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14 A TUESDAY
MAY 14. 19E3
MED'ORD MAIL TRIBUNE, MEDFORD. OREGON
Ediitd by The Mail Tribune Advtrtiiing Department
COCA-COLA'S NEWLY DEVELOPED 16- OUNCE BOTTLE will make Its debut In the
Medford area this week, according to an announcement by Bob Collins, manager of the
Coca-Cola Bottling Company ot Memora. ine new niu-qmn uumc, n : ...:
famous Coca-Cola bottle shape, will be introduced Wednesday when a colorful full page
Hi-Fi advertisement appears in the Mail inrjune.
Collins stated that the new size is being Introduced to serve a growing segment of the soft
drink consumer market which prctcrs me nau-quan sue.
"In Introducing the new bottle," Bob Collins said, "we hope to make It more convenient
for necple to buy and serve Coca-Cola. For a number of years we have been doing ex
tensive research on buying habit- and trends relating to soft drinks. Our surveys show
that while the majority of people still prefer the smaller bottle sizes, a growing segment
of the market likes the IB-ounce pacxage wmcn win give auuui mice or uui ictuui
inoa of Coke."
The new size bottle has the same distinctive shape as present bottles for Coca-Cola. They
will be companion packages, both in appearance and uniform quality. Size is simply a
matter of preference ana now me puunc can nave i-huile aiuuug Kiau uumes.
Th. rwo.rnin bottle, one of the world's best-known packages, is a registered trade-mark
of The Coca-Cola Company. It has received many honors in the packaging industry, one of
Which was being named one 01 icn Deal pacKages in me iiiicm-au iiiuinvi. in a vuiisumci
contest conducted by the Better racxaging aavisory council.
By all odds the world's most widely distributed package, the Coca-Cola bottle Is said to be
readily identifiable by 90 per cent of the world's population. Raymond Loewy, the great
Industrial designer has cailca 11 me moss penecuy aesigneu pacKage in use Iran.
It was designed In 1918 by Alex Samuelson, a Terrc Haute, Ind., designer. It may be pur
chased in more than 1,500,000 retail outlets in me umiea oiaies aione.
THE PERL FUNERAL HOME, corner Sixth and Oakdale, for the third consecutive year
has won the endorsement of the uraer oi tne uoiaen nuie, me largest comroiiea-mem.
bership association of funeral directors in the world, according to information received
yesterday.
Affiliation with the Order Is not permanent, not automatically renewed, according to the
statement Issued by the officers of the organization. Member firms are subject to an annual
review of their policies, facilities, equipment and prices, with special empnasis on matters
of community welfare. This inspection is made by a representative of the Order at the
direction of the home office in springneia, Illinois.
The Order of the Golden Rule is a non-profit organization which sets up ethical stand
ards for its members on five continents. Members are pledged to serve In the public
interest to the best of their abilities regardless of the family's financial means.
Members of the Order are Identified by a symbol showing a knight in full armor, his shield
emblazoned with the motto, "Service Measured Not By Gold, but by the Golden Rule."
Ordinarily only one funeral directing firm in each community is selected for membership.
Individually and collectively, the goal of the organization is improvement of service
and raising of. professional standards. The most important phase of this program is a
continuing survey of families who have been served, seeking suggestions and constructive
criticism. ' . .
FURS BY SAMUEL,- shop
recently opened it 604 Med:
ford Shopping Center and fea
turing both new furs and com
plete fur servicing, will be op
erated by Samuel H. and Willi
"Blllie" Schwab. The Schwabs
recently moved to Medford
from San Francisco and the
Bay Area where they owned
and operated a succeisiul re
tall fur store featuring a com
plete line of quality furs in
addition to complete fur serv
ice including remodeling, re
pairing, cleaning, glaiing and
storage facilities. They are
now living at 1536 Oleander
street where Mrs. Schwab's
mother, Mary Streeter, is making her home with them.
Prior to going into business for themselves Schwab worked for I. Magnin and Co. for
9 years as a fur cutter, pattern maker and designer. His experience in this field is proved
by some 32 years of success enjoyed In this busines.
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FALL AND RISE OF THE 'NABES'. Things are looking up for the 'nabes' neighbor
hood movie theatres al ter some dismal years, movie attendance soared to an average of
some 83 million a year ana in tue prosperous post-war years of 1948-48 reached an all-time
annual peak of 90 million. But then, with the advent of television, began a slow decline. At
tendance dipped to 70 million in 1949 and continued falling until an all-time low of 39.8
million was recorded in 1958. The number of 'nabes' naturally fell also from a high of
20,487 in 1948 to around 16,000 in '58. Many neighborhood theatres were converted into
bowling alleys and supermarkets. The year 1959, however, began a revival for the industry
and attendance rose to 41.9 million. The number of movie theatres has Increased from that
year, too rising from 18,000 in '58 to more than 21,000 today.
