innanOMNil i
MEDFORD .MAIL TRIBUNE, MEDI'ORD, OREGON
TUESDAY, OCTOBER 22.
A full Wo of Iho business leaders expect sales in (he fonrth quarter lo be higher than Ihone in the
third quarter. Only 9o predict a decline, while 6 thought that results for the quarter would be
on a par with those of the third quarter. As for profits, 71 look for an increase. 9 a decrease,
and 20o feel profits will remain the same as in the third quarter. The majority of respondents
(tilo) feel prices will remain the same in the upcoming quarter, while i')v anticipate higher
prices.
'mm
Edited by The Mail Tribune Advertising Department
RETAIL SALES GAIN IN SEPTEMBER. Total sales of retail stores in September were $18 9
oillion, up 0.7co over the S18.8 billion scored in September, 1962. The automotive group led the in
crease with a gain of 4.8rr, followed by the general merchandise group with a 3.7o increase. The
lumber, building, hardware classification scored a 2.Tt, gain. For the first nine months of 1963. re-
inn sdiua ium- i.o-o um-i we same i:roi ptM iuu. lie iunuwing lauuiaiiuu, uaseu un Lcpai uiium ui
commerce data, compares sales ot principal retail groups for the first nine months ot 1963 wiln
the same months last year (in millions of dollars):
FIRST NINE MONTHS
1963 1962 o Change
Food Group $ 41,108 $.42,652 -f 3.4"o
Eating and Drinking Places 11.498 12.896 4.7o
General Merchandise Group 13,310 18.004 -j-7.20
Apparel Group J.840 9,677 4-1.7"";.
Furniture and Appliances 1,049 7.616 4-5.7o
Lumber. Building, Hardware 11.429 11,187 2.2ri
Automotive Group . 31,699 31,409 7.3o
Gasoline Service Stations 11,345 13,851 3.6T,
Drug and Proprietary Stores 5,939 5,845 -fl.6o
'Total Sales $163,217
Includes data for businesses not shown in above categories.
$153,137
-4.6r
Black Residence
Burns Near Ashland
ASHLAND - The Cecil Black
residence at 95 Mistletoe rd. I
burned yesterday.
Bill Cobb. Ashland warden for
the state forestry department,
said that an oil heating stove
exploded and the house was a
complete loss.
Th3 residence was involved
in flames when he arrived. He
called for a truck from the Med
ford headquarters and it was
possible to keep the fire from
spreading to two trailer houses.
Try and Stop Me
By BENNETT CERF-
t yA
STEVENS AUTO SALES SHOWS NEW I) ATS u MODELS. Two new sport entries highlight the
DATSUN automotive lineup lor 1964. unc is a low-slung, high powered roadster that has been tabbed
the DATSUN SPL-310 Spoils Car, shown above, according to Fred Stevens. The second new entry is
the DATSUN Sports Pickup which features the eye and ride appeal of a sedan, yet delivers a big
1.000 pound payload. In addition to these two new rakish sports vehicles, DATSUN showrooms
across the country arc now displaying the complete line of 1964 Datsun sedans, station wagons,
L-320 Pickups and 4-whecl drive Patrols. The SPL-310 is now on display at Stevens Auto Sales, 505
North Central Avenue, along with the other '64 Datsun models.
The new OATSUN Sports Pickup, below, takes its place beside the firm's well-known L-320
Pickup, ant' designed for both business and personal transportation. Overall length is a compact
13'8", indue .1 a roomy truck bed capable of delivering a 1.000 pound payload.
The 4-speed transmission and hefty overhead valve engine combine lo make it a real hustler on
the highway or back roads.
All 1964 Datsun models are equipped with standard type parts and fittings for easy service and
low cost maintenance. Parts are always readily available from multi-million dollar factory parts
depots in the United States according to Bob Lewis, Stevens Auto Sales new service manager.
HUMBLE OIL AND REFINING COMPANY opened two fine new service stations in Medford
last week-end and motorists here, who arc familiar with (he well known "Enco" sign of "Happy
Motoring." have two convenient places to shop for Enco products and service. At the lop is Chuck
Rissc's Enco station at Eighth and Fir streets and. helow, is Neil achcucr's Chalci Enco Service,
next to Hyatt's Chalet motel at North Riverside and Sixth streets.
