8 A
MONDAY. MAY 20. 1963
MEDFOHD MAIL TRIBUNE. MEDFOPU, OREGON
Picture in Wool
Your Money's
Worth
By SYLVIA PORTER
Cepyrlftit, Hsll Syndic!., lac.
4
Edlt.d by Th. Mail Tribune Advertising D.partm.nl
SALES SWING WITH JUNIOR SET. Stores around the country have no complainti about
current sales in young Juniors' departments, reports Women's Wear Daily. "They're selling
summer shift - for beach or town - gowns lor graduations and parties, and more two-piece
bathing suits than In other years." The shift is proving popular at moderate prices, as are
culottes and wrap skirts. Favored fabrics are dcnlm, cords, seersuckers and Arnels. Stores
are generally split on their concept of young Juniors' department. About half limit the
department to Junior and Junior petite sires. The other half includes sub-teen sizes, work
ing on the theory that girls who wear the sub-teen don't like to shop children's departments.
MEDFOHD INSURANCE
BUYS. HOLMES AGENCY.
Cola and Grace Holmes have
recently sold their business
w h 1 c h was established by
Holmes' father, the lal R. A.
Holmes. In 1909 as The R. A.
Holmes Agency. Lowell A.
Iverson msde the purchase
effective May first) and to en
able this business io have the
best service and advice, Mr.
Iverson and Mr. B r e n n a n
merged the two agencies into
one facility, Medford Insur
ance Agency now located In
new quarters at 25 West Main
Street. Medford Insurance
Agency is an Oregon Corpora
tion which was formed In
1953 to perpetuate the busi
ness started by the late Max
Pierce which was purchased
in 1952. This agency is pres
ently staffed to render a real
service to the community.
It's President, Fred R. Brennan, services many of the prestige lines in the community where
knowledge of the business In all Its facets enables the community to spend their insurance
: money locally. Fred Brennan Is one of very few men who can trace his insurance career as
starting in his 20th year, with Company, Agency and General Agency (wholesale) and then
again Agency experience. He Is Certified Insurance Agent, having been so honored by
V The Oregon Association of Insurance Agents for Prefessionel Achievement in Property and
I Cssualty Insurance. Lowell Iverson came to Medford in 1937 and Joined the Grocteria,
! where he rose to second In command and made the acquaintance of so many Medford peo-
; pie. He sold his interest In the Groceteria in 1962 and became a licensed sales represents
five with Donald C. Sloan Company, Investment securities, Iverson hes been actively study
, ing the Inurance business for the pest six months and hes become Vice - President and
. Treasurer of Medford Insurance Agency. Lo well Iverson is an advocate of the package
j conception and the mass marketing of general Insurance. Merging of The R. A. Holmes
. Agency into Medford Insurance Agency called for expansion of office facilities to better
serve the community. Ben Trowbridge of Trowbridge Electric Company renovated the lo-
I y , ' 5
if ,f
1 Vi j
R.
si TF"'
Fred
Brennan
Lowell A. Iverson
f
i
-'
t
... v.
CHOWDS ATTEND OPENING. The new section of the'fast-arowina Bia Y Shoooino Can.
ter, the area rebuilt following a fire, made its debut lest week end before crowds of
southern Oregon and northern California people. The portion Just east of the Big Y Shopping
w ... iiwum im oig i oiioti onop, ine mg t Beauiy snop and tne Big Y
Laundromat. Shown in the photo above at left is Frank Boone, ooerator of the Bio Y Barber
Shop, who has been a barber in Medford for the past 44 years. Boone started his profession in
in. oia vouege oaroer snop in ine same location as the Craterian theatre iodav. He was as.
sociated with several Medford shops before opening his shop in the present Big Y Shopping
corner, inns ooone resiaes at lezs west Main street in Medford with his wife. Flo.il. Ma.