A decline in television viewing is partially responsible for this upswing in movie fortunes.
Many viewers have become restless with the monotony of Western series, old re-runs and
ancient movies. The growth of drive-in theatres Is another factor. Numbering Just 95 in
1941, drive-ins now toial more than 3,000. If America is a nation on wheels, a good
many of these wheels are parked in drive-in theatres, states the Herald Tribune. Also
spwking the upswing: reduced rates for movie goers over 60, a higher rate of teenage
attendance, better movies.
' r "-YF FLOOR COVERING i
Sapse" '" .ft- ft v - -1 " 1
InrfV i. - ise.X.
sU''y iiwi i l ""TTm tr "" 'mad
JIM'S FLOOR COVER SHOP has just completed
a new expansion program with the opening of
the firm's new building at 1246 South River
side avenue. Shown above, with the new build
ing in the background, are James F. Poole,
right, his wife, Marion and son, James. At the
left is the building, a landmark here for many
years, which was torn down and replaced by
the modern new structure. At one time the small
"barn" was occupied by the Medford Ladder
Works. The new building has a floor area of
approximately 2,700 square feet.
Jim Poole and his wife were married at Mal
vern, Arkansas, in 1936 and soon after moved
to Westwood, California, where he was enaaaed
in the lumber induiiry and associaied with s real estate firm. The Pooles came to Med
ford in 1943 and, for four years, Jim Poole was manager of Norton Lumber Company,
Later he was associated with the S8iW Floorcovering before establishing his present busi
ness in 1959. The Poole's son, Jim, graduate! from Medford high school and attended
Southern Oregon College.
Jim's Floor Cover Shop carries full lines of band name carpets, linoleum, ceramic tile,
vinyl and formica and features complete installation service.
COLORED APPLIANCES SCORING SALES HIT. Color in appliances in becoming more
and more popular, reports National Furniture Review magazine. "White pure, sanitary,
clean and sparkling is no longer in fashion in some areas." One leading manufacturer
advises that about 33 of its refrigerators and some 20 of its ranges, washers and dryers
are soia in coior. lenow ana copper are most popular with turquoise and pink following
close behind. NFR suggests that dealers display as many appliances as possible in color.
'You can always sell white from color. Obviously the reverse is not true . . . Stress color
at the price of white. Let the public know they can have the newest in fashion. Stir the
imagination of your consumers."
PRESENTS CHECK-Teamster Union Pres.
James R. Hoffa (left) presents a check for
$336,000 to the Boy Scouts for a new center
in the nation's capital. The money was pre
sented on behalf of the Teamsters and will
go toward a $3,000,000 goal for the new
center. Adm. Arlelgh A. Burke, the center'!
campaign chairman, accepts the donation,
(UPI)
During World War II, Samuel served with the 42nd Infantry "Rainbow Division" in the
European Theatre of operations. After discharge he returned to the fur business.
The Schwab's have one son, Robert Joseph, who, with his wife and three children live in
Denver, Colorado.
Mr. Schwab Is a member of Educator Lodge No. 554 Free and Accepted Masons of Calif,
end a Past Commander of the Lt. Henry C. Wreden Post of the Veterans of Foreign Wars as
well es a Pest Seem Squirrel of Seal Rock Pup Tent, Military Order of Cooties, end Past
President of Polk Street Merchants Association of San Francisco.
Mrs, Schwsb has been active In the Easter Seal Society for Crippled Children and Adults
and In the past has had experience in handling and showing her own dogs at various dog
shows throughout California and has many trophies to show tor her eflorts. She hopes in
the near future to obtain dog that will be suitable for show purposes in this vicinity.
MORE THAN ONE MILLION ZENITH black and white television sets were sold last year,
the fourth consecutive year In which Zenith sales have passed the million dollar mark,
according to Leon Evans, manager of Eads Furniture at 123 South Front street. Company
officials expressed the conviction that this continuing public acceptance of Zenith TVs is
proof that the hand-crafted, hand-wired chassis is an unqualified success.
The policy ot handcraftsmanshtp, which has made Zenith widely popular, will be continued
by the company, Evans said. Only improvements will be made in Zenith receivers which
may, in the future, contribute to improved reception and longer life.
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BHOASIfcD t-HU-KtN IS A BIO BUSINESS when it is combined with last service, com
fortable surroundings end reasonable prices. This is the policy of Stan Smith, owner of
Cubby's Drive-In Restaurant.
A veteran of ten yeers coaching foolbell and other athletic activities at Eagle Point.
Baker and Ashland, Stan entered the restaurant business only In the past two years. His
operation also includes the A k W Drlve-ln at Ashland.
