8 B-
TUESDAY. SEPTEMBER 24. IWS
MF.DFORD MAIL TRIBUNE. MEDFORD, ORKGO.V
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Edited by The Mail Trlbuna Advertising Department
RETAIL SALES ADVANCE IN AUGUST. Total sales of retail stores in August were $21.1
billion a 6 1 increase over the $19.9 billion scored in August. 1962. All retail classifications
recorded an August gain, which was led off by the general merchandise group with a 9.3ri
increase A 7.8 rise was recorded by the gasoline service stations classification and a 6.6
sain by the food groups. The furniture and appliance group scored a 5.1 gain. For the first
eight months of 1963, retail sales rose 5.7 over the same 1962 period. The following tabula
lion based on Department of Commerce data, compares sales of principal retail groups for the
first eight months of-1963 with the same months last year (in millions of dollars):
FIRST EIGHT MONTHS
iota muz
Food Group 39,419 $ 37 829
Eating and Drinking Places 11,955 ll,3il.i
General Merchandise Group 16,9Sfi 15,772
Apparel. Group B.707 8.484
Furniture and Appliances ----- 7,141 6,700
Lumber, Building, Hardware 10,050 9,844
Automotive Group 30.755 28,601
Gasoline Service Station 12,794 12,287
Drug and Proprietary Stores 5,293 5,213
Total Sales $159,374 $150,809
Includes data for kinds of businesses not shown in above categories.
Change
4.2
-f5.0
7.8
2.6
6.6
2.1
7.5
4.1
1.5
ABF.RNET1IY PREDICTS ADDED POPULARITY OF COMPACTS. The compact car con
cept will dominate the automobile market in 1964, with more than 3 million being sold for
the first time in history, American Motors President Rov Aberncihy predicted last Thursday
at Fonlana, Wisconsin.
Aberncthy said American Motors recently has completed an extensive study of the car mar
ket in the United Slates which demonstrates that "the factors that created the need for the
compact. Ramhier-type car have not diminished; in fact, they have greatly intensified, and
will be more so in the next decade."
He said the predicted addition of 20 million more cars to U.S. highway by the early
l'J70's will "exert strong moderating influence on new car size and horsepower."
Aberncthy said the automobile industry ca n sell an average of 7.5 million cars annually
during the next five years If car design continues to move in the direction of changes in con
sumer need.
"The arresting of excessive car design trends of the late 'fifties accelerated the upward move
ment in car sales and brought the industry back into its foremost position as a stimulator of
the nation's economy," Abernethy said.
"The staggering increases that will come In automobile use. traffic congestion, safety and
parking problems in the remainder of this decade demand growing realism in car design,", he
said.
The American Motors chief executive said the day of ostentation as the primary factor in
car design has passed.
"When you consider that by the early 'scve nties we will have 86 million cars on the roads,
it is inconceivable that design of the automobile package can be governed bv anything but a
concept of efficiency. Excess in size, horscpow er, speed, sheet metal overhang, ornamentation
and other such factors will be disapproved by the consumer not only as sheer economic waste
but also as a reduction in autnmubile usefulness.
"Observers who are predicting a revival of the trend toward design excess that was halted
in 1959 by the popularity of the compact car a re ignoring the enormous social and economic
changes that are now in motion in this countr y. They are also ignoring the strong industry
emphasis on compact design, which is more marked In 1964 products than ever before," Aber
ncthy said.
He said the social and economic factors Ih at call for sensible balance in motor car design
rising disposable income, competition for the consumer dollar, population growth, movement to
Ihe suburbs, more multiple-car families, traffic congestion and parking headaches apply with
equal force to the question of horsepower.
Lea Motors, fifth and Barllelt streets in Mcdford, are Rambler dealers licit.
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KATZ BROTHERS BACK TO WOODEN SHOE
Lanny, Ozzie and Chuck, the popular Katz Brothers
trio in photo at right are back for their third en
gagement at the Wooden Shoe club in the Hotel
Holland. The versatile young men with the smooth
rylhm and pleasing personalities, have recently ap
peared at Sandy's Motel Lounge in Apple Valley
where they were held for five weeks by popular
demand. Tonight is Ihe opening night.