They heve a daughter. Mrs. Gary Boshears. who graduated from Medford high school and
the University of Oregon. The Boones have three grandchildren. Shown above, center, are
nay and tvann. Niehaus. who operate the Bio Y Leundromai. The Niehauiai ware married
in Iowa in 1936. came to Medford in 1947 and opened their successful business in the Big Y
Shopping Center. Their son, Wayne, greduated from Medford high school and is presently
wonting in a lumoer mill nere. At tne right of the above photo, is Eva Penwell who op.r
aiea me Big Y Beauty Shop. This popular shop has had the seme three operators since it
opened 6 years ago and all are graduates of the Medford Beaut School with idnnnil
training under Don Johnson of Portland. Eva Penwell and her husband, Don, reside at 2049
Gary street in Medford. have a daughter teaching in Milwaukie. another daughter residing in
California and a son who is a manager of DePester Chemical Company here. They have three
gianacmioxen in m.axora scnools,
It
1 1 n i i rl I
J?1 If .fesilrll n H
cation at 25 W. Main Street for Medford Insurance Agency's enlarged facility shown below.
The' most " modern up-to-date offices heve been opened at this location known as "The
Insurance Center." The latest in air-conditioning has been Installed for the comfort of cus-
- ha. ,',-!,"!"-' V ' "I j
rtj t i
SPRING PICKUP IN HOUS
ING. The U. 8. housing in.
dustry is stuck on a plateau-
but it s a high plateau, re
ports Business Week maga
sine. A BW survey of build.
ers, lenders and housing scon,
emists adds up to the expects
tion that apartment and home
building starts in 1963 will
hold even with 1962 thus
maintaining the same level
tor two yeers in a row at
an annual rate of about 1:45
milllon units. This figure Is
only 65,000 units short of the
rate for 1959, biggest housing
yeer of the past eight. Com.
ing at a lime when most In
- ttjyiiii.'.- ii, 1 1..;,
- tr -
eeJ "i m i i urn "l.'i "iJammlM
. lomers and employees. Adequate cus
tomer parking is available between the
building and the railroad tracks Just eest
of the building. . The new, completely
modern, insurance center Is fine addi
tion io Medford's growing business dis
trict. Brennen and Iverson have extend
ed an invitation to friends of their new,
expanded company and of the former
R. A. Holmes Agency to visit the new
location. Miss Carol Denny, Mrs. Agnes
Weir, Mr.' Charles Kyer, Mr. Lowell
Iverson and Fred R. Brennan. Mr. Insur
ance, constitute the Staff. Mrs. Brennan
Is actively integrating the files of the
two agencies so that normal routine will
not be disturbed in the Interest of serv
ice to the clients.
AETNA INSURES SPACEMEN. The first Individual life Insurance policies for spacemen
have been issued to the nation's seven original astronauts by Aetna Life Insurance Com
pany. Announcement that the life Insurance protection would be provided for the astro
nauts was made recently In Washington, D.C., by C. Leo De Orsey, advisor to the seven
original astronauts, and John A. Hill, Aetna Life president. The policies, each for $100,000
provide complete life insurance protection to the astronauts anywhere In space or on the
earth. Applications for Insurance for the nine new astronaut are now being processed by
Aetna Life. The policies are the first life Insurance plans to be Issued on an Individual basis
to anyone engaged In outer space travel. The premium charged are similar to rates for
other unusual occupations, but are not as high as those paid by people in some pursuit on
earth. They Include the normal extra charge for military Jet pilots and an added charge for
Space travel. While the premium is higher than a prototype Jet test pilot would pay, it is
somewhat less than would be charged for more dangerous types of steeple-Jacking, in de
termining the rate for the astronaut' policies. Aetna Life said It considered not only the In
tensity of the hazard but also the frequency and length of time which they would actually
be traveling In space. Also considered was the fact that most of the astronauts are regular
military Jot pilots and are still flying Jets from time to time. Aetna Life said each of the 16
astronauts was required to complete a life insurance application and take a physical exami
nation Just as any other citlrcn applying for large amounts of life Insurance. Asked on the
application whether they "Intended to take aircraft ascensions in the future," all answered
an unequivocal "Yes." They also said "Yes to another question about whether they had
plans lo travel outside the continental United States. Today, people In virtually anv line
oi worn ran nhlnln life Insurance rovernce - even If they're planning a flight lo the moon
TO HELP HOMEOWNERS
CHOOSE CUSTOM MIXED
PAINT for any room, this
new "color bank" featured at
Sear's Roebuck Company in
Medlord holds 720 tints. And
modern science has made the
solution of achieving Just the
right color a lot easier by
coming up with an automatic
paint mixing machine that can
whip up any of 45.00U colors
and tints, according to Bud
Reisberg, Sear's division man
ager. The new paint mixer, called
the Shade-O-Matic, employs
12 different colorants and 3
paint tint bases, diipenslng
Just the right proportion of
each colorant to obtain the
exact shade desired.
