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Introducing the
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The new models have grown in size
(even the compacts) and in number
(334 varieties); here is a detailed report
from Detroit on what's new and why
By STANLEY H. BRAMS
IN the automobile year 1964, you, the car buyer, will
be able to satisfy your individual desires far more
than ever before.
Each automobile maker has gone to great lengths to
provide you with precisely the kind of transportation you
want. A preliminary count shows no fewer than 334 mod
els in 81 series of 15 nameplates not to speak of the
"add on" marks like Falcon, Corvair, Valiant, and Amer
ican (which brings those 15 basic names up to a full
roundup of 29).
But 334 models are only the beginning of the variety.
Let's look, for example, at just one line-up Chevrolet's.
It begins with the rear-engined Corvair, goes up through
a brand-new Chevelle group, and on to the flashing, lean
Corvette. The Chevrolet itself gives you 19 "power-train"
choices (combinations made up from among seven engines
and four transmissions). That new Chevelle 11 models
in three series makes available a choice of four engines
from 120 to 220 horsepower and four transmissions, com
bined in 14 power-train groupings.
Dodge provides 33 models, plus its nine different Darts.
There are nine engines, from an economy six producing
101 horsepower to a 426-cubic-inch "Ramcharger" job
generating 425 horsepower and built along racing lines
refined for general use. With these, you have a choice of
four manual transmissions and two automatics.
But model and mechanical variety is only the beginning
Of the exciting Story. (ContiW on poge W
,J Family Weekly. October 6, 1963