HWE iftKE)- son
MKsM?
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Your Guarantee is the Reo
Standard of Excellence
IN THESE DATS WHEN there's such an evident
tendency to skimp values in order to meet price
standards alone:
IN THESE DAYS WHEN not only quality of ma
terials but size of the conveyance is being skimp
ed by some makers to get within a price; when
automobiles that will scarcely seat four medium
size adults are called "five-passenger' cars:
IN OTHER WORDS, when two or three inches less
width, a few inches less in length, half inch small
er tires, and other expedients besides the sub
stitution of inferior materials are only too com
monly resorted to in order to- cut one hundred
dollars off the price of the car so it will look like
a bargain:
IN SOCH TIMES IT IS GOOD to remember that
there is one concern whose policy has never been
shaped to meet competitive conditions -nor bent
even the slightest to meet mere price rivalry.
REO POLICY NOW AS EVER is based on Reo con
ditions alone. Reo has no real competitors never
has known any. Never since the day the first
Reo went into the hands of its delighted owner
has it been possible to make enough cars to sup
ply all who wanted Reos.
AND THAT HAS BEEN BECAUSE Reo quality has
been dictated always by the Reo standard of in
tegrityand made possible by Reo engineering
skill and experience.
REO READY CASH has always enabled them to
obtain materials when others had to wait and
Reo purchasing power, Reo ability to pay cash on
the minute, gives Reo "right of way" both in the
matter of deliveries and in the matter of quality
of materials.
HERE IS A CONDITION you may ponder: The Reo
folk tell us that, had they foreseen the , shortage
of all kinds of raw materials that now exist and
the consequent sharp rises in prices that have
recently occurred all along the line, the price of
the new Reo the Fifth never would have been
lowered $175 never would of have been $t95 f.
o. b. Hood.River.
NEVERTHELESS, YOU CAN BE SURE that, de
, spite the higher prices Reo now has to pay for
the materials, the quality of Reo the Fifth will be
maintained to the last detail. Has, in fact, been
improved in many details over last season's.
IF IT BECOMES NECESSARY as it may if advances in
price continue the price of Reo the Fifth will be in
creased as much as may be necessary to give the Reo
folk the small margin of profit per car that is their due.
THAT WOULD BE CONSISTENT with the well known
policy of making a quality car and pricing it according
ly without regard to prices of any other makes of cars
whose standard of work and materials are not like Reo.
BUT THE THOUGHT OF REDUCING quality is one
that never would occur to the Reo folk.
REO SUCCESS and it has been one of the foremost in
the industry has been the result of adhering to that pol
icyat times too often when others felt it necessary to
lower the standards just a little to meet a sensational
price or some other strategic maneuver of other makers
BUT YOU KNOW THAT. Seems almost unnecessary
to repeat it to you. It is very evident that you and
thousands upon thousands of other buyers know and
appreciate that Reo policy our order books, full to
overflowing, are ample evidence of that.
IN ALL THE YEARS since that great model Reo the Fifth
was first made and of course you know that it is today
the oldest car on the market the demand has never
been so great, so insistent so in excess of possible sup
plyas it is today.
AND REMEMBER TOO, that tho it is necessary to place
your order for Reo the Fifth (or the new Reo Six) now
in order to be certain of having it when you'll want it
a few weeks hence, that condition is due to the fact
that thousands and ten of thousands of others appreci
ate the wonderful, the matchless value that is repre
sented in Reo the Fifth at $995.
HOOD RIVER PEOPLE have never been offered better
automobile value. The build of these cars and their qual
ity are just right for local roads.
YOU WILL WANT TO SEE these new Reos. You
will be astonished at the remarkable value you will find
in them, and I take pride in announcing that I have se
cured the local agency.
The New Reo, The Fifth, The Incomparable Four, Price $995
SPECIFICATIONS
WHEELBASE-115 inches.
SPRINGS Front- semi-elliptic-38 inches by
2 inches with 7 leaves. Rear three-quarter
elliptic. Lower section 441 inches by 2
inches with 6 leaves. Upper section 22!
inches by 2 inches with 6 leaves.
FRONT AXLE- I-beam, drop forged, with
Timken roller bearing spindles.
REAR AXLE--Tubular- semi-floating. Tim
ken roller bearings at differential Hyatt
High Duty roller bearings at wheel.-?, pinion
integral with stub shaft-two universal joints
in propeller shaft- torque taken by separate
torque arms ratio 4 to 1.
TIRES 34 inches by 4 inches front and rear.
Non-skid rear.
MOTOR Vertical, four-cyclinder, cast in pairs
modified L type with integral head, with in
let valve in head. Valves mechanically op
erated and protected. Exhaust valve seat
ed directly in the cyclinder. Barrel type
crank case with three crank shaft bearings.
Helical timing gears running in oil.
CYLINDER DIMENSI0NS-4J x U inches.
HORSEPOWER -35.
