MEDFORD MAIL TRIBUNE. MEDFORD. OREGON
The Boom in Culture
WEDNESDAY. APRIL 10. IMS
Movie Producers Plunged Into Nightmare World as Culture Sweeps Across Country
By HARRY FERGUSON miM, a, .., v JSfji . , .' oi,.i .. - i . ..i-.a . ... '
y nannr r LnGUSON responsible. At the time this
Washington-Will - The Clll- started the mainr HnllvwnmH
tural explosion and the ad-; studios still were turning out
vent of television have plung-1 boy meets girl stuff. The
ed American movie producers ; heroines invariablv were all
into a nightmare world. Th'ir j good and the villia'ns all bad.
sleep is troubled by visiM j There were too many June
of concert halls and commun- Allvson and Doris Dav sweet
tty theaters crammed to the
last seat. 40 million families
clustered around television
sets, long lines waiting to
buy tickets to foreign films
and Elizabeth Taylor demand
ing SI million and a share
of the net of their next pro
duction. Tile movies, one-time cul
tural dictator to the American cipals
masses, are fighting for sur- after
young tilings
"The public goes to the 'art
houses, to see things that can
not be found on television
or in most American movies.
They can see a hero who is
not above an adulterous af
fair, a heroine who cuckolds
her husband and a story that
does not end with the prin-
living happily ever
they walk into the
vival. Television is the biggest ' sunset. When foreign films
financial headache to Amer- such as 'Naked City' and the
ican movie makers, but the 'Bicycle Thief came along,
deepest wound to their pride movie goers jumped at the
is that foreign films have j chance to see something dif
moved into the United States ! f'erent from the formula pic
and taken a big share of their : tures being ground out in
market. i Hollywood.
Thirst for Realism "Since then many Amcri-
"It began shortly after ! can Pictures, i.e. 'Marty,'
World War II," says Vernon
Scott, UPI columnist in Holly,
wood. "The realism and adult
themes of the French, Italian,
British and Swedish films are
have tried to capture the feel
ing and substance of foreign
pictures. The results have
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Middle East
Federation Eyed
Cairo. U.A.R. - (UPD - Arab
diplomats Tuesday filled in
details of an agreement aimed
at linking the United Arab
Republic, Syria and Iraq in a
federation thai could alter the
Middle East power alliance.
Officials said Monday night
agreement on the principles
of the plan had been reached.
No details were disclosed
and there was no mention of
Algeria or Yemen which have
been named as possible mem
bers of the union.
Working parlies of Syria,
Iraq and the U.A.R. resumed
discussions this morning. A
spokesman said they would
work out a "national charter
for federation which is bind
ing to all revolutionary and
unity forces."
It was believed the federa
tion would adopt a single
front on foreign affairs and
defense, with individual states
retaining a large measure of
local autonomy.
A merger of the three
countries would bring about a
considerable change in the
Middle East's balance of pow
er and pose a threat to re
maining monarchies.
Alfred Hitchcock.
director who has sur
and prospered in the
To Fallout Shelters
Salem - Radiological dctec
tion instruments were shin
j ped tliis week to 20 Oregon
j counties to stock public fall
out shelters. State Civil Do
fensc Director Robert Vv
been disastrous in some cases I plays
and quite good in others. You I noted
must remember that most of j vived
the men who make pictures in
Hollywood are interested in 1 , f
iKS-ft'jssSSift! s ! Instruments Sent
ticates. I would fix the num
ber of artistically worthwhile
pictures produced in Holly
wood at less than 25 per
cent.
Set Working Rule
In the days of the silent
films Louis B. Mayer and the
other giants of the industry , Sandstrom has announced
laid ciown as a worKing rule
the thesis that it was impos
sible to underestimate the in
telligence of the American
public and that all films
should be directed at the men
tality of a 12-year-old. On
July 6. 1928, the first all
taling picture, "The Lights of
New York," was shown and
Hollywood believed it had
achieved a monopoly on the
entertainment business in this
country and that the legiti
mate theater was doomed
A total of IUd kits were re
ceived at Salem from a fed
eral government warehouse
I at Spokane. Wash., for stor
' age in an equal number of
! Oregon shelters.
Each kit contains five in
j strumcnts with a total value
! of $72.50. Included are three
S types of geiger counters and
two pocket dosimeters.
The first shipment went for
shelters in Baker, Benton,
Clackamas, Clatsop, Coos, De-
But some of the 12-year-old I schutcs, Douglas, Grant, Har
iri e n t a lity philosophy sur- i ney. Hood River, Jackson, Jo
vived. Instead of using the ! sephinc, Klamath, Lake, Lane,
vast resources of the camera
and the screen, the movie
makers began photographing
Linn, Multnomah, Umatilla,
Wasco and Washington counties.
