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HOCD RIVER GLACIER, THUHtSDAY, JULY 20, 1905
WHAT RAILROADS
DO IN ADVERTISING
The (vertlxinK men of the Puciflc
coast met iu convention at tbeexpohi
tion In Portlund last week. "Truns-
Dortution and Colonization" wiw the
subject of an address by Kinaldo M
Hall, advertising manuiter of the O.
R. & N. Co. Mr. Hull spoke as fol
Iowa:
Mr. Chairman. Ladles and Gentle
men : The railroad is the most potent
factor in every development of any
section or country; it is the great
highway that brings the consumer and
producer closely together, and over
this highway the varied treasures of
Mother Karth are marketed.
Today there are a little loss than
215.0U0 miles of railway iu the United
Btates 4.'K),000 miles of rails enough
to almost make eighteen steel girdle
for the earth's oiroumferouce, and so
constantly is the railway used that
on boarding one of the splendid trains
of the New York Central lines or one
of the palatial Overland Limited
trains of the Union 1'aoilio for Port
land, Oregon, it requries ' consider
able effort to think of the railway as
wonderful thing. Jo thought U
given the fact that the highest skill ol
experienced engineers was callod upon
to solve the problem of location, mile
by mile; that the long bridges, high
viaducts and dark tunnels are the re
sult of careful thought and years of
bard labor on the part of engineers
and hundreds of others, indeed,
many a mile of the railway over which
a traveler, enjoying ail the luxuries ol
home, on the Union 1'aclilc, Oregon
Hliort Line and Oregon Kailroad &
Navigation Co., is carried at the high
est rate of speed, has been a weary
Problem for the surveyor and builder,
low carefully the latter road, for
which 1 especially speak, has been
builded, is best set forth in the state
ment that despite the fact that it is s
moutaiunus road that not a singk
passenger has been lost by deatn in
the last Ave years.
The First Kailroad.
A glance backward and one U
amazed at the remarkably rapid devel
opment of the railroad and the in
tensely interesting chapter the story
of its progress unfolds. The Urst rail
way on whinh passengers were carried
was the "Htockton and Darlington,"
of England, twelve miles long, opened
Heptemher 27, 1H'2T. Ueorge Htepheu
sou, after many years of labor, con
structed the engine used on this
"goods" train, as it was called, bte
phonson mounted the engine and act
ed as driver on Its initial trip. As a
precaution against accident because
of speed, he sent a signal man on
borsback iu advance of the engine to
warn trespassers. Ho successful was
the "goods" train that on Octolmr
10 following, a daily "coach," mod
elled after the stage coach and callod
the "Experiment," was put Into sor
Aice, and this oarried six passengers
inside and 15 to 20 outside. The trip
was made in about two hours. The
fare from Htockton to Darlington wat
one shilling, and eaoh passenger wa
allowed H pounds ot baggage.
in 1H2!) the Liverpool and Manches
ter road was opened, an improved en
gine, the "Rocket," pulling the train
and making the remarkable speed of 2i
miles an hour. The same year, Au
gust, 1H2'.), a locomotive engine was
used upon an American railroad suit
able for carrying passengers. The ex
periment whs made near ilonesdnle,
ra., nn a road constructed by Die Del
aware and Hudson Canal oompany,
The engine, the "Htoiirbrldgn Lion,'
was Imported from England. In Oc
tober, 1h:H, passenger train was put
into service on I lie Moliawk and Hud
sou River Kailroad, between Albany
and Hchenentady,and this is generally
considered as the llrst fully equipped
passenger train, hauled by steam, to
run In America. An average of IIH7
passengers were carried daily on this
road during 1M.I-.
Prewnt Kftllroml Mileage.
