8 B
WEDNESDAY. AUGUST 21. 1963
MEDFORD MAIL TRIBUNE, MEDFORD, OREGON
'Casual Elegance' Is the Keynote This Fall in the Fashion Field
There's a fresh, stimulating
approach to suits, this fall.
It is certain to delight wom
en who like the ease of sports
clothes but are reluctant to
Watches Today
In Many Shapes
Fine watches today are just
as much jewelry creations as
they are quality timepieces,
and they come in more
shapes, sizes and finishes than
ever. Today's new watches.
styled for fashion appeal and
built to give years of carefree
performance, make time beau
tiful to behold.
Thanks to the ingenious,
ncss of today's designers,
watches come in many shapes
besides the round and square:
there are marquise, octagon,
tear drop, pearl, oval, clover-
leaf, circle - in - a marquise
and diamond. In addition to
' white gold and yellow gold,
mulli - colored cold is in great
demand and finishes include
Florentine, mall and polished
as well as combinations of
' these.
For added jewelry distinc
lion, many of the new watch
es have beautiful woven mash
bracelet-type bands. To add
sparkle and glamour lo the
watch face, the multi-faceted
crystal is a popular feature.
Bracelet watches, cleverly
concealing the watches them
selves, are fashionable every
where, while diamond watch
es have an appeal of their
own that makes them partic
ularly desirable.
Watch bands, too, have
taken on a fashion importance
of their own, and the latest
ones are extremely thin, of
tapered mesh, giving almost
a "solid gold" look. With the
fascinating array of new
walch bands available, there
is no reason lor an elegant
watch not to have a walch
band that enhances it.
Pearls, Diamonds
Popular Jewelry
Cultured pearls grow
stronger in their fashion im
portance every day, and now
the larger and rarer pearl is
in the fashion spotlight. Dou
ble choker and opera length
necklaces of impressive-sized
pearls create an unusual ef
fect and add interest.
The convertible necklace,
an opera length that breaks
into a choker and bracelet at
will, is winning many new ad
mircrs. Pins, bracelets and
rings featuring pearls and
accented with rubies, dia
monds, emeralds or sapphires,
are extremely popular.
Pearl necklaces of all kinds
have universal fashion appeal,
an attractive combination be
ing a double choker worn
with a longer necklace for a
"full neckline" effect.
Diamond jewelry, ol
course, is ageless in its beau
ty and appeal, with diamond
pendants, pins and earrings
more dazzling than ever. The
various cuts of diamonds
oval, marquise, pear and em
erald, as well as brilliant
have each taken on Individu
al fashion importance.
Diamonds are being accent
ed with romantic colored pre
cious stones, including rubies,
emeralds and sapphires, cre
ating an aura of elegance that
is truly breathtaking.
The settings are light and
airy, with a minimum of gold
showing, and for added spe
cial effect different cuts of
stones are used.
ty;v'mmli "t
SLEEP WEAR - Bell bottom
pj' are the newest in the
fall collections of slccpwcar.
This pair in 100 per cent Enka
nylon, is designed with a Hue-
ci-type printed top, softly
gathered neckline and raglan
bouffant sleeves. Fashioned
ky Flair.
wear them in town. The new
suits, many with matching,
sleeveless wool pullovers, or
bright contrasting silk or jer
sey blouses, are easy and re
laxed. Casual, indeed, arc their
raglan or balmacaan shoul
ders, small notched collars
and air of simplicity. Not so
casual, however, the soft,
dressmaker elegance and vast
attention lo detail.
"The fall '(13 vintage of
suits," predicts the National
Board of The Coat and Suit
Industry, "will have an hon
ored place in the wardrobes
of mothers and daughters,
alike. Suits combine fashion
with function for fashion-conscious
women of every age."
Careful seaming is used to
effect the figure - skimming,
gcnlle suit shapes. Thought
ful of comfort, indeed, were
the suit designers in fash
ioning many with pliant
shoulders and slim, easy shap
ing. Long Sleeves
Sleeves are a cover story
in themselves. Longer and
slimmer, they make a wel
come come-back after seasons
of exposed forearms. Even
more effective with shirtwaist
cuffs, they are an important
feature of the citified sportive
look.
Interesting buttons of gilt,
crochet, passementerie and
leather often bulky and
predominant point up the
simple lines. Pockets, some
hidden, some bold and flap
ped, lend drama.
The globe - trotting habits
of designers show up in the
suit influences: the fisher
man's shirt of Brittany with
its pullover look, the garden
er's smock of the Netherlands
with fly front. With careful
tailoring and cut, they achieve
sophistication and poise
without losing any of their
original charm.
