<!
LYONS
IDANHA
The MILL CITY ENTERPRISE
MILI, CITY, OREGON
THE MILL CITY ENTERPRISE
September 14, 1950
By EVA BRESSLER
By REBA SNYDER
Dick V
________ _______
Woodward
injured ___
his _____
back Mr. and Mrs. Laurence Walworth
Entered aa necond-cia»» matter November 10. 1944 at the post office at
while on their fishing trip a week former resident here visited friends
SALEM
Mill City, OreKon, under the Act of March 3. 1873
1 ago and missed the first day of school in Lyons Monday. They were over
Phone 3-4534
I however after treatment Tuesday he night guests at the home of Mrs
<1. <SS|F1»:I> UllKH'risi»i.i one Insertion for
or three for 11 i0
141 N. Commercial St.
The Enterprise wi- not be responsible for more than one incorrect In­
Minnie Smith. The Walworths who
was able to attend Wednesday.
sertion. Errors In advertising should be reported immediately'
Display
Has Everything for Your
Lester Honey drove to Salem Tues­ are spending the summer at the
Advertising 45c column inch. Political Advertising 75c inch.
day where he obtained work and Methodist camp at Suttle lake were
rented a house. He drove a U-drive on their way home from attending
NIWIPAPII
t ruck home and moved his household the Laymens retreat at Barview
| goods and family Wednesday. The camp.
. PUBLISH! »I
Furniture and Bookkeeping Supplies
Mrs. Minnie Smith returned home
Ralph Boje family are living in the
''ASSOCIATION
Sunday evening after spending sev-1
| Perkins house.
Mr. and Mrs. Charles Cannon eral days with relatives in Salem I
moved
last week from the cabin in and Brooks. She was a guest at the
i nuiimiia uwuiar
‘THE PAPER THAT HAS NO ENEMIES HAS NO FRIENDS.”
which they had been living to a com- home of her sister and family, Mr. ft
George Putnam.
and
Mrs.
Harry
Bosch
at
Brooks,
— pany house across the river.
DR MARK
Stubby Mill's five piece orchestra and at the home of her brother John
Mortz
in
Salem.
will play for the Canyon Aid dance at
the grade school auditorium on the Sunday dinner guests at the home
Reprinted from
of Mr. and Mrs. Earl Hampton in
night of September 16.
REGISTERED OPTOMETRIST
Portland. Oregon OREGONIAN editorial of July Sth, 1950
Mr. and Mrs. Gwen Geston, his Salem were Mr. and Mrs. Alex Bode-
Anti-liquor group* and individuals, aware that public sentiment in I brother, John and Mrs. Braxton ker, Mr. and Mrs. Clyde Bressler.
Will be at his MUI City office in the Jenkins BuUding
Elmer Hiatt of Lyons. Loffee Hiatt
Oregon continue* to oppose return to prohibition and bootlegging, have been Fouts spent the past weekend in Mil­
Thursday afternoons 1 to 6 p.m.
of Seattle. Mr. and Mrs. Leroy Hiatt
waukie.
groping for legislation which falls more suitably into the category of harass­ Thompson and Hendrickson Log­ and Jim; Mr. and Mrs. Warren Ward
Also Thursday evenings by Appointment.
ment of the liquor industry than of promoting temperance. In this field ging Co. were inactive most of last of Roseburg.
HOME OFFICE: 313 W. FIRST, ALBANY
is th«' initiate«! mrasure, to be voted on in November, to bar from sivles in week because of low humidity, and
Mrs. Orlin Elwood left Saturday
Oregon any alcoholic beverag«« advertised in Oregon.
Seitsinger's crew were unable to evening for Iowa where she was
This newspaper opposes the measure as hypocritical, in likely result start operations Monday morning for called by the death of her mother.
if not intent; as an opening wedge in a campaign to restore prohibition; the same reason. A rain is needed She was accompanied by a sister
a* a limitation on th«- Knox law which gives the state monopolistic control very badly in this area in order to from Portland.
School started in Lyons Monday
of liquor and provide* revenue* for public welfare, and as an unjustified keep up production.
Bruce Gordon missed three days of morning with a teaching staff of
and unrealistic Interference with legitimate advertising and the legal liquor
school last week because of ear nine teachers. It was reported that
industry.
trouble.
On«- may expect sponsor* of th«- liquor a«lvertlsing l*in to respond for Robert Tabor, Sawyer for Idanha approximately 200 pupils were en­
rolled with more to follow later.
public attention that this newspaper or others In opposition to th«- Initiative Lumber Co. will reside in the com­
A dinner was held at the home of
are fearful of losing advertising. There would be no merit in this. The pany house recently vacated by the
Mr. and Mrs. Arthur Olmstead Sun­
TOYS AND DOLLS
Lee
Hopson
family.