FIRST HALF SALES GAIN FORECAST. Total
retail sales for the first half of 1964 should show
about a 3 increase over the first half of this vear.
based on an anticipated 3 to 4 gain in consumer
income during the period, said Myron S. Silbert,
vice-president of Federated Department Stores. "If there is a tax cut in January, then con
sumer income will show a 4 to 5 increase in Ihe first half of the vear. and sales will he
up about 4," he added, reports Women's Wear Daily. Mr. Silbert anticipates, the steady in
crease in total personal income of the last eight months will continue through the fourth quarter
of this year and into the first half of next year. "Sales increases will follow this gain in per
sonal income as they persistently have done i n the past," he said, "although there mav be a
little slowing down of instalment buying by the consumer." Mr. Silbert based his predictions
(or a sales gain on the fact that there appears to be no sign of a turndown in the principal busi
ness activity of the country. He added that prices in retail slores have not gone up appreciably,
only one half of 1 in the first eight months of this year, and this will also create more con
sumer intention to buy.
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Car '& O"
"MIX N" MATCH" CARPETING CREATES INDIVIDUALITY. "Mixing 'and matching" styles,
colors, and textures is an increasingly popular trend among today's decorator-minded home-
makers. An endless variety of home decorating possibilities furnish home owners with many
:hances to create individuality for their horn and a feeling of exciting style-color continuity
among their rooms. Here is an example:
International Contemporary The Etruscan b ix, carved figure, Ihe Spanish styled cocktail
able, the candelabra, and Italian classical un lamps, are unified by rich textured, sculptured
oop pile "Wedgefield" by Wunda Weve.
A decorative dissolving of open spaces, on; with another, results with the merging of
'Bron?e" random sheared "Shadow Valley" capet (foyer floor-foreground I with the Honey
:omb "Wedgefield" carpet on this tranquil livng room grouping. Although a continuity of style
and color is achieved, each room retains its distinctive individuality.
The main furniture pieces of comfortable so a and lounge chairs, by Heritage, comprise a
smart grouping where conversation seems "made to order.''
This handsome room with Wunda Weve car let was featured in a color Hi-Fi page adver
Jsement in Sundays' Mail Tribune, published b S and W Floor Cover Shop, 709 South River
iide in Medford.
FOUR MORE LUMBER YARDS ADDED BY COPELAXD. .1. W. Cnpcland Yards, which
has a branch in Mcdford, has purchased four more lumber and building supply retail yards in
northern California, reports Harold Wagner, Mcdford manager.
The purchase by the Portland-headquartered organization boosts the number of Copcland
Yards in Washington, Oregon. Idaho, Nevada and California to 72. 3. W. Copcland, president
and general manager, said the new yards will enable the Copcland organization to be an even
better buying organization.
"The new yards hclu us acquire heller merchandise at lower prices, which we offer through
out our entire system." he explained. "We continue to have real savings to pass on to buyers
of lumber and building supplies."
The yards purchased are the Tracy Lumber Company. Tracy. Calif.; Brentwood Lumber
Company, Brentwood. Calif.: Newman Lumber Company, .Newman, Calif.; and Patterson Lumber
Company. Patterson. Calif. All are within inn Miles of San Francisco.
The seller was the Genasco Corp.. San Francisco. The transaction involved approximately
S.ina.nilO. The four yards do approximately S'So.noo worth of business annually, with the em
phasis on lumber and building supplies.
Some of the .1. W. Copcland retail yards arc located as far away as the Imperial Valley In
southern California. The first Copcland yard, established in Portland, will be 50 years old on
November 12, 196,1. The Copcland system now sells more lhan 50,(100, mill feet of lumber annually.
