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TUESDAY, DECEMBER 17, 19(53
MEDFORD MAIL TRIBUNE. MEDFORD. OREGON
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Edited by The Mail Triliunc Advertising Department
SALES GAIN SEEN FOR FIRST HALF 'M. Retail sales should continue In rise through the
holidays and into the first half of 14, with at least a 5 gain over the same six months of
M63, predicts Austin T. Cushman, hoard chairman of Scars, Roebuck & Co., reports Women's
Wear Daily. Excluding food stores and automohile dealers, general merchandise retailers "may
well outpace this figure." Mr. Cushman stated that information to dale "including most recent
reian saics penoi mances, suggests uiai t-muiuiinn tummv mm n,miu,-n,.r ol..,Mh
despite President Kennedy's assassination and the advent of the new Administration.
ri"7 i ii vms
OREGON FOOD STORKS ('F.I.KHRATIO STEVENS STREET STORK OPENING. Oregon
Food Stores officially dedicated their newest supermarket nt SI5 Stevens Street with Grand
Opening ceremonies yesterday.
The new store, mimlicr nine In (lie chain, has a total of 20,01m square feel In (he liuilding and
parking space for .1119 cars. The store employs 74 workers. The new market brings to three,
the total of Oregon Food Stores in Medford. Olher stores in the chain are located in Eakeview,
Grants Pass, Ashland and three in Klamath Falls. The organization is the largest Independent
ly owned chain In Oregon, according to Mr. Walter Vaughn, division manager.
Store manager of the Stevens Street slore is Mr. Erv Savlo. He was formerly with the or
ganization In Klamath Falls as a supervisor. He Is married and his wife's name Is Charlotte.
Department managers of the new store include! Paul Garren, Meat Deparlmcnt; John Davis,
Prodnce Department; Darn! South, Variety Department; John rctcrson, Rakery Department;
and Ron Davis, Grocery Department.
Grand Opening activities, which are still underway, Include; free coffee and cake, free
orchids for the ladies, free cigars for the men, free candy canes for the youngsters and prize
drawings throughout the day. The slore is also featuring special, low prices on fond and non
food Items. A special six page section in the Mail Tribune Sunday, carried the Items and prices
which will he effective through Wednesday, December Is.
Officers of the organization are; Mr. Joe Fales, president, Mrs. Nellie Angstead, secretary
and Mr. Morgan Johnson, vice-president.
Savlo commented that; "the in, 5(10 s(. font sales area Is compact to provide aisle spare for
convenient easy shopping, yet not tun big so there Is too much time spent locating Items".
"Onr company program calls for constant Improvement of quality of merchandise, service of
customers and providing the busy housewife with friendly, courteous service"; Vaughn stated.
The building Is owned by the Medlnrd Eagles Lodge and the general contractor for th job
was C. E. John Construction Company of Vancouver, Wash.
WESTERN FARMERS ASSOCIATION MEETING CALLED. Medford area Western Farmers
Association memhers will hear a current progress report on this year's WF'A operations, and will
have the opportunity to nominate local candidates to run for the important policy making Board of
Directors at a special district meeting Friday, Dec. 27 In salcm, lire., advises nomeyn luuiswyK,
local branch manager.
The feature address, "WFA The Dividends of Cooperation," by General Manager Harry .1.
Heernink, will highlight a review of accomplish monls for lflr,;, including patronage dividends
earned In dale; and reveal WFA plans and programs for Din year ahead.
"WFA's OfMhp-fnrm Hands Serving You" will be presented through a color slide message by
Dale Smith, director of operations. It will include photos of many Important activities and
facilities, as well as review a number of interesting farming operations in the Northwest.
Henry J. Hansen, WFA president from Puyallup, will report on Association activities from the
standpoint of an active farmer member.
Thn meeling will begin promptly al 1 1 : .10 a. in. and Adjourn around ,1 o'clock. A turkey
luncheon will be served without cost to memhers who obtain tickets at least five days In advance
of the meeting date. They can be obtained at the local branch or from WFA truck operators,
Kruiswyk says.
FULLER SPRAY PAINT WINS NATIONAL AWARD. W. P. Fuller's spray paint (Pumpkin
Orange) has won top honors In the Paints category of the twelth annual Aerosol l'nckage Con
test, it was announced today, according to Willnrd Hotting, manager of the W. P. Fuller store
at Fourth and Front Streets here.
The cnnlest Is sponsored by the Chemical Specialties Manufacturers Association, Inc. which
announced the award to Fuller at Its llllletli anniversary meeting held Dec. fl-12 al Hollywood,
Florida.