In 18X, whou a road between l'lilla
delphia and ilarrlsburg was being ag
itated, town meetings were held to
dismiss the practicability of such a
road. The Honorable Minion Cnmur-
ou strongly advocated the building of
tins line, and lu addressing one oi
the town meetings made the p red in
tion that there wore persons within
the sound ot bis voice who would live
to see a passenger take his breakfast
at llarrisbiirg and his supper in Phil
adelphia, At the conclusion of his
address a frleud of his on the pint
lorm said tolilm: "Tliut taH very
well, Simon, to tell the boys, but you
and I are not such infernal fools as to
believe it."
Camerou's prophecy proved corroct.
for both lived to travel the distance in
a little over two hours.
lu 1H;(0 t)iere were 23 miles of rail
road iu the United States; 1 H It 1, a,.
H18; IHTk), 0,021 ; lNttO, 30,(120; 1H70,
f)2,i22i WHO, l):t,2(!2; 18110, ltW.liM : l'JOO.
i!l,2(i2; l!Ki:i,207,7K4, and today about
aio.ooo,
Kailroad Advertising.
The advertising campaign carried on
by the railroads is so enormous that
but few realize Its magnitude. Dur
ing the month of May, VM, the ad
vertising department of the Oregon
Kailroad A Navigation Co. sent out
117,07(1 pieces of advertising metter,
and during June about 42,000. Those
went to all parts of the United Ststes
and foreign countries, and many
there are who do not appreciate what
the general nassenger agent is doing;
that is in advertising travel he is in
cidentally advertising all other com
modities; that overy new settler
brought into a community means a
new subscriber to oue or more news
papers, a new factor in the neighbor
hood and therefore a means of in
creasing every business ueoesriary to
supply hs wants.
r.ver westward has been the march
of civilization, and today the eyes of
the entire world are upon Oregon,
Washington and Idaho, where the best
of everything grows to perfection and
where there are more openings in
every line of industry than anywhere
else In the I. uited states. .No section
of the Union enjoyed such a high de
gree of prosperity as did these three
states in 1SX.H. While drought and
llood wore busy with their work of de
vastation in many parts of the oust
and middle west the fertile lands of
those three states, with their clocklike
regularity, hearkened to the husoand
inan'a song aud poured into his lap
mighty yields of golden graiu and
fruit. Aud the year I'M was no ex
ception to the rule.
Wonderful I'acillc Northnest.
With soil, climate aud all conditions
unsurpassable for the successful pur
nuance of every Industry, wonderful
iudeed, every year, is the story of the
three states this land of promise and
opportunity, where the suu of. pros
perity aud pleuty shines upon every
vale aud hill, and where bappiuess and
contentment are seen on every haud.
The spirit of progress is evident ev
erywhere. New homes, new churches
and new whoolhuui-es are built by the
hundreds every year throughout the
(treat section, where millions of acres
of government land are yet untuken
aud where seveml acres of as good am
improved land can be bought for the
price of one In Ohio, Indiana, 1111
nois, Wisconsin. Iowa and other states
In the great grain belts scores of
citations could be given where a sin-
Kle crop more than navs for the land
It is the mecca of the houicsceker aud
investor, and the newcomer Is agreea
lily surprised iu finding conditions
even better than expected, having as
neighbors the best cIhks of settlers
from the eait and middle west. The
foreign Immigration received is of
the highest standard, the percentage
of those who usually cont ribute to the
agricultural development of a com
paratively new region being relatively
large. Oregon and Washington are
well protected from any large move
ment of Orientals.
ror natural scenery nowhere on
earth can the Pacillc Northwest be
surpassed. The majestic aud match
less Columbia river flown through the
very heart of It, aud from its sourer
in far-away states aud British: Colon,
bia, to the Pacific beyond Astoria,
through an area of nearly 500,()IH
square miles, Nature has been mott
lavish with her handiwork and piclur
ed magnificent aud inspiring scenes.
Splendid ,ewspa)(-r Support.
