VJOrJECJ'G JERUEQ
Women, more than men, have excitable nerve, because
tmn work and physical strain lax their more delicate
nervous systems and bring premature age and chronic
weakness unless treated intelligently.
Druaden piD. and alcoholic concoctions cannot build up a
woman s strength, but the concentrated medicinal food properbesia
VV U
build strength from its very source and are helping thousands
of women to gain control of their nerve power overcome
tiredness, nervousness, impatience and irritability.
SCOTTS is a liquid-food free from alcohol
. Scott Bowm, BI0WI.U. N. J.
LADIES!
Wehave just received a new
lot of
Country Club Toilet
Preparations
Come in & let us show them to you
Chas. N. Clarke
YOUR Druggist
Safe Deposit Boxes
Effective January 1st, 1917, we reduced the
rate on standard size safe deposit boxes to $2.00
per year. This gives our customers the benefit of
the double key system in our steel chest at a much
lower rate than is charged for similar service in
larger towns.
We invite you to call and let us show you the
advantages of having your papers all together in a
steel chest within a fire-proof vault.
Butler Banking Company.
An Orchard Necessity
The Hood River Box
Nailing Press
Do you know that no time saving contrivance for or
chardists has ever become so universally popular as this box
nailing press? These presses have been, shipped to Siberian
orchardists, all over the United States and to the far away
fruit districts of Australia. The reasons are simple. The
cost of the box is but normal when compared with the saving
made by the efficient service it renders.
W. G. SNOW
Phone 2611 Fourth Street
The Purity Dairy Co.
Yours for prompt service and
Good Milk
THOS. D. CALKINS
rTrff?" r
ss. noon
The Secret of Lasting Construction
No matter whether it's a house,, barn or shed lies not
alone in your choice of siding mate"aia"d.Ilet9);nH,
largely in the material that must support the building-tnat is
GOOD TIMBERS FOR DIMENSION
The kind we handle are the product of one .of the 'best saw
mills in the country and will support your building for jears.
Come in and let's talk it over.
WE HANDLE CEMENT
Bridal Veil Lumbering Company
Yard West of Freight Depot
nn
A
LADE!
1 1 it
Phone 2181
1J00D ItlVEU
Money Talks
-TO-
Fruit Growers
BY
Northwestern Fruit Exchange
No. 24
"Skookum" in 1916
CONTINUED
TO FRUIT GROWERS:
The SKOOKUM advertising fund, I
have previously told you, was augment
ed by thouf ands of dollars as a conse
quence of volunteer cooperation by
wholesalers and retailers. This is one
of the most gratifying things about
the SKOOKUM campaign. Newspa
per ads, billboards, contests, food
show booth displays special store dis
plays, circulars to customers, banners,
all these mediums of advertising
SKOOKUM were undertaken by retail
ers and wholesalers at their own cost,
not a dollar coming out of the growers'
pockets. At Springfield, Mass., the
SKOOKUM distributors, the Henry J.
Perkins Company, together with three
retailers, took an entire page in a Sun
day edition of the Springfield Union,
which was principally devoted to
SKOOKUM. The Boston local cam
paign with Wilson, "the longest legged
man," already briefly mentioned, was
largely the expense of John B. Drake
& Co., wholesale distributors, who
wrote us that this live wire advertis
ing accessory to the national campaign
resulted in a marked stimulation of
SKOOKUM sales.
One of the most striking cooperative
efforts was that of the Jos. Chalona
In 12 Varieties.;
Jonathans and ,
" Grimes Golden
, iKm seaWc,
; coouiOctl
Typical. Street Car Card la Colon,
"We wish to congratulate the
management of the Wenatchee
Growers Exchange that shipped
this car to the Bigalow Fruit Co.
We never saw such color displayed
in Delicious and the texture was
silky and the pack par-excellent."