Dennis the Menace
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jungle of movie making for 39
years, thinks that is still the
trouble with most American
pictures. They are simply
pictures of people talking," he
says. Hitchcock believes mo
tion pictures should be in
motion and loaded with ac
tion. When television began to
cut into motion picture re-
Informal Lectures
Started at Oregon
Eugene - A new program of
informal lectures has been es
tablished for the University of
Oregon school of law by the
Oregon Law School Alumni
association.
The series of Lounge Lec
tures was inaugurated April 5
when Malcolm Marsh of Sa
lem spoke to third-year law
students on "Motions, Demur
rers, and Other Defense
Stalls." Marsh is a member of
the Salem law firm of Good
enough, Clark and Marsh. He
a member of the Law
School Alumni association.
Four other lectures will be
given during the spring, ac
cording to Dean Orlando John
HollK. The lectures are
planned as informal lounge
sessions for third-year stu
dents with speakers present
ing the various practical as
pects of the practice of law.
The association plans the
scries as a continuing pro
gram for the school.
ceipts. the movie makers dc-1 Houston, the Augustana choir
cided they would fight back
with the spectacle - thousands
of persons moving across wide
screens in color. The idea was
to offer something that tele
vision could not produce on
its own. On the surface it
looked like a sound idea, but
the plan had one built-in prob
lem - money.
Most movies are financed
by bankers who are inclined
to be hard nosed about let
ting go of five or ten million
dollars unless they can be
sure of a fairly certain return.
Many producers never could
raise the money for their
spectaculars. Some who did
lost their shirts. There is S40
million tied up now in Eliza
beth Taylor's portrayal of Cle
opatra and nobody can say for
sure that the picture will take
in that much.
Trouble Everywhere
The harried American mov
ie maker sees trouble every
where he looks. Dc Kalb is a
town in Illinois with a popu
lation of a little more than
20,000. This is about 16,000
when Northern Illinois uni
versity is not in session. It
has the normal number of
television sets, but that isn't
all the movie makers have
competing against them. The
cultural explosion is under
way in De Kalb with this re
sult: In one week there were
capacity audiences for the
Texas State chorus from
and the Don Cossack dancers.
The Dc Kalb Stagecoach Play
ers is in the middle of its
17th successful season with
hundreds of persons partici
pating as actors, directors,
stage hands and ticket sellers.
There is a Children's Com
munity Theater which brings
professional talent to De
Kalb. The Drama club meets
once a month to read plays
and present skits. Northern
Illinois university and the De
Kalb High school put on sev-
Former Resident on
Queen for Day Show
A former Rogue Valley
school teacher, Mrs. Dorothy
Mailer, will be on the Queen
for a Day program Thursday
afternoon.
Mrs. Marlcr telephoned her
parents, Mr. and Mrs. C. C.
Herlow of Talent, Tuesday
to tell them she had been
selected and she would like to
have her former pupils watch
ing Channel 10 when the tele
vision show comes on at 3 p.m.
Mrs. Marler now makes her
home in southern California.
Her husband, John Marler,
who taught in the Phoenix
schools when they were in the
Rogue valley, is now teaching
in the Gonzales school system.
Mrs. Marler's sister, Mrs.
Elbert B. Hefley, is a resident
of Eagle Point.
eral plays each year. The
American Association of Uni
versity Women conducts a
music, art and literature study
group. The Sycamore Goncert
association presents totv. na
tionally known artists each
winter. There are two art gal
leries in town, a band concert
once a week in the summer
and Mrs. Romeo Zulaus,
chairman of the Audubon So
ciety's Wildlife Series, says
the sale of season tickets is
at an all-time high.
Next; Television and the
cultural explosion.
Grange News
Lake Creek Orange
The Lake Creek Grant
will observe its 35th anniver
sary on Friday, April 1 2,
with a potluck iupper start
ing at 6:30 p.m. Persons at
tending are to take completa
table service.
Obligations will be confer,
red on Jertlyn Hansen, John
and Lorraine Benson.
It is hoped that all of the
charter members will attend.
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"His" "Hers"
"His" fills two glasses. "Hers" barely fills one.
His is our very convenient 16-ounce size.
Hers is very new and very, very small.
7-ounces, not a drop more. Barely enough to fill
a glass-head and all.
We were going to call it "the short beer in a
bottle" or "Runt." Or "Lady Bottle" or "Midge."
But we finally settled on just plain 7-ounce bottle.
You'll probably chuckle the first time you see
it, but when you stop to consider, the small size
is rather practical.
Some gals like an occasional beer, but not too
much. With our new 7-ounce size, no waste. And
because there's less to drink, there's less chance
for the last few ounces to sit around and warm up.
There are times when even a man wants a
"short beer."And that's all he wants. The 7-ounce
fills the bill.
Our new size is too small for a 6-pack, so we put
it up in 8-packs. (For bridge parties, tea parties,
or whatever.)
Of course, if your gal is one of the boys, she can
still use our 11 or 16-ounce sizes.
You'll find both "Hi" and "Hers" in Rainier' no-dcposit, no-return bottle.
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