Kight royally are we aided in our
work by the newspapers of the Pacific
Northwest, and here let me urge our
newspapers friends to keep everlant
iugly at it through t heir news and ed
itorial columns. Thousands will read
what you say and thousands will
come. Oncu here, let them wander
awhile mid cur pel fumed orchards;
our golden fields of graiu; drink out
healthful water; breathe our puie air.
aud they will join with us in saying:
'Tis the treasure vault of Nature,
All the world its riches crave,
For the milk sucked from its bosom
Would a starving nation save.
All the wealth of Held aud forest,
All the wealth of mount and plain
Await the stroke of blade aud liamuiei
To yield up their hidden gain.
'Tis a land that's doubly favored
lly the smiling of the suu
And the frowning of the heavens
When the cooling raindrops come."
Truthful Advertising.
The Influx of new settlers, so fur ai
the territory -eached by the Oregon
railroad Ic Navigation Co. a (pan
of the Union Pacific system ) is con
cerned. Is the result of a campaign ol
advertising that is constantly carried
on, the advertising manager s motU,
being, "the truth about the section it
good enough." Every piece of adver
tising mutter is most carefully prepar
ed aud the statistics verified so that
the general passenger agent anil every
olllcial of the road can swear as to the
authenticity of the publication.
Direct KeaiiltH. w
I am often asked about direct re
sults of our rullroud advertising, and
1 have no hesituacy In saying that di
rect results are often seen. This state
ment Is borne out in the following
editorial from the Hood I liver (11a
cier. Hood Kiver, Oregon, June 1,
1 !!:
It should be gratifying alike to
the people of llood Kiver and the O.
U. & N. to realize that tangible re
sults are showing themselves from the
advertising matter prepared for flu
railroad and scattered throughout Hit
Middle West by the passenger depart
ment of this enterprising, oompany.
Two weeks ago.tlie (llaoier made men
tion that -Dr. I). P. Hue of Fergus
Falls, Minn,, alter reading the O. It,
& N. year book sent him by M. V, Ju
cobs, of this city, has decided to come
to Oregon at oniio and to locate in
Hood Kiver. This week we have Land
K. Kutherford visiting in the city and
writing to his folks in Minnesota that
llood Kiver is eveu prettier than f lit
fine fiicturea In the railroad booklet,
Mr. Kutherford, It Is understood, hut
decided to locate here, and will be tin
means of inducing men of wealth t
come here also. Two weeks ago a farm
Journal at Des Moines, Wallace's Fur'
mer. coutuined several Hood Kivel
views taken from the O.K. & N. book
let, and eastern readers were at once
i interested that letters have been
received by local partieB Inquiring
about Hood Kiver, wanting to know
if the big apples in the pictures were
really truu. Truman Duller, cashier
of Duller It .Co. 'a bank, is in receipt
of such a letter from 0. L. Ilamoy,
ilitrrisouvillc, Mo. Keturns like these
are conclusive evidence that the O.
K. & N.'s advertising of Hood Kiver
is bringing Immediate results."
Tribute to Portland.
The work of spieading the truth
about our beautiful section is no
doubt made easier from the fact that
our environments are not equalled iu
the world. Only last week a well
known New i oi k newspaper man is
writing his paper slated that a drive
up Portland Heights uud a view of the
city below and the mountains above
would make a poet out of a butcher.
1 quite agree with him, for nowhere
iu the entire world has nature pictur
ed more beautiful scenes, eucompuss
ing the city, in the distance, with an
imperisable art gallery of verdure clad
ami lofty mountains. Journey to
Switzerland, stand on some mountain
and gaze o'er a landscape of lake, for
est, Alpine crag and snow-cups; then
return and look once more from souk
Portland height, bitting the eve grasp
at a single sweep the panorama ol
river ami valley, mountain, Held ami
forest, the beauties of the western
sky, as the son drops behind the
mountains Into the bosom of the
ocean, ami the memory ot hwlss gran
deur will merge into the reality
Portlund, the lleautiful, the Pearl of
the i'acillc.
