Image provided by: North Santiam Historic Society; Gates, OR
About The Mill City enterprise. (Mill City, Or.) 1949-1998 | View Entire Issue (Dec. 11, 1952)
’53 Ford Makes
The 1953 Ford
marking the 50th
anniver-ary of the Ford .Motor com
pany will go on display in 6400 Ford
dealerships aero- the country Friday,
The new models will
be introduced without any increase in
A massive new grille with a r enter
spinner char ucteri-tic of recent Ford
design and a low, road-hugging look,
advance the modern Ford styling.
And an outstanding improvement in
suspension, termed the "miracle ride”,
of Fold division, said that Ford’s
hearts a list of mechanical improve
“new miracle ride brings to the high
volume field for the first time the
L. D. Crusoe, vice president of Ford
smooth riding characteristics of much
Motor company and general manager
of Ford division, said: "The 1953 Ford heavier, costlier cars. It is smoother,
is a worthy successor to all the mil softer and permits the car to hug the
road at high speeds and low, on rough
lions of cars this company has built
road- as well as smooth pavement. It
since the late Henry Ford organized
is a ride which must be experienced
jt in June, 1903.
“The swing to Ford this past year to be appreciated fully.”
Ford again in 1953 leads its field
is the result of only one thing the
great public appeal of our product. in offering the widest variety and
And the 1953 has all the features of choice of power combinations, safety
the current model plus new beauty, features and color selections, Mr.
comfort, performance anti quality Smead said. Only Ford in the high
volume class offers both V-8 and 6
To designate the 1953 Ford as the cylinder engines with three transmis
conventional, overdrive and
50th anniversary car, a medallion sions
has been placed on the top of the Fordomatic.
Emphasizing the longer look of the
Steering column in cocbination with a
new half-circle horn ring.
Around 1953 Ford is a new chrome molding
the Ford crest in the center of the through the center of the rear fender
emblem are the words. "50th anni line and new jet-tube tail lights with
a larger signal area more easily seen
I,. W. Smead, general sales manager from the side or rear. A decorative
chrome deck lid handle, mounted be
low the Ford crest, with a concealed,
weather protected key-opening and
key spring return, has been added to
the new model. The new hub caps
feature the Ford name in embossed
The 195.3 Fords are available in the
' and Folder sedans, business coupe and
two-door Ranchwagon; Customline:
Tudor and Fordor sedans, club coupe
and four-door Country Sedan; Crest
line: Victoria, Sunliner convertible
«/« Mr. M. W., Los Angelas, Calif.
Speed amazing relief from miseries of
and Country Squire four-door station
sunpie piles, with soothing Pazo*! Arts
to relieve pain, itching instantly— Boothes
inflamed tissues—lubricates dry, hard
Included in the three lines are 12
ened parts—helps prevent cracking, sore
single-tone and 14 two-tone exterior
ness-reduce swelling. You gi t real com
forting help. Don't sutler needless torture
colors. Interior fabrics and trim are
from simóle piles. Get Pazo for last, won
new and color-harmonized interiors
derful relief. Ask your doctor about it.
Suppository form—also tubes with per.
blend perfectly with the new body
lurated pile pipe for easy application.
colors on all 1953 Fords. The instru
Oinlmtnt and tiuppasUonn ®
“Suffered 7 years
-then I found Pazo
brings amazing relief!”
Salem Heavy Hauling & Equipment Co
1405 N. Front St.
>4924; Night 2 4117
HAULING AND MOVING HEAVY MAC HINERY
and Mill Equipment Up To 25 Tons
Including Dfl and HD14 Cats, and ’«-yard shovels.
Complete Rigging Outfit, Winch Trucks. Low bed Trailers
a Dull Moment
“At the Bottom of the Hill"
ber 11. 1»52
6—THE MILL CITY ENTERPRISE
ment panel has been redesigned with
a satin-chrome finish on the mask
surrounding the gauge indicators and
chrome yokes around the control
Known as the world’s largest build-
er of V-8 engines, E’ord features its
Strato-Star V-8 engine as the only V-8
in the high volume field. Its 110
horsepower is the highest in this field.