Fuller's pumpkin orange spray paint, like the oilier 17 colors In the line, express the com
pany's basic merchandising concept aerosol paint Is fun fur the consumer. The spray cans
are mini (ill lo look al and easy to use they make painting piish biitlon fun!
Each color, Including Pumpkin Orange, has a stylized carloon label and a bright name to
mulch the color.
Pumpkin Orange, the award winning design, Is only one of the many cnlchy ones In the
spray paint line Ihal Includes "Cat lllaik," "Snow White," "Firecracker Red." "Silver Skate"
and "Pirate Gold."
To merchandise these lop quality spray p;ilnls like Pumpkin Orange, Ibe company produced a
"Fuller Pushbutton Paint Center" rack, which Included enamel In IS colors, on Iron, wood and
an aluminum primer as well as a clear arnlsh.
Inrliided In the rark are a "take one" pocket thai holds combination color cuds and Instruc
tion folders with easy-to-follow rules for spray painting, and color strips to aid customers in
rolor selection.
The nnit holds Ills of the IfS-ounce cans and 3.1 nt the 21-ouiice cans. Snap-on spray c nil handles
are also available for use wllh the line of paiots.
RETAILERS PREDICT SALES RISE IN 'M. Most top retailers across the country expect re
tail sales to Increase by 3 to 5. Views of five, merchants, as reported in Women's Wear Daily:
Bruce A. Gimbel, president, Gimhel Bros.: The outlook for increased sales without a lax
cut Is likely lo be ralher modest perhaps in the area of 3. If the lax cut Is enacted in the early
mnnlhs of 19114, sales might well rise al a much fasler rate. There is increased evidence that
sales in the downtown areas of many cities are stabilizing and will probably show gains in spite
of increased suburban competition. More and more urban renewal and residential projects will
serve to lure suburbanites back to the city.
Frank Mayficld, vice-chairman of (he board, Scruggs-Vandervnort-Barney, St. Louis; "Re
tail sales should increase from 3 to 5 and profits should show corresponding increases, though
at a slower rate."
Robert W. Jackson, president, Alden, Inc.: "We expect our sales lo he up 3-1 and our
earnings to show an even better Increase in 19B4. The outlook is for competition In become even
keener, wilh more stores coming into more localities and everybody fighting harder for the con
sumer purchasing dollar."
Ben Gordon, president, The While House, San Francisco: Profits ought to move upwards
right along with volume. Although retailers have become more, conscious of prolit margins, no
body is going In he ahle to do a dramatically Improved joh of choking off rising expenses. A bet
ter and better merchandising operation is the only way lo offset increased expenses and "inven
tory management Is a science all of us have to learn."
Waller M. Halle, president, Halle Bros. Co., Cleveland: "Sales and earnings for 1964 appear
lo he headed for a new high, and economic indications seem In reveal another record year for
consumer Income. If this occurs, as It has for years now, retailers across Ihe country should
also have another excellent year."
CHRISTMAS TREES ON THE MOVE, Americans will buy about 44 million natural Christmas
trees this year, valued at. $100 million for Ihe holiday season, estimates The American Forest
Products Industries, reports The New York Times. A year ago. according to United Press Inter
national, Ihe U. S. produced 3.1.4 million Christmas trees and imported another in million from
Canada. Scotch pine trees were the most popular of the domestic trees, accounting for 27 7c of
the market.
FOREIGN CAR SALES PICKING UP SPEED. Foreign cars are well along the road to a
comeback In the U. S., reports The Wall Street Journal. For the first time since 1959, when
imports suffered from Introduction of the U. S. compacts, domestic sales of foreign autos are
on their way up. In the first nine months of this year, volume ran 15 ahead of the 1962 pace
and Ihe improvement for 1963 as a whole is expected to be at leasl al high. Foreign car makers
are counting on further gains next year. Probably the main reason for the import rise is that
U, S aulo makers gradually are shifting emphasis from the small car field as they add to the
size, speed and trimmings of their own models. However, this does not mean U. S. companies
are about lo abandon the small car field. Sales of Imported cars hit a peak of 614,000 in Ihe
U. S. in 1951). But by 1962, sales had dropped to .1.19.000. This year's volume will be about .190,
000, wllh the advance over last year exceeding the 10 by which sales of U. S. made cars have
risen Ihls year. Foreign car makers are optimistic over prospects for 11)64. "f think (hat sales
will exceed 500,000 next year," says Stuart Perkins, general manager of Volkswagen of Amer
ica, Inc. Others predict the flgnre will be a little lower, but all agree there will he another ad
vance. Meanwhile, Detroit aulo men are not disturbed. They nolo that in 1959, when more than
600,000 Imports were sold in this country, onlyS.5 million U. S. made cars were being sold.