CITY WATER PAYS
WELL IN THE DALLES
"The expenses of the city of The
Dalles will be paid within a few year
by the income from the municipal
water system," said John Douthlt of
that place who was iu Hood Kiver last
rriday.
The Dulles has a bonded indebted
ness of 72, 000 for its fcity water plant.
ibe bonds come due in about seven
years. Of this amount, $02,000 is for
the first issue. Sufficient funds are
now on hand to meet the payment
when due. Interest on this fund off
sets the interest paid to the boud
holders. A sinking fund is also rap
idly accumulating for the later issie
ot $20,000, niade a few years ago for
an extension of the system.
When the bonds are due, payment
will be made in full. Mr. Doutbit
says the revenue from the water plant
is $1700 a mouth in the summer, aud
about IliWO a month in the winter,
Two men are employed to look after
the system at a salary rer month of
?(;," each. This together with expense
for repairs leaves the city over $1200 a
in on Id to place in the sinking fund
lu a few years The Dalles will have
a handsome income lor all city ex
penses paid directly by the municipal
water plant.
About Schoel Hooks.
White Salmon, Wash., July H. To
school patrons tributary to White Sal
iiioii depository for school books:
The county board of education has
completed Its work of adopting school
books for Klickitat comity schools for
the next five years, and C. M. Wolf
Hid & Co. is named as the depository
'or supplying those ti ibutary to White
-Salmon.
The board secured more libera)
forms with publishers as to the condi
tion of old books than former con
tracts.
It will be remembered that Ave
years ngo the supply of new books was
'lot tin melon t for the demand until
ifter the time for exchange had ex
pired, making it necessary to pay the
nil purchiite price of books. I would
suggest that old books be deposited
ith C. M. Wolfurd Co. with applica
tion for etchange at the earliest con
reiileuo. '! his will give the deposi
tory some idea of the size of the order
to place with the publisher. 1 would
further Hippest ttiut each pupil'
books le h nipped separate from other
pupils hooks, even In the same fain
lly, mw4ui the name or pupil cm
Kruprer, sud the year in course
nearly us pessil le. To illustrate tbe
reason for this: We now have a Oue
Hook Course in English to trade for,
either "Steps in English" or "Mother
longiie, " according to grade of pupil.
uud unices grade of pupil Is known al
time of exchange many mistakes will
occur. -
Any assistance that I may be to
pupils of White Salmon schools w ill be
a pleasure to Tours truly,
E. U COLUUKN.
Kxrnrxhui Kales To I lie Fair.
The general passenger detriment of
he O. if. ft .v i n , has notihed agents
ust of Portland that round trip tickets
tortile Lewis and I link expi.s tion, at
Port I and, June 1 to OWi.Irr lr, will be
-old miller i lie lullnu n.ur iirwinui nts
liidivhUiul Tickets. Uuu and one-
third fare for round trip; daily from
May 2!l to October 15, inclusive; final
return limit 'ID days from Mule of mile,
but in no case later than October 31
llKin.
J'lirty tickets. One singlo fure per
capita for round trip lor parties of ton
or more on one ticket. Daily from May
21) to October 15, inclusive. J Continuous
pass age in cacti direction; nnal return
limit 10 days from dale of sale.
Organized Parties of 100 or More. In
dividual rate of one fare per capita for
round trip will be nuule lor organized
nrliesnf KM) or more moving on one
l.y from ono point; limit 7 days from
date of sale; continues passage in one
lireil ion.
Coach excursions. Individual coach
exclusion tickets (not good in sleeping
or parlor curs) Will be sold from time
io time during the life of the fair at
very low rates; particulars as to rates,
etc., covering each excursion will be
iluly announced.
Children's tickets. Tickets may be
sold to children of half-fare age at one
half id tbe alsive rates, adding sufli
cieiit to make the end in 0 or 5, when
necessary.
The Secret ef Success.