Special gifts for all the family were featured by both stations last Friday and Saturday. Frank
J. Liska. who resides at 401 Willamette avenue in Medford, is representative here for Humble Oil
and Refining Company.
LEON DREWS IS GUEST ORGANIST AT
HOLLY. Leon F. Drews will be the guest organist
next Wednesday evening at the Holly Theatre prior
to the theatre's presentation of the M.G.M. Operetta,
"Merry Widow." Drew's twenty-five years of leach
ing piano and organ puts him in command of a wide
knowledge of music and teaching materials.
The organ melodies of Leon Drews are best
known to radio listeners throughout the northwest.
He completed over 3.000 consecutive organ broad
casts on radio station K.O.I.N., played on the Heath
man Hotel organ in Portland, and during most of
his 15 year3 at the hotel, Mr. Drews was teaching
and engaged in theatre and concert apnearances.
His concert will start at 7:15 P.M. Wednesday 01
this week. His appearance is being sponsored by the
Music Center.
TWO MILLION DOLLARS FOR HAMILTON
SHAREHOLDERS. Over two million dollars will be
distributed to Hamilton shareholders or reinvested
for them in additional shares on October 31, 19i;:i.
The Board of Directors voted lo declare a dividend
of 3'jc per share to all shareholders of record Sop-1
tcmbcr 30, It was announced by Hamilton President
A. R. Tyrone today. This is the 63rd consecutive
dividend paid by Hamilton, and continues an unin
terrupted record of quarterly payments since the
Leon Drews p1111(j (irst 0crc( shares more than 15 years ago.
The dividend will be paid (0 more than 230.000 investors most of whom will have Ihe clislribu- j
lion automatically reinvested in additional shares at no additional cost to the investor. Total net
assets of Hamilton Funds. Inc.. on October 1. were more than S313 million.
"The Management of the Fund is looking toward a period of stable strength for the American
economy during the next quarter, although investor sentiment will continue In cause shorl-lerm
fluctuations in common stock prices." Mr. Tyrone commented.
"Industrial production is expected to continue to increase. Corporate profits will set a new rec-;
nrd. Anticipated expenditures lor capital equipment ana consumer nuying inicnuons puini 10
further strength in those segments of the economy. The Management of Hamilton is constanlly
lookin" ahead lo discern market conditions which may be advantageously used in furthering the
objectives of Hamilton investors."
SHIT L OIL COMPANY MARKETS NEW MOTOR OIL. Shell Oil Company announced a new
premium multi-grade automobile engine lubricant, Super Shell Premium Motor Oil. The new "top-of-tno-line"
oil was available October 15.
Super Shell Premium Motor Oil is completely ash-free and therefore does not contribute to com
bustion chamber ash deposits. In short, it causes a car engine to have less tendency to "ping." This
desirable characteristic will become increasingly more important because of the renewed trend by
car manufacturers to increase engine compression ratios.
The new oil is a multi-grade oil recommended for use whenever an SAE 10W. 20W. 20 or 30 grade
oil is called for It can be used in all seasons: at low temperatures its viscosity is like a low oil and
,y V v :- Il "v, Z
Grange News
Central Point Grange
During the lecturer's hour,
(he members of Central Point
Grange participated in a Hallo
ween party. Two skits were put
on by members, and Mrs. James
Cornutt played a piano solo. Sur
prise number was the presenta
tion of corsages by Mrs. Cor
nutt to Mrs. Gaston Floux, who
had acted as lecturer for sev
eral meetings, and to Mrs. Ar
nold Bohnert for writing t h e
Grange news.
Master James Cornutt presid
ed over the business session. Re
ports of standing committees
were given by Delmar Smith,
Arnold Bohnert, Edwin Gcb
hard. The HEC chairman, Mrs.
Morris Frink, announced a
Grange party Oct. 26 fori
Grange party Oct. 26 for Grang
ers and (heir friends. Benton
Boyce will be in charge of the
square dance music, and those
wishing to learn to square dance
are invited to attend.
Members attending are asked
to take a sack lunch. Mrs.
Frink stressed that articles for
the rummage sale Oct. 30 and
31 may be brought to Ihe hall.
The annual Grange dinner will
be served Nov. 9. Plans are be
ing made to have a bazaar and
country store open at 1 p.m.
Articles for the bazaar may be
brought to Ihe Nov. 1 meeting.
Election of the 1964 officers will
be held Nov. 1.
