Image provided by: North Santiam Historic Society; Gates, OR
About The Mill City enterprise. (Mill City, Or.) 1949-1998 | View Entire Issue (April 1, 1971)
to him is price information Mrs. Verna Ketchum vice- Choices of items ran second, president, Mrs. Loreta Adams, human interest rated third, treasurer; and Mrs. Barbara Former Lyon$ Man Why Don t You Subscribe to and brevity of message ranked Whiteley, secretary. Robert . fourth. Least important was a The Mill City Enterprise Killed in Cycle Crash Kirk was elected parlimentar- j full description and informa- ian. Retiring president is Hen Donald Edward Gould. 35. of By Boots Champion [ tion about the product, indicat- Chico, Calif., who was killed Lewanne Stevens chairman ry Hiebert. I ing that readers are familiar in a motorcycle accident Sun Recent guests at the Marlon of the Buck a Cup, Brace a HOMEOWNERS SAVE ' with most merchandise offered day near Ashland, was a form Child campaign says she is Forks home of Mr. and Mrs. ' The Average Reader? er resident of Lyons. Ned Abrams were Mr. and Mrs. more than pleased with the re Cail: The average newspaper read- Donald went to school at ........ _ ........ w ...... .... „. sponse in the area. She said: Ervin Botts and family of En BILL 1..L.MAN I er reports that the median fam Mari-Linn when the family ..jor no jonger than we had the terprise. Mr. Botts, a State 715 Ist-Stayton Newspapers, and particular- banking, real estate, drug Uy size is 3 persons, that the Phon 76'1-5729_____________ lived in Lyons about 15 years buttons in this area, we collect- Highway Dept, employee, was ago. His father was pastor of $n4 j would like t0 thank called to the Upper North San- ly local weekly newspapers, stores, hardware and variety age distribution of family member.- is almost identical the Assembly of God Church. all the business houses who tiam Canyon in 1964 following came out head and shoulders items. to the state census data with over all other news and adver He expresses no preference 58 per cent under age 35 and ! helped out in selling the but- the disastrous flood. He and ' tons and also my co-worker, his family resided at Detroit tising media in the preference paper for information on rec 42 per cent age 35 or over. of Oregonians in a survey con reation and entertainment. He Mrs. Rex Lucas, now that for about a year. Eighty-eight per cent own A group of “Young People” ducted recently by Portland expresses no preference be- i BAC has been tried in Oregon, their own homes and 2/3 live in State University ’ s Center for of the Idanha Community I maybe we can do even better Church viewed the Billy Gra Population Research and Cen other merchandise, supplies ?] Hve on fanng • next year. I The Woman’s Civic club ham film “To A Pennv” Fri sus. and serv ices. ; How much money does the Results of the computations First In Advertising Preference average Oregonian make. Ov- ■ will hold their regular meeting day evening at a Salem theatre. I of the month April 7 at 8 p. Another group of the “Young were released last week by Newspapers are far and away er 45 per cent say they have i m. at Detroit City Hall. In People” viewed the film on PSU after final analyzation the first selection of Oregon- ’ an income of over $10,000. bv the PSU computer. The Sunday afternoon. cluded in the evening’s pro ians for information on mer-' Nineteen per cent have less gram will be election of offic Sunday dinner guests at the survey was independently con chants’ advertising. Sixtyseven than $5.000. 11 per cent between home of Rev. and Mrs Harold ducted by Portland State Uni ers for the ensuing year, and per cent agreed that they turn $5,000 and $7.000, 16 per cent a discussion on the annual Roth and family were Mrs. versity with no involvement ed first to newspapers as the between $7,000 and $9,000, 4 Roth ’ s mother. Mrs. Frances by newspapers or other news I spring luncheon in April. Head- most influential advertising per cent between $9,000 and I ing the luncheon committee is Richards, and Mrs. Roth’s aunt, or advertising media other than media. Television was named $10,000. The median income for Mrs. George Higly and son permitting the use of their Mrs. Jules Hill. Hostesses will circulation lists as a means of second with 22 per cent calling the average Oregon family is | be Mrs. Phyllis Hill. Mrs Myr- Vaughn of Canby. Visiting at the Detroit home contacting persons for the sur it influential, magazines were $9.500. I na Ketchum and Mrs. Tina Sixty-three per cent indicat named by 6 