Forty million bottles of August Flow-
er sold in the I' uited Slates nlooe since
iw Introduction! And I he demand for
it h still griming. Isn't that a line
bowing of success? Don't it prove
that August Flower lias bud unfailing
success iu the cure of indigestion and
dypcwiu Hie two grouicst enemies of
health aud happiness'.' Hoes it not af
ford the best evidence that August
I' lower Is a sure sivecilic for all stomach
ami Intestinal disorders? Hint it has
proved itself Hie last of all liver regu
lators? August Flower h.isa matchless
record of over thirty-live jours in cur
ing the ailing millions ol' Hiese distress
ing complaints a siuvcss that is be
coming wider In Its scoiicevery day, at
liomeaiid uhivud, us I lie I'nliie of Aug
ust 1- lower spreads. Trial bottles, 25c;
regular si7e, 7V. For sale l v v. N.
Clarke.
A frog weighing tSO pounds has been
caught in Kiigluud: It ought to make
a valuable museum attraction if they
can keep it from croaking.
reived to Starve.
D. F. Keck, of Concord, Ky, says:
'For 20 years 1 sull'ered agonies, wild
a sore on my upper lip. so painful,
sometimes, that 1 could not cat Alter
vainly Irving everything else, I cured
it. Willi liiicklen's Arnica Salve." It's
grout for hums, cuts, and wounds. At
C. N. Clarke's drug store; Only 25o.
Kept on Ills Way West.
Irrlgon Irrigator.
Early lust Friday morning a rod
nosed chup entered the Irrigator sanc
tum and said he was a newspaper man
from Ducks county, Pennsylvania,
and that this goll darned, dud gasted,
iiutlt-to-llve-iii country had been too
much for him and he was broke, and
had beeu ever since he struck Dakota,
which was the Isiginuing of the hell
he had beeu in ever since etc, etc.
The ancient guy who makes a pre
tense of running this sheet was on
leek, though it whs only ti a. m., for
he makes his living by starting early
uud working late. Aud if there is
anything the editor likes to heur it
is abuse of tho west. So wo bunded
that fellow a few chunks of red hot
langunge that ho won't forget for the
balance of his natural life, aud then
told him to go right out to the rail
way track ami hit the ties for Ducks
county, Pennsylvania, and never again
leave Ids mother's door yard, for such
danipnoois nave no business In any
part of Hod's green earth beyond the
reach of the maternal uprou string.
Did he hit the ties? Yes, but to
the westward, and if any of our fellow
"newspaper men" see him they will
please kill him and send the bill to
ns. We will settle it and trust to
Ducks comity, Pennsylvania, to reim
burse us.
We Must Wash?
We may live without poetry, music and
art ;
We may live without conscience,
love without lleiut ;
We may liv without mothers, live
without hope;
hut civilied women cannot live with
out soup.
ve may live without book what is
knowledge but sorrow?
We may live without beauty it fades
on the morrow.
We may live without lawsuit indict
ments are squashing ;
Hut where if the one who can live with
out washing.
Patronize the Hood River Steam
Laundry. Oleii Fahrik, proprietor.
Three d'oed and Just Keasons.
There are three reasons why mot hers
prefer One Minute Cough Cure: First,
It is absolutely harmless; Second, It
tastes good children love it; Third, It
cures Coughs, Croup and Whooping
Cough when other remedies fail. Soiii
by U. E. Williams.
A North Carolina man died from
blood poisoning caused by a wound
received while trying to separate two
lighting roosters. Such is the fate of
the peace-maker.
Rivcrvicw Park and Idlewilde
Additions
A Special Cash discount of 30 per cent will be given for cash on
all lots sold in Riverside Park and Idlewilde Additions to Hood River
for ten days, on cash sales only.
This is a chance you will not get again. To secure lots on above
terms, see C. A. DANO, W. J. BAKER, or
MRS. J. F. BATCH ELDER,
At Country Club Inn.