The eir-condllloned attractive dining room or the covered cer pelio with electronic order
ing system offers diners a choice of seating tor their dining pleasure. Parents with small
children often prefer to keep the children in the car end have the food delivered to them in
the eer pelio which Is protected from hot sun and rain by en overhead root. Others prefer
to relax In the air-conditioned comfort ol the dining room booths or et the convenient
counter stools. A large convenient parking lot affords space easily reeched from either the
downtown erteriel streets or Interstete 5 freeway.
The ultra modern kitchen features both broasted chicken and char-broiled steaks prepared
Id the most sanitary and up-to-date equipment aveilable. Three units stand ready to prepare
chicken for one or for Urge group. The cher-broiler lor sleeks is the latest available end
turns out sleeks cooked execlly as ordered by the customer. 1
Submariners Discuss Under
Water Navy at Roundtable
A pair of U. S. Navy sub
mariners, tempora r 1 1 y de
tached from duty aboard the
nuclear submarine USS
Snook, addressed the Medford
Chamber of Commerce Round
table luncheon Monday as
part of an effort to inform the
public about the modern sub
marine service in the wake of
the loss of the Thresher with
its entire crew several weeks
ago.
The men, Lt. (jg) Paul Car-
win, reactor control officer
for the Snook, and Chief Petty
Officer Robert Hatfield have
been assigned to appear be
fore various student and civic
groups in the state to act as
an "information service" for
the commander of the sub
marine fleet- In the Pacific
area.
Lieutenant Carwin recalled
that the Navy asked the Atom
ic Energy commission in 1947
to design a nuclear reactor
suitable for powering sub
marines. In 1949, the nuclear
propulsion program was be
gun under the command of
Adm. Hyman Rickover.
Keel Being Laid
Shortly thereafter a nucle
ar reactor was built and test-
ed in Idaho Falls, while at the
same time in New London,
Conn., the keel of the first
atomic powered submarine,
the USS Nautilus, was being
laid
So far, the Naval officer
said, Congress has authorized
construction of 78 nuclear sub
marines, and of that number
about half are "already in the
water." He predicted that by
the end of the summer, about
one new submarine each
month will be launched. Half
ot them will be the missile
carrying type, he said, and the
other half will be of the hunt
er-killer type.
Lieutenant Carwin said a
man must train "long and
hard' to become a member of
the crew of a nuclear sub
marine. Fully a year and a
half is devoted to training in
the technical trades associated
with nuclear pnwer.
Basic Submarine School
Included in that program is
eight weeks of basic subma
rine school, followed by six
months nf studying nuclear
power at either Bainbridge.
M., or Marc Island, Calif.
Another training period fol
lows aboard a dry-land sub
marine, where the man is
given practice In simulated
shipboard sea going operations.
After the l'j year training
period is completed, the, man
is transferred aboard t sub-
Washington -0IPD- Status of
major legislation:
Income Taxes - President
asking rate reductions and
some income - boosting revis
ions to give a net cut of $10.3
billion in individual and cor
porate rates over three years.
House hearings completed,
Ways and Means committee
considering at closed door ses
sions. Senate - awaiting house
action.
Mass Transit-Kennedy pro
posed $500 million in sub
sidies to improve city rail,
bus and subway services.
House - Banking committee
approved bill, awaiting Rules
committee clearance. Senate
approved $378 million pro
gram. Education - Kennedy re
quested $5.3 billion across-the-board
school aid program
limited to colleges and grad
uate schools; hearings under
way on other aid proposals.
Senate - hearings in progress
on omnibus bill.
Health Insurance Presi
dent wants hospitalization
program for persons 65 and
older financed through social
security. House - Ways and
Means committee hearings ex
pected this summer. Senate -
awaiting House action.
Foreign Aid - Administra
tion is asking $4.5 billion.
House - Foreign Affairs com
mittee hearings under way.
Senate - nothing scheduled
yet
Medical Schools - Adminis
tration asked long range con.
structlon aid for medical-den-tal
schools, loans to students.
House - passed three-year pro
gram that would cost $236
million. Senate - hearings ex
pected within a few weeks.
Military Pay - Administra
tion asked $1.2 billion annual
pay and benefit boost for all
servicemen, reservists and re
tirees. House passed modi
fied version to cost $15 mil
lion less ana providing no
increase for 832,000 draftees
and enlistees in their first two
years of service. House in
cluded controversial $30.5
million "recomputation"- fea
ture for those retired before
1958. Senate - hearings not
yet scheduled.
Youth Employment - Ken
nedy asking new $100 million
youth conservation corps for
outdoor work in forests and
parks; home town youth corps
for local civic projects. House
- Education committee has
approved, awaiting Rules com
mittee clearance. Senate -
passed.
