10 A
FRIDAY, MARCH 29. 1963
MEDFORD MAIL TRIBUNE. MEDFOHD. OREGON
OBITUARIES
ANNIE NEELEY
Funeral services for Mrs.
Annie Neeley, 78, of 130
White Oak dr., who died Wed
nesday, will be held at 3 p.m.
Saturday in Memory Gardens
Funeral home.
The Rev. Bernard E. An
drews, pastor of the First Bap
tist church, Medford, will olti
ciate. Interment will be in
Memory Gardens Memorial
nark.
Mrs. Neeley was born Dec.
4, 1884, in Decatur, Tex., the
daughter of Irvin and Emma
Neil. In Texhoma, Tex., July
1, 1906, she was married to
James F. Neeley, who preced-
ENJOY
DINNER
WITH
US!
17 IX
unday
Luncheons
SERVED 12-4 P.M.
Roast Beef $1.50
Roast Turkey With
Sage Droning $1.50
Baked Ham With
Candied Yams $1.50
Fried Chicken $1.25
Plui All The Salad You Can Eat
From The Salad Bar
ed her in death in November,
1960.
Mr. and Mrs. Neeley moved
to Talent, Ore., from Califor
nia in 1933, and in 1938, they
moved to Medford. Mr. Nee
ley was active in farming, and
land subdividing, and also
owned a trailer park.
EMMA A. MAYFIELD
The body of Mrs. Emma A.
Mayfleld, 75, of 1100 Dakota
ave., Medford, who died
Thursday, was forwarded
Thursday afternoon to Hut
chinson, Kan., for services and
interment.
Mrs. Mayficld was born
April 12, 1887, in Cedar Rap
ids, Iowa. On July 2, 19U8 in
Dixon, III., she was married
to Logan E. Mayfield, who
preceded her. in death. She
was a member of the First
Presbyterian church in Hut
chinson, Kan.
She is survived by three
daughters, Mrs. W. I. Bergen,
Medford; Mrs. Ross Stewart,
Hutchinson, Kan., and Mrs.
June Freund, Overland Park,
Kiin.; six grandchildren and
five great grandchildren.
Funeral arrangements were
entrusted to Siskiyou Funeral
Service directors of Chapel in
the Trees Mortuary.
Dclicioui Italian &
American Dinner!
Served 4-10 P.M.
CHILDREN HALF PRICE
PLUS 25c
the GROTTO
10 N. Front St.
Phone 772-4443
ETHEL SPARKS SIDERS
Funeral services for Mrs.
Ethel Sparks Siders, 83, of
25 Portland ave., Medford,
Ore., who died Thursday, will
be held at 3 p.m. Monday
in Conger-Morris downtown
chapel.
The Rev. George Roseberry
of the First Methodist church
will officiate. Committal will
be in Siskiyou Memorial park
She was the widow of the
late Dr. Walter R. Siders,
noted educator and lecturer,
who died in 1940.
Mrs. Siders was born Aug.
28, 1879, near Lampassas,
Texas, and when a small
child moved with her family
to Idaho, where her father
established one of the largest
cattle ranches in the North
west. She attended private school
in Tennessee, and was gradu
ated cum laude from the Uni
versity of Nevada, where she
was sorority and class presi
dent, and captained one of the
first girls' Intercollegiate
basketball teams.
Previous to her marriage
to Dr. Siders in 1904, she
taught school in Pocatello,
Ida. The couple resided there
for many years, where she
was active in church work,
civic and charitable organiza
tions, and various commun
ity projects. She was a mem
ber of the Eastern Star, and
active in the DAR until the
1930's.
In 1928, the family moved
to Washington, D.C., then to
Montclair, N.J. In 1948, Mrs.
Siders moved to Oregon to
make her home with her
daughter. She was a member
of the First Methodist church
of Medford.