Another report form Columbus, Ohio,
says with reference to a car of Brews
ter Unit SKOOKUM : "We wish to
compliment you on the very fine deliv
ery you are making on Amicon's or
der." Drake, of Boston, stated that
the quality in car UN51686 (fcntiat
League Romes) was perfect. Grow
ers must face the inexorable law Of
marketing, recognized today as never
before in the history of the world, that
goods must be as represented. That
fact is a SKOOKUM anchor-hold you
cannot budge. It was one of New
York s biggest dailies that devoted
seme two columns of -its space to tell
ing its readers that bK.OOK.UM apples
were all they were advertised to be
and this was the disinterested, volun
teer expression of the food editor of
that paper, for no influence has any
appeal with the Evening Mail, and its
only object was to illustrate modern
principles of marketing. In much the
same way the Western Fruit Jobber in
an important, radical article headed
'The Fruit Industry Through National
Advertising Campaign Being Brought
to the Attention of the Consuming
Public," analyzed the SKOOKUM
J. B. CASTNER TELLS
- OF WAR INTEREST
"Until one has lived in Canada,"
says John ts. uastner, inspector ior
the Okanogan United Fruit Growers,
of Vernon, B. C, who was called here
to attend the funeral of his mother,
the late Mrs. Geo. R. Castner, "he
has no conception of the sacrifices pro
vincial residents have made to aid in
waging the great over-seas war. While
Vernon is no larger than Hood River,
1,200 of the able-bodied men of that
place have joined the Canadian army
'to do their bit.' Just before I came
here I saw the honor roll of Kelowna
men. Although Kelowna is a small
community this list contained 1,100
names. Some of those who answered
the first call have returned to their
homes hopeless invalids."
Mr. Castner, who was formerly a
local fruit man, says that he has been
busy the past summer teaching girls
and women how to pack apples and
other fruits. The work, he declares,
will have to be done this season almost
entirely by women. The packing
schools are operated by the govern
ment, and the demonstration fruit is
purchased with provincial funds.
"Yet with all these men gone, says
Mr. Castner, "I am told that a larger
force will be gathered this year. A'
large mobilization camp has been main
tained at Vernon. We had 6,500 men
there in training last year. It is ex
pected that the number will be larger
this year. At the Vernon interment
camp' 650 citizens of the countries with
which the Allies are at war are held in
dentention. Still a large population of
these aliens are allowed to proceed
with their business affairs unmolested.
They are simply forced to make re
ports at frequent intervals. The pro
vincial authorities do not molest them
unless they show by their actions or
their talk to be a possible menace.
"It is pitiful to hear the talk of some
of the boys who have returned home,
hopeless invalids, perhaps, from the
effects of suffocating gas fumes or
suffering from terrible wounds. These
men are imbued with but one thought,
that of getting in such physical shape
that they may return."
Mr. Castner says that the Okonogan
United Growers is an organization sim
ilar to the North Pacific Fruit Distrib
utors. The concern is the selling and
purchasing agent for nine community
associations. Last season the torinage
in apples, apricots, vegetables and
small fruits reached 1.850 carloads.
Planting, according to the inspector, 1
kaa ahnnt atinned exeent for anricots.4
which are grown very successfully in J
GLACIER, THURSDAY, MAUCU 22, 1917
Company, of New Orelans. Thia con
cern did an amount of local advertising
work, and in one Sunday edition of
the New Orleans Item SKOOKUM
was given a very witty send-off in con
nection with a ticket contest for the
comedy "Very Good Eddie," the
SKOOKUM adv., which occupied a
full column, containing a jingle well
worth quoting :
"If SKOOKUM is Indian
For 'bully you know.
And 'VERY GOOD EDDIE'
Is Broadway for 'great,'
Will the peaches they'll show
In the chorus front row,
Be as rosy and sweet
As the apples they ate?"
The Chalona Company also addressed
exceptionally clever letters to the
trade. "For health's sake eat SKOO
KUM " says the letter, and it winds
up: "For the sake of humanity, we
remain, Yours truly, etc"
Another booster for SKOOKUM is
the Omaha distributor, Trimble Bros.
