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MEDFORD MAIL TRIBUNE. MEDFORD. OREGON
FRIDAY, NOVEMBER IS, 1963
Morse Enjoying Hour of Triumph On Financial Aid
B
CARPET FOR FUTURE - High-Hying Braniff
Airlines Jet Hostesses have a magic carpet
for the future U. S. Savings Bonds. A recent
Bond Drive ended with 91 per cent of the
Braniff hostesses signed up for Payroll Savings,
to help their company win top honors in em
ployee participation in the air transportation
industry. The campaign was part of an industry-wide
Payroll Savings drive headed by C. E.
Woolman, President of Delta Air Lines, whose
company achieved second-highest participation
in the air transport industry. Among the one
million new savers, the ladies pictured above
can safely be considered among the prettiest.
They are, left to right: Janice Kremers, Ft.
Smith, Ark.; Beverly Barkman, Richmond, Va.;
Barbara Clark, Memphis, Tenn.; Deaine Hens
ley, San Antonio, Tex.; Kay Wallace, Dallas,
Tex.; Karen Christian, St. Paul, Minn.; Jeannie
Klees, St. Paul Minn.; and Lucielle Nielson,
Salem, Ore.
Your Money's
Worth
By SYLVIA PORTER
Capyrlf k. Hill Symlic.l., l.
POLICING PUBLIC RELATIONS
In San Francisco next week, top men in the public relations
field will take a major step toward effective self-regulation by
initiating the first program to "accredit" public relations coun
selors who meet specific standards of ethics, education, training
and experience.
The accreditation program will be announced at the annual
convention of the Public Relations Society of America, the pro
fession's national association to which 4,500 corporation execu
tives specializing in public relations and independent counselors
belong. While it must be accepted by the counsel members, ap
proval is taken for granted.
The association will set up stiff preliminary qualifications for
candidates for accreditation and then will require the candidates
to pass written and oral exams extending over three days. It will
distinguish between qualified and unqualified public relations
counselors by awarding "PRSA accreditation" to individuals who
earn it and it will inaugurate a nationwide campaign to educate
businessmen and the general public to the meaning of the dis
tinction. This will represent the association's first attempt to pre
vent the entry into the field of untrained, unscruplous men
and women to eliminate those whose borderline and even
Illegal activities have too frequently blackened the reputations
of everybody in public relations.
"It's one of the most important things the profession has ever
done," says Mrs. Denny Griswold, publisher and founder of the
20-year-old "Public Relations News," oldest and most widely cir
culated newsletter in the field.
"The warnings have been clear that if public relations practi
lioners did not move to police themselves, the government would
force policing on them. The profession is acting for itself.
The development is the latest in an ever-widening drive by
thoughtful leaders in the financial and business communities to
strengthen their codes of ethics and to raise standards of opera
tion on their own and the drive is a direct result of the critical
, report by the Securities & Exchange Commission on the "grave
abuses" in the stock markets, in public relations and in financial
reporting. Of course, some organizations were tightening up before
the SEC completed its 17-month probe of the securities markets,
but there s no question but that the SEC s report this year has ac
celerated the trend.
For instance, just in the past several months, the New York
Slock Exchange has severely stiffened its rules governing adver
tising and the giving of stock market advice by its member firms.
The Financial Analysts Federation has developed its own pio
neering exams for financial analysts and only a few weeks ago
granted to 260 experienced analysts the new designation "Char
tered Financial Analyst." Working together, the New York Stock
Exchange, the American Stock Exchange and the National Asso
ciation of Securities Dealers have substantially raised the entrance
requirements, toughened the training courses and the exams for
securities salesmen. Regulation of the securities field is still far
from perfect but never has self-policing been on this scale.
Now comes the PRSA with its accreditation program and
pledge of an unprecedented degree of self-discipline.
The need Is undeniable, for as Mrs. Griswold emphasizes,
"Public relations has in a short time grown to the point where
it crosses the entire fabric of our society. Its practitioners
speak to the public in every area, ranging from government
lo religion, from business to education. Hard rules must be
written and obeyed."
Yet, up to now policing has been soft and fuzzy.
As the SEC's report underlined, under the guise of "public
relations" smart-money men have been deliberately spreading
misinformation about their corporation clients, blatantly touting
company stocks, unethically using inside information to play the
stock market, recklessly bringing the whole field into disrepute.
This accreditation program is only a start. But if firmly imple
mented, it is a move in the direction of true professionalism for
public relations counselors.