Survivors include a daugtv
tcr, Mrs. James W. Rolls,
Medford: a sister, Mrs. Mabel
S. Stuart, Central Point, Ore.
a brother, Thomas C. Sparks,
American Falls, Ida.; three
grandsons in Medford, and
one grandson in Lake Hia
watha, N.J. She was preceded
in death by two sons, Bernard
Siders and Walter Siders Jr.
Servicemen
MARSHALL IN TEXAS
Fireman Apprentice Frank'
lin R. Marshall, son of Mrs.
Ruth M. Marshall, route 1,
Talent, is now serving at the
Naval Air station at Corpus
Christi, Texas.
IN CALIFORNIA
Seaman Apprentice Clifton
R. Massey, son of Mrs. James
A. Roberts, 111 Chestnut st ,
Medford, is serving at the Na
val Air station, North Island,
San Diego, Calif.
You are invited to en
joy fine food in fresh
new atmosphere NOW
UNDER NEW MANAGE
MENT. We proudly of
fer foods for Hie gour
met as well as foods in
prices lo fit ell purses.
$0 o
Open 7 fyi week
6 m to 9 pm
MEDFORD AIRPORT
Restaurant
MAGDALENA HUNT'
Funeral services for Mrs
Magdalena Hunt, 74, of Shady
Cove, who died Thursday, will
be held at 1:30 p.m. Monday
in Hillcrest Memorial Chapel
on the North Phoenix rd. The
Rev. Harvey Coovert of the
Zion Luthern church will of
ficiate. Committal will be in
Hillcrest Memorial park, with
Conger-Morris Funeral direc
tors in charge of arrange
ments.
Mrs. Hunt was born Sept.
10, 1888, in Nendorff, Russia,
and moved to the United
States as a small child. She
had lived in southern Oregon
for the past 12 years. She was
married Dec. 20, 1909, in
Minot, N.D., to Claude E.
Hunt, who survives.
Other survivors include two
son, James C. Hunt, Seattle,
Wash.; and Milton C. Hunt,
Yakima.; a daughter, Mrs.
Beatrice Davis, Medford; a
brother, Fred Adam, Kirk
land, Wash.; two sisters, Mrs.
Katherine Hill, Yakima,
Wash.; and Mrs. Susie Market,
Minot, N.D.; seven grandchil
dren and 12 great grandchildren.
Casket bearers will include
Jesse Lowery, Jesse Smith,
Art Greenley, Clanton Fields,
Jack Dyer, and A. P. Tucker.
SAM W. HARRIS
Funeral services for Sam
William Harris, 50, of 1730
North Riverside ave., Med
ford, who died Wednesday,
will be held at 11 a.m. Satur
day in tile Chapel of the Trees
Mortuary in Siskiyou Me
morial park.
The Rev, Clifford Young of
the Eastwood Baptist church
of Medford will officiate.
Private interment will follow
In Siskiyou Memorial park.
REASSIGNED
Airman First Class Robert
A. Griess, Medford, is being
reassigned to Barksdale AFB,
La., following his graduation
from the United States Air
Force technical training
course for aircraft structural
repairmen at Amarilla Air
Force Base, Texas.
Airman Griess is a gradu
ate of Medford High school.
His mother Mrs. Nathan
Griess, resides in Medford.
TAYLOR HONORED
Marine Cpl. Lanny C. Tay
lor, son of Mr. and Mrs. How
ard Ij. Taylor, 515 West 11th
St., Medford, received a "Let
ter of Commendation" at the
Marine Corps Base, Camp
Pendleton, Calif.
He was commended for out
standing personal appearance
and performance of duty.
Taylor entered the service in
January, 1960, and is a gradu
ate of the Medford High
school.
PROMOTED
Marine Lance Cpl. Gerald
P. Spielbusch, son of Mr. and
Mrs. Martin J. Spielbusch,
1365 Sweet rd., Medford, was
promoted to his present rank
while serving with the Third
Marine division, Camp Han
sen, Okinawa.