Military in feeling is the
cape - suit, a jacket with cape
sleeves, a collar that stands
up crisply.
''here is so much news in
su.t jackets that skirts are
slim and simple in cut. "No
news is good news," however,
for according to the Nation
al Board of the Coal and
Suit Industry, "slim skirts are
popular with a majority of
women that is if they
are not lo slim for easy mobility."
''Easy mobility" that is
the keynote of the new suits.
Appropriate in town, perfect
for travel, a well - groomed
look for the suburbs that fash
ionable suburbanites have
long advocated.
New Fabrics
New fabrics tic in perfect
ly. They are richly textured
and tweedy in wonderfully
blended color or in mono
tones. There is heightened di
mension in tweeds for a soft,
lush surface. Checks, domino
or pincheck, whipcords, diag
onal ribs, loop mohairs, twill
ed meltons and handsome
raised ottomans. An Anglo
kid mohair is particularly
striking in oatmeal and white.
Ever - favorite Chanel suits
carry case and elegance into
fall. With classic trim of
braid and piping new-looking
in contrasting tones with
blouse to match. Contrast is
important and often two
off-beat tones ore counter
pointed. A mocha - gold peb
ble suiting with fuscia blouse
of wool or silk. White mohair
tweed with lining and blouse
of vivid cranberry wool.
Among the under -coal
suits are those with fisher
man's jackets, with casual
shirtwaist collar and cuffs . . .
the over-blouse type, too, with
two - piece dress look, the
fly-front, newly interesting.
Longer Jackets
Winter - weight suits fea
ture longer jackets reach
ing to finger-tip. Often stop
ping just short of being full
fledged coats. Sometimes,
they are unfurrcd with chin
deep collars. Generally, they
ward off winds with collars
and cuffs of beaver in black,
mocha or natural; mink in all
tones from dark ranch to sil
ver pearl, flattering lynx, fish
er, fox and for the luxury
minded, sable.
Colors are an autumn har
vest. Red blazes onto t n e
scene from cedar to cranberry
to an extroverted orangy-red.
Blues are lively - ranging
from a bright, new Caribbean
Blue to a light navy. The
wood tones are represented
all the way from string beige
to topaz and on to mahogany.
Wines sparkle vivaciously and
greens are fresh and autumn
al from light cypress to for
est. Fall is traditionally a suit
season. And, fall 19(33 will
capture a new audience,
there's so much silhouette,
fabric and color news in the
fall wind.
pat, i iso w ? mms mm
TOtefe llErj
I 1 U.S.D.A. Choice fn cf ! Picnic Style (f (Fh d !
Whim l 'r b"bet"es- Li I e,nporl ""- '"l'iM i
, o J I
11 i
? II ' I
STANDING RIB H .. fkl MINIMUM WASTE AA,
CHOICE AGED BEEF LbU f JJV DUll llUddlO TOP QUALITY PORK Lb.gJV
Rich and Robust
an J39
iG&t 1"lb'
Boiling Beef
Rib Roast
YOUR MONEY'S WORTH MORE AT SAFEWAY!
DETERGENT
GIANT SIZE PKG
Fruit Juice
39
Dole, pineapple
46-01. can
LT
Pineapple
Dole. Sliced or crushed
No. 1 can
21
Ritz Crackers
Nabisco party
cracker. 8-oz.
29'
nn
LjvJ
nrr
GREEN ...CUT
HAPPY VALE "
for
Tea Bags
57
Tenderlcaf. Save
10c. Pkg of 48
Instant Tea
Tcnderlcaf.
Save Sc. 4-oi.
44
APHICT
Sundown brand. Whole
unpeeled golden fruit.
2Vi Can
$1
for
Chunk Tuna nft Qc Margarine tfjfir(
Star-Kist, Fancy U' WW Blue Bonnet. Delicious! TTW
Stretch Nylons
iruly Hne. Beige $169
or Taupe. pr. I
Dog Food
6 59
Vet'v Pot's
favorite. 15-oi
Ivory Snow
Granulated $119
soap. 53'j-o:. I
: ; 'ut wtutOHO, QHtcoff WEDNESDAY. APCD8T , MM g g
Sportive' Is the Word for the New Look in Fall Fashions
The important fashion word ' What is the sportive look? To i succeed in looking both re- newly designed for move-; tureel hose (or a country-in-1 created a sensation bv her ' fur the busy, seine woman
inr irfii is a new one and a the trench, the word is al- tavpH and olrrant And ilmt:mni Hi.n ihiIp ihai i ihp-ntv fooling I c ue and decani simu u ilv
most synonymous with la vie tw0 words are the keys to
! life itself or with joie the soortivc look. The inn-
f'rench one sportive.