They have spent considerable sums in
local advertising and put forth a spe
cial effort at the recent Omaha food
show, with a fine booth and SKOO
KUM float in the parade, manned by
Omaha braves in full war paint. This
exhibit was all supported by billboard
and newspaper advertising and Trim
ble Bros, were highly pleased with the
sales. Dealers were constantly asked
by consumers for SKOOKUM and they
would take no other.
It is an exceptional, a peculiar fact
about SKOOKUM, that when the ap
ple lover has heard of SKOOKUM you
cannot switch him or her. SKOOKUM
they want, and SKOOKUM they'll
have. No substitutes for them! They
want to taste those SKOOKUMS.
They want to take them home and
say: "These are the SKOOKUM ap
ples advertised." They want to tell
their friends they
Dougni
'those
SKOOKUM apples.
Sioux City, Iowa, received its show
'''iiumiu iDrillVl
l-Tln fwlwrt L Anhlf frrrrwrv inthfrl :
. Ii FTT'TT YTf"l if
spanuuig sunsnine ano cjear air;
of the Great fcrth.westi producing
perfect quahtytJavor and color.
A Skookum a day keeps the
JJoctor away.
' :; i
NORTHWESTERN FRUIT EXCHANGE
SvTsioh 90WEST ST, NEW YORK
appearlug In New York, Cblaigo, Bonton, Pittsburgh, New Orleans and Los Angeles.
campaign and commended it. Again,
and this is a noteworthy incident, the
Virginia State Horticultural Society
was addressed by one of the best fruit
experts of the South, and his theme
was strictly confined to the SKOO
KUM campaign, which he lauded in
detail - as an example which our rivals
of Virginia would have to follow. The
QUALITY QUESTION was specially
emphasize in this speech.
Just as I write there has been deliv
ered to my desk a copy of the Michi
gan Tradesman, published at Grand
Rapids, and devoted to the industrial
interests in the state of Michigan.
This issue of Dec. 13, 1916, contains a
paper read at the Michigan State
Horticultural Society by Leon J. Bak
er, industrial agent of the Traverse
City State Bank. At great length this
paper goes on to analyze the fruit in
dustry of Michigan and compares the
methods employed in its development
and exploitation very unfavorably with
those in the Northwest. The writer
says :
"What do the people of this
great country know about our fruit?
Absolutely nothing ! And why not?
Simply because we have been giving
all of our attention to the produc
ing end of the business and none to
the distributing end. Take
any one of the big manufacturing
concerns : They all advertise their
the provincial fruit districts.
Mr. Castner says that times for
merchants are fairly good in British
Columbia because of the funds distrib
uted by the government among the
families the headt. of which have en
listed. CASTNER WILL GO
WITH NEW COMPANY
Chas. H. Castner, who since 1912,
when the Association was organized,
has been in charge of the storage
plants of the Apple Growers Associa
tion, has tendered his resignation to
the board of directors. Mr. Castner,
it is announced, as soon as the Associ
ation appoints his successor, will be
come associated as resident manager
with the newly organized Hood River
Fruit Co., which, with H. F. David
son, who has been export representa
tive of the Association, at its head,
will participate in the local apple deal
next season.
Mr. Castner, before the Apple
Growers Association was organized
and when the Davidson Fruit Co.,
which formerly handled a large ton
nage of local fruit and of which H. F.
i Davidson was president, was in charge
or the shipping department of the
latter company.
Mr. Davidson, it is announced, will
divide his time between Hood River
and New York City. The fruit to be
handled by the new company will bear
the old established brands of the Dav
idson Fruit Co.
Little Girl Had Croup
Every mother knows and fears croup.