Domestic Peace Corps
President asking for new or
ganization of 1,000 to 5,000
skilled volunteers to carry out
work in this country similar
to Peace Corps projects
abroad. $5 million first year
cost. House - Education and
Labor subcommittee hearings
scheduled this week. Senate
nothing scheduled.
Mental Health - Adminis
tration wants five-year, $717
million program for commu
nity mental health centers;
research and treatment on
mental retardation. House -Commerce
committee hear
ings completed. Senate-Labor
and Public Welfare subcom
mittee hearings completed.
Civil Rights - President
asking speedup in voting suits,
more protection of Negro vot
ing rights, extension of civil
rights commission. House -
V J Judiciary committee hearings
u iinja. ....... cna. u
scheduled on commission ex
tension May 21-23.
Cotton - House Democratic
leaders have developed a com
promise version of administra
tion's subsidy plan for provid
ing cheaper cotton to U. S.
textile mills; administration
1 1 has not yet endorsed the com
promise mat includes lower
( support prices for large-scale
farmers. House - plan pend-
Ina hafnn An-ln.-lt...
EXERCISE FCR BIRTHDAY Mm. M-ri. 1 di.. ,iti s..i- i.
Kankakee, III., observes her 105th hirlhriav hv rlrtlnr hnt I Inn at a ft faw OA
she docs every day - a series of waist bends in which she Feed Grelns - Kennedy
nr 'loor oimost. it not quite, without bending her wants to continue the pro
r.rr" ?Z aaughT Mr, ,Zoe Shrk,y- 7. nine gram of paying farmers' to
liwng children aged 62 to 61. stands beside her. (UPI) ' hold down surplus corn and
Status of Congressional Bills
marine (either missile or hunt
er-killer) or he is assigned to
assist in some phase of the
construction of new subma
rines. Chief Hatfield, a veteran of
20 years' service aboard sub
marines, displayed a 2'4-foot
model of the USS Plunger, a
sister ship of the Thresher,
and a craft of the hunter
killer type.
Speaks About Design
The chief spoke briefly
about the design of the sub
marine, which was developed
to track down and destroy en
emy Naval vessels, particu
larly submarines. The hull
shape has evolved from the
early tear-drop form to that
of the Plunger, which looks
much like a thin, elongated
zeppelin,
In the new design, the bow
planes, which control the ele
vation and depression of the
craft, have been moved to the
sail, or the conning tower, as
it used to be called.
A single stern propeller has
been readopted for the hunter
killer type, the chief said,
which cuts down on noise con
siderably. The Polaris missile carrying
submarines have a similar ap
pearance, Chief Hatfield said,
but are longer and somewhat
"fatter' across the top. They
comprise one-third of the en
tire submarine force, and
were constructed at a cost of
$2 billion.
The first missile submarine,
the USS George Washington,
became operational in 1960, a
full three years ahead of
schedule.
But the real "backbone" of
the submarine service is still
the conventional type of un
dersea craft, many of them
having been converted from
their World War II condition.
About 50 to 60 such subs are
held in reserve in the moth
ball fleet, he said.
nrp3 fcri
other feed grain production.
House passed two - year ex
tension. Senate committee
approved House bill, floor de
bate scheduled this week.
Silver - To combat short
age of silver for coins admin
istration asked authority to
replace existing silver-backed
$1 bills with gold-backed $1
bills. House - passed. Senate
-hearings completed.
Wilderness-President wants
to establish a national pro
gram to preserve public lands
in their natural state. Senate
-passed, with provision cover
ing eight million acres imme
diately and possibly up to 35
million acres eventually.
House - no committee hear
ing set.
National Debt - Adminis
tration backed legislation
would boost legal limit on tha
debt to $307 billion through
June 30 and to $309 billion
during July and August. The
temporary limit now Is $305
billion. House - committee
approved, floor action slated
this week. Senate awaiting
House action.
Draft-Kennedy asked four
year extension of selectiva
service and doctor draft.
House and Senate approved;
bill signed into law.
We Are Pleased
To Announce, That
BRUCE A. MERICKEL
Is Now Associated
With Our Firm As a
Registered Representative
In Our Medford Office'
(Q; HARRIS, UPHAM & C2
ulV Members Sew York Stock Exchange and other leading security
and commodity exchanger 46 Offices from Coast to Coast
44 S. Central Avenue, Medford, Oregon
773-7377
NOW more than ever before the Air Force needs for
ward thinking young men to fill important jobs. Here
b a unique opportunity for a young man to begin t
career in aviation and missile maintenance, electronics,
administration or security. These are the vital skills
of the Aerospace Age. Air Force training can give a
young man a headstart on a bright future.
U. S. Air Fore Recruiting Service
See MSgt. Hal O'leary
Medford Post Ofifce (Rm. 222)
Tuesday, Thursday or Friday
Phone: 773-4943
h the public Interest this menage b brought to yoa by
Medford Mail Tribune
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