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Edited by The Mall Tribune Advcrlisin: Department
HEALTH AND BEAUTY AID SALES SCOItE CAIN. Health and beauty aid sales in drug
stores hit a record of $2.6 billion last year, reports Drug Topics. This is a gain of 3.6 per cent
above the 1961 total. Total health and beauty aid volume registered a 4.2 per cent gain over
'61 hitting $5.8 billion. Of this total, drug store sales accounted for 45 per cent. Grocery store
sales of this merchandise increased 4.3 per cent to $1.5 billion last year above 1961, and ac
counted for 27 per cent of the total volume.
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CKATKK LAKE MOTORS
SHOW 'ill FORDS. The sculp
tured styling of the 1904 Ford
line Is shown clearly in the
2-donr hardtop model (top pho
to). All new Ford models fea
ture a lithe look suggestive of
luxury to match total-performance
engineering which includes
a range of engines from the
economical 223-cubic-inch 6-cyl-inder
to the 427-cubic-inch high
performance V-8. Durability,
lower maintenance and a quiet
er, smoother ride are other
total-performance features for
196-1.
Thin-shell bucket scats for
stylish comfort and increased
rear passenger leg room high
light the luxurious Ford Gal
axie 5(10 XL series for l'JM,
according to Hugh Coleman,
president of Crater Lake Mo
tors. All Ford convertible mod
els feature a new flexible gluss
backlight instead of the usual
vinyl. The first of Its kind In the Industry, Ford's glass convertible rear window Is stronger
and more scratch resistant.
The rcstylcd Ford Fairlanc for 19(H, shown at aliovc, lop left, presents a big-ear appearance
and boasts engine performance Hint was proved in the Indianapolis "500." Although new styling
makes the middleweight Fairlane look bigger, it remains, about the size of the 1951! Ford on the
outside and Hie 1959 Ford on the inside. Five engines arc available, three of the same basic de
sign as the Fairlanc V-8 that powered Lotus cars to second and seventh places in the gruelling In
dianapolis race. These include two 289-cubic inch V-s. one 2611-cubic inch V-8, plus 17(1- and 21111-cubic-inch
six-cylinder engines. Combined with five transmissions, these power plants offer a full
array of performance and economy choices tor 19114. Eight Fairlane models hardlops, station
wagons and sedans will be introduced.
Althoiieh 11 retains its handy compact size, the Ford Falcon, lower left, above has nil exciting
new look of action for 1 9114. Completely reslyled for Ibc first time since its introduction four years
ago, the new Falcon offers added comfort Inside, improved economy and a solter, hig-ear ride,
liolh tall and short drivers will find (he visibility improved and Hie seiiling position more com
fortable. The Falcon matches its look of nclion with a choice of engines ranging from the
economical Ml-ciibic-inch six-cylinder to Hie high prrforiminrc 2(i(l-ciihic-inch V-8. I he rulcon
has the widest model choice In the compart field with 17 models in five series including -
and 4-door sedans, hardlops. sporls coupes, convertibles, station wagons and the .Million Bus.
Club Wagon and Deluxe Club Wagon.
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volume enough to pay for themselves, some retailers say. While the Impact of trading stamps
on prices was once a matter of dispute, food retailers, who hand out two-thirds of all the stamps
dispensed, now say that stamps have forced prices higher. Food stores dropping stamps be
lieve they can compete effectively by cutting prices.
JIM SHOEMAKER NOW OWN- "w
Elt OF MEDFOKD TIKE SEKV
ICE. Jim Shoemaker, for the past
14 years associated with Mcdford
Tire Service of Medford, is now
owner of the company, according
to an announcement last week.
Mcdford Tire Service, corner
of Riverside and 8th, is the Good
year Tire dealer for Medford. The
company has just recently cele
brated its 45th anniversary, hav
ing originally been owned and op
crated by Charlie Furnas. Shoe
maker joined Kurnas in the busi
ness 14 years ago after having
served the Goodyear company in
Portland for several years. Until
Shoemaker assumed the full own
ership last week, he was a partner
in the business with Bill Clark.