Mrs. R. M. Raney, R. F. D. 2, Stanford,
Ky., writes: "My little girl bad been
having croup every few nights. I began
to give her a few drops of Foley's Honey
and Tar Compound every two or three
hours, and that night she slept well,
never c mghed anv, and the next day her
cold was none. To all of my friends I
am saying, 'Get a bottle of Foley's Hon
ev and Tar for latcrippe, coughs, colds
and cronp. A genuine cure.'" Sold
everywhere.
Tax Payments Five Per Cent
Although the sheriff's office here has
been receiving payments on this year's
tax levy for only two weeks, Sheriff
Johnson announces that approximately
$15,000 has already been paid by Hood
River county property owners. The
total taxes for the year reach $240,000.
and the sum paid is five per cent of
the total.
Go to Law, The Cleaner.
er of local SKOOKUM advertising
through the progressive and enthusias
tic work of the Haley-Heeley Co. In
all these ads., by the way, the striking
trade mark loomed up, and made the
consumer take notice." It was a for
tunate thing that the EXCHANGE
persisted in having sketch after sketch
submitted, until the right idea was
found, for unquetsionably this striking
trade mark has done great things in
calling the attention of the public to
SKOOKUM apples. The Greenhut
Department Store of New York city,
made special displays of SKOOKUM
apples, and devoted special panels in
its metropolitan press advertising to
SKOOKUM, listing the varieties and
pricing them.
These examples, which could be
multiplied many times over, give you
growers a clean-cut picture of the way
in which wholesalers and dealers have
been handling the American consum
ing public for you. This augmentation
of the EXCHANGE'S direct effort
demonstrates that an endless chain of
activity has been set to work, in which
there has been plenty of enthusiasm
and the maximum of practical sales
strategy and doing. It was demon
strated beyond any question, also that
a nationally advertised'brand of applet
could be marketed at a price sufficient
ly higher than unadvertised brands to
more than equalize the cost of the ad
vertising up to date.. SKOOKUM ad
vertising has not cost the growers
ONE CENT! On the other hand, they
cashed in on their investment every
season plus a cash profit and plus a big
accumulation of "brand value" which
will count big in future years.
There is another feature that must
be brought out, and this refers back to
"quality." I have said that the SKOO
KUM PACKERS ASSOCIATION rules
cover the necessity of SKOOKUM be
ing up to grade. More and more the
1916 campaign proved conclusively the
need for scrupulous regard for quality
of the pack. From Cleveland, Ohio,
we received a fine testimonial. It was
a report on car GN52295 :
'' ' -
Iff? . '-
U 'A
7y ' ": ec I
mirfcc
products nationally. They don't
leave it to purchaser of the goods
alone. It will behoovejthe pro
ducers of Michigan fruit to get be
hind and provide means for a na
tional advertising campaign. Right
now Sunkist Oranges are attracting
attention all over the United States,
and the SKOOKUM Apple is gain
ing prominence by leaps and
bounds." . ,
It is noteworthy that on all sides of
us we hear SKOOKUM referred to in
a matter-of-course way as a national
brand, well known to everybody as
though it were a foregone conclusion
that everbyody everywhere knows
about SKOOKUM apples. It is also
significant and pleasing that SKOO
KUM is being held up as a shining ex
ample before the membership of vari
ous eastern horticultural societies.
I could keep on indefintely citing il
lustrations of the success of SKOO
KUM, but'space is costly and I must
pass on to "other matters. In my next
letter I shall tell you of the operation
of a very little-talked-of but MIGHTY
IMPORTANT phase of the EX
CHANGE'S SERVICE-the TRANS
PORTATION DEPARTMENT.
Faithfully yours,
W. F. GW1N,
Vice President and General Manager,
Northwestern Fruit Exchange.
MT. HOOD LINE
LAUDED BY SHIPPER
The Fruit Growers' Exchange plans
on a material expansion the coming
season. The Exchange has made ar
rangements for the construction of a
commodious new warehouse at the
Odell station of the Mount Hood road,
and tentative plans for a similar plant
at the Van Horn station have been
made.