INDUCTEES
Three registrants of Jack
son county were inducted
into the Armed Forces recent
ly at the Armed Forces exam
ining and induction station in
Portland.
They were Steven Carlos
Morris and Paul LeRoy Chris
tensen, of Medford; and Wal
lace Dale West, Eagle Point.
MABEL LENZ
Mrs. Mabel Lenz died yes
terday at her home, 4219 Col-
vcr rd. Funeral arrangements
will be announced by Conger-
Morris Funeral directors.
SYLVANUS P. McFARLIN
Sylvanus Paul McFarlin,
73, Trail,, died Thursday in a
local hospital. Funeral ar
rangements were entrusted to
Siskiyou Funeral Service di
rectors of Chapel in the Trees
Mortuary.
LAURA D. STEVENS
Private funeral services for
Mrs. Laura D. Stevens, 80, of
Ashland, who died Thursday,
will be held at Ashland Mor
tuary Chapel, Fourth and D
sis., Ashland, Monday morn
ing. The Rev. P. Malcolm
Hammond of the First Metho
dist church will officiate.
Committal will be private.
Mrs. Stevens was born Aug.
14, 1882, in Jackson county,
Missouri. She was married
June 30, 1902, in Ft. Collins,
Colo., to William James Stev
ens, who preceded her in
death May 22, 1962.
She had been a resident of
Ashland since 1929. She was
a member of the First Metho
dist church.
Survivors include a daugh
ter, Mrs. R. C. (Lorraine)
Cuffel, Bellview, Wash.; two
sons, Ellis J. Stevens, Port
land, Ore.; and Melton B.
Stevens, Metamora, Mich.;
two sisters, Mrs. Earl Wilklns,
Washougal, Wash.; and Mrs.
Sam Moore, Ft. Collins, Colo.;
two brothers, Wesley Dealy
and Major Dealy, both in
Colorado; and six grandchildren.
f7 "
si.-:!
If
Your Money's
Worth
By SYLVIA PORTER
Copyright, Hall Syndicate, Inc.
A STITCH IN TIME SAVES COMPANY
Few U.S. industries have been plagued in recent years by
foreign competition as dramatically as the sewing machine
producers - most of whom have simply disappeared or nave
liquidated their manufacturing facilities and become im
porters of the cheaper foreign-made machines. Of five major
domestic sewing machine producers before World war n,
only Singer Manufacturing Co. remains - and it does 55
per cent of its business in overseas markets.
How did Singer manage to triumph over fierce foreign
competition? What lessons might Singer offer to other U.S.
manufacturers? Here from its president, Donald r. Kircher.
are some answers.
Porter: How did your company survive foreign competition?
Kircher: First, we completely redesigned our whole line
of machines and we now have an accelerated program for
bringing out new machines with new features the housewife
wants. Any good U.S. company should be able to outdesign
its foreign competitors, particularly for the U.S. market.
Second, we drastically cut our costs of manufacturing in
America by completely modernizing our factories and auto
mating production as much as we could.
Third, we improved our marketing. As retailers as well
as manufacturers, our problem of improving service involves
far more than just servicing machines. We have Urged fixed
overhead costs which we are now trying to spread over a
broader range of merchandise.
Porter: Did you also make greater use of foreign plants?
Kircher: To some extent, yes. We have imported lower-
priced machines from our factory in Scotland since the war.
But our largest gains in the U.S. market have been in our
more complex, versatile and higher priced machines which
are made right here.
Porter: What about the machines you sell abroad?
Kircher: They are mostly manufactured abroad, partly
because the developing foreign nations are increasingly in
sisting on local production. In the last decade, we have added
18 smaller plants in less developed nations, we are in those
nations now and a real factor in their emerging economies
As their industries develop so will their middle class, and
this class is our best market.
Porter: Is the U.S. home-sewing market leveling off?
Kircher: The U.S. market is now almost triple what it
was pre-war, but the biggest increase took place in tne tirst
eight to 10 post-war years. Recent growth, although con
tinuing, has not been as fast.
