HOOD RIVER
GLACIER, THURSDAY, MARCH 8, 191?
OUR LUHGS MI DELICATE
Overwork, lack ol fresh air, mental strain or any sickness
disturbs their functions. Stubborn coughs tear and wear
the sensitive lung tissues. N
? ?nv77T7 v? nrwinin r?nrxi
i f I f ii II i i iv
O UhllOINIIkl
should be taken promptly for hard coughs, unyielding colds,
or when strength is lowered from any cause. Its high
nutritive value creates resistive force to ward off sick
ness. The rich cod liver oil improves the quality
of the blood to relieve the cold and the glycerine is
soothing and healing to the lung tissues.
Befiue Alcoholic SuWtitutwWlikhEicIude tie 01 m
JppAl LADIES! LADIES! M
II 11 We.have just received a new I ji I
1 Country Club Toilet J ' J
IUlAJj Preparations 11
. izy. Come in & let us show them to you II
j n i m 1 1 1 n i m n n 1 1 1 1 m
For Goodness Sake eat
Blue Ribbon
BREAD
Made from Unbleached Flour I
LUMBER FOR SALE!
I have only a limited amount of timber which I
will cut in March and April. Anyone who contem
plates the purchase of lumber and to whom delivery
at Belmont would be beneficial had better communi
cate with me at once regarding their requirements.
A. A. LAUSM ANN, Telephone 54 1 9
An Orchard Necessity
The Hood River Box
Nailing Press
Do you know that no time saving contrivance for or
chardists has ever become so universally popular as this box
nailingress? These presses have been shipped to Siberian
orchardists, all over the United States and to the far away
fruit districts of Australia. The reasons are simple. The
cost of the box is but normal when compared with the saving
made by the efficient service it renders.
W. G. SNOW
Phone 2611 Fourth Street
The Purity Dairy Co.
Yours for prompt service and
Good Milk
THOS. D. CALKINS
Anderson Undertaking Co.
C. C. ANDERSON, Sole Proprietor
Licensed Embalmer and Funeral Director
311 CASCADE AVE. PHONE 1394
WHAT Bit I TEll YOU. UN. IE
OO0 flOOOS, HEY, WHAT 1
.r m:o
i,U ON'T
f1: 1 ON
C I
THE young fellows teach the old ones and the old
ones teach the younfi-that's the way it is with
W-B CUT chewing right along. Less chew ing for feeble
. . I 1... 1 . R... Kid nAint ia
i jws. less cnewing lor nusfcy ij "V"
attraction. Never before has there been so much sat
. . T.- I;! nrhrm Ir's rich tobacco. W'U
111 su -
GUT is. It makes you feel
chew so much of the old kind
MJt WEYMAN-ERHTOM C03?AXT,
isiacuon i
1 1 111 1 i i imi i
Chas. N. Clarke .Sbs
YOUR. Druggist -fTl?
i m m m i 1 1 1 1 m 1 1 1 1 1 1 ii
if it a:1
HAVt TEA
IT.
A.9 TllS SUE CMEW
ISN'T KV. AS BIO
A YCL AOOO.'ll. IT
T?TC3 BtTTCA TOO
AHO Will IIUT IOFC'
.,
sorry lor me ieuows vno
for so little benefit.
50 Uaia Stpm. New Tork Cry '
Money Talks
TO-
Fruit Growers
-BY-
Northwestern Fruit Exchange
No. 19
More About "Skookum
in 1915
TO FRUIT GROWERS:
The EXCHANGE office at New York
sent us a menu of the McFADDEN
PHYSICAL CULTURE RESTAU
RANTS, of which there are ieven in
New York and one each 'in CLEVE
LAND, TORONTO,' NEWARK, DE
TROIT, PHILADELPHIA, PITTS
BURG, and CHICAGO. This menu is
dated Tuesday, March 14, 1916, and
contains this item:
"BAKED 'SKOOKUM' APPLE 5c;
with whipped cream 10c".
