Image provided by: North Santiam Historic Society; Gates, OR
About The Mill City enterprise. (Mill City, Or.) 1949-1998 | View Entire Issue (Dec. 11, 1952)
’53 Ford Makes Debut Friday The 1953 Ford marking the 50th anniver-ary of the Ford .Motor com pany will go on display in 6400 Ford dealerships aero- the country Friday, December 12. The new models will be introduced without any increase in present prices. A massive new grille with a r enter spinner char ucteri-tic of recent Ford design and a low, road-hugging look, advance the modern Ford styling. And an outstanding improvement in suspension, termed the "miracle ride”, of Fold division, said that Ford’s hearts a list of mechanical improve “new miracle ride brings to the high ments. volume field for the first time the L. D. Crusoe, vice president of Ford smooth riding characteristics of much Motor company and general manager of Ford division, said: "The 1953 Ford heavier, costlier cars. It is smoother, is a worthy successor to all the mil softer and permits the car to hug the road at high speeds and low, on rough lions of cars this company has built road- as well as smooth pavement. It since the late Henry Ford organized is a ride which must be experienced jt in June, 1903. “The swing to Ford this past year to be appreciated fully.” Ford again in 1953 leads its field is the result of only one thing the great public appeal of our product. in offering the widest variety and And the 1953 has all the features of choice of power combinations, safety the current model plus new beauty, features and color selections, Mr. comfort, performance anti quality Smead said. Only Ford in the high volume class offers both V-8 and 6 throughout.” To designate the 1953 Ford as the cylinder engines with three transmis conventional, overdrive and 50th anniversary car, a medallion sions has been placed on the top of the Fordomatic. Emphasizing the longer look of the Steering column in cocbination with a new half-circle horn ring. Around 1953 Ford is a new chrome molding the Ford crest in the center of the through the center of the rear fender emblem are the words. "50th anni line and new jet-tube tail lights with a larger signal area more easily seen versary 1903-1953." I,. W. Smead, general sales manager from the side or rear. A decorative chrome deck lid handle, mounted be low the Ford crest, with a concealed, weather protected key-opening and key spring return, has been added to the new model. The new hub caps feature the Ford name in embossed letters. The 195.3 Fords are available in the following models: Mainline: Tudor ' and Folder sedans, business coupe and two-door Ranchwagon; Customline: Tudor and Fordor sedans, club coupe and four-door Country Sedan; Crest line: Victoria, Sunliner convertible «/« Mr. M. W., Los Angelas, Calif. Speed amazing relief from miseries of and Country Squire four-door station sunpie piles, with soothing Pazo*! Arts wagon. to relieve pain, itching instantly— Boothes inflamed tissues—lubricates dry, hard Included in the three lines are 12 ened parts—helps prevent cracking, sore single-tone and 14 two-tone exterior ness-reduce swelling. You gi t real com forting help. Don't sutler needless torture colors. Interior fabrics and trim are from simóle piles. Get Pazo for last, won new and color-harmonized interiors derful relief. Ask your doctor about it. Suppository form—also tubes with per. blend perfectly with the new body lurated pile pipe for easy application. colors on all 1953 Fords. The instru F Oinlmtnt and tiuppasUonn ® “Suffered 7 years -then I found Pazo brings amazing relief!” Salem Heavy Hauling & Equipment Co 1405 N. Front St. SALEM. ORE. Lyons Phone: 1 M Salem Phones: >4924; Night 2 4117 HAULING AND MOVING HEAVY MAC HINERY and Mill Equipment Up To 25 Tons Including Dfl and HD14 Cats, and ’«-yard shovels. Complete Rigging Outfit, Winch Trucks. Low bed Trailers Never a Dull Moment “At the Bottom of the Hill" ber 11. 1»52 6—THE MILL CITY ENTERPRISE ELCKLEBERRY F1!