MEDFORD MAIL TRIBUNE. MEDFORD, OREGON
FRIDAY, NOVEMBER IS, 1963
mm
Edited by The Mail Tribune Advertising Department
FURNITURE VOLUME SOARS. The furniture industry is heading toward the close of what
will be the greatest year in its history, reports Fairchild News Service. Off to a slow start
because of several newspaper strikes around the country plus other regional reasons, the in
dustry's sales picked up later in the year. Estimates are that at the retail level sales will top
those of 1962 by 5. This good business has been spread among all furniture categories. Roscoe
R. Rau, executive vice-president of the National Retail Furniture Association, reports that
sales for the first nine months of this year are ahead 2. He also said that predictions made at
the first of the year that sales for the 12 months would be 5 ahead of 1962 still holds and
that for many stores, sales will be above that estimate. Mr. Rau noted that profit "for a sud
stantial number of stores is ahead of last year" despite the problem of trying to hold down
cist of doing business. i
COLEMAN ATTENDS RE
GIONAL FORD CONCLAVE -
Hueh Coleman. Crater Lake
Motors, Inc., Medford, is greet
ed bv 0. F. Yando (right), west
ern regional sales manager for
Ford Division, ord Motor urn
Danv at the Ford Marketing la-
stitute's 16th annual Western
Regional Merchandising Confer
ence held this week in Las
Veeas. Nev. Nearly 100 ' Ford
dealers from California, Ne-
vada, Washington, Oregon,
Utah, Arizona, Idaho and New
Mexico gathered at the two-day
meeting to review the latest
tpchninues in customer rela
tions, dealer management and
nersonnel administration. In ad
dition, the conferees attended
seminars on Ford Division's
current advertising and promo
tion urograms. The dealers, all
graduates of the Ford Market
ing Institute in Burlingame,
Calif., were adressed bv M. S.
McLaughlin, assistant general
manager of Ford Division.
"DAILIES' STRIKES DON'T
HELP OTHER MEDIA" AR
TICLE DISCLOSES A news
paper strike is not necessarily a blessing for broadcasters in the area. Bill Michaels, vp of the
television division, Storer Broadcasting Co., told the Central Canada Broadcasters Association con
vention recently, points out an article in Advertising Age.
Mr. Michaels snoke to the broadcasters with the voice of experience. Two Storer stations
WJBK-TV, Detroit, and WJW-TV, Cleveland, have had the opportunity to find out what it means
to operate in a newspaper-deprived city.
Mr. Michaels told the group that no one wins over the long haul in such a situation, enticing
as the short-term gains may appear to other media.
R. B. R. SMITH, NEW SALESMAN AT DEAN & TAYLOR
PONTIAC Bob Taylor, owner and manager of Dean and
Taylor Pontiac, has announced the appointment of R. B. R. Smith,
right, to the position of salesman with the firm.
Smith, a world traveler, was most recently associated with
Ryan Outdoor Advertising in Medford and previously with the
National Outdoor Advertising Bureau in New York City. Born
in Shanghai, China, Smith grew up in London, England and came
to this country during World War II. Here he attended Brown
Military Academy in San Diego, California and the University of
Southern California. He is a naturalized citizen of the U.SV
"Pontiac is an excellent product because its quality merchan
dise"; Smith stated. "The success car for 1964 is the Pontiac
theme for the year", he commented; "and this relates to quality
of the product and reputation of the dealer for service". He has
just completed the General Motors Professional Sales Conference
in Portland, Oregon.
Smith's family is world traveled, having spent 1956 as one
of the first study groups to tour Russia. In 1962 the family cir
cled the plobe on a world wide tour and plans a trip to Africa
next year. In 1953, Smith was a memher of a study tour group
that visited 14 countries in Europe. He was also stationed in
Europe with the service in 1956 through 1958.
He is currently the vice-president of Rogue Aqua Ski Club, a
and De Molay.
Mr f life A, "
I vts
I "
SUPERS' INCREASE SHARE OF FOOD VOLUME BY 4. Chain and large Independent super-
markets accounted for 73 of all retail food volume in 1962, an increase of 4 over the preceding
year. Indicates the 29th annual Nielsen Review of Retail Grocery Store. Trends. Total grocery
volume hit $53.7 billion; supermarKcis snare was S39.Z Dillon, reports supermarnci news, rur mc
first half of this year, grocery volume reached S27.3 billon. Projected to the end of the year, sales
could reach SS5.8 billion. Chains and independents will take In about W0.5 bilion, based on 1962
showings. '
NEW MARINADE PRODUCT
INTRODUED THROUGH TRIB
UNE ADS. "Marinades" are not
new. neither are "instants",
But, the combination is and the
exciting result is a sensational
new food product by Adolph's,
the first and only pre-blended
dry marinade mix!
Called Adolph's Instant Meat
Marinade, this newest 'instant"
promises to solve the many
questions about marinades such
as what seasonings to use
in what proportions with what
meats, how long to marinate,
what cut of meat to use, et
cetera. It eliminates the chore
of shopping for ingredients, the
time spent measuring and
blending them, the investment
in ingredients not already on
your spice shelf that you use only once ... and inconvenience of waiting from 12 to 72 hours
or more to cook the meat.