Those still wishing tickets for
the seventh degree may write
Mrs. Ted Sims, route 1, box 66,
Shedd, Ore., and enclose check
lo her.
Following Ihe meeling refresh
ment were served by Mr. and
Mrs. Homer Roll, Mr. and Mrs.
Clem Ault, Mrs. Gaston Floux,
and Benton Boyce.
rpHERE'S a very fat lady in Hong Kong who is threaten
J- ing suit against Ihe owner of a weighing machine therat
She stepped on his scale one morning and. reached for tha
card that was supposed
to register her net ton
nage. The rard dropped
out all right, but what it
said was "Come back in
fifteen minutes alone."
Just before the opening
of a new campaign, the
coach of a Big- Ten basket
ball : -am had a glorious
dreum. He dreamed that a
beautiful, wealthy co-cd
lured him to her dormitory
where he met her brother,
who was seven feet tall.
Critic J. Donald Adams, in an idle hour, jotted down the names
of ten world-famous books whose authors arc virtually unknown
todiiy. How many of them do you think you can recall?
Here are the books: 1. The Swiss Family Robinson. 2. Quo
Vadi.s. 3. Black Heauty, 4. Baron Munchhausen. 5. IornaDoone
6. The Four Hor.semen of the Apocalypse. 7. East Lynne. S
Elsie Dinsmoic. 9. The Covered Wagon. 10. Ben Hur.
The authors: 1, Joliann Rudolph YVyss. 2. Henry Sioiikiewioz.
3. Anna Scwell. 4. Rudolph Erich Raspp. 5. Richard D. Black
more. 6. Vicente Ibanez. 7. Mrs. Hcmy Wood. 8. Martha Fin
ley. 9. Emerson Hough. 10. Ix:w Wallace.
Q l'.to3, by Bennett Ccrf. Distributed by Kinf Features Syndicate
UC Drive Reaches 60 Per Cent of Goal
A total of $108,763.37 has been j was collected last week.
j pledged to the 1963 United Cru- Tne drive is for all of Jackson
sane drive, it was reported at a
meeting today at noon.
1 county except for those areas
The amount is 60 oer cent of served by tne Ashland-Talcnt
the $180,040 goal. Some $25,6116 1 United Crusades.
Bruce T. Mills
Rcgiitcrcd
Representative
NEW Hint VOLKSWAGENS ON DISPLAY HERE. "Want to make your 7.1 Volkswagen look like
a 'HI model'.'" asks A. K. Woody Morse, Medford Volkswagen dealer. His immediate answer lo
Ihe question is: "Paint il!"
Actually, the '61 Volkswagens look a lot like the "People's Car" of Adolph Hitler's day. yet
there arc refinements thai owners of Ihe little beeile-like cars will recognize. A new model is shown
above, and is now fin display at Morse Motors, Sixth and Ivy streets in Medford.
There are. however, changes in the accessibility of some models. 'Ihe rear door opening on the
YW truck and station wagon models is more than a third larger this year than on earlier models,
now measuring 18.1 inches wide and 2S.7 inches high. Doors originally were only 35.1 inches wide.
The new width permits users to load four-hy-cigh-uil panels of plywood and oilier constriiclinn
materials straight in from Ihe rear rather than only Iroin the side as in the past.
The optional sliding door on Ihe panel truck provides a clear opening nearly 12 inches wide and
17 inches high to facilitate loading of bulky articles. Standard double doors on Ihe side open an
area 47 inches high and IS inches wide.
VW station wagons for 1961. shown below, include standard and deluxe models, linlh available
with sliding sunroofs and designed lo carry up to right adults or payloads of 11132 pounds.
FELL ON BAYONET
WINDSOR, England (UPU
Coldstream Guardsman Trevor
Butlcrficld, 20, was reported in
good condition today after he
fainted and fell on his bayonet
while standing guard at Wind
sor Castle. :
Said his commander: "These
things do happen." I
PACIFIC
NORTHWEST
COMPANY
Investment Securities
Since 1921
302-3 Fluhrer Bldg.
Central and Main
Phone 773-7319
fy.
Edmund E. Hiss
Vice
President
Telephone 773-7319 to consult with Mr. Hass or Mr. Mills on
investment And retirement programs usinq the securities of
itics, banki, insurance, industrial, and Mutual Fund shares.