Do you catch the significance of
this? Not "baked apple" as formerly,
but baked SKOOKUM apple. These
New York restaurant men realize that
the public knows this brand and will
understand it stands for CHARACTER
and QUALITY. -
Not long ago, the INTERNATION
AL COOKS AND PASTRY COOKS
ASSOCIATION, an organization whose
membership consists of nearly all the
chefs, cooks and stewards of the
hotels, cafes, restaurants, clubs and
wealthy families, awarded a diploma
to SKOOKUM APPLES, and in their
official magazine put SKOOKUM on
the roll of honor, which is headed with
this statement:
"The leading Hotel Stewards and
Chefs of the World USE and RECOM
MEND these products:"
Then follows the list, HEADED by
SKOOKUM APPLES and including
such nationally famous articles as ROY
AL BAKING POWDER, HUYLER'S
COCOA, WELCH'S GRAPE JUICE,
etc. Truly, SKOOKUM travels in
first-class company:
In one of my previous talks, I men
tioned the need for the education of
retailers as to the-eeasonability of dif
ferent apple varieties and said that a
large per cent of the retail vendors are
foreigners. During the season of
1915, the EXCHANGE got out a book
let, descriptive of the different varie
ties and their seasons and uses, and
printed this booklet in Italian, Greek,
German, Hebrew, Russian and several
other languages and was eagerly read.
More work of this kind is needed, and
the EXCHANGE intends greatly to
enlarge the scope of this educational
campaign, as the output grov s and a
larger working fund becomes avail
able. A triumph scored by SKOOKUM,
and what seems to me to be one of the
most significant of any yet recorded,
was the appearance in the Woman's
Home Companion for May 1916, of a
full page in the art section, showing a
beautiful picture of apple trees in
blossom and at the bottom this state
ment: THE OLD APPLE TREE
We ought to make a festival of
apple blossom time as they used to
do in rustic England, when all the
village danced in the orchards and
sang: "Hail to thee, old apple
tree!" It might go a little hard
with our National self-consciousness
at first, but that isn't fatal.
Why don't the Oregon orchardists
start the fashion? It would make
those Skookum apples a little more
skookum than ever.
Now this is editorial writing,-' not
an advertisement. We had nothing
whatever to do with this and it was a
complete surprise to us. If you will
read this article carefully it will grow
more and more significant. In the
first instance the COMPANION cap
italizes the word Skockum, indicating
that they acknowledge that it is a
I copyrighted brand name, but in the
second mention, the word is used as an
English ADJECTIVE, which is the
tacit admission that, as ROGERS
PEET expressed it, "the enterprising
apple growers of the Northwest have j
made "an addition to our slang vocab
ulary." Remember, that while this
word Skookum is common-place out in
the Northwest, it was brand new to
the Eastern ear when we started our
campaign four years ago.
Recently one of the employes of our
Seattle head office brought in and laid
on my desk a big pound can of. smok
ing tobacco, inis can was in the form
of a lunch box and is put up by an old
tobacco house : J. J. BAGLEY & CO.
of Detroit, Mich. The label on both
sides of the can is
SKOOKUM
with a picture of a big red apple!
Very plainly seen where thefe people
got their brand, isn't it? And "im
mitation is the sincerest form of
flattery." Of course SKOOKUM is a
copyrighted name but there is no ob
jection to these tobacco people using
it ; in fact, it is a compliment and
helps our game rather than hurts it.
All these illustrations simply go to
show how SKOOKUM has made good
and "gotten across" and how far its
fame has penetrated from New York,
where the advertising had been con
centrated. In my next, I will tell you about the
1916 campaign.
Faithfully yours,
W. F. GW1N.
Vice President and General Manager
Northwestern fruit Exchange.
Rank Foolishness
Yon occasionally see it Mated that
colds dx not result from cold weather.
That is rank foolishness. Were it true
colds would be a prevalent in midsum
mer as in midwinter. The microbe that
causes olds flourishes in damp, cold
weather. To get rid of a cold take
Chamberlain's l'oueh Remedy. It is
effectual and is highly recommended by
people who have used it for many yeare
as occasion required, and know its real
value. Obtainable everywhere.
Total Snowfall 56 laches
The total snowfall in the Lower Val
ley for the winter now closing, accord
ing to E. W. Birge. local weather ob
server, has been 56 inches. Last win
ter a total of 133 inches fell. Rams
for the winter have been lighter than
usual, and the Hood River valley is
Btul lacking by over an inch in the av
erage winter's precipitation up to this
date.
When to take Chamberlain's Tablets
When you feel dull and stupid after
eating.
When constipated or bilious.
When you have a sick headache.
When you have a sour stomach.
When your belch after eating.
When you have indigestion.
When nervous or desponnent.
When you have no relish for meals.
When your liver is torpid.
Obtainable everywhere.
Money Talks
-TO
Fruit Growers
BY
Northwestern Fruit Exchange
No. 20
"Skookum" in 1916
TO FRCIT GROWERS:
The first step in the 1916 SKOOKUM
campaign was a general conference.
We asked the boards of directors of
the local growers' associations to meet
me in Wenatchee to discuss and deter
mine the policy for the year. The
date set for the meeting was well
ahead of the season, so that we might
have plenty of time to debate and di
gest every important phase of thought
and suggestion that might crop up.