,
HE fall line of now and popular books
arc arriving. Fifty titles are now in.
New onen will be added as fast as they leave
the publisher. For this year's trade, I have
bought a large find well-selected stock. Don't
wait until holidays to select your gifts in
this line. Come in and look them over; ivad
them, ami then you will know what you are
sending.
SLOCOM'S
-TRY THE-
4 f k
Refrigerators! Refrigerators!! Refrigerators!!!
Hot weather is near at hand.
Ice will soon be delivered at your door, buy a
REFRIGERATOR.
and be prepared to keep cool. We have just added
this line and can save you' money.
NORTON & SMITH,
"North Coast Limited"
The Electric Lighted
Observation Car Train between
Portland and St. Paul.
Pullman First Class Sleepers,
Pullman Tourist Sleepers,
Dining Car, Day Coaches,
Observation Car.
The Acme of Travel Comfort
is found on anv of the
3 DAILY TRANSCONTINENTAL TRAINS 3
Opposite
Postoffice
2vmo. ABBOTT, -IEEIgh.
Class 2villlner37-
HAIR GOODS and TOILET ARTICLES
Natural wavy switches, Enlish wave, Pompadour
rolls and bungs. Hair goods of every description
made to order. Agent for the celebrated Marie de
Medicis' Cold Cream anp Yucca powder.
Mount Hood Store
V. S. GRIBBLE, Proprietor.
Fine Fishing Tackle
Hardware
lay (irain Flour
Ammunition Dry Goods
Granitew.'ire Notions
Feed Full line of Groceries
may
EVERY FARMER
In Hood Kiver Valley needs to use good tools, the best is
not too good for him. I am prepared to supply
all your needs in
Plows, Harrows, Cultivators,
In fact all tools that are needed on every well equipped
farm. 'For orchard tools California Sr. Right Lap Cuta
way has no superior. The
Ohio Reversable Extension Head Disc
is the only one on the market that is worthy of the name,
Acme Harrow is too well known to need a description,
Osborne Combination Spring Tooth Harrows are without
a competitor. If you need a good
WAGON OR BUGGY
I can supply you. For clearing your land you need powder
I have just received a carload and have it stored m a mag
azine here, and can supply you cheaper than you can get
it from Portland.
Land Plaster, Flour and Feed
in any quantity and at the right prices. Full line of staple
Groceries, Ammunition and Fishing Tackle a special.
Rarb Wire, Rope, Axes, A-lut baws, Shovels, Spades and
lours ror Business,
Send four cents for our Lewis and Clark Booklet,
or six cents for "Wonderland 1905." '
Yellowstone Park Literature
can be had for the asking.
Th? Ticket Office at Portland is at 255 Morrison St., Cor. Third.
A. D. CHARLTON,
Assistant General Passenger Agent,
Portland, Oregon.
C. T. RAW80N. F. H. STANTON
H00D RIVER NURSERY.
Stock Grown on Full Roots.
We desire to let our friends and patrons know
that for the fall planting we will have and can sup
ply iu any number
Cherry, Pear,Apricot, Peach& Plum Trees,
GRAPES, CURRANTS, BERRY PLANTS,
Shade and Ornamental Trees.
Also, all the standard varieties of apple trees. Can
supply the trade with plenty of Newtown, Spitzen
berg and Jonathan apple trees.
RAWSCN & STANTON, Hood River, Or.
D. M'DONALD
3rd and River Street.
ML HOOD MILL CO.
All kinds of Seasoned Lumber in stock. The Lit tie
Mill with the Little Prices. Everything as cheap
os the cheapest and good as good as the best.
Mill one-fouth mile west of S. A. Helniers' store.
Kelly Wishart,
Telephone. Proprietors.
DAVIDSON FRUIT CO
FRUIT DEALERS
and Manufacturers of all kinds of
Fruit
Hood River, Ore. I
Highest Prices Paid for High Grade Fruit.