Nine Parcels of
Timber Sold by
BLM District
Nine parcels of timber were
sold at oral auction by the Med
ford District, Bureau of Land
Management, Nov. 14.
Four parcels, all in Douglas
County in the Glendale area,
were purchased at the appraised
price. Superior Logging Co.,
Glendale, was awarded 3,200,000
board feet at $76,742.70; Robert
Dollar Co., Glendale, 5,439,000
board feet at $130,761.55; Peter
Zimmerman, Medford, 110,000
board feet at $3,283 and 1106
Corporation, Grants Pass, 5,757,
000 board feet at $142,635.15.
There were no other bidders for
these parcels.
Divide sale, northeast of Butte
Falls, was sold to Medford Cor
poration. The 2,628,000 board
feet appraised at $64,963.25 sold
for $65,301.65.
A small windthrown salvage
sale of 98,000 board feet located
on Burnt Peak and appraised at
$1,954 was awarded to George
Williams, Talent, for a high bid
of $2,197. Zane Bidwell and
S & W Logging Co. were inv
successful bidders.
Trail Area Timber
George Williams also purchas
ed a 1,531,000 board foot parcel
of timber in the Trail area ap
praised at $30,090.35 for a pur
chase price of $31,621.35. Med
ford Corporation was the other
bidder.
Kogap Manufacturing Co.,
Medford, purchased without
competition a parcel of 3,696,000
board feet located in the Green
springs area for a price of $82,
418.60. The appraised price was
$82,406.75.
Considerable interest was
shown in a parcel of salvage
timber situated in the Green
springs and containing 117,000
board feet. Ben Gallentine, Ash
land, was the successful bidder.
The parcel was appraised at
$573.25 and sold for $964.65. Rich
ard Klimek and George Wil-liar-s
were the unsuccessful
bidders.
The next regular district tim
ber sale will be held Dec. 12
at the District Office, BLM, 1133
S. Riverside Ave., Medford.
A. ROBERT
SMITH
Mill Tilbuni
Washington
Correspondent
they hoped to avert deeper cuts
Morse, however, was not as
sauged by this bipartisan pro
posal which he lambasted as a
"powerhouse amendment." He
failed in his attempt to recom
mit the bill to committee for
major revision but succeeded in
cutting the compromise bill by
another $25 million. The vote
was 42 to 40 in favor of Morse's
amendment.
Senators who supported Morse
proved a mixture of Republi
cans and Democrats, liberals
and conservatives, One liberal
Democrat who supported
Morse's amendment explained
the mood of the majority this
way: "Most senators think this
whole foreign aid program needs
a good shaking up."
He said if Morse weren't out
in front leading the attack,
somebody else would. Other ob
servers think Morse, the unique
ly outspoken senator that he is,
is articulating what many sen
ators, especially Democrats, are
hesitant to say out loud because
such criticism is at odds with
Kennedy's program and U. S.
foreign policy.
Sen. Maurine Neuberger op
posed most of Morse's efforts
to :lash the foreign aid bill, thus
remaining an administration
stalwart on this issue.
Morse eviently has his ear
to the ground on this issue. A
Senate staff memhar whn has
xamined letters from Oregon
vmers sam: -ine people are
?i up with foreign aid." Morse's
i ngular trips home these days
tlive him abundant opportunity
tn sense public sentiment.
Traditionally the House cuts
foreign aid to the bone and the
Senate restores much of it be
fore the bill gets to the White
House. But this year for the
first time the Senate is equally
rebellious and Wayne Morse
is out front leading the charge,
U.S. foreign aid may never
be the same after the Senate's
October November revolt of
1963.
WASHINGTON Sen. Wayne
Morse is enjoying an hour of
triumph in the Senate wmcn
may turn out to be an historic
fiimins noint in America's post
war policy of granting financial
aid to foreign nations on a
grand scale.
The Oregon senator, always
an internationalist in his own
political philosophy, is leading
a successful attacK on me Ken
nedy Administration's request
for continued foreign aid. By
rallying the votes to prove that
there is sufficient agreement
within the Senate in favor of
substantial cuts in foreign aid,
Morse is forcing the leaders to
give ground.
Morse has been critical of
foreign aid in recent years, no
tably military aid which is used
by authoritarian regimes to op
press segments of their own peo
ple. The oppression of Buddhists
last August in South Viet Nam
with military forces supplied by
U.S. aid has been the most no
torious recent example, which
Morse denounced.
