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FIIIDAY, UECtMBKH 27,
MKDKOItU MAIL TRIBUNE, MEDFORD, OREGON
m$M
Edited by The Mail Tribune Advertising Department
RETAILERS CHALK-UP NOVEMBER GAIN. Total sales of retail stores in November were
$21.5 billion, up 2.8 over the $20.9 billion scored in the same month last year. The furniture
and appliance group led off with a 6.7 gain. Lumber, building and hardware classification fol
lowed with an advance of 4.1, and the food group rccorcd a gain of 3.5. The following tab
ulation, based on Department of Commerce data, compares sales of principal retail groups for
the first eleven months of 1963 with the same eleven months last year (in millions of dollars):
First Eleven Months
Food Group $ 54,244 $ 52,372
Ealing and Drinking Places 16,500 15,1126
General Merchandise Group 24,501 23,037
Apparel Group 12,325 12,211
Furniture and Appliances 10,222 'J,5!l!l
Lumber, Building, Hardware 14,241 13.873
Automotive Group 41,902 39,360
Gasoline Service Stations 17,633 17,016
Drug and Proprietary Stores 7,289 7,152
Total Sales'-... $203,311 $194,624
Includes data for kinds of business not shown in above categories.
Change
3.8
4.8
6.1
0.9
6.5
2.6
6.4
3.6
1.9
4.5
STANDARD INSURANCE PRESIDENT IS HONORED. Ci. E.
Cannon, president of Standard Insurance Company, Portland,
Oregon, lias been elected to the board of directors of the Life
Insurance Association of America, according In an announcement
from the Association's headquarters In New York. The Associa
tion's annual meeting was held in New York Ihis month.
(Made up of lop executives and officers from major insurance
"onipanics, Hie LIAA is considered by many to be the leading
life insurance association in the country.
A nalivc of Canada, Cannon has been with Standard Insurance
since I!)28. He was named executive vice president in 1955 and
oceanic president of the company in 1957. He Is a graduate of
the University of Toronto and is a member uf (lie hoard of di
rectors of the Portland Chamber of Commerce and a member of
the board of overseers of Whitman College, Walla Walla, Wash
ington. He also is a director of the Institute of Lite Insurance.
Standard Insurance Company, founded in 19(111, Is the largest
life insurance company domiciled In Oregon, with current Insur
ance In force totaling more than M billion. Ileadqunrled in Port
land, the company serves customers in 10 western states, Its
new headquarters building, Standard Plaza, was officially dedi
cated In September, 1963. Costing in the area of $9 million, I lie
Id-story structure Is the tallest office building in Oregon.
AUTO MEN OPTIMISTIC. The nation's top automobile makers
forecast industry car sales will top 7 million units in 1964 for
Ihe Ihird consecutive year, reports The New York Times. John
F. Gordon, president of General Motors Corp., said in a speech
to the Economic Club of Detroit that industry analysis eslimated
1964 domestic auto sales, including imports, would be "close in
line" with Ihe record 7.7 million units expected to be sold this
year. Mr. Gordon said he was optimislic because the public "evidently likes Ihe industry's new
models." retail sales are at high levels and backlogs of unfilled orders "remain substantial."
Henry Ford 2nd, chairman of the Ford Motor Co., said that 1964 sales might top 7 million unils,
and indicated Ihey could hit 7.5 million. He also put 1963 sales at 7.7 million unils. including
380,000 imports. Hoy Abcrnathy, president of American Motors Corp., noted Hint sales in 1964
would equal 7.5 million units or exceed it. Compact cars will account for some 2.6 million of
new car sales this year "and should exert an even stronger influence on the market in 1964,"
Mr. Abcrnathy added.
LINCOLN ELECTRIC APPOINTS MEDFORD DEALER. The Cascade. Electric Mulor Service.
1225 No. Court Street, Medford. Oregon, has been appointed a Motor Denier by The Lincoln Elec
tric Company of Cleveland, Ohio. They will distribute the Lincoln line of AC electric motors In
Medford, Oregon and surrounding area.