Then, too. we believed in preparedness.
There was plenty for us to do in 1916,
and it had to be done right. So, ac
cording to arrangement, the TRUS
TEES of the LEAVENWORTH, PE
SHASTIN, CASHMERE, MONITOR,
WENATCHEE, SUNNYSLOPE and
BREWSTER growers' organizations
met me in the rooms of the Wenatchee
Commercial Club on Wednesday, April
5th, 1916, and the entire day was spent
in reviewing the ' results of the
SKOOKUM campaign for the three
preceding years, and in discussion and
analysis of the plans suggested for the
future.
This meeting surely resulted in thor
ough preparedness resolutions, but be
fore beginning on the details that were
outlined for the 1916 advertising and
sales campaign, I wish to divert to
two important decisions reached at this
conference ; first, by which the grow
ers' equities in the SKOOKUM brand
were to be perpetually safeguarded,
and second, the decision to pack
SKOOKUM identical with extra fancy.
The latter suggestion was one of the
first on which action was taken, it be
ing decided at this conference to dis
continue the use of corrugated card
board cushions, top and bottom, which
had been used heretofore in packing
SKOOKUM. The EXCHANGE was
able to recommend that this be done,
as careful observation of the deal had
convinced us that these mats were not
valuable in proportion to their cost.
This change in the packing method
makes the SKOOKUM pack identical
with the regular extra fancy. It is
astonishing how many mistaken ideas
have gotten out among the growers in
regard to the SKOOKUM pack. I
heard of a grower who, happening to
meet a prominent EXCHANGE mem
ber on the road, fell to discussing the
SKOOKUM plan. The first grower al
lowed that SKOOKUM was all right
and had made good, but said that he
didn't want to pack it "as it only in
cludes the large sizes down to 113s,
and leaves the small sizes on my
hands!" Now, how on earth that
grower got any such idea is too much
for me. The facts are that SKOO
KUM includes ALL SIZES PERMIT
TED IN EXTRA FANCY under the
standard rules, WITHOUT RESTRIC
TION. In other words, the pack is
IDENTICAL with extra fancy, the
difference being that UNUSUAL care
is taken to see that the entire output
is ACTUALLY and not 'merely NOM
INALLY EXTRA FANCY. Another
distinction is that unusual effort is
taken by the SKOOKUM shippers to
see that the fruit is moved from tree
to car with MAXIMUM SPEED and
without avoidable delay anywhere
along the line. This one thing, once it
gets known to ALL THE TRADE as
it is known to SOME OF THEM, will
make the SKOOKUM pack valuable
and always worth a premium over
packs handled in the slipshod, happy-go-lucky
manner that too frequently
characterizes this Northwestern out
put. It freauently means the differ
ence between a profit and a loss to the
buyer. However, what is required in
SKOOKUM is no more than what
ought WILLINGLY to be done by
everybody on every brand, so there is
no hardship or penalty or loss in the
SKOOKUM deal to any grower who is
willing and ready to DO HIS'OWN
BUSINESS RIGHT.
Now, about the growers' equities in
the SKOOKUM brand. It was brought
out, during this Wenatchee conference,
that a contract should be entered into
between the growers' representatives
under which growers' equities should
be perpetually safeguarded. To this
proposition the EXCHANGE FULLY
and FREELY assented. A committee
of five growers was appointed to coop
erate with representatives of the EX
CHANGE in drafting this agreement,
and GENERAL COUNSEL WOR
RALL WILSON, of the EXCHANGE,
went to Wenatchee for several days to
consult with the Chairman of the
Growers' Committee. MR. WORRALL
WILSON, by the way, is heavily inter
ested himself in the business of fruii
growing, as he is an officer and im
portant stockholder in the well known
and very choice properties of the
WENATCHEE ORCHARD - BONDS
COMPANY of Cashmere; therefore,
in this matter and in other matters
connected with the EXCHANGE he
naturally would look at matters, and
does look at matters, from the stand
point of an interested grower. Well,
the result of this was a very important
determination, namely, the formation
and incorporation of the SKOOKUM
PACKERS ASSOCIATION. THE
SKOOKUM PACKERS ASSOCIAION
is composed of the growers, organized
as a mutual non-profit association, and
which has taken over control of the
brand "SKOOKUM," and has adopted
certain rules and regulations designed
to protect the quality and pack of the
fruit premitted to bear the SKOOKUM
label. Under the SKOOKUM PACK
ERS ASSOCIATION agreement with
the EXCHANGE, the growers' equit
ies in the SKOOKUM brand have per
petual protection, and the ASSOCIA
TION has the benefit of close coopera
tion with the EXCHANGE in sales
and advertising. As a part of its
working scheme, the SKOOKUM
PACKERS ASSOCIATION has adopt
ed a system for expansion of its mem
bership, and a system of supervision
has also been designed to safeguard to
the growers the integrity and the rep
utation of the brand the reputation of
SKOOKUM it will be easily under
stood by everyone, is worth a great
deal. The organization also has com
mittee to pass upon the eligibility of
any district or association applying for
the privilege of using SKOOKUM la
bels. Here then was accomplished at
the Wenatchee meeting a greater uni
fying of the growers and the adoption
of a code by them as a body which
might well be called important ; bring
ing them closer together, better organ
izing them, in a word, for action, for
expansion as to sales, for expansion as
to membership, and for the purpose of
protecting them m their interests in
the value and the growing accumulat
ing value-of the brand SKOOKUM.
