g - :-- SUNDAY. OCTOBER 27. 63 ; MEPFORD MAIL THlBWh. u.Prunu. ubluu.i
American Architect Overtaking Artists Illustrating Science Fiction
NEW MUSEUM-New York's Guggenheim Art
Museum, designed by the late Frank Lloyd
Wright, is shown in the picture. The museum is
an example ot the trend of architecture today.
.' (UPI)
By LEItOY POPE
NEW YORK (UPI) - The
American architect is overtak
ing the artists who draw fan
tastic illustrations for the
science fiction magazines.
He is giving the country a
facelifting with startling speed
replacing the boxes and rec-
tangles we are used to living,
working and worshipping in
with a poetic assortment of cy
linders, domes, cones and pyra
mids. The circle and the cylinder
have fascinated builders for cen
turies, but, except for rotundas
and domes, not much could be
done with them. Masonry con
struction made them look too
massive, and the need for total
land utilization in our cramped
cities made them impractical.
But now that we have light,
airy building materials and the
automobile has enabled, even
forced, us to move out to the
countryside where everything
can be on a spacious scale, the
circle and the cylinder at last
are coming
.architecture, particularly in the dowless one-story office building
1T;I CoAe nf hrw.lr hv A Vnctoin Thp
The late Frank Lloyd Wright's presiden : s office is in the dead
pile of concentric cylinders that "iter of the circle - those of
comprise the Guggenheim Art l" eB vn.c-1uiU
Museum on Upper ran Avenue "ul" ":
dismayed many New Yorkers Nashville The octagonal of
when it was put up a few years fice building of the Southern
into their own
back.
But it was forerunner to many
beautiful cylindrical buildings
all across the land. A branch
of the National Shawmut Bank
in staid Boston that looks like
a circular labyrinth raised al
most as many eyebrows as the
Guggenheim Museum but it's
generally agreed the building is
a small masterpiece.
Some other praiseworthy eye
openers are:
Cuyahoga Falls, Ohio A
circular medical office building
with a windowless upper cylin
der of precast concrete panels
sculpted in abstract forms, over
hanging a lower cylindrical
story faced in colored stone.
Harry Wheeler was the archi
tect. East Chicago U. S. Reduc.
inltion Company's circular, win'
Baptist Convention by Hart,
Freeland & Roberts. It hasa
grilled curtain wall of anodized
aluminum, laced witn green
stone.
St. Louis The new Plane
tarium, which looks like a giant
spool sitting on end.
Philadelphia Ward Park
Hospital, one wing of which is
cylindrical with glass walls.
Nilcs. III. A tall cylindrical
office building with alternating
stainless steel and glass panels.
Done by Belli & Belli of Chi
cago for the Golf Mill Shopping
Center.
The circular amphitheatre is
being used in more and more
new school and college build
ings as trustees, alumni and
architects all have revolted
against the low box-like flats
of brick and glass classrooms
stretched end-to-end that make
up most of the school construc
tion built so hurriedly since
World War II.
There is vigorous movement
to got away from severe func
tionalism and to put more aes
thetic value into all types of
modern architecture to make
the new materials serve beauty
as well as economy.
Opportunity Given
The world's fair opening in
New York's Flushing Meadows
next year is giving architects
from all over the world an op
portunity to let their imagina
tions run riot.
But previews indicate the fair
buildings will contain few novel
ties not already being used by
architects to lift the face of
America, urban renewal pro
grams going on in a score of
cities are providing the funds
and the inspiration for much of
the face-lifting.
Office buildings, big stores,
public edifices such as court
houses and auditoriums and
many high rise apartment de
velopments are the challenge
and opportunity to the archi
tects in these rehabilitation pro
grams. In addition to the cylinder,
there are other innovations. A
mosque to serve the 8,000 Mos
lems living in Los Angeles will
simply be a vast scaled dome
of pre-cast concrete in bright
colors, surmounted by a cen
tral domed tower and minarets.
Northwestern National Life
Insurance Co. of Minneapolis
is putting up an office building
designed by Minora Yamasaki
that at first blush looks like a
classical Greek temple with
beautifully landscaped grounds,
two pools in front and a spaci
ous covered loggia.
But the Greeks never could
have put up such a building. Its
tall pre-stressed concrete pil
lars are as light and airy as
poplar trees.
They surround the building
and the loggia in brilliant white.
Back in their shadow is a cur
tain wall of dark green glass
and metal. The whole building
is to be of panels of pre-cast,
reinforced lightweight concrete.
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Hogue Discusses
Lumber Industry
At Club Meeting
Jackson county now has more
than 5,000 steady, year-round
employes engaged in lumber and
forest products industries, with
a direct payroll of over $25 mil
lion, Russ Hogue, Medford Corp
oration official told members of
the Southern Oregon Advertising
Club when he addressed the or
ganization in observance of Na
tional Forest Industries Week.
This payroll has a direct eco
nomic importance of more than
$81 million, Hogue said. He also
stressed the fact that $3 million
per year is brought into the val
ley in the receipts of timber
sales from U.S. Forest Service
and Bureau of Land Manage
ment sales, making it possible to
operate Jackson County govern
ment without any additional
monies.
Local charities also, Hogue
contended, are widely benefit
ted by the lumber industry with
the forest products industries
the greatest contributor to such
drives as the United Fund.
Forest products industries
must have integrated products
today to stay in business, Hogue
stated. Although the national de
mand for lumber is declining, he
explained, the plywood demand
is increasing approximately 10
per cent a year with produc
tion keeping pace with the de
mand. National Forest Products
Week was launched several
years ago by the Hoo-Hoo Club,
Hogue said, with all persons en
gaged in the lumber field elig
ible to membership. The asso
ciation was founded in 1910 and
numbers 3,000 clubs in the Unit
ed States, with 5,000 to 6,000
people attending the annual na
tional conventions.
The next meeting of the South
ern Oregon Advertising Club will
be held at the Rogue Valley
Country Club at 7 p.m., Wednes
day, Oct. 30. Mayor James Dun
levy will be the speaker.
Membership in the club Is
open to any person participating
in the buying, producing or sell
ing of advertising, it was pointed
out at the meeting, and to any
student of advertising.
Persons wishing to make res
ervations for the Oct. 30 meet
ing are asked to telephone
Marco Advertising, 772-9453.
Martin Denny Set
For Homecoming
ASHLAND Martin Denny and
his orchestra will provide the
music for the Homecoming
dance at Southern Oregon Col
lege at 8:30 p.m. Saturday, Nov.
2 in Britt ballroom.
Martin Denny has appeared on
television shows such as the
Tennessee Ernie Ford show,
Bing Crosby, Stars of Jazz,
Dinah Shore and America
Pauses. The group has record
ed 19 albums. Three have sold
over a million records and five
of the record albums are half--million
sellers.
All alumni are invited to at
tend the dance. The price of ad
mission is a Homecoming but
ton which are on sale now at
the college and will also be on
sale the evening of the dance.
Dennis the Menace
p I
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