Mr. Ken Wondeily, Company President, states (hat in addition (o carrying a complete stock
of standard Limgunrd AC motors to properly handle the area's needs, they will Introduce Lin
coln's Multiguurd motors, a unique ideu In motor design that will prove a valuable asset to
local Industry. Miilligiinrd motor windings are pressure embedded and encapsulated with a poly
ester plastic Hull provides a lifetime seal against chemicals, mo.silurc, dust and dirt abrasion,
mechanical shells and vibration. This eliminates many of Ihe Iroublrs encountered daily on diff
icult mnlor applications.
Lincoln three phase, AC, squirrel cage induction motors range in sic (ruin lit 125 horse
power at lint) to 3IIIII) revolutions per minute. Welded sleel frame construction meets Ihe lat
est NEMA frame size standards,
L 0 j
I'Jl J'fl if
C. E. Cannon
'61 FOOD PICTURE BRIGHT. There't a "strong chance" that over-all earnings of the re
tail food industry will move up in the first half of 1964, predicts Franklin J. Lunding, board
chairman of Jewel Tea Co., reports Supermarket News. If the nation's disposable Income In
creases an expected 4.5-6, and depending on the timing of any tax cut "we would anticipate
that retail sales of food stores would be up in Ihe range of 3-5," Mr. Lunding said. If volume
goes up 3-5, "Ihis would place sales at an annual rate of approximately S61 billion, compared
with a rate of S58.6 billion in the first half of 1963." he noted. Mr. Lunding added that "sales of
corporate food chains should be at an annual rate of approximately $24.5 billion, or 40 of the
total for all food stores, the same proportion as in the past several years."
SILVERWARE SALES SHINE. In 1962, the total silverware industry accounted for $354 mil
lion at retail including sterling, plated and stainless flatware and sterling and plated holloware,
reports National Jeweler. For this market, the total retail sales of silverware in these categories is
expected to exceed $375 million in 1964 an increase of $21 million.
GRAND OPENING HELD
' . " f FOR JACK'S TEXACO SER
VICE. Jack's Texaco Service
held Grand Opening activities
last weekend. December 29, 21
and 22 at their Crater Lake
Highway at Biddle Road loca
tion. Operator of this new Texaco
station is Jack Oliver, photo
left. Oliver grew up in Arizona
on a catlle ranch before mov
ing lo Lancaster, California in
1946, w"-ere he was with U. S.
Rubber Company's fleet (testing cars) as shift supervisor. At
Lancaster he met and married his wife, Sybil. The Olivers came
lo Medford in October of '63 and leased the present site of their
new stalion. The couple has 1 daughter, Betty, who is credit
department manager of Scar's in Yrcka, California.
The Station will handle all Texaco products and Goodrich
Tires.
YOUTH CALL THE TUNE IN MEN'S STYLES. When it
comes to men's sportwear and furnishings, it's a young man's
world, says The New York Times. "Every major mass mer
chandising Irend in men's clothing today emanates from the young
men s market," notes Eugene Gilbert, president of the research
firm of Eugene Gilbert it Co., Inc. Mr. Gilbert indicates that
many men's styling innovations, such as "the tapered look, the
soft collar and the button-down shirt all started at the high
school and college level." Both men's clothiers and department
stores are taking advantage of this growing market by stepping
un the installation of specially designed "varsity" or "univer
sity" shops wilhin their stores. The Census Bureau reports that the
group of teen-ager students, from 15 to 19 years of age, which
totaled 6.8 million in the I960 census, is expected to rise to 9.8
million in 1970, a 44, increase. Each of them spend some $200 a
year on his clothing, picking out his own. In the 20 to 24 bracket
Ihe anticipated increase from 1960 to 1970 is even sharper 54
ing in number, but they are are also enlarging their buying power. Mr. Gilbert estimates that
spending power of teenagers, which amounted to $10 billion three years ago, will jump to $21 bil
lion in 1970.
FWWR jf . JAfcttU MB-''
1 0 ,
! iftlllllll
Not only are young men increas-
few A TB "- -U t
Kfc j. jsw WteXb-fc,. i.'i
7
kt V. mtmt I
WILLIAM F. "BILL" SMITH, photo right, has been appointed
Southern Oregon representative for Shaw Surgical Co., according
to Sleadman B. Shaw and Lawrence C. Shaw, principals of the
firm. Smilh will represent Ihe company in its service lo physi
cians and hospitals in this area.