"Our hope and desire is to serve
our customers in the finest way
possible and maintain what we
feel is a high standard of perform
once and customer relations,"
Shoemaker said.
The company will continue with
the same personnel as before,
Shoemaker stated. Services of the
company include recapping, truck
tires, passenger car tires, batter
ies, front end alignment, brake
service and sale of accessories.
Mcdford Tire Service just recently
acquired the building across Riverside (former Johnston Stores) for their expanded brake
service operation.
Shoemaker is married and his wife's name is Marian. The couple has 3 children, all bovs. The
oldest boy, Jack is now in the service and the other two, Bob and David, both attend Medford
Senior High school.
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MERCIRY ADDS NEW FISH
ING .MOTOR. Nine Mercury
outboard motors, including a
brand new 3.9-horsepower fish
ing motor, have been announced
for 1964 by the Kiekhaefer Cor
poration of Fond du Lac, Wis
consin, to mark its 25th year in
the marine propulsion field.
The company, a subsidiary of
Brunswick Corporation, said
that it had reached a new high
in annual sales during the 1963
model year. Mercury outboards
once again were the leader in
dollar sales among brands, and
more of the company's Mer
Cruiser stern drives were sold
during the same period than all
competitive stern drives com
bined. The 1964 silver anniversary
fleet of Mercurys, ranging from
the new 3.9 to the 100-hp Merc
1000, gives Kiekhaefer the wid
est range of horsepower ever
offered in the outboard indus
try. Each model offers refine
ments resulting from the company's 25 years of specialization in marine propulsion, and the
line is smartly and newly styled in black and silver trim.
The nine models are the 3.9-hp Merc 39, 6-hp Merc 60, 9.8-hp Merc 110. 20-hp Merc 200,
5-hp Merc 350, 50-hp Merc 500, 65-hp Merc 65 0, 85-hp Merc 850, and 100-hp Merc 1000.
J 5
"'" 11
Shreveport Turning
Rapidly Into One of
Race Trouble Spots
By AL KL'ETTXER
UPI Correspondent
Shreveport, la., has quickly
developed into another of the
nation's critical racial trouble
zones.
to train local officers in crowd
control.
Caddo Parish also is the home
of state Sen. Willie Painach,
long one of Louisiana's most
militant segregation leaders.
Until tha lfilocl ru,.n,,r, U
Police used tear gas this week recial troubles here were hardly
to disperse a group of 150 high j visible on the surface. Even
school students. The day before, , now. most of the actual demon
mounted patrolmen broke up a I strati"s are high school pupils,
rally called to memorialize the I . Among 'hose arrested Mon
tour Negro girls killed in a Sun-1 day- nowever, were 19 persons
day school bomb blast. I w,no a,d tney were members of
Local police authorities have i ' iw
made it clear they will not tol-
vent at Ihr holtom of the rear window on Landau
nt Crater Lake
Eye-catching new styling Is
combined In the 1964 Thunder
bird with unique luxury fea
tures including thin-shell bucket
scats and the auto industry's
first retractable seat belts. A
longer hood, integrated bumper
and grille and rectangular tail
lights enhance Its traditional
look of elegance (top photo i.
New fraliires of its cockpit mo
tif Interior styling (bottom pho
to) Include separate instrument
pods, a distinctive new rom
mnnd console, and covered reor
seals. An optional reclining seat
for the front passenger Includes
an extendible head rest for com
nletc relaxation on long trips.
A new Silent-Flo ventilation system Includes
and Hardtop models.
The smart new Tliunderbird for HHU will be on display with the new l ord line
Motors. Sixth and Fir streets in Medford l'rida.