And the home decorstor who
Just can't make up her mind
about a color will find a new
bank of color chips offers 720
different lints and tones. The
mall tiln ran ,LW...
" v' -n num. .- comparison, with walls and present decorating pieces.
Top decorators today agree that the averag, homeowner has a greater array of eolors and
.Jones and i greater variety of types of paint, ,,.n,bi, to them than ever before.
These new color selection and paint mixing (devices have been Installed al local 8ea.
Roebuck and Co. stores, the manager added.
-. ;vtJ
rr. . ... .. .... ,., inausiry creaming a sigh of relief.
Housing will match last year's performance only because there are distinct signs of
-n i-,arcn. siaris ran at an annual rate of 1.5-million units, a 17 gain over
the 1.2-million averag. posted In January and February. And most builders expect April
to show further gains when figures are in.
There are signs around the countrv of an lnu l- t, . i
This leads many builders io hope that they can reduce the inventory of unsold housesfhey
... ... """" -"". "no mas owners ot rental housing to antici
pate cutting down on a vacancy rata that averaged 7.4 nationally last year.
NISTLER APPOINTED AGENT RELOCATION FINANCE CORPORATION. Jim Nistler
of American Home and Land Co.. has been annnin(o-i ik. di.i. .
Corporation for the Medford area, it was anounced today, by Mr. John Owen Connell
administrative executive of the organization '
'T,'". Tn"?,Ce ,CorPratio". th nation first complete service for arranging and
financing inter-city transfers of employees by industry and business, operates a network
of more than 600 realty agents from coast to coast DU31ne. operates a network
According to Nistler, the R.F.C. service can be tailored to the needs of any business
!?.t0n5r.1S.e regardless ,o .hw ' or small the number of personnel it transfers an-
XTT .riV e ,my pays " "xed fee ,or' each employee actually
valuabl d flri." L CVS1yflem- T.hiB Pogram 1,83 been desi8"ed companies
valuable down time" when hiring or transferring employees
hV..!fJl0C.a"0?feriCeSUnd?theR FC' Proram ln'cIude intensive merchandls
jug ol a irans.erees origin home, an interest-free, six-month interim loan tin MB 1 tn th
ranHerees equity in the origin home and the assistance of an R.F.C. Agent in the des
theanew arrivals housing and Pvlde w.ha' convenience, ma be needed by
Jil?i5fi0Cat,0.n FinmCe CorP,oratlon' with headquarter in Clayton, Mo., anticipates the
mer housing sZon " d01"'" ,merst-free loan dur'nf! the ensuing'spring and sum!
fU.fuEd ',ET?kVKE NEWSPAPEnS- Super Market In.titut. recently disclosed that
w..hUdhVnnd..!on'. lup.rm.WrkP.B,rM " W" ''
memL.?.01. Un.v,",d SMI' n nu.l convention disclosed that 95 of it.
members advertise in newsoaoers. down .l-hii i. , . " . ' "
97 of th. member, used ihu mi. " J A .Zm"1 WM
. " - -wt Bug inowia inil HS7(i Off fh mm.
.a a n .' .I! """I,!7 MW,PP hn any other medium and 84 inve.t mora
ad dollar. In ihi. medium than all other media combined. . ! " m"
hv fiB. W,U bUJ' .t1.:Jl0,, ,lumP,d " innl.l report. Radio wa. u.!
. Vf, mP".,d ! 62 lwo r"" In " v.y, 26 of thi mem.
bars used TV, a dip from th. 32 who used it two y.ar. ago. A ofl of 60 e?ih.
m.mb.r.hip said they used handbill, and circulars. th.T .am. .ntagi " V.' J.,
1963 AUTO SALES TO TOPPLE ALL RECORDS
The U. S. automobile industry will set all-time record on
every side. In 1963, will at last push Fabulous '55 into the
"second best" category. -
It will build at least 7,200,000 passenger cars in the 1963
model run, against 7,131,000 in the 1655 model year and
representing a 7Vi per cent increase over lS62's output. ' -
It will build more than 1,100,000 trucks in the 1663 cal
endar year, way above the 557,000 produced in 1655 and a
peacetime peak.
It will acheive in April-May 1963, for the first time in
history, two 700,000-plus sales months In a row.