\N 0’ ‘o'; ment panel has been redesigned with a satin-chrome finish on the mask surrounding the gauge indicators and chrome yokes around the control knobs. Known as the world’s largest build- er of V-8 engines, E’ord features its Strato-Star V-8 engine as the only V-8 in the high volume field. Its 110 horsepower is the highest in this field. Also available on the 1953 Ford is the Mileage Maker Six—the most modern designed 6 in the industry—with free- turning overhead valves. This 6- cylinder, high compression, low-fric tion engine is rated at 101 horsepower and was introduced on the 1952 Ford. It has won high prise among Ford owners for its unusual economy and powerful performance. Both engines are designed to operate on regular gasoline. Another new feature of the 1953 Ford is the addition of thick, sound deadening glass fiber lining under the hood, which adds to driving comfort. Other features include Ford’s "hull- tight” body construction which seals out water, dust and drafts; its rub ber-cushioned body bolts and joints welded, soldered and plastic-sealed. As in 1952, the clutch and brake pedals are suspended from above to do away with dusty, drafty floor holes, keep the brake cylinder away from road mud and dust, and provide unob structed floor space for the driver. Clear safety glass is standard in the large, one-piece windshield, the curved, car-wide rear window and on the large side windows of the 1953 Ford. As optional equipment at extra cost, Ford I-REST, soft-green tinted safety glass is available. This glass effectively cuts glare from the sun’s rays and from oncoming head lights. Additional features offered in the 1953 Ford are: check straps which hold the front doors either two-thirds or wide open; all Mainline sedans and coupes equipped with 6:70 x 15 tires as standard equipment; new jet-wing hood ornament and new oblong park ing lights; and new one-piece, wrap around rear window in the Victorias. Ford continues to feature center fill fueling with the gasoline cap Con cealed behind the license plate, easier steering, push button door handles and rotary latches anil extra large lug gage compartment. Ford front seats have automatic posture control, including non-sag springs covered with a thick foam rubber seat pad and a seat track mechanism for fore-and-aft adjust- ment of 4.1 inches. During this ad- justment the seat cushion rises one- half inch while the seat back tilts for- ward 1.8 inches to properly accommo- date shorter drivers in the extreme forward position, Rear seats in all models also are covered with a cushion of foam rubber. U EDDING ANNOI \< 1 Ml X I S AND INVITATIONS at I’he Mill City Enterprise H zs WK i NSON ALL *0¿D TH LAD fût all wtA’Hi« COMfilTlOHS FROM Wlä with 'Sawdust Rubber WE CAN RECAP YOUR WORN TIRES INTO WINTER TIRES WITH THE Forget winter driving worries. Don’t wait another day. Bring in your worn tires and let us put the famous deep-cleated Kraft System winter tread on them. You’ll enjoy easy going thru snow, slush and inud all winter long . . . and you’ll save money too. 8 hours service. HAWKINSON AU kOAD THUS) All WIATH«« COMIOOS« RECAPPING A (IMÍAAL riti SltFKl PHILIPPI TIRE SERVICE Savins YOUR Tires Is OUR Business MEHAMA. OREGON PHONE: LYONS 143 -A • lllllllllllllllllllllllllllllllllllltlllllHIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIlllllllllllllllllltlllllllllllllllt MILL CITY TAVERN II Hot flashes" of Change of Life stopped or strikingly relieved In 63-80%'of the cases in doctors' testsl • Those suffocating ’heat waves” — alternating w 1th ner vous. clammy feelings — and accompanied often by restless Irritability and nervousness are well-known to women suf fering the functionally-caused distress of middle life change"' You want relief from such •uffertng And chances are ?ou can get it. Thrilling relief' hanks to tiro famous Lydia Pinkham medicines’ •In doctors' tests. Lydia Pink ham s Compound and Tablets brought relief from such dis tress in 63 and 90 V r (resti <respective ly) of the cases tested Com- “ ptefe or striking relief! plouiond, Ho»« ••nafltad Amazing, you say ’ Not to the many thousands of women who know from experience what fliese Lydia Pinkham medi cines can do' Their action - actually — is very modern They exert a sci entifically calming, soothing effect! Try Lydia Pinkham's on the basl' of medical evidence! S«-e if you. too. don t gain blessed relief from those f«rrlble hot BUTZ < W bcf * CHA 3 'C8/J56 How lyoio Pmlihom . wsrlil /I acre tsrough a woman .« nm- par Serie iservotrr ryerem to gire relief Zrom the hot Uaaher and other Htnctumuog-coused du- treMer o/ "change o/ lit*." flashes" and weakness so com mon in "change of Ufe.” Don't put it off' Oet Lydia Pinkham s Vegetable Com- .---------- Tab- pound — or new improved tmpr< lets with added Iron i ( trial sue only 59«' Wonderful — too - for the funetlonal pains, cramps. "dragged-out" feelings and other discomfort of monthly menstrual periodsl I NHARP