Rnt this year, wllh Import sales close to 400,000 some 7.2 million U. S. made cars are being sold.
American Marries
Russian Sweetheart
MOSCOW (UPD Cupid tri
umphed over Communist bu
reaucracy today to enable an
American visitor in Moscow to
marry his 25-year-old Russian
sweetheart.
Larry Bratyon, 36, of Fair
banks, Alaska, was wed to Miss
Rosila Scmfman loss than an
hour after Soviet authorities
granted him a last minute visa
extension. Without it, the. mar
raige was unlikely because of
regulations that require a valid
passport or document for for
eign weddings.
Brayton, who came lo Russia
i a tourist, has been in the
country illegally since Nov. 2!).
But he had announced ha was
determined lo "sweat it out"
until the ceremony today.
Bray-ton said he received a
telephone call this morning and
was told his visa had been ex
tended.
"Thai's wonderful," he said,
and went lo pick up his bride
and take her to one of Mos
cow's "Palaces of Marriage."
: 1
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PROFESSIONAL PLAZA HOLDS OPEN 110 USE ACTIVITIES. Open House activities for the
Professional Plaza, ti.'i0 Royal Avenue, were celcbralcd lasl Sunday, Dec. 15.
Btwecn 2:0(1 and 5:00 p. m. the new professional nflue building was open for Inspection by
the public and the tenants of Ihe building were on hand lo show people through the building s
offices. Mayor Jim Dunlevy cut the trndilional ribbon and officinlly dedicated Ihe building.
Ato present for the ceremony were several members of Ihe Medford Chamber of Commerce,
Including Bill Williams, president, and Don McNeil, manager, who presented the building own
ers, Dr. Merle Foland and Hubert G. Little, a "Progress Award" plaque.
The Professional Plaza Is Incnlcd directly behind the Hawthorne Apartments, ncl lo the
Hertford Shopping Center. Tenants of Ibe building Include; Joseph W. Ball, M. D. Thomas ('
tlollon, M.D., minnar W. Pys.ird, Ml)., Meile K. Fnl.ntrt, MIL. John llelLilf, MP, George
S.ikural, M.D., Frank M. Wilson, p. M P., and (he Professional Plaza Pharmacy.
Buy The FINEST!
A Kitchen
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P l'CIUM trill ClfCUleltfH hot
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Automatic Rime Aqent Pi
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"Mrctforit'i Itjdinq Appliinrf
Dfilf (or lh Pm 32 Yuri"
309 E. M,n 773-4541
Sfafe of Union Message Due Jan. 8
WASHINGTON (UPD-Presi-
dent Johnson will deliver his
first Stale of the Union mes
sage to Congress Jan. R, it was
decided today at a meeting be
tween the President and Demo
cratic leaders of both houses of
Congress.
Senate Democratic Leader
Mike Mansfield, Mont., said it
also was decided that Congress
should adjourn this Friday or
Saturday and return Jan. 7.
Mansfield emphasized that
the adjournment timetable w.'s
tentative, however, and ;u'icct
lo Ihe consent of Republican
congressional leaders.
The Democratic leader la'.fe'd
with reporters afler President
Johnson's weekly legislative
meeting with the congressional
leaders.
Speaker John W. McCormacK.
Mass., said Johnson "expressed
great pleasure" over legislation
Congress has passed this ses
sion on education and modi'ja
facilities.
McCormack called this egis
lation the "greatest" in 'hose
two fields that the current Con
gress has passed.
Medford Police Report
Number of Car Accidents
Medford Police investigated
eight vehicle accidents during
the weekend.
A vehicle driven by Joseph
Patrick Dugan, Ashland, was hit
by a vehicle driven by Ronald
Francis Snopl, 19, of 2202 Sunset
Drive, at Stewart and Oakdale
Avenues, Sunday, according to
police report. Police cited Snopl
for driving while under Ihe in
fluence of intoxicating liquor
and he was lodged in the Jack
son County jail.
Bail was set for $5110 and
Snopl is to appear before Dis
trict Court Judge L. L. Sawyer
Wednesday, Dec. 18.
A Ihree-car collision occurred
on North Riverside Avenue be
tween Alice and Liberty Streets
Fridayr A vehicle driven by
Irma Ilene Allen, 39, Prospect,
hit the rear of a vehicle driven
by Donald Earl Massie, 41, of
115 Almond St., knocking it into
a car driven by Ronald Ardel
Dalhec, 19, of 436 W Bartlett
St. Irma Allen was cited by po
lice for violation of basic rule.