CHAINS' SALES I'P IN ACGl'ST. Comlmed dollar sales of a primp of 32 chain stores i
increased 12.4 per cent in August. Last Month's total volume for the group hit $13 billion
compared with $1.2 billion in August, 1962, reports Kaiivhild News Service. The 12 4 per cent!
gain matched Ihe year's best performance in July, hut a lew mine scattered minus signs wercj
prevalent. Of Ihe 32 companies, 28 showed increases, while (our had declines from a year!
ago. For Ihe first eight months, combined sales of the group totaled $8 9 billion, up 9 per
cent over the $8 2 billion total for the corresponding 1962 period.
RETAILERS DROP TRADING STAMPS SAY ALLI UM HAS DIMINISHED. In recent
months several retail chains have curtailed stamp giving, reports The Wall Strict Jmirnol. A
number of reloilers ay now that so many places gie trailing stamps, they no longer sene
their original purpose of helping a merchont lure customers away from slamplcss competi
tors. Moreover, some shoppers resent paying higher prices to coer the cost of stumps. Some
chains Ihot haven't discontinued slnmps have nevertheless Indicated thry are less than com
pletely satisfied with them. The trading stamp industry roni-rilrs Its growth has slowed. This
year about 275.000 businesses will hand out an estimated .190 billion stamps. For the stamps they
dispense In 1963, stores will pay trading stamp firms little less than S9on million, accord
ing to Ihe Trading Stamp Institute of America. While this would he up 5 per rent from last
year, Ihe gain would trail the 13 per cent rise In 12 and the II per cent rise in Women
do most of the trading stamp collecting, and many of them are delighted with stamps, tin the
other hand, some retailers are convinced that i sitahle number of people sar stamps only
because they feel trapped by Ihe system: They think thry have paid lor the stamps and
consider It wasteful not to use them.
Originally, trading stamps were supposed to Increase volume enough to that a store could
cover Ihe cost without raising prices. Ihe direct cost of stamps runs from 2 to t per cent
of sales, and there are also Indirect costs including Ihe handling of stamps at check-out count
ers and extra clerical work. But now that so many stnrijs oiler lliem, slnmps seldom can build
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CHEVROLET'S CTIEVELLE MAKES DEBUT HERE Newest member of the growing Chevro
let passenger car fnmilv is the Chcvclle. Although 16 Indies shorter and 2.1 inches narrower
than comparable Chevrolet models, the Chcvclle offers virtually all Ihe interior roominess and
smooth fine car feel of a full-size luxury car. The Chcvclle Malihu SS Sport Coupe (shown above)
is one of It Chcvclle models.
The Chcvclle will be on display with other 1984 Chevrolet passenger cars and trucks at Cnur
testy Chevrolet s showrooms, 227 East Ninth s'reel In Mcdford tomorrow. Thursday.
"THE V.I.P.'s" TO PREMIER AT CRATERIAN THEATRE.
Ihe Cralcrlan Theatre, in .Mcdford. will be one of (lie 70(1 the
atres throughout, the entire world to launch the new fall movie
season Willi the World Premicm showing of ICIizabelh Taylor
and Richard Burton in "The V.I.P's". Metro-Goldwyn-Mayer's
outstanding new attraction. Rob Retzer. Oregon-California The
atres' new District .Manager, is proud to announce Ihe booking
of this much discussed picture, the first to be made by Miss
Taylor and Burton since their co-starring in "Cleopatra". The
story of the V.I.P's concerns Ihe ef.'ects on the lives of an as
sorted group of people when a heavy fog delays their depar
ture from London Airport. It was written by Ihe noted playwright,
Terence Knlligah, marking one of the few limes he has writ
ten a drama directly for the screen. Produced by Anatole de
Grunwald. and directed hy Anthony Asquclh, (he piclurc was
photographed in Panavision and MetroColor.
Together with .Miss Taylor aod Burton, the distinguished cast
stars Louis .lourdan. Elsa Martinclli. Margaret Rulherford. Ihe
highly touted English actress Maggie Smith in her film debut.