According to the producers, 1 This new culinary idea promises to revolutionize the art of mari
nating." Cited as reasons for this are: Saves mixing and measuring time, makes marinating meats
practical, eliminates the need for browning meats, makes a gourmet type gravy, saves buying a
shelf-full of spices, saves calories, insures uniform results and makes pot-roast-type cuts "broil
able". A series of ads in the Mail Tribune is currently introducing this new product to the Rogue
River Valley market.
AMERICANS IN WRITING MOOD. Americans are writing more these days letters, postcards
and greeting cards. An estimated $425 million will be spent in all outlets this year for writing paper
and stationery supplies, indicates industry sources, reports American Druggist. Of this total, $86.7
million will be accounted for by boxed stationery and portfolios. Another $37.8 million will be spent
for packed paper and envelopes. These figures represent increases of from 7.5 to 10 over a
year ago. Industry sources predict more greeting cards than ever before will be sent out this year.
Preliminary estimates put greeting card sales in 1963 at $710 million.
Magnesium Firm Plans New Plant
PORTLAND (UPI)-Standard
Magnesium Co. of Tulsa; Okla.,
will build a $9 million plant in
the Portland area,, probably
across the Columbia River at
Vancouver, Wash.
President R. M. Wheeler
confirmed the plans Thursday.
He said the plant probably
will be located in Washington
because of what he called the
state's more favorable tax
structure.
Wheeler said the plant, which
will produce magnesium and
chlorine, will go into operation
late next year and employ 250
men initially. Its annual pay
roll will be more than $1.25 mil
lion. Bonneville Power Adminis
tration would provide 23,000
kilowatts of electricity at the
wholesale rate of 2.2 mills, the
president said.
A 7
CHILD KILLED
PORTLAND (UPI) - Joyce
Ruble, 12, Portland, was dead
on arrival at a hospital today
after she was struck by a truck.
if Heater Furnac
Repair
. if Sales l Service
JACK HALL
772-6181 482-3950
Tacoma Leaders Seek Means to Keep Ordinance
i 4j
member of the Masonic Lodge
TACOMA (UPI)-Negro lead
ers in Tacoma today were
searching the lawbooks for a le
gal means of keeping the city's
tough new open housing ordi
nance in force.
Jack Tanner, Northwest pres
ident of the National Associa
tion for the Advancement of
Colored People (NAACP)," said
he would "definitely take some
sort of legal action to keep that
ordinance on the books."
Tanner made the statement
after City Clerk Josephine Mel
ton said opponents of the ordi
nance have submitted enough
valid signatures to force a ref
erendum on the measure. She
said the referendum would be
certified to the City Council
next Tuesday.
Tanner, a Tacoma attorney,
said he did not know yet what
form his defense of the ordi
nance would take.
Mrs. Melton said that her
staff verified about 4,500 of the
more than 16,000 signatures on
referendum petitions. Only 4,257
valid signatures were necessary
to validate the referendum
The rest of the names will not
be checked, Mrs. Melton said,
because "the City Charter only
requires us to show that there
are sufficient signatures."
Under the provisions of the
charter, the council will be re
quired to either repeal the ordi
nance outright or place it on
the citv election ballot next
March.
Tanner said he probably
would wait until the council
meets Tuesday before planning
his strategy.
"Perhaps what they do will
finally determine our course of
action," he said.
The ordinance, one of the
most strict in the nation, pro
hibits all forms of racial dis
crimination in the sale and
rental of housing. Violators
could be sent to jail.
Tanner earlier asked Pierce
County Superior Court Judge
John D. Cochran to issue an or
der prohibiting Mrs. Melton
from certifying the referendum
to the council. But the judge re
fused. Tanner said he would ap
peal the decision to the State
Supreme Court.
In his arguments to Cochran,
Tanner contended that it would
be unconstitutional for the coun
cil to either repeal the ordi
nance or refer it to the voters.
He reasoned that repeal or re
ferral would take a positive ac
tion on the part of the City
Council. Such an action, he
said, would in effect foster seg
regation. And the 14th Amend
ment to the U.S. Constitution
makes it illegal for city authori
ties to take positive action pro
moting segregation.
Road Cleared to
Free Elk Hunters
BAKER (UPI) -The U. S.
Forest Service said Thursday it
had cleared a road into a snow
bound hunting camp 38 miles
northeast of here to free two elk
hunters.
Both were in good condition
and had plenty of food, the For
est Service said. They had been
marooned for nearly a week
Three other men at the camp
made their way out on foot
earlier.
Scientist Calls for
More Housework
LONDON (UPI)-A scientist
drew the fire of British women
today by ordering more house
work as a cure for boredom.
Prof. Dennis Gabor, electron
ics expert and fellow of the
Royal Society, declared that
modern trends of expendable
crockery, freeze-dried food and
push-button cooking leads only
to frayed nerves on the part of
the housewife.
The happy way to run
home, he said, depends on
women being house-proud and
able to provide gracious living.
"We are now going the oppo
site way, in the direction of
women having less to do and
yet being bored to death with
their housework," he said.
"We shall have to reverse
this tendency if our civilization
is not to come to grief by the
bad nerves of its dissatisfied
women," he said.
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