. Edited by The Mail Tribune Advertising Dipulniint
J.PTiIM.le.PHEVAILS F0R SECOND HALF. Retailers r. optimistic about the sec
ond naif of 1963 and expect salt to run an average 6 ahead of in corresponding period
" Indicates the National Retail MerchanU Association survey of 195 retailers.
epreseniing over 2.000 store units. J. Gordon Dakins. executive vice-president and treas
urer of the association said four out of five retailers surveyed predicted higher volume in
ljie next six rrwmths, and 68 expect an average increase in profits of 10. More than
,alf of the respondents expect consumer spending to be higher during the second half of
Jhe year as compared with the same 1962 period, while only 5 expect it to be lower.
i urvev nwd. Indicative of the retailing's renewed confidence in the economic out
look was the fact that "uncertainty about economic conditions" which ranked as the third
most serious problem only last spring, has dropped to ninth place. Although sales were
42?- 10 inv,n,orie hould remain relatively unchanged, retailers reported. Only
27o predicted higher inventories in the second half, about half the retailers said inven
tories will be unchanged and 24 down. The survey pointed out that most retailers were
emphasising fashion to stimulate sales.
P3WR0tET
ANOTHER
V-
monk (fm..
OmsM . IWlneV to
10 STIA1GHT VEAfcl
. . , W Mam Cewfy Hr SeLi. W, '.- -.i
CHEVIOLiT CARS and TRUCKS
V ' THI CHOICE J
1 ' , Att THI UCTi1
W : "- owin"' ' "niZZr Jhjj
"x. jjL J - ." w''.lta . ... imc2!. f . ..
I A m t-, h
y 'ji 7 t-i .
J CourtesyChevrolet
COURTESY CHEVROLET, MAIL
TRIBUNE WIN AWARD. Multi-Ad Serv
ices of Peoria, Illinois, announced Mon
day that a colorful advertisement pub
lished by the Medford firm in March,
1963, had been selected as an "outstand
ing advertisement presentation" and
published in the company's case histor
ies publication for August. The adver
tisement, which appeared in the Mail
Tribune in gold and black, was designed
and prepared by Robert Monsey of the
Mali Tribune's display advertising staff,
with material assembled by Russ Hoy
sell, head of Courtesy Chevrolet here.
Special certificates for "meritorious
achievement in display advertising" were
sent to both Bob Monsey and Russ Hey
sell. The award-winning advertisement for
Courtesy Chevrolet was presented in the
form of a "thank you" to Southern Ore
gon people for the "smashing success"
of Medford's Chevrolet dealers during
1962. The ad listed the sales of the top
ten makes of passenger cars in Jackson
county last year.
"TALENT WANTED" SIGNS ARE
OUT, according to Chuck Ricketts, man
ager and director of the popular Rick
etts Revue and Talent Contest feature of
the Douglas County Fair and Exposition, slated for August 14 through IS in Roseburg.
The. 12th annual presentation of the contest will again offer performance opportunities.
cam ana mercnanaue awards to laieniea southern Oregon amaieur enieriainen.
The show will be held nightly during the fair on the outdoor talent bowl stage. Cash
Sprites of $400 and merchandise awards of more than $2000 will be given during the 5
"day event.
There is no age limit for the contest, which is open to any kind of amateur act that
can be classified as entertainment. Contestants will be divided into 5 categories: singers
IS and under; singers IB and ever; instrumentalists; dancers; and miscellaneous. Acts will
a limited to a total of eight people in any one group. Contestants will compete only against
ethers within their own category until the finals, when the top participants in each clas
sification will vie for major prises.
, Applications for the contest are now being accepted at Ricketts Music Store in Rose
,burg, with an August 10 entry deadline.
1 THE BOARD OF DIRECTORS OF HAMILTON FUNDS, INC., has voted to raise the
pre-determined ordinary income dividend for the first three quarters of each fiscal year
from 3'c to 3'4c. This is equivalent to a 16 per cent increase. Any remaining ordinary
income dividends will continue to be paid the fourth quarter, subject to availability of
! these amounts. :,
. .UnvK.Unn 1T.,nB Inn la a ftnmtvtnn rlnnl mufiigl fnnrf Intmclmnnl nlan UlinSP KharPS
' na,, IUII A UIIU.) .lib. AO WllllllVll OIl-IV IIIUIUU. -u..u . ....i. ...... ..
are distributed in 48 states and 23 foreien areas. Soonsor. distributor and investment man
ager is Hamilton Management Corporation of Denver, Colorado.
PGE PAYS BIG TAX BILL. In 1962 Portland Electric company paid a total of $10,-
935,865 to 407 different lax levying bodies.