percent for third of Mr. and Mrs. Vincent Dra vey. Michaelson. place and radio came in last ed the family income was earn go this week, are Mrs. Drago ’ s Median Household Mr. and Mrs. David P. Wea ed by 1 person, 37 per cent by Mr. and Mrs. Marvin The median Oregonian has a with only 5 per cent. ver of Idanha are receiving parents, mere than 1 person. Fii-st In News Starry of Murtaugh. Idaho. household of three to four per felicitations on the birth of a __ ____ ______ „.. The average Oregonian reads The average Oregonian is If you wondered where all sons, earns an annual income son, born March 28 at a Salem of those loud booms (stump re interested primarily in local' 2 newspapers—hLs own home of $9.500 and reads two news hospital. were coming from this papers. his hometown weekly news about the people he town paper first, as well as one The social room of the Idan moval) knows in his home town. He I other newspaper. week, they were comming and another newspaper. ha Fire hall will be the setting from Detroit Lake State Park, He seeks first from his local turns to his local weekly news- i Further compilations yet to for a no-host potluck luncheon where preliminary work is be- weekly , information on food, __ , paper first for this information. I be received from Portland State April 6 at 10:30 a. m. when ing done for the construction Far and away the leader in' University will give answers . farm equipment and supplies, members of the Home Exten of Boat Docks. this category is the local week to a number of questions in I building materials, insurance, sion unit meet. The program ly newspaper, which drew 56 this and other categories of will include nominations of of Believe the Bible per cent of the readers’ atten Empire Builder readers. ficers for the coming year and tion. Daily newspaper pulled 6 Weeklies Read Ixinger have faith in God, a talk by Loretta Adams on per cent, and 38 per cent of Follow the same path In reply to the question, “Food Preservation.” Mrs. the readers indicated they read “How many days do you keep that our fathers have trod. June Mennis, president of the both daily and weekly papers ycur newspapers’” it was Unit, will give a talk on new for this information. learned that a weekly is kept It was written my brother traffic laws now pending in Weeklies and dailies broke for 4 days of reading while a for the ones that lived them. the state legislature about even in readership in daily only 36 to 48 Mr. and Mrs. Sam Cimino, | It means the same to us terest in editorials and opin hours. is kept Detroit, announced this week > as it meant to them. ion, each getting about 25 per A majority of newspaper that arrangements have now cent of the readers indicated readers spend up to 30 minutes been completed for the pur no preference. Don’t add to the Bible chase of the former Wally Dailies, better geared for reading their weekly or daily. take nothing away Rhoads home on Detroit Ave. state and national news, ran Weeklies hit 55 per cent read It was written my brother Mr. and Mrs. Lee Luton and heavier in reader interest in ers spent more than 30 minutes for the believer today. for a first reading, but week family who came here about those categories. two years ago were in the pro Readers turn first to their lies are kept longer and read cess of purchasing the proper It was the same for the ones local weekly newspaper for in- more frequently meanwhile. Readership response to the ty. They are now making pre in that Corinthian town, f< >rmation o n advertising. parations to move to Lebanon Weeklies drew 37 percent of survey varied from newspaper It is the same for the people where Mr. Luton is currently the interest, dailies drew 16 to newspaper in the state. To wherever faith is found. employed. The family includes per cent and 47 per cent of keep the PSU survey equal seven children. The Ciminos, the readers expressed no pre among all papers, a straight 15 We are all here together per cent of the circulation in who are residing in an apart ference or read both. and we all know God’s way, ment said Sunday they did Weeklies were far ahead of responses was computed. I am telling you friends not plan to move into the home This, according to PSU the dailies in farm readership, at the present time. we’ll see Jesus some day drawing 46 per cent to the dail computer specialists, gave an Word was received here this ies 22 per cent. Dailies ran a- almost exact response in all week that Melba Dallaire, Sa head in preference for women’s categories of the