COURTESY CHEVROLET SHOWS '64 MODELS. For 1964, the Chevrolet Motor Division will
offer a total of 43 models in five separate passenger car lines, according In Itu.ss lleysell Each
line Is distinguishable by Its own styling and whcclhnse. Above, reading down: the 108-inch
wheclbase Corvair Monza Coupe; 110-Inch wheclhiisc Chevy II Nova 4-door sedan: the newest car
In the Chevrolet family the Chcvelle Malihu I -door sedan which has a whcclhnse of 115 inches
while Ihe Chevrolet Impala sport sedan is built on a 119-inch wheelbnsc. Not shown is Ihe Cor
vette Sting Ray which sports a 98-inch whcelhase. Chevrolet dealerships will have a repre
sentative showing of all models when Ihe new cars are introduced September 26 at Coiirlesy
Chevrolet. 227 East Ninth street in Mcdford.
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IMPROVED l'16-l CHEVROLET TRUCKS SHOWN. New forward slanting windshield pillar
provides roomier door openings for easier enlrv and exit in loot Chevrolet trucks with regu
lar cabs, according to Russ lleysell. Other fealu-rcs include longer lived lamps and exhaust sys
tems, lower transmission hump in most pickup modois. more positive door liilches, and improved
Insulation for quieter, more weatherproof cabs. Corvair 95 engines have been increased to 95 horse
power from 80. The new 1904 Chevrolet truck line also incorporates all Ihe major chassis, engine
and body advances made under a five-year program which began wilh lo, models. The new
J964 models are now on display at Courtesy Chevrolet, 227 East Ninth street.
Test Ban Treaty
Roll Call Listed
WASHINGTON (UPI) - The
roll call vote by which the Sen
ate today ratified the limited
nuclear test ban treaty (two
thirds required):
For ratification SO.
Democrats for (55) Ander
son, Bartlctt, Bayh, Bible, Brew
ster, Buidick, Cannon, Church,
Clark, Dodd, Douglas, Edmond
son, Ellender, Ervin, Fulbright,
Gore, Gruening, Hart, Hartke,
Hayden, Hill, Holland, Hum
phrey, Inouye, Jackson, John
ston, Jordan of N.C., Kennedy,
Long of Mo., Magnuson, Mans
field, McCarthy. McGce, Mc
Govern, Mclntyre, McNamara,
Mctcalf, Monroney, Morse,
Moss, Muskie, Nelson, Neuber
ger, Pastore, Pell, Proxmirc,
Randolph, Ribicoff, Smathers,
Sparkman, Symington, Walters,
Williams of N .I., Yarborough
and Young of Ohio.
Republ icans f or ( 25 ) Aiken ,
Allott, Beall, Roggs, Carlson,
Case, Cooper, Cotton, Dirkscn,
Dominick, Fong, Hickenlooper,
Ilruska, Javits, Keating, Ku-
chel. Miller, Morton, Mundt,
Pearson. Prouty, Saltonstall,
Scotl, Williams of Del., and
Young of N.D.
Against ratification ( 19)
Democrats a g a i n s t 1 1 1 )
Byrd of Va., Bvrd of W. Va..
Eastland, Lauschc, Long of La.,
McClellan. Robertson, Russell.
Stennis, Talmadge, and Thurmond.
Republicans a g a I n s I (8)
Bennett, Curtis, Goldwater. Jor
dan of Idaho, Mechcm, Simpson,
omnn ana lower.
Absent (illness) but an
nounced for: (I) Engle.
KAYS O F F K It Ml S1CAI.
TREAT AT BR. W E 111 I.I.. Two
well known entertainment per
sonalities, .loo and Andritelta
Kayos, shown at left, are now
offering some ecituig enter
tainment w ith their specially I
numbers, vocal duets and
rianccable music at the Brave !
Hull on Nortn Riverside ave
nue in Medford. The attractive
and talented couple have re
cently "packed them in" while
appealing at clubs throughout
Washington state, according to
Bravo Hull owners and opera
tors, Andy and Marge Fenney.
THE IT RXITl RE CUSTOM.