Other oifices in Portland, Salem, Euqene, Seattle, Spokane,
Tacoma, Aberdeen, Bcllinqham, Yaktma, Wenatchce, Walla
Walla, Kcnncwick, Boise, Lewiston.
Iacific "M
ORTiiwEST Company
1
noestment Oecurities
Members: Midwest Slock Exchange
Correspondents of , . .
KIDDER, PEABODV ind COMPANY
Members: New York Stock Exchange
mm brook
ONE OF AMERICA'S TOP QUALITY BRANDS
OFFERS 90 PROOF
Searchers Locate
Missing Hunters
ASTOfUA (LTD - A Port
land man and a Svenscn boy,
lost overnight on a deer hunt-
....inc ii visensitv is like an SAE 30 oil. SuDcr Shell Premium Motor Oil provides ! ing trip near Svensen cast of
improved engine starting at low" temperatures and flows easily in cold weather to provide quicker here, were found in good
lubrication of the working surfaces. condition by a search party
Super Shell Premium Motor Oil is formulated to give superior performance in all cars under j Monday,
all tvpes of driving-from stop and go in the city to prolonged freeway t r a ve 1. It exceeds car I hes Evans 32, and Randy
manufacturers service requirements for "most severe." or sequence service tests. These tests are ; vice, 9. became separated from
used for evaluating oil with regard to wear ana lacquer, siuage ana rust iormauon unucr aoverse
operating conditions
Stop and go city driving increases Ihe tendency for sludge and lacquer, as well as ru.st. to form
within the engine and reduce its efficiency. Additionally, highway driving conditions subject a mo
tor oil lo high temperatures that tend to oxidize and thin out the oil. To help solve these problems,
Shell developed Alkadinc. a polymeric dispcrsant additive.
Alkadine first was used in Shell X-100 Premium Motor Oil in 1W0. This additive keeps engines
clean bv keeping combustion contaminates dispersed. Engine contaminates include moisture, dirt,
fuel dilution and products of combustion. Further research in 1961 led to development of Alkadinc
dispcrsant. This improved Alkadine. plus other special additives, and highly refined base oils are
blended to produce Super Shell Premium Motor Oil
GOLD llll.l. rol'I'I.K W-XKIVE INITED FARM CITATION. Don and Kay Straus, representa
tives at Gold Hill for I'nited Farm Agency, one ot the nation's largest brokers of real estate, have
been given a special citation by their company recently for having been chosen for the third time
as members of the "Century Club." an inter-company organization. The club's membership is lim
ited to those among L'nited's more than 0 local representatives who sell more than a quarter of
a million dollars worth of real estate within a 12-month period.
The Strauses accomplished this in just 4 months. They will be awarded an additional diamond,
symbol of club membership, to add to the two presently mounted in their C'enlury Club pins.
The Strauses have been associated with I'nited Farm Armcjt iinct March of 12.
their hunting party Sunday.
They were found about 8 20 a.
m. Monday. They said they had
followed instructions broadcast
by loud-speaker (o remain i n
one place overnight.
OPTIMISM PREVAILS FOR FOIRTI! QUARTER. An tatiaiftir freh arevaih among imi
leading corporate executives interviewed by Ihe New York HertiM TrlMu la rw ijiirtrrly survey.
I 1
BRILL
METAL WORKS
Commercial Induttriil
Rcsidtntiil Sheet Metal Work
&t unlets, Gtlvanncd
jnd Copper Fabrication
2287 West Main
PHONE 772-4440
Insurance
at Its Best
Fred ft. Brcnnan, CIA
"Mr. Insurance" '
Lowell A. Ivcrion
'Mr. Homeowner:,"
PACKAGE INSURANCE SPECIALISTS
Let us check yur policies and provide Hmr owners' and
Package Policies, reducing co.t and the number of epirations.
Your individual problem determine, the package And the com
pany. It ft your money we are ipendmg, ai if it were our own!
Medford Insurance Agency
The R. A. Holmes Agency
"Tha lnuranct Center"
25 West Main Street
Dial 773-7343 772-4444
At near aa your telephone
FOR THE PRICE OF MANY 86 PROOF BOURBONS!
J3U
Bil80
fx.
45 QUART
'mm'
SUNNY
f BROOK
I STIUI'iirTBOlTUlOV
- 4.."
IK 010 SUWY MMK KSmttWCft. lOUISVIllf. KT.'
twuror STN'fltJT 8(verN wwir no psfttr
O
Q
o
Q
( )