questionnaire. Some day we’ll see Jesus lem, who recently underwent | news and sports, mainly be- Replies in excess of the 15 in a cloud in the sky, open heart surgery is progres I cause they covered these cate per cent for individual papers Hear the Archangel shout ‘ Here’s an anuuing offer; buy a Hu.r.el E I sing nicely. If her condition gories in broader scope for were not included in computa for this earth it’s goodby. chain saw—the lightest Homelife ever t continues to improve she ex tions in order that the survey state and national news. pects to be released from the —or any other new Homelite chain saw and What does a reader seek in would more exactly represent hospital in a day or two. She The Archangel’s shout readers’ opinion throughout the advertising information? we’ll give you a top quality. 100 -4 Nylon plans to recuperate at the home is excedi ngly loud, By far the most important state. jacket absolutely free! of her brother and sister-in-law, We’ll be caught up to meet Jesus You’ll wear this good looking jacket for all Mr. and Mrs. Frank Gebring, in that beautiful cloud. THE MILL CITY ENTERPRISE 311 June St.. Hood River, fol outdoor activities—especially when you use | lowing her release from the P. O. Box 348 Phone 897-2772 Mill City, Ore. 97360 your new Homelite chain saw these chilly We’ll be gathered together hospital. Published at Mill City, Marion County, Ore. every Thursday days in that Paradise above, New Parent Teachers Club Entered as Second Class Mail Matter at the Postoffice at Mill With the Saints of all ages So hurry’on in Offer is good only while the officers elected at a recent City. Oregon, under the act of Congress of March 3, 1879. meeting of the Club are, Mrs. and God's everlasting love. ’ supply lasts The Mill City Enterprise assumes no financial responsibility Dorothy Williamson, president; HUGH DURALL (or errors in advertisements. It will, however, reprint LYONS EQUIPMENT CO. I without charge or cancel the charge for that portion of an If the number following THE MIGHTY SWINGER SALES and SERVICE ' idvertisement which is in error if The Enterprise is at fault, your name on The En- ’j Ph. 859-2717 Home Ph. 897-2753 kn independent newspaper, dedicated to the development >f the timber industry and agriculture in this area. ^erorise label reach Rt. 1. Box 37 Lyons, Oregon il 4—The Mill City Enterprise, Thursday, April 1, 1971 DETROIT I IDANHA Survey Shows Newspapers Ahead of Other Media For Advertising Results FREE when you buy a new HOMELITE CHAIN SAW _______ 4-71 it's time to send a check for renewal MEMBER_______________ II Oregon Oregon — Newspaper Publishers i ® sal Association — NM&A pe * I Founa «0 1885 Subscription Rates Marion-Linn Counties, per veer ................. lutside Marion-Linn Counties, per year .... lutside Oregon, per year______ ______ . X)N W. MOFFATT ... ¡FORGE LONG ..... NORMA LONG ____ ROSE CREE ........... MARY KELLY ____ 1= ... $4.00 $4.50 ... $5.00 .......... Editor and Publisher .Assistant Publisher-Printer .. Society and News Editor ........... Local.. News Editor .............. Local News Editor CORRESPONDENTS >etroit-Idanha ¡ates ______ Mcnama........ .vons ............ ........... ............. Botts Champion ... ............ Rose Cree Mrs. .1 >hn Teeters - Jean Roberts Eva Bresslet TtfA’e your choice.,, THERE’S A JUST RIGHT / 1 .»I IIM. Federal trust fund receipts grew more than twice as fast ;is general fund rexcnnra in the pant ten years. Ute 14 major funds—which include those for Social Secur ity. federal highways, and got eminent employee pensions and I insurance—rose hy 210 percent, from $19 billion to $59 billion in this period, while the general fund revenues rone only 88 percent, or from $76 to $143 billion. Inclusion of the funds’ receipts and expenditures in the uni fied Federal budget tends to obscure a true picture since a fund wirplus obviously can be used to help offset a general fund deficit. For rxample. in 1970 a $13 billion Federal deficit was cut to $2.9 billion by shifting a $10 billion trust fund sur plus. Bookkeeping transfers may make things look better but they don't help the overburdened taxpayers. It's time that we slice the budget deficit with a razor sharp knife rather than try to do the job with the Mroke of a pen! JACOBSEN. < > rotaries \&.) Electric key starting • 4-blade Cutting action • New autorratic choke • 4-cycle and 2-cycle • New Up 'n Away starting • 8 models to choose from priced fri.m SNH.9.» RAY BRANCH EQUIPMENT COMPANY Phone 859-2240 Mehama, Oregon