But while the original im
pulse toward the sportive i de vivre. the joy of living. cept of sportive for American
look, and the name came from ' Translated into fashion, it women's busy lives is an in
the French collections, the ' becomes a way of dressing spired one - and the new
concept of ils meaning in!wi,h dash and imagination ! fan ci0thcs could not be easi
clothes is so new. so fresh, so and daring, a spirited and cr (0 Wcar and more comfort
exciting, that virtually every j casual look. Never cluttered, ' ablc.
never sloppy. ; The shapcs arc sHm and
Carefree , easily fitted; shoulders are of-
"Sportive" is a carefree ten raglan; jackets are worn
and inspired look, but one open; bulky pullovers in a
t that demands a great deal of million different fabrics
' I care and thought if it is to blouse gently over slim skirts
tight enough to hamper grace ! Another wonderful feature ! Father of Look
American designer who had
not already been doing sport
ive clothes has been spurred
lo new creative activity in
this direction.
What does sportive mean
and action, to inhibit normal of the sportive look is that it
movement. ' is not "just for the young "
Shues and stockings are a I Rlarlenc Dietrich, surely
important part of the ! one of the most sophisticated
women in the world, has al
ways known the impact of
the sportive look for day
very
really essential coordination
of a costume that goes to
make up sportive.
Heels arc lowered. Iocs
gently rounded and very pop
ular is the moccasin and real
ly country oxford, worn with
knee socks or heavily lex-
Norman Norell, universally
acknowledged as one o( the
greatest designers in Ameri
ca and a man whose talents
place him high among the
and even into evening, when
she dared an ermine trench
:reat fashion influences of all ; afford it
time, can easily be called the I
father of sportive, jusl as I
Chanel could be called t h c
mother.
But at last, both France
of today a look that will
be dateless and timeless, as
right ten years fom now as
it was ten years ago, when !
only the mosl daring under-1
stood its impact and could :
Hats Are Dramatic,
Dashing For Fall
Will you go romantic
coal belted over a sliver of and America arc agreed upon
a satin street length dress and I a fashion look that is right
Todav's sportive clothes arc ' sportive? That s the big sto
now available in every price r'. 0,1 hc new-looking hats
range, to every fashion land i ,n's a"'
comfort) conscious woman ; By day it's sportive, and
and these new styles make i nothing's more sportive than
the fall fashion scene a very i fell when it comes to hats,
exciting one indeed. I Tall - crowned fedoras take
Get ready lo enjoy a whole series of fine
meals built around Safeway Meats. We've
lined up such a wide selection of popular
cuts, we're sure you'll want to buy enough
lor several meals. Jusl look ol the savingsl
mm
M Ml
Center Cut
All freshly smoked lean
slabs. No ends. A real
buy!
4w
FRANKS
Smokies
ARMOUR STAR WITH 10c
COUPON OR STAR BACON
ARMOUR STAR
BREAKFAST SAUSAGE
12 OZ.
Lb.
Ea
49c
5S
I
i
I Ocean Fresh
Beautiful silver salmon.
Whole or half for bak-
Breaded Shrimp
i Scallops
2a s If ever a purchase of Safeway Meat j i
7X S fails to please for any reason what-
soever, just tell us. We will refund g
x g your money promptly, courteously, g
fi There's no need to return the meat. j
or i precedence, some chin strap
ped, some with interesting
stitching details, some even
foldable, but all giving the
wearer an irresistable dash
and nonchalance.
The Carbo slouch is back,
too, with its glamour and mys-
iery, s,i provocative with the
deeply curving brim, so verv
flattering to almost ever'v
face.
And never have turbans
been so rich, so opulent, as
they are this year for late-day-in-io-evcning
wear. T h e
feel of the mystery and se
ductiveness of the Far East is
captured in their swirling
folds, from the little draped
shapes to towering two fool
high creations.
Newest and most exciting
of all on the hal scene arc
the frankly fabulous fake
furs, dune in everything
from hoods and babushkas to
turbans lo bouffant bubble
cloches.
Almost - leopard lines the
brim of a wide Breton for
town, for example, and bunny-beaver
makes the pointed
crown of a Garbo pull-on that
could easily make a dramatic
entrance into a chic restau
rant. The theater and movies
have had their influence, loo.
adding linle "Oliver'' caps for
the campus set high and
handsome "Coach m an"
shapes tor dash with a suit
-- adding a dramatic Arabian
influence through all the hat
shapes from "Lawrence of
Arabia."