1MB III SIUI Dgillun , 111 IDA noill w a.a.v auu .va. 1 " ....... ...... "- --- -'
ICS irk. iJ h hilinc, nt C1 31 .R99
. Th 4-v PGE navi heln suDDOrt eiaht counties. 45 cities. 174 school districts. 83 fire
; districts, 68 water districts and 27 miscellaneous bodies in its 3,300 square-mile service
area.
Estes Snedecor, Jr., the utility's tax agent, said that the 17 different kinds of taxes
.amounted to $1,248 an hour every hour of the year, or $29,961 a day for 365 days.
' WINNERS OF THE COLOR
. ING CONTEST, conducted dur
ing the past few weeks of John--en
& Stewart Junior Boot Shop,
were " announced here Monday
by Robert Stewart, co-owner of
the well known Medford chil
drens' shoe store. The contest,
which extended throughout the
Rogue River Valley, was jointly
sponsored by the B. F. Good
rich Company, manufacturers of
P. F. Flyers shoes.
Shown here with Bob Stewart
are the three contest winners.
Lefl-to-right, Beverly Tinsley,
age 10. who won a Tangle Tow
er: Patty Howard, age six, who
received a pedal wagon, and
Lori Chamberlain, eight years
old, who was awarded a four
seat Whirlwind.
HOME BUILDING SCORES
MAY GAIN. Home building eon-
, . - u ,u . ie
iinuea lo n in w,.n
gain over the same period last
year, reports Building Supply
News. The May total was also
up 13 from the revised April
estimate of this vear. The usual
April to May increase has been 11 or under in the past. Total private construction
spending in May was $3.9 billion. Private non-farm spending hit $2.4 billion.
HOUSEWARE SALES MAKE GOOD SHOWING IN FIRST HALF. Housewares retail
ers across the country passed the year's half way mark with volume averaging even to
51 ahead of the same period last year, reports Home Furnishings Daily. Sales reports
from 13 major markets varied widely. Volume ranged ahead of 1362 by a sizable mar
gin In some areas, off by 10 in others. A large share of retailers in the survey hovered
.round the even mark. In some instances. th picture was distorted by abnormal local
conditions. New York stores, for example, fought-and in most cases lost-an uphill battle
to offset heavy losses incurred by the newspaper strike that forestalled any advertising
during the first quarter. Aggressive discount competition continued to be a threat to de,
partment and independent stores. On the whole, it was the staple lines that paced first
half business. Most frequently cited on the best seller lists were cookware of all types,
bath goods, melamine dinncrware and flatware. One of the encouraging aspects of the
first half, as revealed in the survey, is the tendency of the consumer to upgrade her pur
chases. JEWELERS INVEST BULK OF AD BUDGET IN NEWSPAPERS. Retail jewelers pre
fer an institutional advertising approach and invest the bulk of their advertising dollars
in newspapers, indicates Jewelers' Circular-Keystone's Re'ail Jewelers Panel. Panelist
preference for Institutional advertising is still further evidence of jewelers' growing con
cern with storage imaqe. Asked the purpose of their advertising programs, more than
two-thirds of both cash and credit penelists who answered the Question replied that
building a quality image was their chief concern. Less than a third indicated that their
advertising was primarily promotional in nature, though several gave equal weight to
both inttitutionil and promotional approaches. Newspapers led other advertising media
by a wide margin as the vehicle for most panelist advertising.
SNACKS RATES MOST POPULAR MEAL. Snack time has emerged as the most po
pular eating occasion for Americans, surpassing breakfast, lunch, dinner or carried lunches,
according to the second "menu census" comoi'ed by Market Research Corp. of America, re
ports Advertising Age. The study covers eating habits of a panel of 4.000 families. The
major trend to emerge since the corporation's first menu rensu- was conducted in 1D5B
is the popularity of snacks (any unscheduled eating). In 1958, 26 of the meals served
were breakfasts. 23""- were lunches. 251 were dinners and carried lunches accounted
for 6. Only 20"- of the eating occasions were snacks. By 1962. breakfasts had dropped
to 2S' of the meals srved, lunches had declined to 20T, dinners to 23Te, and carried
lunches remained at 6. Snacks had climbed to 26 of all eating times.
mi r &
-1 f ! J
MEDFORD MAIL TH1BUNE. MLOr'OHD. OHbUON
They'll Do Ic Every Time By Jimmy Hatlo
m the
PESE4RCM AND
DEVELOPMENT
DEPARTMENT OP
CASMANTEL
ELECTPONIC5,
STQAWBOSS
JUST CAN'T BE
BOTHERED WITH
HIS STAFP'S
SUGGESTIONS""
TUESDAY, JULY 16. 1963
IN THE CWEF-ID UK5 TO SUOW V 1 DOMT BOTHER ME.' QUIT
W03ET HiNuE IVE BEEN ( WE 5T EM0U6H WCCK OKll nEVELOPMEl
. WOUtilKC ON IN MV V- AOUS PE6UL4R STUCp TO iA .
