f II 4 .ruim lAa ikibuhe, MEPFOBP. OREGON SUNDAY. NOVEMBER 17. 1963
Nature Lovers losing War Against Billboards
B 5
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KYJC
NIWS
Presents...
SPECIAL SESSION
REPORTS
BOB BRUCE
With Direct Reports From the
State House in Salem
PATMcCOY
Reporting Direct Wire Dispatches
News Times Are:
7:30 A.M.-8:30 A.M.-5:30 P.M.
While the Special Session of the Legis
lature is assembled, KYJC News will
report all the action to you.
"KYJC News Tells You
More... Says It Better"
By JOSEPH D. HUTNYAN
United Press International
WASHINGTON (UPIi Na.
ture lovers are losing their war
io na roaasiae landscapes of il
lustrated messages proclaiming
the benefits of Zip-Top beer.
The Bureau of Public Roads
reports that only 20 out of 49
eligible states have agreed to
limit use of billboards on inter
state highways in return for spe
cial teaeral grants although the
program is nearly six years old.
Avid boosters of the anti-billboard
drive, asked about the
matter by United Press Inter
national, expressed disappoint
ment and some bitterness at
their inability to get rid of the
outsized posters.
Bonus Law Extended
The law permitting the "bo
nus" payment for billboard con
trol recently was extended by
Congress for two more years.
But bureau officials do not ex
pect very many states to par
ticipate, i
"It is very discouraging,"
said Rep. Morris K. Udall, D-
Ariz., enthusiastic backer of the
program who has been unable
to sell his own state on the idea.
Udall claimed the public does
not want its handsome inter
state roads turned into "b i 1 1
board alleys," but that the out
door advertising lobby has mar
shalled the political power to
stifle the program at the state
level.
Opponents scoff at this. They
argue that the anti-billboard
campaign has failed to get off
the ground because it was a
worthless idea from the start.
Permits Payment
Briefly, the federal law per
mits payment of a bonus to
states whose legislatures pass
siauues restricting billboard ad
vertising within 660 feet (about
two city blocks) of the highway
rignt-ot-way.
The bonus totals one-half of 1
per cent of the federal cost of
that part of the highway with'
in the state. The federal gov
ernment pays up to 90 ner cent
oi tne bin tor the new 41,000-
mile interstate system now un
der construction.
The states that have signed
contracts with the bureau to re
ceive the billboard control bo
nus are Connecticut, Delaware,
Hawaii, Kentucky, Maine,
Maryland, Nebraska, New
Hampshire, New Jersey, New
York, North Dakota, Ohio, Ore'
gon, Pennsylvania, Rhode Is.
land, Vermont. Virginia. Wash.
ington, West Virginia and Wis
consin.
All states were eligible ex
cept Alaska which has no in.
terstate highway program.
Has Strong Backing
The billboard control law has
strong -backing from garden
clubs, auto associations and
civic groups who do not want
Schools Not Doing
Job They Should
PORTLAND (UPI) - Oregon
school, board members, meeting
here, were told Thursday
schools are not doing the job
they should in teaching about
the seriousness of the Commun
ist threat.
Dr. Richard Walker, director
of the Institute of International
Studies at the University of
South Carolina, addressed the
group. -
He called for community and
school board cooperation to
raise money so teachers can go
to seminars on the subject.
"America is in an age of un
matched peril today," he said.
"The Communists are dedicated
to destroy us."
He said guides such as Ore
gon has on teaching about com
munism were a help but that
teachers "must understand more
about communism before thev
can use the guides effectively."
Gov. Mark Hatfield spoke to
the School Board Association
Thursday night and said "the
total economic future of the
state is hinged to education."
He said voter rejection of the
tax measure last month wns
not a death blow, but a chal
lenge."
The governor also called for
more school district mergers,
for reasons of economy and ef
ficiency. He criticized plans ,of
a local school district, Columbia,
to build a new high school for
190 students.
John Birch Society
To Meet Tuesday
A meeting of the local chap
ter of the John Birch Society
has been announced for Tues
day, Nov 19, by the chapter I
chairman, Mrs. George S. Jen
nings of Medford. '
The meetings, which will be
open to the public, is scheduled
for 7:50 p.m. in the Academic j
Lecture Room of Medford High
School. j
A film explaining the aims
and purposes of the John Birch
Society will be presented, Mrs.
Jennings said. There will be
no admission charge, the local
chairman emphasized.
The session will be an educa
tion meeting, Mrs. Jennings
said. She suggested that per
sons attending use the Monroe
Street entrance, which is the
most accessible to the lecture
room.
the beauty of the countryside
Interrupted by multicolored com
mercials for cigarets, whiskey
and big city hotels.
It has been attacked by bill
board and hotel interests who
claim it is an infringement on
personal property rights, and
is contrary to the free enter
prise philosophy.
"As we see it, it Is a bride to
do away with something and
the states are not buying it,"
said Fred Hussey, Washington
representative for the Outdoor
Advertising Association of Am
erica, inc.
The . anti-billboard bloc also
claims the ads are a safety
hazard because they distract the
motorist. The pro - billboard
group says they help by break
ing up the monotony and stim
ulating the driver to keep him
awake.
Both sides have produced sur
veys intended to prove their
points.
Advocates of billboard con
trol contend the present pro
gram is making little progress
because it is bucking an awe
some, well financed corps of
lobbyists in the halls of the
state legislatures.
Some even hint that the bill
board interests are exploiting
their ties with politicians who
frequently depend on the indus
try for roadside advertising in
their reelection campaigns.
Chairman Neill Phillips of the
committee of one hundred on
the federal city a District
of Columbia civic group said,
"I have no way of proving this
but I think it's pretty general
knowledge."
"They go to everybody who
runs for election locally and
nationally," added Phillips in
an interview, "and say, 'if you
are for billboard control, we are
against you and if you are
against billboard control, we
are for you.' ."
Hussey vigorously denies this.
"That's the old war cry," he
said. "I know of no case where
one of our operators ever turn
ed down a politician who asked
for space if it was available."
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INTERSTATE BILLBOARDS Billboard row along Interstate
90 in Ashtabula County, Ohio, includes these signs which the
State Highway Department considers illegal because they are
within 600 feet of the right-of-way fence. (UPI)
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