The
Hopsons
SPECIALTY CARDS
Knox law and regulations of the Oregon liquor control commission relating
day honoring the birthday anniver­
to advertising now are so rretrictive that not even all the information on moved a week ago to their new home saries of Donald Olmstead, Mrs. Wal­
MASQUERADE SUPPLIES
TRICKS AND PUZZLES
in New Idanha.
the label of a bottle of whiskey may be reprinted in an advertisement.
ter Olmstead, and Mrs. Ed. Olm­
MODEL
AIRPLANE MOTORS
Mr.
and
Mrs.
Harold
Perton
Visited
MODEL AIRPLANES
o.
Th«- “promotive” advertising of liquor at which the initiative is di­
relatives in Delake the past weekend. stead. Present were Mr. and Mrs.
rected—th«« “Man of Distin« tlon” sort of thing—is not now permissible in The first executive meeting of the Walter Olmstead, Mr. and Mrs. Merle
Use Our Mail Order Service
Oregon publications. Nor is It legal to advertise liquor in Sunday news­ Deanha P.T.A. for this school year Olmstead, Gene and Lee of Mill City,
papers. Yet national magazin««* and radio plugs enter th«- state with such was held in the high school building i Mr. and Mrs. Ed. Olmstead, Bobby
SALEM’S ORIGINAL
“promotive” advertising.
Monday night with J. C. Boyer pre- and Judy of Timber, Mr. and Mrs.
The inltiatlv«« measure would prohibit the sale in Oregon of brands siding. Ctommittee chairmen present Byron Edmondson. Ronald and Ray
of Oak Grove, and Mr. and Mrs. Art- Ö
of liquor, win«« or beer advertised In such manner in m««dlums entering were Mrs. S. T. More, Budget; Mrs
Mrs
Sol
hur Olmstead, Donald and Walter.
Oregon, whether or not the advertising originat«-d in other states. The Lillian Leach, historian;
Herman 1 Mr. and Mrs. Ralph Trask of Al-
Tucker,
publicity;
Mrs.
obvious recount«« of distillers and brewers—and we fail
Phone 2-1588
SALEM
163 N. Commercial
Payne, hospitality; Mrs. Richard bany spent the weekend at the home
would promote temperance — would b«- to print special
Hansen, membership; and Mrs. A. of her parents Mr. and Mrs. Albert
products soltl in Oregon.
School Ring. Mr. Ring is in very poor
R. Snyder, refreshment.
_____
Instead of asking for a bottle of Old Grandad at a state liquor dis- lunch chairman, Harry Rutherford health and has a large tumor on the
penaary, on«- would be asking for a bottle of Old Great-Grandfather or Old was not present and the program remarkably well in spite of the fact
Grandma. To promote the sale of Its product, the distiller would advertise chairman has not as yet been ap- left side of his face, and gets around
the name Old Great-Grandfather or Ohl Grandma in Oregon publications, pointed. Also present were the four that he is past 90 years old.
Mr. and Mrs.Lyle Burmester were
under th«- initiative’s limitation that advertisements must carry only the officers. Mr Boyer, Mrs Payne. Mrs
Brad Humpreys, and Mrs. J. B. Gor Sunday guests at the home of her
name of th«« producer, brand of th«- product, place where sold and price.
<jon
parents Mr. and Mrs. William Beran
This would I m - a plwe of hypocrisy which would not confuse regular
All chairmen are to have a written on Roger Mountain near Scio.
purchasers of liquor nor measurably reduce local advertising. It would be
Mrs. Hershel Culwell was hostess !
program for the year at the October
In kts'ping with the hypocrisy of prohibition.
executive meeting.
First regular for a dinner Thursday evening honor­
Th«- basic consideration is that b«-er, win«- and whisky ar«- legal com­ meeting of the P.T.A. will be Sept ing her husband on his birthday anni-1
modities In most communitit-s and states by popular vote. Th«- Knox law 25 at the grade school library, versary. Covers were laid for Mr.
and Mrs. Robert Butler, Miss Rena
r«s-ognln-s that state regulation of the liquor Industry is desirable to protect 8:00 p.m.
Mr. ................
and Mrs. ........
Henry
Mouser I
Mrs. Richard Hansen and Mrs. Sol Butler,
1—...............
- ---------
th«- public health and safety. But the people have a right to be informed
in all reasonable ways of the quality, potability and flavor of any alcoholic Tucker were named delegates to th«- of Shafter, California, Mr and Mrs.
P.T.A school of instructions for Howard Naue, Mr. and Mrs. Elmer
product offered for sale. Ther«« Is no safety nor honesty in anonymity.
Lynn and Marion counties in Albany Culwell of Lyons, Mr. and Mrs. Sam I
ft
ft
•
Culwell, Harlin Gibson. Mr. and Mrs.
Editor*» Not«*: The Enterprise vndorsrs the above editorial because ue in September 14.
Hershel Culwell, Joyce, Thelma and
could not improve on th«* thought« ev|»rr«M*d therefore we print it in full.
baby.