It will chalk up in 1S63, also for the first time in history,
two great auto sale years back to back, and it well may be
that 1664 will be the third great auto sales year In a row.
It will sell more economy-size cars in 1963 than ever
before, and, significantly, economy-size ears which are big
ger, flashier, more luxurious and more equipped with ex
pensive gadgets than ever before.' '
It will take from the American auto buying public more
than $10 billion in the next six months - the first time auto
sales will have crossed the $10 billion mark in this length
of time.
There are out-on-a-Umb predictions, but I'll risk
them, for they seem reasonable to me unless an un
foreseeable calamity force, sudden slash.s in auto-'
truck production. So far this y.ar, th. auto companies
have been constantly upgrading,, not downgrading
their output schedules. ;
In late April, Ward's Automotive. Reports came out with
a flat forecast that sales of new cars and trucks, including
auto imports, would reach 8,473,000 'In calendar 1663
all-time record and comparing with a 1955 total of 8,423,000.
But the catch in this forcast was that it assumed imports of
350,000 this year against imports of only 56,000 in 1955
Thus, the "record" actually assumed sales of U. S.-made auto
mobiles would be 91,000 under 1953 s total. '
Ward's is not yet publicly changing this projection, but
spokesman for the authoritative .research service admits
that the way auto sales are surging along, I'm making "an
intelligent gamble" with my predictions of shattered records.
One reason for optimism is that dealers' inventories of
new cars are now the lowest since. 1955. As of April 30.
dealers had only a 36 days supply on hand, substantially
down from the March 30 supply. "A decline at this time
of year is unusual," Ward's reports, and never before - with
the exception of recession 1958 - was the fall-off as steer
as between March 30 and April 30. With' May sales at a
blistering rate and with dealers' inventories extraordinarily
low, tne pressure will be on factories to pace production to
sales.
Another reason for optimism is that dealers' inven
tories of used cars are' low too. Slndlinger's Economic
Activity Service in its most recent survey of conium- '
rs r.v.al.d plans to buy used cars in the next two
month, are up a startling 37Vi per c.nt ov.r last y.ar.
Stunn.d by Its own finding, Sindling.r's ask.d house
hold heads, "Why?" It I.arnad that one-third of the
used car buying plans Involved young people of
driving ag. "My son plans to buy or we plan to buy
for him or her . . . " With increasing millions reaching
driving age now, the population mix alone is a power
ful spur io auto production and sales.
A fourth reason is the steadily rising level of Incomes In
the U. S- There are now 17,600,000 families and single Indi
viduals - 30 per cent of the total of consumer units - with
incomes in the $8,000-and-up group. Buying of a second car
mounts sharply at this level.
A fifth and highly important reason is the risinir rate
of auto scrappage. Junking of autos this year alone is esti
mated at s.suo.ooo, indicating a strong and strengthening
replacement, demand.
ine American consumers on-ag&in. off-aeain rnmanrr
with his (or her) automobile is a world-recoenizlnir thin.
Never has our romance been so on-again as now - and as a
result, the entire. U. S. economy is "smillne."
Be a needle artist - you'll
enjoy it. Use wool or 6-strand
cotton,-natural colors.
Double pleasure. Enjoy em
broidering this scene, enjoy
the compliments. Pattern
7266: transfer 15x20 ins.; col
or chart; directions.
THIRTY - FIVE CENTS
(coins) for this pattern - add
15 cent for each pattern for
first-class mailing and special
handling. Send to Alice,
Brooks, Medford Mail Trib
une, Needlecraft Dept., P. O.
Box 163, Old Chelsea Station,
New York 11, N. Y. Print
plainly NAME, ADDRESS,
PATTERN NUMBER.
1963's Biggest Needlecraft
Show stars smocked acces
sories - it's our new Needle
craft Catalog! Plus over 200
fresh-to-you designs to knit,
crochet, sew, weave, embrot
der, quilt. Plus free pattern.
Sena 25c nowl V
POSITION BILL SIGNED
Salem -(CPD- County com
missioners will have to run by
position Instead of at large
under a bill signed Thursday
by Gov. Mark Hatfield.
5' STEP LADDER
t.OO 4 OR
v.i. 0.00
Dutch Boy Paint .