COOLING SYSTEM -Water jackets and tub
ular radiator, cellular pattern. Water circu
lation bycentrifugal pump direct to exhaust
valves.
LUBRICATION -Automatic force feed by
plunger pump with return system.
CARBURETOR--Automatic, heated by hot air
and hot water.
IGNITION Combined generator and magne
to driven through timing gears; 100 ampere
hour storage battery.
STARTER Electric, separate unit, six volts,
connected to transmission.
type
TRANSMISSION-Selective swinging
with single rod, center control.
CLUTCH-Multiple dry disc, faced with as
bestos, with positive and instant release.
BRAKES -Two on each rear wheel, one inter
nal, one external,14 inch diameterdrums-ser-vice
brake interconnected with clutch pedal.
STEERING-Gear and secfor with 18 inch
steering wheel.
CONTROL Left-hand drive, center control -spark
and throttle on steering wheel with
foot accelerator. Positive thief-proof lock
ing device.
FENDERS-Drawn sheet steel of latest oval
typeshield between running boards and
body close fitting, quick detachable under
pan aluminum bound, linoleum covered
running boards.
GASOLINE CAPACITY-16 gallons. Tank
in rear of body with Stewart Vacuum Sys
tem supply. Gasoline guage beside filler.
BODY Five-passenger steam line roadster
type with extra "U" doors. Concealed
hinges. Genuine leather upholstering. Deep
cushions and high back. Large luggage space
FINISH Body, golden olive; running gear,
black with brown wheels; equipment nickel
trimmed. "
EQUIPMENT- Fully electric lighted through
out; improved five-bow, one man, mohair
top with full side curtains, mohair slip cover
self operating door curtains attached to doors
with quick detachable supports; clear vision
' rain vision, ventilating windshield, foot rail
speedometer, electric horn, extra rim with
improved tire brackets, pump, jack and
complete tool and tire outfit.
PRICE-$995, Hood River.
WHEELBASE-126 inches.
SPRINGS-Front-Semi-elliptic, 38 inches by
2 inches with 8 leaves. Rear Cantilever,
50ix2i inches with 8 leaves.
FRONT AXLE I-beam, drop forged, with
Timken rollerbearing spindles.
REAR AXLE-Full floating. Timken roller
bearings at differential and at wheels -two
universal joints in propeller shaft torque
taken by separate torque arms-gear ratio 4-1
WHEELS Wood, artillery type,..34x4 inches
demountable rims.
TIRES 34x4$ inches front and rear. Non
skid on rear.
MOTOR Vertical, six-cyclinder,castin threes
modified L type with integral head, with in
let valve in head. Valves mechanically op
erated and protected. Exhaust valve seat
ed directly in the cyclinder. - Barrel type
aluminum rank case with three crank shaft
bearings. Dimensions of end bearings li
in., of center bearing 2 inches. Helical tim
ing gears running in oil. Hardened and
ground cam shaft with cams integral.
CYCLINDER DIMENSIONS - 3i'x5i inches.
HORSEPOWER-45.
COOLING SYSTEM -Water jackets and tub
ular radiator, cellular pattern.' Water circu
lating by centrifugal pump direct to exhaust
valves. '
LUBRICATION-Automatic force feed by
plunger pump with return system.
CARBURETOR -Automatic, heated by hot
air and hot water.
IGNITION Combined generator and magneto
driven through timing gears with 100 am
pere hour storage battery.
STARTER Remy electric, separator unit,
connected to transmission.
The Reo "Six", Price $1,375
SPECIFICATIONS
type
TRANSMISSION-Selective swinging
wiLii single roa, center crontrol.
CLUTCH Multiple dry disc, faced with as
bestos with positive and instant release.
BRAKES Two on each rear wheel, one in
ternal, one external, 14 in. diameter drums
service brake interconnected with clutch
pedal.
STEERING-Gear and sector with 18 inch
steenng wheel.
CONTROL Left-haud drive, center control
spark and throttle on steering wheel with
foot accelerator. Positive, thief-proof, lock
ing device.
FENDERS- Drawn sheet steel of latest oval
type-shield between running boards and
body- close-fitting, quick detachable under
pan-aluminum bound, linoleum covered
running boards.
GASOLINE CAPACITY-18 gallons. Tank
in rear with Stewart Vacuum System sup
ply. Gasoline guage beside filler.
BODY-Seven-passenger "Sheerline" touring
car type with extra wide "U" doors front
and rear. Genuine hand-buffed bright
enamel finish leather upholstering. Deep
cushions and backs. Divided front seats
HNISH-Body, golden olive-running gears
' eUrinS?dbrWn whee,3-eQipniKick:
EQUIPMENT-Eully electric lighted through-
' witn'Bf0 0ne man mohSr top
with full side curtains; mohair slip cover
Jain ision- ventilating S
shield; speedometer; electric horn; extra
rim with improved tire brackets; power tire
ffiiS5 fomp,ete 1001 and tKSSSSt?
PRICE-$1,375. Hood River.
B. McBONALB, BisMtator