY BRANCH EQUIPMENT COMPANY
Phone 859-2240
Mehama, Oregon