ZPABE VMEyyJ.
But whpm tuc SS'H WHAT I SAV.' WE SB
.JTT I . ' ' V.1-' THEM Hi - 7 f . yjo
UT WHEN TUE
HEATS PUT ON
HIM FOR THE
LAG IN NEW
BRAINSTORMS
LlaTEN TO HIS
TALE OF WOE"
New Milk Stabilization Law
Has Big Effect Statewide
Salem - Passage of the new
Milk Stabilization Act by the
legislature probaby had more
of an immediate impact on the
agricultural economy of the
state than any of the 1963
laws handed the Oregon de
partment of agriculture to ad
minister. The department offers this
resume of the new laws that
come under its administration.
All, except those with a date
specified for them to become
effective, will go into effect
Sept. 2.
The Balloon Bread Law,
with an effective date of Jan.
1, 1964, protects the consum
er. It requires a balloon loaf
to be conspicously labeled
with the word "Balloon,"
"Balloon Loaf" or "Balloon
Bread" and sets a height of
one-half inch for the lettering
when it is on top, bottom or
sides of loaf, one-fourth inch
when on the ends and one
eighth inch when on an at
taching tag, quick lock or
other similar locking device.
It also provides that the words
"Balloon," "Balloon Loaf" or
"Balloon Bread" be used in
any advertising and display
where the word bread is used
and the price is used.
Having a direct effect on
the department and an in
direct effect on both agricul
ture and consumer services of
fered by the department was
the legislature's approval of a
new building for the depart
ment. Another far reaching law
enacted by the past legislative
session was Chapter 51, which
directed Director of Agricul
ture J. F. Short to make a
study and prepare a report
for the 1965 Legislature on the
formation of an interstate
compact. This would cover
subjects pertaining to the
"regulation in interstate areas
of the production and market
ing of agricultural commod
ities" under an interstate
agreement.
Other laws:
Bees-Permits department to
seize bees and apiary property
when found unregistered or
imported without a health
certificate after giving written
notice to owner or person in
possession if owner cannot be
located. Also allows depart
ment to sell seized bees or
property at public sale and
provides method to redeem.
Cooperative Agreements -Gives
department permission
to enter into contracts and co
operative agreement with gov
ernment agencies from city to
Federal in administration of
laws to avoid duplication of
services, inspections, investi
gations and audits. A public
hearing is required on all con
tracts and agreements under
this act that involve $500 or
more.
Bang's Indemnities -Indem-n
i t y payments for reactors
ordered slaughtered under the
brucellosis, tuberculosis and
paratuberculosis control law
are placed on same basis as
other livestock indemnities -80
per cent of appraised value,
less salvage, with state and
Federal government to share
on equal basis. Also enlarges
powers and duties of State
Brucellosis Advisory Commit
tee to Include advice and
counsel to Department of Agri
culture on administration of
the general livestock disease
control law, as well as the
brucellosis law.
Experimental Brand In
spection - Continues until
July 1, 1965, on modified basis
the authority of the depart
ment to put a pilot brand in
spection program in effect to
augment the regular brand
inspection service. Removes
any mention of a pilot change
of ownership brand inspec
tion. Custom Mix Feeds - Re
quires persons mixing or sell
ing custom mix feed to keep
record of each lot for at least
a year. If it contains a regis
tered protein supplement
which it itself a combination
of ingredients, the name and
amount of the supplement
must also be a part of the rec
ord. Grain Warehouses - Repeals
two sections of ORS Chapter
586 - one prohibited shipping
of stored products without
owner's consent and other
prohibited mixing of grades.
Also repeals ORS 586.425,
which required written notice
of grain deposited for purposes
other than storage.
Herbicides - Continues un
til June 30, 1964, poundage
fees on herbicides with prin
cipal active constituents de
rived from 2,4-D or 2,4,5-T.
Also requires permit for use
of isopropyl ester of 2,4-D or
any other ester of equal ot
higher volatility, with permit
to be approved by Oregon
State Forester, State Director
of Agriculture and research
specialist of Oregon State uni
versity. This has been in ef
fect since March 29.