ER. Consumer spending on lur
nilure and- bedding products to
taled more lhan .Vt billion last
year, reports Home Furnish
ings Daily. Todays ronsiimcr
has niorr money In spend and
wants to spend more of II on her home. However, she Is Insisting on more individual attention
from door salesmen, almost lo Ihe point ol being "coddled". The new consumer is more style
conscious, has traveled more. Is heller read and hellrr educntrd. She has developed a clear
understanding of her own personality and will seek lo have that personality reflected In Ihe
things she buys. HFD suggests that salesmen spend more lluie wilh each rustomer; displays
of a great variety of goods are required; slores maintain on Image which Is constant, obvious
jet flexible; a continuous check of service problems be made lo moid "broken promises" not
delivering goods on time.
EDUCATIONAL ADS FEATURED BY CENTRAL DRUG. Every Tuesday Central Bexall Drug
will publish Ihe new health column, "Medical Mirror", as a politic service to the readers ol the
Mall Tribune. It Is written by Science Editors group headed by Francis T. Roberts. Ph.G., In
association wilh Dean Earl P. Slnne, University of Kentucky. College 'A rharmary; John 1).
Balstnn, M.D.. of Indianapolis, and Harold C. Morris. M.S. anil M.D.
The material In "Medical Mirror" is based on various scirntilir publications.. The articles are
rasy lo read, In simple question and answer form, and can keep you well supplied wilh current
health information while rerogniiing the professionally well known fact thai diagnosis and treat
tnent of individual disease requires Ihe skill and knowledge (hat only a physician ran apply
personally.
Association for Deaf
To Meet in Portland
PORTLAND (UPI)-The an
nual Northwest regional meel-
i ing of the Alexander Graham
i Bell Association for Ihe Deaf
I w ill be held here Oct. 4-5.
Several hundred persons from
eight Western states and West
ern Canada arc expected.
I college
I education
Wilderness Road
New Mexico Plan I ' 'JL 'i&MSiu&&'W'X' 'V'fr Ati & " I
TAOS, N. M. (UPI) - An un- , A&TYl r IS - 5 - V
usual road contract to be let 'Jf d 1 V$J f lf$k J ? W?, t
this fall calls for construction V , W AWAf 4 X
of a trail eight miles long and i- V t't f X - h .
three feet wide on the Wheeler t t ,1, CP Vj t
Wild area in the Carson Na- SJ U K iV i 1'?? i'1L l?m Jjs
lional forest. i I &4 Si ST ?!
Forest supervisor George n 1 t''l
Proctor said usually such work 1 "f-!ii ,'JS, , f sC&il 1
is done by the U. S. Forest M 1 ii illS l-yS & 11
service, but the trail is being ZN,(U -! 9 i -j , Uv A r
of the work is about $27,000. . - " "wv '; VJ
9ffo'flS sjh (mi 4 pfeffcili
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f Msr' ill Is Wli ii? teiivSSL i
FiWh iA " - w "Pt k-uf'k Sxi
C i Mil llJr -VJ i V nv v Hi
moroxv.)! iwm to.
'LITTLE GIANT"
Model 4308
(quipptd with Fomou
Ouok.r "SmoWlMi"
Burntr.
Built-in "Haot $dvr"
Baffl rducl chirr
nay htot loss.
100 Air-Tight All
Wtldtd Construction.
UP TO
TRADE IN
MEDFORD
FUEL GO.
Court A McAndrawi
772-21 11
Some of our stockholders work at night
Communist workers must find it very hard to unricr
sliind that an American can be an employee and also
an miner of Ihe business.
For instiimv: All Standard Oilers who are ;VS or older,
and have ,"i years of service, may invest a portion of their
pay in Standard shares if they wish, through monthly
dexsits in our Employer Stock Plan.
The Company adds a cxmtribution, which has nvrmsed
more than l.o0 for evcVy SI. (XI deposited by employees.
When a Standard Oiler retires, dividends from his
accumulated s ink add to his other retirement benefits.
The Employee Slock Plan is now the largest single
holder of Standard Oil stock.
Yes, Ihe husky fellows on that niiht dr
Standard Oil stockholders. They own a
Company, and share in its profits.
Planning cirnrf In f-nr you better
STA N D A 1 D Oik COgrAlY Or CALiPOfKIA
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piece of the
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