Also available on the 1953 Ford is the
Mileage Maker Six—the most modern
designed 6 in the industry—with free-
turning overhead valves.
cylinder, high compression, low-fric
tion engine is rated at 101 horsepower
and was introduced on the 1952 Ford.
It has won high prise among Ford
owners for its unusual economy and
powerful performance. Both engines
are designed to operate on regular
Another new feature of the 1953
Ford is the addition of thick, sound
deadening glass fiber lining under the
hood, which adds to driving comfort.
Other features include Ford’s "hull-
tight” body construction which seals
out water, dust and drafts; its rub
ber-cushioned body bolts and joints
welded, soldered and plastic-sealed.
As in 1952, the clutch and brake pedals
are suspended from above to do away
with dusty, drafty floor holes, keep
the brake cylinder away from road
mud and dust, and provide unob
structed floor space for the driver.
Clear safety glass is standard in
the large, one-piece windshield, the
curved, car-wide rear window and on
the large side windows of the 1953
As optional equipment at
extra cost, Ford I-REST, soft-green
tinted safety glass is available. This
glass effectively cuts glare from the
sun’s rays and from oncoming head
Additional features offered in the
1953 Ford are: check straps which
hold the front doors either two-thirds
or wide open; all Mainline sedans and
coupes equipped with 6:70 x 15 tires
as standard equipment; new jet-wing
hood ornament and new oblong park
ing lights; and new one-piece, wrap
around rear window in the Victorias.
Ford continues to feature center
fill fueling with the gasoline cap Con
cealed behind the license plate, easier
steering, push button door handles and
rotary latches anil extra large lug
Ford front seats have automatic
posture control, including non-sag
springs covered with a thick foam
rubber seat pad and a seat track
mechanism for fore-and-aft adjust-
ment of 4.1 inches. During this ad-
justment the seat cushion rises one-
half inch while the seat back tilts for-
ward 1.8 inches to properly accommo-
date shorter drivers in the extreme
forward position, Rear seats in all
models also are covered with a cushion
of foam rubber.
U EDDING ANNOI \< 1 Ml X I S
at I’he Mill City Enterprise
H zs WK i NSON
fût all wtA’Hi«
with 'Sawdust Rubber
WE CAN RECAP YOUR WORN TIRES
INTO WINTER TIRES WITH THE
Forget winter driving worries.
Don’t wait another day. Bring in
your worn tires and let us put
the famous deep-cleated Kraft
System winter tread on them.
You’ll enjoy easy going thru
snow, slush and inud all winter
long . . . and you’ll save money
too. 8 hours service.
A (IMÍAAL riti SltFKl
PHILIPPI TIRE SERVICE
Savins YOUR Tires Is OUR Business
PHONE: LYONS 143
MILL CITY TAVERN
Hot flashes" of Change of Life stopped
or strikingly relieved
63-80%'of the cases
in doctors' testsl
• Those suffocating ’heat
waves” — alternating w 1th ner
vous. clammy feelings — and
accompanied often by restless
Irritability and nervousness
are well-known to women suf
fering the functionally-caused
distress of middle life change"'
You want relief from such
•uffertng And chances are
?ou can get it. Thrilling relief'
hanks to tiro famous Lydia
•In doctors' tests. Lydia Pink
ham s Compound and Tablets
brought relief from such dis
tress in 63 and 90 V r (resti
ly) of the cases tested Com-
ptefe or striking relief!
plouiond, Ho»« ••nafltad
Amazing, you say ’ Not to the
many thousands of women who
know from experience what
fliese Lydia Pinkham medi
cines can do'
Their action - actually — is
very modern They exert a sci
entifically calming, soothing
Try Lydia Pinkham's on the
basl' of medical evidence! S«-e
if you. too. don t gain blessed
relief from those f«rrlble hot
W bcf *
How lyoio Pmlihom . wsrlil
/I acre tsrough a woman .« nm-
par Serie iservotrr ryerem to gire
relief Zrom the hot Uaaher and
other Htnctumuog-coused du-
treMer o/ "change o/ lit*."
flashes" and weakness so com
mon in "change of Ufe.”
Don't put it off' Oet Lydia
Pinkham s Vegetable Com-
pound — or
lets with added Iron i ( trial sue
Wonderful — too - for the
funetlonal pains, cramps.
"dragged-out" feelings and
other discomfort of monthly