For a number of years, he served the Don Baxter Company
of Los Angeles and a national surgical instrument distributor.
Smilh attended high school In Talent, Oregon, where he was
student body president and a three-sport letterman. Both he and
his wife, Salley, attended the University of Oregon where he
graduated in 1958 with a B.S. in Business Administration. Smith
recently purchased a home in Medford where he resides wilh
his wife and Iheir two children.
Shaw Surgical Co. Is headquartered at S. W. 9lh Avenue and
Yamhill Streel in Portland and has stores in Eugene and an out
let In Boise, Idaho. Smith's service area will include Medford,
Roseburg, Klamath Falls. Coos Bay and Crescent City,
Nation's Mineral
Production Tops
1962 Record Year
GROUND BREAKING AT HILI.CItEST PARK. Ground breaking ceremonies were hiv1 lasl
Saturday, December 11, I9IKI at llillcrest Memorial Park for Ihe Acacia Court shown in (he ,;rt
ist's .sketch abine. The Court contains 130 crypt for Masons and their families only. In (he center
of Acacia Court Is a large bronze square and compass. Ihe first of its kind in Oregon. This is
Ihe only Masonic garden co.nl in Southern (Vegan. The Invocation and Bcneclicalion were read by
Dr. George Roseberry of (ho First Methodist Church. The principal address was delivered by
Cotinly Judge Earl Miller, Among (hose who participated in Ihe ground breaking ceremonies
were Don Shores, Ralph Luc, Allen Hodgcrs, Judge Miller, Hob Dames, Earl Manner, Ed Vin
cent, Wyles Berry, and Dr. Hoseberry.
HOME BUILDING GAIN FORECAST. A 1.5 Increase In housing starts is prediclcd for
19111 by W. Evans Buchanan, president el Ihe National Assoclallon of Home Builders, reports
Home Furnishing Dally. A similar forecast was issued by Robert C. Weaver, aihmnsli alor,
Housing and Home Finance Agency, who looks for a I (o 2 increase lo 1.6 million private
housing starts in rail. He added that a healthy prospect lor continued economic growth, plus a
rising marriage rale, make II appear thai Ihe high 1.5 million unit year Is here lo slay, mid saw
a 2 million housing jeur by Hie end of Ihe decade. Another forerasl conies from I lie Associated
General Contractors o( America. The organization said total new conslruclion is expected lo
amount In SIki.H liillion in. 19III, more lliun 5 higher I lion l!Hi;l s estimated c.'.ii hilliiiu. Private
resldenlal construction In 1963 (opped earlier estimates and a strong surge in apailmrnl build
ings contributed heavily lo Ihe nenrlv 526 billion total It expects in Ihis sector (or Ihe year.
Next year's level in private residential conslruclion will rise to an estimated S27.5 liillion. with
a "notable increase" in niulliple-unll residential building continuing into ('.ml. The t ooiinene
Department predlcls housing starts next year at l.filo. 1)011, an increase o( III. nun mer 1963.
RIIIIKIN Cl'TTING CERE
MONY FOR STANDARD STA
TION. Ribbon culling cere
monies were held lasl Saturday.
December 21, (or the new
Standard Stalion at SiMli and
Riverside in Metlford.
Gift s were a ail.ddc for
guests who attended the official
opening. Corsages were given
Ihe ladies and balloons passed
out to youngsters. The station
is of (he very latesl design for
the company and features n
long awning that covers two
pump islands.
The original station on this
site by Ihe company, w a s
built in 1924.
Shown in (he ribbon culling
ceremony at left arc (!!! lo
ritflvn: contractor Merrill New
dall. of Nrwdall ('nnsliiu-lion
(loin'fv,-: torn tl-irku. Mcdlord District Sales At anger. Standard Stations. Inc.; Hill Welelieimer,
steHoH. sri;.m.w; Mayor James Dunlevy; Millard Hodman, .salesman; Al Prugh. retail repre
S(mta;w n clmrge of service stations business In Medford, Fred Drysdalo and Hod Hell, assist
ant V-svion mangers; Jcrrv Vlckerman. salesman.
WASHINGTON (UPI) - The
Bureau of Mines reports that
Ihe nation's mineral production
1963 was valued at $19.5 bil
lion, about $630 million over Ihe
record set in 1962.