Herbicide District - Con
tinues until June 30, 1965,
authorization to extend the
boundaries for Milton -Free-water
herbicide restricted
area.
Imitation Milk Products -Defines
imitation milk prod
ucts as compound of milk and
edible oil or fat not natural
milk fat. Requires 1-inch high
public notice of the use of
imitation products at restau
rants, lunch counters, eating
houses and hotels and that
menus show the uso of imita
tion milk products. Further
requires that vending ma
chines dispensing it have vis!
ble sign and that bottles or
cans or other containers of
imitation milk be plainly
labeled.
Combination Fees - All fees
collected under ORS Chapter
621 combined into a single
fund. Includes licenses on
fluid milk, frozen dessert and
dairy products plant laws.
Department Budget - Ap
propriates $2,848,828 from
general fund and $3,789,488
as maximum expend i t u r e s
from license and service fees
and revenues for 1963-65 bi
ennieum. Fertilizers, Limes, Minerals
- Removes requirement for
notary on inspection tonnage
fee reports.
Sterilized Milk - Sterilized
milk becomes recognized
dairy product with standards
of identity to be set after pub
lic hearing.
Livestock Auction Market
Bond - Removes need for
state bond for auction market
if it is under federal bond.
Livestock Transporla lion
Certificates - Authorizes sale,
at cost, of transportation cer
tificate forms.
Brand Fee Exemption -Exempts
calves selling for
$17.50 or less from brand in
spection fee. Previous ceiling
was $5.
Department Billing The
Department o f Agriculture
will establish uniform month
ly billing date for services and
materials with payment due
within 15 days of date estab
lished. Beef Council Provides for
refunding of Beef Council
dime by the Oregon depart
ment of agriculture if refund
is requested within 90 days of
brand Inspection and that the
fee must oe paid at time of
brand Inspection or inspection
will be withheld. Also simpli
fies procedure for a referen
dum which may be called af
ter July I, 1964, If 200 pro
ducers petition for a vote on
continuation of the council. If
an election Is held any bona
fide producer may vole. A
two-thirds vote is required to
repeal the beef promotion
program.
Nursery Law Gives direc
tor of agriculture authority to
appoint nine-man state nurs
ery advisory committee. In
creases fee structure to $13
for one-fourth acre or under;
$22.50 for one-fourth to one
half acre; $27.50 plus $1.50
per acre up to $100 maximum
with $12.50 for each addition
al sales outlet; sets dealer fees
at $17.50 for each outlet and
agent licenses at $12.30 for
each principal represented. In
addition grower fees for re
search by OSU will be 10 per
cent of the license plus $1.50
per acre, but aennot exceed
the total nursery license. All
auction houses selling nursery
stock are brought under li
cense provisions of the act.
Persons selling $50 or less
nursery stock during the fis
cal year are exempt if they
do not advertise in any man
ner. Provides for additional
nursery Inspectors.
The law requires the de
partment to make at least two
nursery inspections per fiscal
year; provides maximum pen
alty of $25 before delinquent
license holder can receive cur
rent license; requires correct
variety labeling of fruit bear
ing trees with recourse to
civil courts for misrepresenta
tion; prohibits sale or display
for sale of dead, dying, ser
iously broken, frozen, dessi
cated or materially damaged
nursery slock: and authorizes
department to establish and
amend through public hear
ing list of wild flowers in ad
dition to those already pro
tected by ORS 564. The nurs
ery law went into effect July
1 but because of the change
nurserymen are granted until
August 1 to renew licenses.
Highways Closed To Live
stock Interstate Highways
80 north, 82 and 5 are closed
to livestock, but state high
way engineer may issue per
mits authorizing driving or
Milk Producers To Be Paid $5.30 Starling Aug. I
B 3
Salem - lUPD - Producers of
of 3 5 per cent butterfat class
A milk in all but three coun-
Demonstration
Held by Fireman's
Group Sunday
Reports on several fire
fighting schools and a demon
stration of fire fighting meth
ods with the use of dry chem
ical and portable fire extin
guishers were given during
the Sunday meeting of the
Jackson and Josephine Coun
ties Fireman Instructors association.
The croiiD met at norm at
the Grants Pass Rural Fire
station with a Dotluck Hinnnr
held prior to the meeting. In
structors and their families
from various departments in
the two counties attended.
Following the meal, the
wives saw slides of various
practice burns undertaken in
recent months.
Bruce Mathieson, Central
Point Rural Fire department,
reported on the area flamahlo
liquid school held in Central
foint in May, and Vcrn
Ritchev. MedfnrH nn th Vira
Chiefs' and Instructors'
ciation convention held in
Beavcrton last month.