Don’t Borrow—8uitacribe Today!
THE COMMERCIAL BOOK STORE
j
DON PETERSON, Publisher
OFFICE NEEDS
I
Attack on Liquor Advertising
EAHHI EICI M1**
H. 0. Model Railroading Equipment
Toy & Hobby Shop
All-Steel
BROADWAY AND MAIN STREET
FOR YOUR PROTECTION!
Will TV Influence Your IQ?
It Can Be a Cultural Medium
------------------------------------ By
Kellom’s Fresh Meats
FRESH DAILY — VERY REASONABLE PRICES
Kellom’s Grocery
MILL CITY
SUNDAYS AND HOLIDAYS
9 A M to 12 NOON
OPEN WEEK DAYS
8 A M to 7 P.M.
Wt l.llt rRAIMNti STA MI’S
„ <(1 s.4,
O-'»
in "I.“'»”'-*
can Y®0 9e
f «.th
•uto“'*“'
^winc
•”
.utotn»1* ,
4¿,je
There's a McCulloch
for every
logging job
con»»0"**
i hsndl*
toe
*
i
John Nelson
I
BILLY
ROSE------------------------------------
As an old blab merchant, I seldom pay much attention to the
other fellow’s speeches, and when I do it’s generally to take um­
brage rather than notice.
This week, however. I’d like to turn coat and tables on myself and do
some hefty hollering about a speech on the future of television recently de­
livered by Dr. Millard Faught, an economist, at the University Club of
Chicago. I happened to pop-eye a copy of it the other day, and while I
haven’t the space to give you the whole 4.000 words, here’s a bit of the
cream off the top . . .
To begin with. Dr. Faught ax­
ioms that TV can be used for a lot
tuple their eudiencet end double
of things besides selling eyewash,
their grot set,
end
eho meke
mouthwash and hogwash, and in­
possible 10-ntil 1i on-do Iler g e t e s
sists that its full
for chompionship f i g h II end
potentialities will
World Series gomes. But. op-.net
never be realized
the good doctor, Us most eye-
if we allow it to be
hugging imped util be on educe-
taken
over
lock,
tion.
stock and antenna
By bringing the classroom into
by the hucksters,
the home, it will be possible for
In his opinion, the
100,000 students simultaneously to
new dingus can do
take the same beginner ''curse in
an u n p recedented
Spanish, or child car
'.terior
job for us in a
decorating, whereas •
verage
dozen esthetic
class on campus toda;
■orsts of
fields providing, of Billy Rove
from 25 to 50 students.
ft
ft
ft
course, that a
method can de devised whereby
YOl’-SEE revenue from these
someone besides the advertiser home extension courses would pro­
foots part of the bill.
vide the monies for new university
The gimmick he suggests is a buildings, laboratories, scholar-
television box office operating on ships and teachers' salaries, and
a pay-as-you-see-it basis, and the once and for all our colleges could
one he specifically mentions in his stop passing the hat Education,
speech—Phonevision—is due to be the doc goes on to say, is our best
tested in Chicago this fall with the bet to stand off totalitarianism, de­
blessings of the FC.C.
spite which it's probably the most
• • •
obsoletely merchandized commodity
LEAVING ELECTRONIC double- in our society.
talk out of it, Phonevisicn, which
The economist stresses lhel he
was recently demonstrated for me,
hot so gnorrel tenth the od ser­
is simply this: a system whereby
ies er s.
but memteim I b el if
09 per cent of an image is telecast
they're the only source of reve­
free of charge, but shows up on th*
nue. TV u e cutch to used up the
home screen as so much hash. To
terete sort of cullurel pigmy the!
unscramble the picture one picks
redto u.
up the phone and asks the operator
The living room, he argues, is
to pipe in the missing 1 per cent probably the ro o m farthest re­
through a gadget on his set hooked moved from the marketplace, and
up to his telephone line
if Joe Jones and his missus want
At the end of the month, the something in it besides cornflake
charge for this service is included and Cuticura commercials, they'll
m his phone bill, and the gross take have to contribute the pennies to
divvied between the television sta­ make it possible The government
tion. the creator of the program, could probably be pressured into
and th* phone company
doing it for them, but who with an
According Io Dr.
F » • f h »,
IQ above zero, asks Dr Faught,
Pbooevccron—or some •<«•« oient
wants political appointees messing
detect—udl utohe •» poinhle I»
with our educational processes and
• oiled millions ol d oiler s rw e
cultural preferences*
ueglr ecemng lor, let a< coy.
I particularly like the last line of
the Red Cress by petting on one
his speech: “Never in the history
uotuinu ide bene'u video ihotr.
of the communicative arts was
It uill enoble our suh-ento-
there a greater premium on fore­
drerlh Hnllvu ood Uedsos to emu-
sight
Lockers
Available at
Ken Golliet’s
MEHAMA
Open Sundays and Holidays
9 A.M. to 6 P.M.
»
o
o
§
I