Many important milliners
have gone mad for the Ori
ental - Arabian influences.
The fall collections gleam
with jewels, mosaics, coolie
shapes, pagodas - all in rich
colorings that carry more
than a teeny hint of Oriental
flavoring
Fur. felt, feathers, fabrics
just pick the most flatter
ing lo you and yovr life. All
arc being used this year to
add drama and excitement to
the tip-top layer of the fash
ion scene.
lb.lQ)j
CAPTAIN'S CHOICE
10 or. pkg.
INDIVIDUALLY FROZEN
1 -LB. CELLO BAG
,69
RED-RIPE BEAUTIES . . . PERFECT FOR SLICIN'
Slice them for your
salad plate. Jut
right for 'burgers.
Per Lb.
US
BACK-TO-SCHOOL BOYS
Canvas Binder
Filler Paper
Filler Paper
Typing Paper
Big 39 Tablet
1-INCH
3-RINO
200 COUNT, WIDE
& COLLEGE RULE
400 COUNT, WIDE
& COLLEGE RULE
200 COUNT
TOP QUALITY
Ea.
Ea.
CHECK THIS
TERRIFIC BUY
49
39c
77
39
29
Fresh Corn
! grown.
mp eiti.
Dnltinr US No. 2
r wiaiuej
50-lb b.5
l COLD BOND fwTH.; J 5
J M (Jmx tons I -w JF I
STAMPS irralr UPC"S S
C Redeem Coupons in & ftf& HERE J
25' Anniversary S THIS flS
S Coupon Book at IV WEEK'AIS
C GOLD BONO DEALERS Jrr C
Cucumbers
Firm Mice r j
do. 49c
S1.49
3 25c
Bananas
Goldenlnpt fruit
Hrnoc Thompion iccdlen.
Ml WWI
Eilu lcl.
6 ib SI. 00
4 ib. $1,00
Lucerne Parly Pride w 7
( ICE CREAM
I 14 Wonderful Flavors I
IV my i
y2 Gallon r
Prices effective through Sunday, August 25
l Sfewy in Mcdftrd. limit rightj reserved.
n , ) 'CI COPYRIGHT
196J, SArtWAY STORES, INCORPOIfTIO
Big News for
Fall in Handbags
Is Roominess
There's a "biK story" In
IcmIIici- hiinclbag fashions this
(all. In every shape, with
every costume and (or every
occasion, women will be car
rying large, spacious leather
bats.
Hundreds o( baas in luxur
ious leather textures, rich (all
hues and smart shapes will be
found this year. From the
lung, slim envelope to the tall,
broad-based tote, this season's
handbass arc elegant lo the
eye, light in hand and prac
tical in use.
The new black - and gold
"Genuine Leather" hang tag
on the handle is one more ele
gant note underlining the
finality and fashion appeal of
I the new handbags.
The swing to bigger bags
originates with the trend to
I fashions keyed to casual liv
i iiiK- A larger, wider bag coni-
pli'tcs the custom look o the
costume - as it (inishrs o(( the
simple yet grace(ul lines o( a
j tailored coal or suit.
I The extra roominess of the
! new hags won t be exactly un
l welcome to women who must
: carry so much whenever they
leave home base. And hand
l bag designers have given (rce
rein to their imaginations, pro
ducing a huge variety o( bags
in grained, smooth, brushed
and suede leathers.
This season's deep leather
colors enhance the oversize
bag image. Oblongs and
squares in darkened greens,
vintage hues, deep reds make
big splash against plaids,
woolens and leather coats. In
handbags and other leather ac
cessories this season, it is
equally smart to mix colors as
to coordinate.
Casual costumes call (or
totes, satchels and pouches -aaain
in large but not bulky
proportion. Grained, brushed,
smooth and antiqued leathers
add a simple but smart note
to suits and separates. Hard
ware is subdued, even on
casual bags, except (or teen
age fashions where buckles,
initials and fad emblems
abound.
Evening bags are one excep
tion to "the bigger the better'1
trend. Clutches in suede leath
er arc still feminine and pe
tite, though slightly .roomier.
Jewel tones and metallic
leathers dress up some formal
bags while tiny bursts of
jewels and brilliants relieve
the simplicity of others. Oval
shapes and semi -circles arc
seen more frequently after
five than at other hours.
W y
Q