Kenneth McRav navs the hicrhest
tribute to the Mount Hood Railroad
Company because of its willingness to
cooperate with growers and to give
them better service and work toward
constructive improvements for th lo
cal fruit business.
"The Mount Hood Company, " says
Mr. McKay, "deserves unstinted praise
for what it has done the past several
yeas. We would be better off in this
valley if we had a few more such men
as Chas. T. Early. Mr. Early, as I
have observed, is always ready to meet
the Hood River apple growers more
than half way."
SHINE
IN EVERY
DROP"
Black Silk Stove Polish
Is different. It rlnoi tint
dry oat; can b used to tha I
IhjH aron; liquid and paste I
on mialitv: atMolntelv no I
Wfwte; nothrnt or dirt. Yoo 1
got your mooy worto.
Rlnrk Silk 1
Stove Polish
li not only most economical, bat It stat fc
ant, aiiky mstre that cannot bo obtained witt
ith anv
f heT polh. Black 6nk Stova Polish doea not
mh off - it last fowr timoa aa kmf aa ordinary
poUah ao it aaraa you time, work aod aaooey.
Don't for when 9tm
Want stora polish, bo am to
ajtk for Black Silk. Ifttian't
the beat atovo polieh too ever
oaed your dealer will refund
your money.
BUck Silk Stow Polish
Works, Storting, Ulinoia.
Uae Black Silk AlrDryfnf
Iron Enamel on grates, rea
ietem, stovvpipes, and auto
mobile tire nma. Prevent
ruaUng. Try it.
v jkiEI Uae Black Silk Metal Vol.
C 1 ooicklr, Miijr and tam,
equal foraMoa aatamobik.
Daters, Fads and Rubber Stamps of
very description at thia office.
n
LLLJ
mi
Garden Making Time
Is Near
Our new Spring stock of garden
tools is now ready; Rakes, Shovels,
Hoes, Spading Forks, Trowels, Grass
Hooks, etc. Each tool thoroughly
tested and guaranteed to be free
from defects.
GARDEN HOSE
In anticipation of present high
cost of materials we placed our or
ders many months ago, and have
just received our new stock, which
we can sell at prices no higher than
last year's, while this shipment lasts
Blowers Hardware Co
The Firm That "MaKea Good"
Phone 1691
i
White River
Flour
Makes Bread Having the
Old Bready Flavor
AT YOUR GROCERS
They Always Come Back
Here whenever they have been induced to stray by big prom
ises, and once they return our customers stray no more.
When you decide to buy shoes, don't part with your money
until you have seen what inducements this store offers. Com
pare carefully and you will be indifferent to economy indeed
if we do not get your order.
J. C. Johnsen, The Hood River Shoe Man
Building Plaster, Cement, Lime
Feeds for
The Dairyman and Poultryman
Warehouse at foot of 5th Street
S. E. BARTMEvSS
FUNERAL DIRECTOR AND LICENSED EIALiR
Licensed with Oregon's first class ofEmbalmers. - Phone 1381, 3321
HOOD RIVER, OREGON
PEOPLES NAVIGATION COMPANY
Steamer Tahoma
Down Sundays, Tuesdays. Thursdays
Up Mondays, Wednesdays, Saturdays
All kinda of freight and passengers handled. Horses and automobiles
given special attention.
Jack Bagley, Agent, Phone 3514
Hay, Grain, Mill Feed, Flour and Corn Meal
CORN MEAL
Made from corn grown in Hood River Valley, milled and
sacked by Kelly Bros. No better, fresher meal than this.
Get it from your grocer KELLY BROS. CORN MKAL.
Hunt Paint &
Complete line of PAINTS, OILS, BRUSHES, etc
4y ttoom Mouiamgs
FT5JA
a a m
Oak and 1st St s.
Wall Paper Co.
Heath & Zlilligan Mixed Faints
Glidden's Varnishes
Bulk Calcimine Mixed to Order
Plate and Card Rail
Dry Paste