The report, sent to Interior
Secretary Steward L. Udall
Ihis week, shows that most min
erals gained both in value and
volume of production. The value
rise continues an upward Irend
started in 1959.
Udall said the production and
value of all mineral fuels rose,
with anthracite coal registering
a 20 per cent value increase.
Non-metals advanced 5 per cent
in value.
Industrial demand and (he
settling of labor difficulties
were among Ihe (actors con
tributing (o Ihe increased out
put of such materials as iron
ore, bauxite, molybdenum, lead
and zinc, which accounted for
most o( (he growth in mclal
out pul. Silver prices continued
lo rise wilh Ihe result its pro
duction value gained 13 per
cent.
Fuel production as a whole in
1963 was valued at $13 4 billion,
up $60(1 million from Ihe previ
ous year. The big fuel, from a
WASHINGTON (UPI) - The
office of (he comptroller of the
currency has called for a re
port on condition of national
hanks as of close of business
last Friday.
standpoint of volume and value,
is crude petroleum. Production
in 1963 reached 2.76 billion bar
rels, valued at about $B billion.
Estimated 15,000
Visit Kennedy Grave
WASHINGTON (UPI) An
eslimated 15,000 persons visited
the grave of President John F.
Kennedy at Arlington National
Cemetery on Christmas Day.
Many family groups were
among the mourners who made
Ihe long walk up the snow-covered
hillside where Kennedy is
buried. Some placed flowers on
Ihe grave.
Dennis the Menace
They'll Do If Every Time
By Jimmy Hatlo
1HE MAINTENANCE WAN
STARTS TO FIX ONE OF
THE TWO DOORS TO THE
OFFICE "THEN THE TRAFFIC
STARTS.---
" II i A-
DL'WE0DLESW jtZ
iiiTmi r Mlil
m
The Medical Roundup
By
Emeritus Consultant in Medicine
Mayo Clinic
Emeritus Professor of Medicine
Mayo riinic
(Register and Tribune Syndicate,
1963). t
Operations lor Ulcer
A man wrote yesterday say
ing, "I just read your booklet
on ulcer; when I showed it to
my doctor, he said, 'I don't see
why he so objects to operations
for ulcer.' "
As I said in the booklet, I do
not have my patients with ulcer
operated on for a number of
reasons: one is that if I can
only get the person to ease up
on the strain of his life, imme
diately he is likely to be free
from pain.
Two: in hundreds of cases, if
the man will only chew up a
half-dozen tablets of malted milk
the minute, around 11:30 a.m.,
he feels pain, he will get such
good relief that he won't need
an operation.
Three: an operation often does
not cure, and it can leave the
person worse off than he was
before.
Four: I would never have an
ulcer operation performed on
me unless much pain, or bleed
ing, or obstruction of the outlet
of the stomach drove me to it.
Five: I have known as friends
dozens of physicians and sur
geons with ulcer, and no one
of (hem ever let anyone operate
on him.
Six: today, I got a letter
which shows very well why I
never permit a patient of mine
to have a vagotomy (the cut
ting of the two big nerves that
run from the brain to the stom
ach) and why most gastric sur
geons 1 know, after a little ex
perience with the operation,
gave it up and never performed
it again.
A man of 60 wriles from New
York to say that (wo months
ago he had most of his slomach
removed, and his vagus nerves
cut. Already, he has lost 33
pounds in weight, and like most
people without a stomach, he
cannot gain back either h i s
weight or his strength. If his
work is heavy he may never
be able to go back to it again.
Now, with his vagus nerves
cut, he suffers wilh a constant
nausea, belching of foul-smelling
gas, rriurgitation of food, and
somelir-cs vomiting. Very typi
cal is the miserable feeling he
has that his stomach is very
full and never able to empty.
Actually, it does not empty well,
as shown by Ihe fact that in
the morning before breakfast,
he will vomit a pint of foul
fluid. When he eats he has great
trouble holding the food down.
He also has a miserable diar
rhea that the doctor cannot stop.
Worse yet, he has pain which
suggests to his family doctor
that he already has gotten a
new ulcer, worse than the old
one.