401 t. 4th
.3 ISUKS"
MEDCO RECOGNIZES
SAFETY
RECORDS. The wpii.ili,i nh,.,. .c..... n
2?! J." ev,1c"ce rece.nt.'y w5cn the Wedf0 Corporation honored their machine shop
dry kiln and transportation departments with a steak dinner at North's Chuck wlgon
The outstanding safety records of these departments Included up to nine years for the
machine shop department without a lost-lime lnlurv Th. t. Jne
three years and three months without an injury, and the transportation debarment had
two years and three months accident-free operation time Fun nao
Mr Odd BJcrke showed .ome film taken during the survival expedition made by several
Southern Oregon men ast summer and spoke to the group of many interesting facta
about wlldnerness survival. , ' ' ,acw
Safety In a large plant presents a big Drob
and several men working In limited space create conditions in which accidents are nrl.
io occur, .n spi e ot tne citorts ot management to prevent accidents, they do happen
The efforts of the men are largely responsible for afi rrA. . 'j . , "PP'
ognized by management. ' ""u v' reo
SCHICK SAFETY RAZOR COMPANY. rllvi.inn p..' v :
solidate Us position in the stainless steel razor blade race by introducing Krona Plus sW
less sloe Injector blades In Metropolitan New York and the 11 Western states Th li
Krona Plus stainless steel Injector razor blade is an item whirh h.ri th ' " '
eration of Spaoe Age scientists. -.....,..
Bk?tl?d. 'if ,hC s,a'"le" "eel edge is a complicated lubricant developed In missile work i
which takes away the tug and discomfort of the daily shaving ritual This process I, called !
rsrsla'eSXroUdV,8 m"ed " Ur8e "U,nb" ' 'h'VC' thcy b"" on" ol
Schick pioneered the Injector razor in the 1920 s, the revolutionary Krona edge in 1960 '
and five months ago the first American company to scoop the Industry with Its stainless
steel Krona Plus blade for double edge users. Now Schick is the first on the market with a !
stainless steel blade for Injector razors. The Krona Plus process Is a complicated procedure
and adds considerable time to the blade manufacturing cycle. The .pecial lubricant adheres 1
to the molecular structure of the metal and its adaptation from tiding the astronaut
speeding through space to helping make the daily shave somewhat more pleasurable too ex-'
tensive research and experimentation by Schick. Rigid controls of the metallurgical con-!
tent of the blade, humidity, temperature, air filtering, etc., are necessary for this quality
product. ' i
FRINGE LINES PAY OFr FOR FURNITURE STORES. Th. mor. fring. ll.ms a furnj
lur. store l. 111. th. more succ.tsful it is likely to a. This Is th. ceruetuus of major
Industry sources qu.ritd en th. r.lativ. Importance of carrying a vari.ty ot cat.gorUs
In a horn, furniihlngs slor., states Horn. Furnishings Daily. And It mmi to b. tru.
wh.th.r th. slor. do, busln.s. of around 1 100.000 a y.ar or tops th. million-dollar !
mark. Basically, lurnltur. is th. top volum. gett.r in a slor.. according for anywh.r. j
from about 32 to 80 of annual lilts. Floor cov.rtng. g.n.rally ar. n.xt in tin. fol-
low.d by major appliance., radio and t.l.vislon. and draparln. curtains and lamps la'
that ord.r. Many d.corator-orl.nt.d .tor, concnlrat. a. much a. 60 of th.ir m.rchan-'
dis. In furnltur. Iln.s. Th. remaining merchandise may b. dlvid.d bttwt.n floor eo-
srlngs (( to 13), lamps (about 3). and curtains and rapri.s (about 3). . I
4 ' T
NOW YOUR SAVINGS
AT FIRST FEDERAL!
Earnings INCREASED to
en
i i
per annum
For th Period Ending June 30th, 1963
START A SAVINGS ACCOUNT NOW
INSURED SAVINGS!
Wrrt Federal accounts ar INSURED AGAINST LOSS OF
ANY KIND UP TO SIO OOO OO ih..nk k. sj c...
Ing. t loan Insurant. Corporation, an ag.ncy of the
United States Government. Your savings STAY AT HOME
-help n BUIID YC-UH COMMUNITY. Should you n..d
your savings at any Mmo, they'r her. for you, at this
homa-ewnad and managed institution.
(wing
and LOAN ASSOCIATION of MEDFORD
20? W. 4h Street, Mtdford, Ortgon R0b.rt f. Kyi., Min.g.f