THURSDAY. MAY 23. 1963
MEDFORD MAIL TRIBUNE. MEDFORD, OREGON
ethodsof Explaining Role Of Lumber Industry Reviewed
New methods of explaining
the role ol the lumber indus
try in the locul ecenomy to
the general public and an ex
panded publicity program
were discussed here this week
at a meeting ol the public re
lations committee of the
Southern Oregon Conserva
tion and Tree Farm associa
tion. Don Slathos, Slathos Insur
ance, Medford, and Mrs. Lee
Hoag, real estate saleslady,
co-chairman of the committee,
presented plans for a greatly
accelerated program of public
ity and promotion based on
reassignment of specific areas
of interest to individual subcommittees.
representatives on the com
mittee were preparation of
lists of qualified speakers for
valley clubs seeking programs
oriented to lumber; organiza
tion of tours of lumber mills
for tourists to be coordinated
with the tourist committee of
the chamber of commerce;
publication of reliable statis
tical information on the lum
ber industry; in a readable,
usable booklet and accelera
tion of the wood promotion
progress through public rec
ognition of firms, architects
and individuals who choose
wood over other materials in
local construction. .
News releases of the com
mittee activity and related
Included In their recom- events will be coordinated by
mendations to the Industry ' Russ Jamison, SOCTFA pub-
Try and Stop Me
-By BENNETT CERF-
SIR ALEC GUINNESS sat listening patiently while a com
patriot droned through a long, pointless story. To mako
matters worse, he mumbled so that only one word out of
three were intelligible.
Nevertheless, when he TWO MONTHS
completed nis tale, sir qq today
Alec laughed long and I MET
loud. He explained later, '"
"I always do. If you don t
laugh, the bloody bores
usually toll the story all
over again."
. '
An after-dinner speaker
had droned on endlessly.
"After partaking of this
evening'! superb repast,"
he continued, "I feel that If
I had had one single bite
more, I would be unable to
aay a word." From the rear end of the room came an order to
the waiter, "Bring him a sandwich quick!"
Asked why he had spent the past thirty days in Jail, a young
delinquent explained, "All I did was borrow a little money."
"Since when do they Jail people for borrowing money?" jeered
a new acquaintance. "They do in some cases," said the delin
quent "Mine, for example. I had to knock & man down four
times before he agreed to lend it to me."
O IMS, by Bennett Cart. Distributed by King Future Syndicate
Public Appearances
Declared Costly for
Nation's Astronauts
New York-IUPil- Astronaut
L. Cordon Cooper, describing
the public appearances expect
ed of the space team, says he
and his fellows are being used
"as a kind of a shot in the arm
to the nation."
in an article published in
the current Issue ol Rcdbook
magazine. Cooper said the
public appearances cost more
than expense money allowed
by the government and arc
more bothersome than the
physical hazards of space
mgiu.
"The things that really
bother me," Cooper said, "and
I suspect, bother the other
astronauts as well-have noth
ing to do with the physical
hazards of flight."
Public Appearances
"Most of our travel Is not
strictly related to actual space
program goals. A big part of
our job is to make public ap
pearances, give press confer
ences and in general help to
dispel the rather gloomy feel
ings that many people have
'bout America's so-called
apace race."
Cooper said that in 1961 he
spent 233 days away from
home, on orders.
"In order to he with mv
family as much as nmnlhlr "
Cooper said, "I often take
tnem with me when I know
I'm going to be in one place
for a few davs. Thin moan, flu.
lng them there in my private
piane, at my own expense."
Allotment mall '.
As to expense 'money al
lotted by the government,
Cooper said that the astro
nauts got only SO a day when
traveling and $12 a day when
away from their base at Lang-
ley Held.
"Ask- any businessman
whether he can travel, cat in
restaurants and stay at hotels
on that. We've all spent a good
deal of our own money on
trips connected with the pro
gram. There s Just no way
around it "
INDOOR ARCHERY
New York ,-'il'Hl.-' Indoor!
archery Is ' gaining in popu
larity. Archery centers have
been built or arc planned in a
dozen states. West Coast En
gineering of Seattle says it has
booked orders so far this year
for $3 million worth of equip
ment used by the centers.
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lie relations counsel, who will
also supervise ' the develop
ment of a new SOCTFA News
letter ' of current industry
news and compile the pro
posed "(acts and Figures
folder.
Area news, media for news
coverage of industry events.
He noted that in spite of this
there were still too many in
the community who were un
aware of the significant con
tribution in Jobs, taxes, prod
uct s, services and payrolls
generated by the multi-million
dollar forest products in
dustry. . :
Chief target of the program,
he added, should be to reach I
this part of the public, plus
the thousands of new arrivals
to the area.
The latter group comprises
the bulk of the area popula
tion and having secured a job
or business or profession far
removed from the lumber in
dustry fail to realize that their
economic support .probably
originated directly or indirect
ly in the forest products in
dustry or dependent services,
Jamison noted. . '
Directed to Young People.
Another important part of
the expanded educational ef
forts should be directed to the
young people, ' it was- ex
plained, in order that 'they'
appreciate more fully the for
est heritage of the area, the
strides being taken by private
tree farmers to perpetuate
timber resources and the un
limited forest recreational
benefits which accrue to them
as a result of a free enter
prise system of sustained yield
harvest.
Stathos, a laymcmbcr of
the committee, noted that the
addition of men and women
outside of the industry to the
public relations committee of
the lumber group was in it
self an important step for
ward in recognizing the need
for understanding and assist
ance in informing the public
concerning one of this areas
most important economic as
set, the forest products indus
try. .
Industry members of the
committee include Jerry Mc-
Crew, Charles Goodwin, Bud
Nutting, Glan Duysen, For
est Bigger, Francis Cheney
and Darrcll Davis, president
of SOCTFA.
Due for immediate atten
tion will be a stepped up pub
licity campaign aimed at for
est fire prevention, Stathos
said, a vital part of the com
mittee's responsibility in pub
lic education. Prospects of
an early fire season call for
quick action, he said.
Ashland Chamber
Tours New Motel
Ashland - Members of the
Ashland Chamber of Com
merce were conducted on a
tour of the new Bard's Inn
motel Tuesday following their
regular noon luncheon at the
Mark Antony hotel.
Albert Bamforth, owner of
the new motel, led the tour.
Mr. and Mrs. Bamforth pre
viously owned the Valley En
trance motel here.
The Bard's Inn, located on
the old Presbyterian church
property at Main and Helman
sis., is now open. A restaurant
on the same property is sched
uled to open June 1.
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