Rod Taylor, Linda Christian and Orson Welles with a support
ing east of more than 41) speaking roles. Miss Taylor is seen
as Frances Andros, beatitilul and spoiled young wife of ship
ping millionaire Paul Andros (Burton), who is leaving her
husband to run away with the international playboy Marc Champ
selle (.lout dim). The unsuspecting husband sees his wife off at
Airport, greets Mine, and old family friend, and arranges for them to be seated together
on the plane. After saying goodbye. Paul heads for home where awaiting him is a note from
his wife telling him nt her plan to marry Marc in .Mexico. She had. of course, thought, that
by the time he read It she would he high over the Atlantic. Obviously, there were dramatic com
plications when Paul hears of the delay on (he radio and returns to the Airport.
How these various situation are developed as the V.I.P's are forced to sit out (lir delay in the
Airport lounge and luler in a nearby hotel until (he fog lifts and the respeciive denouncements
make XX for a drama of unremitting interest and suspense.
"MISS NORWAY OK l9.-8", tall and beautiful Ann Inge, (right)
is delighting Rogue River Valley dine and dance fans at Ihe
Hotel Medford this week with exotic Eastern dances. Miss Inge
was born in the village of Moi i Rana just above the Arctic
Circle and confides that her real name was Anna Ingebriktson.
She has been featured in headlines as the "most beautiful harem
dancer on Ihe west coast" and those who saw ihe graceful olue
eyed entertainer at the opening performance Monday night
enthusiastically agree with press agents.
".lonell". another exotic dancer. Pepper Neclcy. Ihe "golden
voice of RCA" and music by the Mcri'itoncs complete Ihe show
at the Hotel Medford's Bar of Music.
DISC DEALER'S VOl.lMK GROWING. In 1982. phonograph
record dealers did about I90o of total disc dollar volume, as
compared with approximately H'o of Ihe dollar volume In IH.u.
said Irwin II. Steinberg, executive vice-president of Mercury
Records. This prrrcnlnuc of business equals about S325 million
whereas Ihe Jlt in l!",3 meant only nhoiil SI91 million, reports
Rome Furnishings Daily. "Thus." Mr. Steinberg said, "record
dealers today are lining approximately 60 a more dollars ill
records than they did in IMS. ' Air. Steinberg believes that Ihe
low-price phono equipment which has been selling recently is of
higher quality, encouraging more listening. He feels Unit the
dixcrsily of products on records Broadways thows. spoken
words and language lessons have contributed to making Hie
product more acceptable. The record companies are doing a far
belli r job of merchandising, and the dealer himselt Is putting up
a greater and winnin ' hatlle to surviie as a retail outlel thioiii;li
diversification, he added.
IMPALED OX SHARP RAILROAD SPIKES is this smart l'.V4
Podge Station wagon entirely supported by Gates' nylon Air
Float deluxe tires. This unique
display was planned by Willie Was
sum. manager of Bud's Tire Ex
change and Bud Parsons, own
er of Parsons Motor Company,
to dramati7e the rugged strength
and durability of the Gates' low
profile tires while displaying the
smart new Dodge.
Rogue River Valley motorists
have boon Invited to see this un
usual display at Bud's Tire Ex
change. 1600 North Riverside
avenue, and test tor themselves
ithe needle-like sharpness of the
spikes.
crate demonstrations, large or
"mall. The policy was not much
hallenged until the past sum
lcr when several sit in projects
ere organized. They got no
here but resulted in a pickup
rder for Charles Evers, brother
if the slain Jackson, Miss., Ne
gro civil rights leader.
Hostility And Resentment
Most Shreveport Negroes
have staged past demonstrations
calmly and with considerable
humor. But much of that atti
tude disappeared with Monday's
tear gas. Observers noted hos
tility and resentment for the
first time.
Shreveport, a major sistribbu
tion center at the gateway to
Texas, has a 40 per cent Negro
population. Many have lived in
the Red River town for years
and their homes are clumped :
throughout the city. i
The growing racial situation
was being watched closely by j
business Shreveport is a big
oil pipeline center and by the !
military. Barksdale Air Force I
Base, a huge Strategic Air!