Driver Cited
Vehicles driven by Michael
Marcus Whitman, 19, of Eagle
Point, and Ronald Lee Waggon
er, 21, of Ashland, collided at
the corner of Beatty and Man
zanita Streets, Saturday, ac
cording lo police reports. Police
cited Whitman for failure to
yield the right-of-way.
Vehicles driven by Ellen
Marie Broaribeck, 929 Alto St.,
and Gary Dee Mnmberg, 26,19
Crater Lake Ave., were involved
in a non-injury collision at 2392
N. Pacific Highway, according
to Medford police Saturday.
Lyman Allen Thomas, 60, of
S43 Dcamond St., Saturday was
cited by police for failure to
leave information at the scene
of an accident. Police said lhat
an aulo he was driving hit a
parked car owned by Patricia
Monroe, 344 Mae St., in front
of 711 S. Central Ave.
Parked Car Damaged
A parked auto owned by Mau
rice Wayne Murray, 633 J St.
was struck by a vehicle driven
by Charles Henry Andrews, 80,
of 616 J St. Sunday according
to police. Andrews was later
cited by police for failure to
leave information at the scene
of an accident.
Bradley Duane Frazier, 19,
of Grants Pass was cited for vi
olation of basic rule after a ve
hicle he was driving hit a
parked car owned by Jack
Blane Fitzgerald, 210 Portland
Ave. The accident occurred in
front of 227 S. Central Ave., po
lice reports indicated.
Vehicles driven by William
John Dovichi Jr., 115 Lampman
Road, Gold Hill, and Frederick
Lawrence McCray, Route 4,
Box 341, collided Saturday on
Central Avenue near Eighth
Street, according to police. Do
vichi was cited for violation of
basic rule.
Portlander Found
Guilty of Assault '
PORTLAND (UPD - Cleve
land McCord Jr., 21, Portland,
was convicted of assault wilh a
dangerous weapon at the end of
a one-day trial by Circuit Judga
John Murchison Monday.
McCord was charged in con
nection with a disturbance fol
lowing the Jefferson-Grant high
school football game at Jeffer
son in North Portland Sept. 23.
He was accused, of hitting
patrolman William Attwood with
a chunk of concrete.
Judge Murchison ordered a
pre-sentence investigation.
Member by Invitation National Selected Morticians
Before Need Plan
prevents hardships J
Funeral costs often come
when a family's emergency
funds have already been spent
on hospital and medical bills.
A lingering illness may also
have caused a loss in family
income. You can prevent this
hardship by making provi
sions for funeral expenses be
fore the need arises. A phone
call will arrange a private con
sultation without obligation.
Conger-Morris
WEST MAIN AT SIXTH
Entire Line of Ecko & Flint
Ware, Miscellaneous Hardware
Main Floor Near CHRISTMAS TREE
k OFF
LET THEM CHOOSE THEIR OWN GIFT
BUY A GIFT CERTIFICATE . .
Prlco in Thi AD Good Till CliriirtmM
Barometers & Thermometers
Good Selection
From
S00
WESTERNER
SLEEPING BAG
AMERICAN MADE
4-lh. Dacron filled flannel liner. Full langlh
zipper, double air mattresj pockal. 36"x80".
$15.95
SPECIAL..
Steel File Box
With Lock $025
NOW Km
PARTS CABINET
4-Drawer
Now $2
$039
HEAVY STEEL TOOL BOX
24"ixl l'ixIO
For Truck or Pickup
Reg. $23.95
Special
511539
BIG enough to
hold magazines
and mail
TMI KING-SIZE
ANODIZED ALUMINUM
MMl BOX 1
li
FREE
Ntmfl Ptte with
each hox
Choice of 5
BMVtifuI, Ufetim
Ftnfchef
Large Size
Spec. $5.95
Others From
$2.98
60- 33
59-Piccc Socket & Wrench Set
Metal Carrying Box
w $3?95 Now $19.85
Give Him a Drill!
A Fine
Drill at a
Bargain Price
Speedway
Va" drlls
Now S988
Dremel Moto Tool
Kit... Now $29.95
"Tiki Torch"
Brass or Copper
Now $3.89
NEW "CAPTAIN"
Eveready Flashlight
$2.19 3-ccii $2.49
2-Co
COLORED FLOOD GLOBES
Inside $1.95
Outside $2.75
USE OUR NEW NORTH ENTRANCE - DIRECT FROM PARK AND SHOP LOT
Open Evcery Nite Thru December 23
re-rrrvrDDni hardware . u!(. i
HUBBARD
Our 79th Year
Main and Riverside
Phone 773-7777
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