All-Out Attack
But this year the senator
started an all-out attack on the
foreign aid program. For a time
he made a daily speech to blast
some aspect of the program.
The administration asked for
$4.5 billion but the House ap
proved authorization of only $3.5
billion. In the Senate Foreign
Relations Committee, Morse
tried to keep the total down to
about the House level but was
outvoted. The committee sent to
the Senate a bill for $4.2 billion
and Morse took his fight to
the Senate floor, where it has
raged since Oct. 28.
In opening his defense of the
committee bill, Foreign Rela
tions Chairman J. W. Fulbright
sensed the mood of congression
al rebellion. He acknowledged
that the aid program was be
comine "obsolescent" but he
argued that tampering with it
this year would be too risky.
His attempt to hold the line
failed.
Senate leaders of both parties,
recognizing the prevailing mood,
put together a compromise to
trim $385 million from the com
mittee version, reducing the to
tal to $3.8 billion. By this move
HOW ABOUT KHRUSHCHEV?
WASHINGTON (UPI) - Ne
ver fear little Ivan, wipe away
your tears Natasha, you still
can visit Disneyland.
The State Department said
Thursday that the new travel
restrictions for Russian and
Eastern European diplomats
and officials did not apply to
the city of Anaheim, Calif. Dis
neyland is in Anaheim.
They'll Do It Every Time
I.I.NMI Met
By Jimmy Hatlo
Psychological phraseology dept
WUEM COMPLIMENTED ON HER NEW 0QESS,
A ClRL IS VERY PROUD TO SAY.QUOTE
B
LIT LET SOMEBODY TAKE THE WORDS
OUT Of HER MOUTH ANO ASK.'DID YOU
AUKE IT?" THATS DIFFERENT-
UH-YES-WHV?
iS THERE ANYTHING
WRONu WITH IIP
HOW DID YOU KNOW?
ER-I DON'T LIKE
IT MYSELF
l" 7 I'M GLAD 1 17 X
YOU LIKE IT-) f7 I SAID,
W ( I MAOE IT I "DID YOU Vi
irtwciS 1 S MYSELF j 1 V MAKE THAT ) T
LVuvt-7V y DRESS, .
Ptr-iM r?T-nr PV, DEARIE? V
L. II I f h II I I a h i H 1 L rw, . I "V
Area Members
Attend Convention
Several persons from Jackson
County were among those who
attended the Oregon Farm Bu
real annual convention in Salem
this week. Congressman Robert
Duncan spoke on "The Wash
ington Scene" Nov. 11.
Members attending were Mr.
and Mrs. David Blair, Medford;
Mr. and Mrs. Ernest Radomske,
Sams Valley; Martin Grier,
Jacksonville, president of the
Jackson County Farm Bureau,
and Mrs. Grover Mulkey, Gold
Kill.
Among guests of honor during
the banquet and address by Dr.
Ernest Wilkinson, president of
Brigham Young University,
were Miss Georgia Hubbard,
Eagle Point, Jackson-Josephine
Dairy Princess and first alter
nate Oregon Dairy Princess,
and Pat Neal, Central Point,
president of Oregon Future
Farmers of America. Miss Hub
bard and Neal each spoke.
Other banquet guests included
State Sen. and Mrs. Lynn New
bry, Ashland, and Reps. Edward
Branchfield, John Dellcnback
and James Redden, all Medford.
Fort Stevens Park
Will Remain Open
SALEM (UPI) -Fort Stevens
State Park has been added to
the list of state parks that will
stay open all winter for over
night campers, State Highway
Engineer Forrest Cooper
said Thursday.
New overnight facilities which
were installed last summer,
such as rest rooms, a bathhouse
and utility building are available
for all-season use.
The park is located on the
coast about 14 miles west of As
toria. Other state parks open for
overnight camping throughout
the year are Cape Lookout. Bev
erly Beach, Jesse M. Honey
man. and Harris Beach.
Picn: facilities in all state
parks are open all year for day
use.
TO DISCUSS NATO
GETTYSBURG. Pa. (UPI)
Former President Dwight D.
Eisenhower meets with a group
of Republican congressmen to.
day to discuss the present sta
tus of the North Atlantic Treaty
Organization (NATO).
Rep. Albert H. Ouie, R-Minn
chairman of a special GOP
"task force on NATO unity,"
SAVE FROM siOO to S486
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TM13HY
BEAN & TAYLOR
said in Washington Thursday
"the matter of the NATO trade
conference that convenes Mon
day in Paris will be a major
topic.