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About The Hood River glacier. (Hood River, Or.) 1889-1933 | View Entire Issue (Aug. 1, 1912)
You SVleri and Women Who Work the Hand and Brain Who realize the buying power of your dollar to the last farthing. A trail of disappointment lies behind every neglected opportunity, it is the part of wisdom to recognize the proper moment ITHIS : J NOT " Jl s SVIAKIMG Qf At the expense of any merchant or individual in this city, we present you simply a declaration of the facts, a plain state ment of existing conditions and ask that you be the sole judge of the honesty of our representations. Mr. Morlan expects to continue the business and values his standing with the public too highly to knowingly misrepresent in a single instance. The Entire Stock, New and Up-to-the-Minute, Consisting of Clothing, Ladies' Suits, Dresses, Coats, Ready-to-Wear Goods, Underwear, Lingerie, Notions, Men's Furnishings, Hats, and Shoes. All Must Go at Astoundingly Low Prices. Startling Slash in Shoes AN AVALANCHE OF FOOT WEARABLES to be let loose among the people. Shoes of the very best makes. Men's Boys', Ladies', Misses' and Childrens' of such manufacture as Peters, Diamond Brand, in all styles of patent leather, tan, gunmetal, vici, in all the best shapes, in high shoes, Oxfords, pumps and slippers. You have, of course, seen many sales made up for sale purposes amongst them, some really good shoes, but in the main shoes that could not be sold under a guarantee. Now this is our long suit. Every boot and shoe m this sale goes with a guarantee for service and wearing quality. NOTHING BUT THE BEST has been the slogan of Morlan & Lathrop. IF YOU MISS THIS OPPORTUNITY IT IS YOUR MISFORTUNE, ALSO YOUR FAULT. Ladies' Wearables Slashed Without Mercy Ladies' Suits, Dresses, Skirts and Coats are here in all the desirable cloths and styles. Wool suits, silk dresses and hundreds of cool, dainty summer frocks all awaiting a wearer. Lingerie, Muslinwear, Petticoats, Corsets, seperate Skirts in a wide selection of every wanted kind, all at a big reduction from our former moderate prices. DON'T MISS THEM ! Impossible to Quote Prices The reductions throughout the entire store will be the great est ever attempted, in fact, it would be impossible to mention even a small portion of the thousands of bargains to be had; nor could we expect you to believe them within the scope of possibility without seeing the goods and prifea as they really are. Mere words convey but a slight idea of the importance of this great sale. Come expecting much and you wiil not be disappointed as your most vivid conception of value greatness would not do justice to the extremely low price concessions that will be in force for 15 Days, Commencing Thursday Morning, August 1, at 9 O'clock To miss this sale means a positive loss of money to you, don't wait until the last moment but be one of the first at the door on the opening day, as the goods wanted by you are most wanted by all. Come early and get first choice. High Finance Where, may we ask, can you place your dollar, even in this favored land, and make it yield you an immediate return of 25 to 50 per cent. It has never hauled so heavy a load be fore and it never will again. Thitr Great Sale will be a boon direct from Providence to the poor and needy, the widow and the rnhan. The thriftv will be auick to see and crasn the op portunity. It will fill the soul of the tight wad with cstatic joy, and make even the careless and indifferent sit up and take notice. One passing inspection will convince the most skeptic al. Come in, make your own seleotion, name your own price almost and stock with an eye to futute needs. Everything will be plainly marked on colored tags so that "He who runs may read," and EVERYTHING WILL ASSUREDLY GO. A Fulisade of Furnishings For Men, Women and Children, such as Hats, Underwear, Notions, Gloves, Shirts, Hosiery, Collars, Ties and all necessary dress acces sories that are indispensable to the well dressed individual will be cut to a frazzle. No matter what matter what your taste or fancy, you can supply it here. A kaleidoscope of sparkling bargains. COME IN WHILE THE COMING'S GOOD. fnnH Pnmmrm Qpncp Methods demand that you attend this great Partnership Dissolution Sale. You cannot afford to do otherwise. It VjUUU jUI11111UA1 kJCAlot ;s matchless in its economies, boundless in its assortments, with new and unexpected bargain surprises on every hand. Come expecting to see the greatest bargain festival of your lives and you will not be disappointed. Let this fact sink deeply into your conscious ness. The stocks are all new, bright and up-to-the-minute. There is not an undesirable or shop-worn article in the store, and even the smallsst purchase means a saving to you, and a boost to your bank account 15 Days' Sale of Everything at Prices That Stagger Belief Prices and Values Lose their identity completely; they enter into the question simply and solely as a matter of comparison to emphasize the difference in prices and values offered during this greatest of sales and former prices and values. MORLAN &" LATHROP NEED THE MONEY AND ARE GOING TO SACRIFICE THE STOCK TO GET IT. We tell you frankly and without equivocation that we are pledged to raise a large amount of money for Morlan & Lathrop in the short period covered by this sale, and if the people are alive to opportunity and the value of their dollars we have not an instant's fear as to the outcome. There is no regret so poignant as opportunity neglected; the path to Hades is paved with good intentions. Be wise in timede--layed wisdow is worse than no wisdow. to have an idea amounts to nothing; its valne lies in realization, to get results you must act-ACT AT ONCE. BARGAIN TABLES On our big Bargain Tables you will find hundreds of pairs of Men's, Wo men's and Children's Boots and Shoes, Hosiery, Underwer, Shirts, Hats, Caps and Men's Furnishing Goods ox all kinds at prices that will actually be an insult to the quality of the goods. It is not profit that we are after, but we are determined to close out many lines of merchandise in order to raise cash quickly and carry out our ideas for facilitating the growth of our business. We want your trade and will get it. We are banking on the future and have great faith in Hood River. Come and assist in the good work, we are willing to, and will lose money on many lines in order to make you a customer of ours. Come and see the bargains as they really are and you'll not hesitate in purchasing liberally. COME THURSDAY AT 9 A. M. We Leave it to You We do not ask you to take our word for any statement made in this advertisement. We might say, right here and now, that yov shall be the judge. Come and see for your self. Look over the great bargains offered and see if we are not making prices which were never before made in this store or in any other store in the town. This is not a profit making sale. Mothers, bring your children. Husbands, bring your wives. Now is the opportunity to dress well for little money. If we were to offer you silver dollars for 50 cents you would line up in front of the store and wait your turn. Now, here is the same proposition, so get in line. Be here early. Don't allow your neighbor to get ahead of you. In some cases we are going even farther than offering you silver dollars for 50 cents. Now, we would advise you to HURRY! HURRY!! HURRY!!! If you can't run, hurry just a little. Sale Commences on Thursday, August 1st, Continuing IS Days HOOD RIVER, OREGON Sale Commences on Thursday, August 1st, Continuing 1 5 Days