The domestic home-sewing market will pick up again
when the World War II babies start marrying and forming
new families. Since the bulk of our sewing machines are
bought by the younger age groups, this will be important for
our industry.
Porter: Will corporation diversification speed growth?
Kircher: Even though 80 per cent of our business is still in
sewing machines, we have started a diversification program.
Our greatest problem is a common one - the cost of distribut
ing and merchandizing our products. While you can achieve
dramatic savings in manufacturing-as we have done-lt is
difficult to get the same kind of economics in distribution,
especially in a field which requires special selling.
Porter: Specifically, how are you diversifying, tnenT
Kircher: We are diversifying In our shops to get more of
a return on our fixed overhead costs by selling other pro
ducts. Some are related to sewing (such as fabrics), and others
(Portable typewriters, floor care equipment) are designed to
appeal to the same type of customers we serve. We are ex
Jerimenting with a mail order business in some of our stores
By offering more merchandise in our retail shops, we also
hope to increase sewing machine sales made in shops as
oDDOsed to more expensive outside selling. Finally, we are
diversifying our manufacturing by getting into completely
new fields such as electronics. We had not previously been in
any highly advanced technological area.
Porter: How seriously do you view tne profit squeeze.'
Kircher: It's a serious problem for the economy as a
whole. But in our case, since 1958 our profits have grown
faster than our sales.
School Nevs
Lone Pine School
The fifth and sixth grade
girls played their final volley
ball game of the season at
West Side recently.
They will participate in
l
m'"':; llflZLL
AXEL ALEXANDER
...u.l win mi i.ip'- y
drJ 1
m 2
You are invited
As guests of
PURUCKER'S
To attend a
DUO HK5AINI
CONCERT
SUNDAY AFTERNOON
March 31-2:30 p.m. at the
HOLLY THEATRE
You will be enjoyably entertained by two of America's finest organ
ists, Shay Torrent end Axel Alexander. Shay is a composer, conductor,
TV artist and recording star for Mercury records. Axel is i graduate
of the University of Breslau in Germany and has been organist, ar
ranger, and composer for Radio Frankfurt, Germany also a recording
artist for ell major German record companies. You will be delighted
with the Victor Borge type of humor end equally Impressed with the
musicianship displayed.
Complimentary tickets may be picked up at Purucker Music House
or st the Holly Theater the afternoon of the concert. Your Free ticket
entitles you to an opportunity lo win e FREE $25.00 Value Hammond
Playtime Plan. Sponsored by . . .
J PURUCKER MUSIC HOUSE
SHAY TORRENT
i n t e r-school girl's softball
competition.
The PTA raised enough
money to purchase mitts for
the girls Softball team.
The fifth and sixth grade
boys have started baseball
practice, with Jack Brown,
coaching.
Immunization shots were
given all children who wished
them recently. Dr. A. Erwin
Merkel, from the health 'de
partment was the administer
ing physician.
Little Shasta School
Montague The 19 Little
Shasta school children made
two field trips recently.
They were taken to Yreka
by Mrs. Ed Hart. Mrs. Del
Reynolds and their teacher,
Mrs. Paul Weddle.
They had a guided tour
through the museum with
Mrs. Hazel Pollock, curator.
Many of the children found
articles donated by their own
ancestors.
In the afternoon they went
to the county library where
they were shown the many
sources of information to
which they could avail them
selves. At the courthouse, Hartzel
Gray, of the county school of
fice, took the group to various
offices.
Mrs. Weddle, Mrs. Blair
Smith. Mrs. Carl Mort and
Mrs. Larry Walters accompa
I nied the group to the school
in Montague, where they
t viewed the exhibit of the Pa
! cific Telephone company.