This accomplishment was highly grati
fying to the EXCHANGE, and has. at
the date of this writing, January 1917,
been eminently to (we have reason to
believe) to tne growers. ,
These two matter bein? disDOSed
of, I am now at the threshold of the
sales and advertising campaign, lhe
plans discussed and formulated at that
Wenatchee preparedness conference
were the basis of what waa to prove
the sensation of 1916 in the fruit mar
keting and advertising world.
After the past record and the future
prospects of the SKOOKUM deal had
been thoroughly discussed by the meet
ing, the following was unanimously
passed: (The EXCHANGE, of course,
having no vote) It waa purely a
growers' action : I
"Resolved, That we realize the
necessity of an aggressive and up
to date advertising campaign and
that this meeting go on record as
supporting the EXTENSION and
NATIONALIZATION of the
SKOOKUM BRAND."
To this end it was unanimously
agreed that, in 1916, the entire output
of extra fancy apples of the 12 ap
proved varieties be packed under
SKOOKUM, subject, of course, to the
consent and approval of the member
ships of the different locals, to whom
the plans were referred by their re
spective trustees. There was known
to exist among the growers, however,
a very widespread demand for the ex
tension of the SKOOKUM plan, which
had always meant TOP MARKET
PRICES and QUICK CASH RE
TURNS to them and the prediction
that the growers would accept the res
olution proved true. Within a short
time this acquiescence of the growers
was formally recorded, and the FIRST
NATIONAL APPLE ADVERTISING
CAMPAIGN planned, with the provi
sion of a fund subscribed on the basis
of SKOOKUM apples marketed. With
this settled, it now devolved upon the
EXCHANGE to plan and organize in
detail, to estimate the aggregate sum
that might be available, as closely as
was practicable before harvest time,' to
accommodate its plans to any feature
of uncertainty, to make its sales meth
ods conform in a word, to be thor
oughly energetic and ingenious engin
eers before the task of 1916. In the
following letters I shall explain this
"engineering" and the results, telling
of the coordination of sales and adver-
tisincr. and other thine of interest to
growers, all of whom, f believe, should
Be and are interested in any statement
that concerns sales of their fruit.
Faithfully yours,
W. F. GWIN,
Vice-President and General Manager,
Northwestern Fruit Exchange.
Little Girl Had Croup
Every mother knows and fears cronp.
Mrs. R. M. Raney, R. F. D. 2, Stanford,
Ky., -writes: "My little girl bad been
having croup every few nights. I began
to give her a few drops of Foley's Honey
and Tar Compound every two or three
hours, and that niaht she slept well.
never c mghed any, and the next day her
cold was gone. To all of my friends I
am saying, 'Get a bottle of Foley's Hon
ev and Tar for lagrippe, coughs, colds
and cronp. A genuine cure.' " Sold
everywhere.
MISS HOLLENBECK
SEES APPLES IN SOUTH
In a letter to her friend, Miss Aldine
Bartmess, Miss Hazel Hollenbeck. for
merly a teacher in the domestic sci
ence department of the high school
who is now attending the University of
Ualitorniaat Berkeley, declares that
Hood River apples have created a sen
sation in the markets of cities around
San Francisco Bay. Miss Hollenbeck
who says she has taken an interest in
tudving the California fruit markets
because her father owns a local orchard
tract, writes:
"Hood River apples are highly ad
vertised here. Most of the stores make
nore or less of a specialty of them.