Command base which is head- i
quarters for the 2nd Air Force, ;
is in a nearby parish.
Police Highly Trained
Holding the Negro demon
strators in firm control is a
highly-trained police force that ,
is linked with the Caddo Parish
sheriff's office. The combined
i operation puts up a military-
type maneuver when it is called
! out to control crowds.
Boss of the outfit is Public
Safety Commissioner George
D'Artois. He is thought of local-1
ly as a quiet Eugene (Bull) Con
nor. He is a former deputy
j sheriff.
D'Artois. accompanied by po
lice Chief Harvey Teasley, trav
eled to many of the recent ma-
I jor racial demonstration scenes,
including Birmingham. Grcen-
wood. Miss., and Washington.
Study Films
j The two men brought home
some fine amateur movie film
of the Aug. 28 march on Wash
ington. The film has been used 1
ty-
That group has been active
in some of the most violent of
the country's racial sisturb
ances. If organized Negro
groups have picked Shreveport
for a major integration push,
the situation there could develop
rapidly into a tense trouble
spot.
The International Rice Insti
tute in the Philippines is the
world's most complete center
for training and research in
rice, its production, distribution
and utilization.
Soil conservation has been es
tablished embracing about 950
millions of acres in the United
States.
Transient Worker
Gets Prison Term
DALLAS, Ore. -(UPI)-Adam
C. Salinas, 23, a transient farm
worker, was convicted in Polk
County Circuit Court Tuesday of
manslaughter in the death July
13 of Joseph Washington, 61.
Circuit Judge Arlie Walker
ker sentenced Salinas to 15
years in the state penitentiary
and fined him $500.
Salinas had been charged with
second degree murder. At the
start of Tuesday's trial, Salinas
withdrew an innocent plea, ad
mitted the shooting and left the
determination of the degree of
guilt to Judge Walker.
Portland Retail Food
Prices Show Increase
SAN FRANCISCO (UPI) -Retail
food prices in Portland rose
.4 per cent during July, the La
bor Department's Bureau of Sta
tistics announced today.
Increases were recorded in all
groups except fruit and veget
ables which declined 4.6 per
cent.
The largest increase was 2.9
per cent in prices of meats, poul
try and fish. The Bureau blamed
most of that rise on higher
prices for ham and round steak.
The human foot has 26 bones.
The smallest is three - eighths
of an inch long and the largest
2'i inches.
SPECIAL NOTICE
Medford Unit
No. 15
THE
AMERICAN LEGION
AUXILIARY
is conducting its annual subscription campaign to
purchase additional sickroom equipment. This equip
ment is for home use and may be borrowed by any
Jackson County resident, veteran or non-veteran
it is a community service project. Salesmen will call
on you soon. Please ask to see the letter of introduc
tion signed by the following officers of the post,
auxiliary of Medford.
, Marge McGinty
President
Maxine V. Bigalow
Secretary
Grace Walker'
lit Vice President
Shirley Collins
2nd Vice President
Thelma Williams
Equipment Chairmen
NO DONATIONS ACCEPTED
3
,!
&ew&.
THRIFTY, DELICIOUS
HALIBUT F-h clu,Kt . 79c
WHITE BASS F ii,t, ,. 5Sc
REX SOLE-SAND DABS , 53c
FRESH CHINOOK SALMON
SALMON EGGS ,b 89c
FRESH
COD
29
Trimmed
Piece
LB.
STEWING CHICKENS
Cut-Up
Large-local Grown
FRYERS f rf. v"
I " I V . ,
Columbia River
STURGEON
Center
Cut Slices
LB.
98
FRYER GIBLETS 3 lbs. 1.00
FRYER
LIVERS
69( ib
SWORDFISH
STEAKS
89
lb.
FITTS
GRADE AA
RANCH EGGS!
Small Medium
2 dot. 75c
OYSTERS
95
Extra Small
(Bulk)
LB.
SEAFOOD & POULTRY
131 W.jt Main
Phone 773-8497