There they had a hot lunch
in the school cafeteria.
i California Man Is
! Sentenced to Jo7
! Gerald Thomas Peeti. 20,
Long Beach, Calif., was sen-
teneed to 10 days in the Med
l ford city Jail this morning in
i municipal court on a charge
! of carrying a concealed
i weapon.
! Pcetz is wanted by Lane
' county authorities for larceny
in a dwelling. His sentence
i will be suspended upon trans
I fcr to Lane county, it was
I stated.
wrvn 1
St" '
If you know a crippled child
or handicapped adult in need
of special equipment to help
his rehabilitation, contact
your Easter Seal Society.
r-A fl e
I
TAKEN TO HOSPITAL - Sgt. Alvin C. York, famed World
War I hero, showing apparent pain, is lifted from an ambu
lance At At Thnmac hncnitat In Mack.,!! 1. Tnn V I.
.wiut a,, noaiivuic, icilll. iuir, WU
brought from his home in Pall Mall after doctors were unable i
to stop severe chest pains which began last week when he
fell from his bed. His son, showing concern for his father,
looks at him as he helps carry him into the hospital! (UPI)
FINE FOOD
Continental Atmoiphora
FEATURING
PRIME RIB
(Au Jus)
STEAKS
CHICKEN
SEA FOOD
NEW LIVE MUSIC
"The Tempests"
Friday & Saturday Nights
Also Diane
and Authentic
Hawaiian Dances
Open at 4 P.M. Daily
Closed Mondays
Hwy 997 Miles South
at Talent Ph: 535-9710
Informal Hearing
Sel in Jacksonville
An informal hearing to ac-1
quaint all interested persons !
with the information avail-1
able regarding plans to relo-1
cate and construct a section
of the Medford-Provolt high
way in the city of Jackson
ville will be conducted by the
state highway commission in
the Jacksonville city hall at
7 p.m. April 3.
Highway department en
gineering and right of way
personnel will discuss en
gineering and right of way
problems with residents who
may be affected by the proj
ect. The formal hearing will be
held on April 4 in the Jack
sonville city hall at 1:30 p.m.
The purpose of the formal
hearing is to discuss the route
of the proposed project.
As proposed, the project be
gins at the easterly end of
the Jacksonville grade-Jacksonville
section of the high
way which was completed in
1962 and extends in an easter
ly direction to a point approx
imately 500 feet westerly of
the intersection of Park st.
and the existing highway.
THE
CUOULUOUNUY
OPEN SUNDAYS
By public demand we will now be
open on Sundays from 2 P.M. until 10
P.M. Plan a family dinner at Medford's
newest and most beautiful restaurant.
Complete dinners featuring a wide se
lection of your favorite foods. Make
your reservations now.
FOURTH and FRONT
For Reservations Call 779-1616
m Dancing & Entertainment i
MEDFORD'S FINEST
RESTAURANT & LOUNGE
1206 N. Riverside Phone 773-5474
"Where Everybody Meets" jp
YA 7 DAYS
U A WEEK!
P
9
9
n
y Make Your
UA EASTER RESERVATIONS
I
The Brave Bull Buys Only Grade USDA CHOICE BEEF
YOU ARE INVITED TO INSPECT
Our Bacteria Controlled Aging Coolers
AT ANY TIME!
"If You Can Find Better Beef - We'll Buy It"
Your Steak Will Be Seared and Charcoal Broiled To Your
Specifications And Seasoned Only With Pure Dairy Butter.
Catering to All Types - Parties & Banquets
Lenten special families
Q;le SUNDAY ALWAYS
dpeCiaiS DINNERS WELCOME
O DINNERS FROM 1.88 O
Bring Your
Luncheon Party
MATADOR ROOM
For Reservations
Phono 773-5474
yA EASTER
NOW
nners Start 11 i.m
SATURDAY AFTERNOON
Free Dance Instructions
From 2 to 4 P.M. - Music by
DOUGLAS TWO
Instructions by Wally Parks
ARTHUR MURRAY STUDIO
Demonstration by Arthur Murray
Instructors
1