Guest at the meeting was
Philip Swine, captain in the
Santa Rosa, Calif., fire de
partment, who is a son of Har
vey swine, Grants Pass Rural
Fire department sales retire.
sentalive.
The demonstration of dry
chemical and Karbaloy porta
ble (ire extinguishers includ
ed experimental burns on
simulated fires of various na
tures.
Objective of the association
is to promote fireman educa
tion, formulate, maintain and
support standards of firo.
man education. Membership
is open to any person inter
ested in fireman education
and training.
herding of livestock on a sin
gle trip across or within boun
daries of right of way of these
highways.
Copies of these laws are
now being prepared bv the
department and will be avail
able soon to interested persons.
Mechanics Tools
For RENT At
A to Z Rental
1213 N. Rivtriioe 779-1474
tics will be paid $5.30 a hun
dredweight, the State Depart
ment of Agriculture ordered
Monday.
The announce m e n t was
made by E. W. Sawyer, De
partment of Agriculture milk
stabilization chief, as a result
of hearings held in June. The
price was set under the milk
control law passed by the
1963 legislature.
Class 2 milk was priced at
$2.90 for 3.5 per cent milk
with a six-cent differential.
Effective Aug. 1
The new prices will go into
effect Aug. 1 in all counties
except Harney, Malheur and
Curry.
The $5.30 class 1 figure is
equivalent to $5.66 '.-4 on the
basis of 4 per cent milk, which
has previously been used as
the price level.
In Curry county regula
tions call for $5.40 for class
1 3.5 per cent milk with a
7.3-cent butterfat point dif
ferential. The class 2 price
will be $2.90 for 3.5 ocr cent
milk with a 6 cent differen
tial.
The Malheur-Harnev class 1
price will be $5.20 for 4 per
cent milk with 8.5 cents per
butterfat point differential
and $3.38 for class 2 with 7.1
cents per point differential.
Pay Hauling Charges
All prices are FOB the milk
handlers' plants, which means
producers will pay the hauling
charges.
Class 1 milk is that used In
the bottle and can trade. Class
2 is surplus milk used in
manufacturing such products
as cheese and ice cream.
Sawyer said that in the last
10 years class 1 prices to pro
ducers have declined from
$6.20 to $5.50 while produc
tion costs have increased
about 20 per cent.
The $5.50 price has been in
effect since June 1 when two
major dealers cut the price
from $5.85.
TREES INFESTED
Salem - European pina
shoot moth infestations wera
found in seven trees in south
east Portland in the recent
survey made jointly by em
ployes of the Stale Forestry
Department and the Oregon
Department of Agriculture.
BRILL
METAL WORKS
Commercial Industrial
Residential Sht Metal Work
Stainless, Galvanised
and Copper Fabrication
2287 West Main
PHONE 772-4440
The Answer is
RMUOA
ROCK
Novr,
BERMUDA KOCK has the answer:
wnavs your proDiem:
Dog House? Clothesline?
Garden Hose? Garbage Can?
Hai'd-to-Giw, Can't Mow Area?
Let's hope you haven't all of these problems
ill your yard, but haven't you at least one? Try
something new! Let glistening, milky-white
BERMUDA ROCK turn garden problem into
garden highlight!
MOT k WED
uumi-iuiu
BERMUDA ROCK DIVISION
Bristol stllCA Company
Roaua Rtvafi Ongon
write for free literature
Meet
Mr. A. B.C.
n
El
0
n
n
LI
s
w
- He Works for our Advertisers
He is one of the experienced circulation auditors on the staff
of the Audit Bureau of Circulations. Just as a bank examiner
makes a periodic check of the records of your bank so does
Mr. A.B.C. visit our office at regular intervals to make in
exacting inspection and audit of cur circulation records. The
circulation facts thus obtained are condensed in easy-to-rcad
audit reports which tell our advertisers: How much circu
lation we have; where it goes; how it was obtained; and many
other FACTS that tell advertisers what they get for their
money when they advertise in this newspaper.
Advertisers are invited to ask far a copy
of our latest A.B.C. report.
'The Audit Bureau of Circula
tion!, of which this newspaper
is a member, is a cooperative,
nonprofit association of nearly
4,000 advertisers, advertising
agencies and publishers.' Or
ganized in 1914, A.B.C
brought order out of advertising
chaos by establishing! A def-.
inition for paid circulation; rules
and standards for auditing and
reporting the circulations of
newspapers and periodicals.
MEDF0RDr2mfeTRIBUNE
OQ" QfttO ' iQ't' ' a i z i' k't I i '. i t.i
1 1 III
1