Now, Ihe unhappy patient
wants to know how much longer
he will have lo go on living
Ihis almost intolerable life. I
hate to tell him that some of
the patients I have seen with
this type of result from a vagot
omy went on wilh their utter
misery for as long as I knew
them. One committed suicide,
and another told me that as
soon as he got home and made
his will, he would take that
same way out.
I know that most gastric sur
geons reading this will say, "But
no; I can show him some peo
ple with a vagotomy who got
a good result." Of course; I too
have seen a few of Ihem; but
when I know from sad experi
ence that a patient can get this
type of a resull, I just will not
allow him to run that risk. I
will not be responsible for get
ling one human being into the
awful "mess" that a vagotomy
sometimes produces.
Varicose Leg Veins
The best way of treating trou
blesome varicose veins is to get
a surgeon to make a small cut
in the skin over one end of the
dilated vein. He cuts the vein
and threads the part to be re
moved through a loop on the
end of a long rod. This is then
pushed up along the vein, break
ing its connections with the tis-
Ex-Gov. Ellington
Visits Chief Executive,
NASHVILLE, Tenn. (UPD
Former Gov. Buford Ellington
flew to Texas Christmas Day
to join President Lyndon B.
Johnson at his LBJ ranch neat
Johnson City.
Before leaving by chartered
aircraft, Ellington said h
hoped to chat with the Presi
dent and to do some deer hunt
ing. He said the trip had no po
litical significance.
Communist Chinese
Churches Crowded
TOKYO (UPI) - Communist
China's official news agency
(NCNA) said today that Shang
hai churches were crowded
with Christmas worshipers on
Christmas Eve and Christmas
Day.
The Chinese government tol
erates the practice of Christian
ity, but has closed the country
lo foreign missionaries.
sues around it. On reaching the
other end of the dilated vein,
the surgeon lifts it up through
another opening in the skin; he
pulls it out and cuts it off so
that it can be removed.
Often, in addition to "strip
ping" the dilated vein, as this
process is called, he will tic
the big vein in the groin where
it starts to go up into the ab
domen. After the removal of Ihe su
perficial dilated veins which lie
under the skin, the blood, which
reaches the feet by way of an
artery, has to go back up lo
the abdomen by way of deep
veins which are surrounded by
and supported by muscles. The
contractions of these muscles,
as the person walks, help the
blood to move upward against
the force of gravity.
Before having an operation on
the leg veins, it is good to have
their efficiency tested by an ex
pert such as can be found in
a large clinic or a department
in a medical school.
Those hunger pains you have
been experiencing may be due
to an ulcer, and you should see
your doctor. Many of your ques
tions can be answered by Dr.
Alvarez' booklet, "Ulcers of the
Stomach and Duodenum." To
obtain your copy send 25 cents
and a stamped, self-addressed
envelope with your request to
Dr. Walter C. Alvarez, Dept.
MMT, Box 957, Des Moines,
Iowa (50304).
'tVtll.ttHJ IWV TO GIVE HW CREDIT FOR ONE THING ...VfeU
CQMPUrtiY KWSOTtfjOuT Y0UK TOOTHACHE WHILE HE WAS HEfJE.
MEDICINE WHEN YOU NEED IT!
Personal Prescription Service
Anytime - DAY or NIGHT! Dial 772-2330
Rfi .ucf Mcknfss nrrr punches
A time clock . . , our pie-.cnption
vrivicP wnrks 'or nu tupntv-four
hotirs it tiiv. Your health ,vid well
hemg re pur first concern.
"!h rct time vou are in need
of medication, no matter shat the
time of ddv or night, top in or
call. You can pick it up in tes
time th.in it t,ikes to tell,
Why not write down our phone
nomher now? 772-2330
Your Heedquarttrs for
Greeting Cards Coimefics
Party & Wedding Su-pptiea
Gift! Veterinarian SurrHi
Your Charge Account Invited
Store Hours: 9:00 A.M.
to 6:00 P.M.
- :r"r
West Main Pharmacy
"DICK'S DANDY DRUGS"
Where ptOMriptoam titfo UP fA
a standard, tt DOWN to j pnm!
135 W. Main it Orapiv-Pti. 771-33 JO
STARK'S After-Christmas
CLEAKANC
CLEAN UP BEFORE THE NEW YEAR ARRIVES!
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