One sees them everywhere on Market
street in San Francisco. One day I
stopped at one of the largest grocery
tores in Oakland, and there, the Hood
Kiver fruit was specialized in, selling
:or 40 cents per dozen. 1 he grocer said
the Hood River fruit was in greatest
lemand, that in fact it was the only
ilesirable fruit. Yesterday we were
m a market in Berkeley,. I asked the
rrocer if he considered Hood Kiver ap-
oles good fruit. 'Why, certainly,' he'
replied, 'everyone knows that Hood
Kiver apples are the best. I take an
.nterest in stopping and reading the
names on the boxes. I have seen fruit
grown by J. R. Nunamaker, W. H.
f urrow, J. tJ. rorter and a number ol
others.
"The Columbia River Highway is
the next topic of interest here. It
deems that it is considered the scenic
nxt of the United States by the native
Californian. This was indeed quite a
surprise to me. as I thought they would
place their own state first."
Sign of Good Digestion
When you see a cheerful and happy
old lady you may know that she has
ooil digestion. II your digestion is 1m-
oaired or if you do not relii-h yonr meals
'ake a dose of Chamberlain's Tablets.
They" strengthen the stomach, improve
the indigestion and cause a gentle move
ment ot the bowels. Obtainable every
where.
W. L. Clark was a business visitor in
Portland last week.
An inspection will convince you that
he service of the Palace Hotel, Portland
Oregon, VVashington and Twelfth streets,
is second to none. Convenient to shop
ping and theatre districts, cleanest rooms
in city for 50 cents and up. fltf
Should Use
TTS different from
I others because more care1
is taken in the making1
and the materials used are of1
higher grade.
Black Silk
Stove Polish
Makes a brilliant, tflVy polish that doei
not rub off or dust o9, anitlie shinelasu
four time at lone a ordinary stove
polish. Used on cample stoves and told
by hardware and grocery dealer.
All waukfc atrial. Us it on yoar cook wUjtb.
your ptrlor atom or your m rangv. If yon
don't hnd it th Mt tov Mllih you rrrr
oped, your dealer it nthrr.u'd to rt'fund your
nonev. Innst on a?K diik btove route.
Madeia liquid or putt so quality.
Black Silk Stove Polish Works
Starling, Dliaois
rrmtea. reTtra. rtore-ripee frevanta roetfne.
Ue le a. Ik HMD Pvtlak for silver, niekal
orbraaa. itDaaBoaquMioraMonaauanoDUea.
This U lhe
Stove Polisraj2K
Y0U
I
V 1
Garden Making Time
Is Near
Our new Spring stock of garden
tools is now ready; Rakes, Shovels,
Hoes, Spading' Forks.Trowels, Grass
Hooks, etc. Each tool thoroughly
tested and guaranteed to be free
from defects.
GARDEN HOSE
In anticipation of present high
cost of materials we placed our or
ders many months ago, and have
just received our new stock, which
we can sell at prices no higher than
last year's, while this shipment lasts
Blowers Hardware Co
The Firm That "MaKes Good"
Phone 1 69 1 Oak and 1 st Sts.
When In Portland
Stop at the Palace Hotel
One of the best hostelries of the Rose City.
Washington Street at Twelfth
The cleanest rooms in the city, first class service,
fireproof, strictly modern, free phones, large ground
floor lobby, steam heated rooms, with or without bath,
hot and cold water, in shopping and theatre district,
50 cents per day and up, and special weekly rates.
An inspection will convince you .
They Always Come Back
Here whenever they have been induced to stray by big prom
ises, and once they return our customers stray no more. .
When you decide to buy shoes, don't part with your money
until you have seen what inducements this store offers. Com
pare carefully and you will be indifferent to economy indeed
if we do not get your order.
J. C. Johnsen, The Hood River Shoe Man
Building Plaster, Cement, Lime
Feeds for
The Dairyman and Poultryman
Warehouse at foot of 5th Street
S BkARTMEsS
FDNEBAL DIRECTOR AND LICENSED EMBALMER
Licensed with Oregon's first class of Embalmers. Phone 1381, 3821
HOOD RIVER. OREGON
PEOPLES NAVIGATION COMPANY
vSteamer Tahoma
Down Sundays, Tuesdays, Thursdays
Up Mondays, Wednesdays, Saturdays
All kinds of freight and passengers handled. ' Horses knd automobiles
given special attention.
Jack Bagley, Agent, Phone 3514
Hunt Paint & Wall Paper Co.
Complete line of PAINTS, OILS, BRUSHES, Etc.
Heath & Milligan Mixed Paints
Glidden's Varnishes
Room Mouldings
Bulk Calcimine Mixed to Order
Plate and Card Rail
Dry Paste